切入万亿级市场 阿里巴巴打造工业品第1采销平台
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/LJpdvq7gbu5kIS1tynmP0hTP5Cyct4icatNeF9K4hP5wrxXjddkYegg0ghofXib0pEkg4kroibrvZHibaPfgiblb73A/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8月21日起，企业在阿里巴巴1688采购电线电缆、开关面板、防护服、绝缘鞋、多功能电钻<span style="color: black;">这般</span>的工业用品将会更加方便了。当天，阿里巴巴正式宣布推出1688工业品品牌站，阿里巴巴集团副总裁、中国内贸事业部（CBU）联席总经理汪海<span style="color: black;">暗示</span>：</span><span style="color: black;">工业品品牌站汇集了超过150多家顶级品牌，已<span style="color: black;">作为</span>国内最专业的工业品<span style="color: black;">第1</span>采销平台。阿里巴巴将<span style="color: black;">经过</span>数据赋能<span style="color: black;">连续</span><span style="color: black;">帮忙</span>工业品企业实现商品数字化以及电子化<span style="color: black;">途径</span>体系完善，助力品牌营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LJpdvq7gbu73hcBeKSJTMTu7OSKXxxnBOxZd5Fllic9q4pAvfeea2diaZft9acNOH3SFvPTt2iaUeTc5272RqALCw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ABB、3M、德力西、福禄克、SKF、代尔塔、飞利浦、安思尔、史丹利、山特维克、博世、汉高等50余家知名工业品合作品牌高管出席并见证这重要时刻，入驻<span style="color: black;">制品</span>范围涵盖电工<span style="color: black;">器具</span>、电气<span style="color: black;">掌控</span>、安全防护、机械五金、仪器仪表、照明工业、精细化学等多种品类工业品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">切入万亿级市场 </span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">助力品牌商品数字化</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“<span style="color: black;">咱们</span><span style="color: black;">发掘</span><span style="color: black;">非常多</span>品牌在拓展<span style="color: black;">途径</span>和分销体系的时候，不愿意拓展4-6线城市，<span style="color: black;">亦</span>不愿意做传统的线下加盟，<span style="color: black;">由于</span>投入产出比太低。”汪海<span style="color: black;">叫作</span>，<span style="color: black;">经过</span>工业品品牌站，品牌不仅能避免传统线下<span style="color: black;">途径</span>压货押款、层层虚报等<span style="color: black;">坏处</span>端，还能实现商品数字化和经销商业务线上化。“</span><span style="color: black;"><span style="color: black;">咱们</span>不仅能<span style="color: black;">帮忙</span>品牌<span style="color: black;">经过</span>电商逐步实现业务数据化，还能对<span style="color: black;">营销</span><span style="color: black;">途径</span>进行有序管控，覆盖<span style="color: black;">更加多</span>的增量市场<span style="color: black;">精细</span>触达客户。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LJpdvq7gbu73hcBeKSJTMTu7OSKXxxnBn0gDiannia0cPDOo65o3ia5WIceBMJx5jjjN4acIMAGjia3VCQpMVAUlYw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>传统的工业品采购<span style="color: black;">始终</span>存在品类繁多、非计划性、规格<span style="color: black;">繁杂</span>、标准不一致等特点，而这<span style="color: black;">亦</span>造<span style="color: black;">成为了</span>供应链上下游信息<span style="color: black;">没法</span><span style="color: black;">即时</span>对<span style="color: black;">叫作</span>，<span style="color: black;">引起</span><span style="color: black;">制品</span>寻源成本、采购管理成本较高。但<span style="color: black;">经过</span>1688工业品品牌站，企业一方面能够采购到<span style="color: black;">制品</span>线齐全的海量品牌正品现货，一方面<span style="color: black;">亦</span>能得到品牌经销商本地化的服务，<span style="color: black;">保证</span>售后，这</span><span style="color: black;">使采购效率得到<span style="color: black;">极重</span>的<span style="color: black;">提高</span>。</span><span style="color: black;">数据<span style="color: black;">表示</span>，高达82%的工业客户<span style="color: black;">暗示</span>会<span style="color: black;">选取</span><span style="color: black;">经过</span>互联网购买工业用品，工业品市场规模已达万亿级，阿里巴巴此次切入这一市场<span style="color: black;">亦</span><span style="color: black;">能够</span>说恰逢其时。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，除能够享受品牌站<span style="color: black;">有效</span>人－货－场匹配带来的品销产出，品牌企业还能<span style="color: black;">经过</span>1688<span style="color: black;">供给</span>的互联网<span style="color: black;">基本</span><span style="color: black;">设备</span>技术，自助搭建品牌和授权经销商整体在线的官方B2B交易站点。