论坛 › 陕西 › 1688做为阿里手中的王牌

qzmjef 发表于 2024-10-11 11:01:26

1688做为阿里手中的王牌

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/f2fe6b0ef92a4a2188420e57fad15cc8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=GpIekvzr6%2BkJQtk6CwtGW6JYcV0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1688再创历史新高</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今时<span style="color: black;">区别</span>往日。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谁能想到，曾经<span style="color: black;">处在</span>边缘地带的1688，如今已摇身一变<span style="color: black;">作为</span>阿里巴巴电商战略中的关键力量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期，1688的多项业务指标屡创新高，发展势头相当迅猛。<span style="color: black;">关联</span>数据<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;">1688App的主动打开用户数量已突破历史纪录</span></strong><span style="color: black;">，用户平均年龄为25岁，女性用户占据<span style="color: black;">都数</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商家方面，<span style="color: black;">日前</span>数量已达到了惊人的100万，成功创下历史新高。</span></strong><span style="color: black;">这其中，有60万家是源头工厂，而大部分新增的商家是<span style="color: black;">青年</span>一代的厂二代、厂三代，<span style="color: black;">她们</span>多为90后和00后。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅如此，1688还<span style="color: black;">作为</span>了覆盖淘宝店主、跨境店主、直播播商、微商、小店店主、夜市摊主等5000多万中小买家的采购批发平台。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/69b1e0b17da04d0385a4a181d8ae8028~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=48KYBZjDv%2FuBRs1Iypec7yLaF7Q%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：1688官微</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">按照</span>此前官方公开的一组数据<span style="color: black;">表示</span>，在1688平台近6000万的买家中，<span style="color: black;">每日</span>有80%的流量都为用户自主进入，单月交易体量接近30个亿。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从这几组数据中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>清晰地看到，1688在用户数量、商家数量以及交易体量方面<span style="color: black;">持有</span>不小的影响力，大有崛起之势。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">倘若</span>将时间的指针回拨数年，那时的1688更像是一个被阿里<span style="color: black;">忽略</span>的“<span style="color: black;">孩儿</span>”，与今日的风光无限截然<span style="color: black;">区别</span>。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/574f513f9e904175b6a966e20f91ca23~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=PpEHYW4NZtQUJHB6ychma1bRGj0%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：1688App截图</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1999年，阿里依托B2B业务成立了1688。成立之初，1688与做小商品的义乌小商品城、做先进制造业的广交会构<span style="color: black;">成为了</span>中国批发业务的三极。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这一时期，阿里巴巴<span style="color: black;">重点</span>致力于开拓C2C和B2C市场，对B2B市场的重要性有所<span style="color: black;">忽略</span>，这在某种程度上<span style="color: black;">引起</span>1688被边缘化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而近年来，<span style="color: black;">因为</span>市场环境和竞争压力的影响，阿里不得不重新审视B2B业务的价值，<span style="color: black;">奋斗</span>扩大其业务覆盖范围。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>是<span style="color: black;">因此呢</span>，阿里<span style="color: black;">起始</span>捡起曾经被遗忘在一旁的1688，并<span style="color: black;">逐步</span><span style="color: black;">提高</span>对其的<span style="color: black;">注重</span>程度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">11月2日，1688被升级为淘天集团的一级业务，<span style="color: black;">得到</span>了<span style="color: black;">更加多</span>资源的倾斜和战略支持。这一重要<span style="color: black;">措施</span>为1688的发展注入了强大的动力，进一步巩固了其在市场中的竞争<span style="color: black;">优良</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在阿里发布2024财年第二季度财报的关键时刻，集团CEO吴泳铭揭晓了<span style="color: black;">第1</span>批战略级创新业务名单，其中1688赫然在列，这标志着它</span><strong style="color: blue;"><span style="color: black;">在阿里电商生态中的地位日益<span style="color: black;">提升</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些战略布局的<span style="color: black;">调节</span>和<span style="color: black;">颁布</span>，清晰地反映了阿里对1688态度的巨大转变，这为1688<span style="color: black;">将来</span>的发展<span style="color: black;">供给</span>了<span style="color: black;">更加多</span>的机遇和空间，<span style="color: black;">亦</span>预示着它将<span style="color: black;">作为</span>阿里巴巴<span style="color: black;">将来</span>重要的战略方向。