<span style="color: black;">经过</span>企业品牌站点（1拖N＋O2O），<span style="color: black;">帮忙</span>品牌商实现品牌规范、后台<span style="color: black;">途径</span>管理、分销拓展、线上授权及客户关系管理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推动<span style="color: black;">途径</span>下沉 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>客户粘度和转化效率</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1688.com将优化私域运营，商家能够<span style="color: black;">经过</span>升级后的“采源宝”实现分层运营、管理分销商、沉淀经营数据并获取<span style="color: black;">更加多</span>资源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">采源宝能够让商家设置<span style="color: black;">区别</span>的价格、<span style="color: black;">区别</span>的账期、<span style="color: black;">区别</span>的服务。<span style="color: black;">由于</span>私域市场<span style="color: black;">拥有</span>全封闭性，商家<span style="color: black;">能够</span><span style="color: black;">安心</span>去运营。<span style="color: black;">另一</span>采源宝还能将私域运营数据沉淀到平台，从而展示企业实力，从开放市场<span style="color: black;">得到</span><span style="color: black;">更加多</span>资源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LJpdvq7gbu73hcBeKSJTMTu7OSKXxxnBgyxEKq0Z10rSX0ibB4FYiccSnBXolBV8lAVd3nHvAJfsZoDeHswhDsog/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">打造非消费品市场</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">完成商品的数字化工作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴中国内贸事业部消费品行业总经理陈意明介绍，工业品品牌站不仅能够将品牌的分销<span style="color: black;">途径</span>、经销商上线运营实现电商化，还能结合线下经销商的服务能力，<span style="color: black;">经过</span>阿里巴巴的<span style="color: black;">途径</span>覆盖更为广泛的城市。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“工业品品牌站为买家<span style="color: black;">供给</span>了丰富的导购<span style="color: black;">举荐</span>，还支持快速选型，行业专业化展示，<span style="color: black;">按照</span>品牌、规格等筛选快速定位<span style="color: black;">制品</span>。<span style="color: black;">同期</span>，还能为交易双方<span style="color: black;">供给</span>大额支付、融易赊等支付与金融服务，满足客户在<span style="color: black;">区别</span>场景下的<span style="color: black;">需要</span>。除此之外，品牌站还即将上线新功能，将服务网点、服务<span style="color: black;">保证</span>、服务内容数字化，专业服务结构化可视化；<span style="color: black;">供给</span>技术文档、技术<span style="color: black;">方法</span>下载；让工业品买家采购更安心”</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ABB</span><span style="color: black;">电气<span style="color: black;">制品</span>业务部电<span style="color: black;">商场</span>务负责人黄曜对记者<span style="color: black;">暗示</span>，传统<span style="color: black;">途径</span>受制于地理位置、人员配置等<span style="color: black;">原因</span>限制，<span style="color: black;">针对</span>四五线城镇及偏远地区的客户覆盖困难。“ABB的<span style="color: black;">制品</span>线很长，受资金和技术限制，几乎<span style="color: black;">无</span>一个经销商<span style="color: black;">能够</span>完整覆盖ABB所有<span style="color: black;">制品</span>。而<span style="color: black;">咱们</span>在阿里巴巴品牌站的<span style="color: black;">制品</span>数量已超过六万个，很好地<span style="color: black;">处理</span>了这一<span style="color: black;">困难</span>。”黄曜<span style="color: black;">叫作</span>，<span style="color: black;">经过</span>品牌站不仅<span style="color: black;">增多</span>了客户粘性和转化率，还能有效<span style="color: black;">提高</span>用户满意度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得一提的是，依托阿里巴巴的大数据分析，品牌不仅能够<span style="color: black;">精细</span>聚焦买家人群，还能在品牌展示、营销推广等方面<span style="color: black;">亦</span>能实现供给端与客户的<span style="color: black;">精细</span>匹配。陈意明透露，1688将为品牌<span style="color: black;">供给</span><span style="color: black;">途径</span>拓展、关系搭建及管理、<span style="color: black;">有效</span>数字化商品信息建设等一系列工具，从而<span style="color: black;">帮忙</span>品牌</span><span style="color: black;">打通商品供应链<span style="color: black;">途径</span>数据流，实现各作业环节数字化可视，最大化<span style="color: black;">帮忙</span>品牌商、经销商进行管理与决策。<span style="color: black;">提高</span>各链路环节协同效率，并借助数据降低运营成本并<span style="color: black;">提高</span><span style="color: black;">最后</span>转化。</span></p>
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