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>看来，1688屡次创下历史新高，这<span style="color: black;">亦</span>在<span style="color: black;">必定</span>程度上证明了重投1688并非是无奈之举，而是经过深思熟虑做出的<span style="color: black;">选取</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5e8ade0afed64048b07fd5ffd488ddb0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=3tcOw5XaVhgu%2B1%2B0mBjEcWbzbfE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1688的<span style="color: black;">优良</span>在哪里？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，重新捡起1688的业务，这一决策是基于供应链和下沉市场两大方面的<span style="color: black;">思虑</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">做为</span>阿里巴巴旗下的B2B平台，1688<span style="color: black;">持有</span>完善的供应链体系和丰富的行业资源。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数据<span style="color: black;">表示</span>，1688在产业带布局了大约1000名员工，<span style="color: black;">持有</span>大约1.6万名<span style="color: black;">途径</span>商伙伴，<span style="color: black;">全部</span>生态系统大<span style="color: black;">大概</span>4-5万人。<span style="color: black;">日前</span>，1688<span style="color: black;">已然</span>覆盖了全国超过70%的一级产业带。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，1688商家发展中心总经理王强曾<span style="color: black;">暗示</span>，<span style="color: black;">她们</span>的<span style="color: black;">目的</span>是渗透国内1000个产业带，并深入到68个百亿产业带。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/04725c7c030c4e819de617a1355b1e57~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=e3Ltj2yTmkr9He1VUVit2E2j76c%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1688商家发展中心总经理王强 图源：1688官微</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">凭借其在产业带的布局和强大的供应链<span style="color: black;">优良</span>，1688<span style="color: black;">能够</span>为商家<span style="color: black;">供给</span>全方位的服务，满足企业在采购、生产和运营方面的<span style="color: black;">需要</span>，这种服务模式使得1688在B2B电商<span style="color: black;">行业</span><span style="color: black;">拥有</span>极强的竞争力，吸引了<span style="color: black;">海量</span>用户的关注和信任。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>是<span style="color: black;">因此呢</span>，当人们需要寻找工厂货时，<span style="color: black;">常常</span>会<span style="color: black;">选取</span>在1688上进行搜索和采购。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对比其他电商平台，1688的供应链<span style="color: black;">优良</span>确实更加<span style="color: black;">显著</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">其次，随着下沉市场的崛起，1688面临巨大的发展机遇。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数据<span style="color: black;">表示</span>，在我国全国消费市场中，下沉市场消费规模占比已超过17万亿元，且规模仍在<span style="color: black;">连续</span>扩大。预计到2030年，低线城市消费规模将达到9.7万亿美元。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这一趋势<span style="color: black;">显示</span>，下沉市场将<span style="color: black;">作为</span>我国消费增长的重要引擎，而低线城市将<span style="color: black;">作为</span>消费市场的重要支柱。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在进军下沉市场的道路上，阿里进行了一系列的尝试，但<span style="color: black;">日前</span>看来，这些<span style="color: black;">奋斗</span>尚未达到预期的<span style="color: black;">目的</span>。</span></strong><span style="color: black;">今年3月，淘特业务<span style="color: black;">出现</span>内部变动，增长资源的投入减少，大部分团队被转岗至大淘宝，这使得阿里的下沉市场拓展之路充满着巨大的挑战和变数。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对这种<span style="color: black;">状况</span>，阿里必须找到新的<span style="color: black;">办法</span>去开拓下沉市场，<span style="color: black;">才可</span>抓住<span style="color: black;">更加多</span>的<span style="color: black;">商场</span>机会。而1688<span style="color: black;">做为</span>在下沉市场<span style="color: black;">持有</span>坚实<span style="color: black;">基本</span>和丰富经验的电商平台，<span style="color: black;">作为</span>阿里的新<span style="color: black;">选取</span>显然是顺理成章的事情。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更何况，随着市场竞争的加剧和用户<span style="color: black;">需要</span>的多样化，阿里<span style="color: black;">仅有</span><span style="color: black;">持续</span>创新和<span style="color: black;">调节</span>战略，<span style="color: black;">才可</span>完美适应市场变化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而1688<span style="color: black;">做为</span>四大创新业务之一，显然是阿里当下最好的<span style="color: black;">选取</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对阿里而言，重新捡起1688的业务，这不仅有助于<span style="color: black;">提高</span>阿里的市场竞争力和用户满意度，还有助于平台扩大市场份额和<span style="color: black;">提高</span>用户体验，并为中小企业和个体户<span style="color: black;">供给</span>更广阔的发展空间和<span style="color: black;">商场</span>机会。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">综上所述，重新捡起1688的业务，<span style="color: black;">拥有</span>多方面的好处，<span style="color: black;">包含</span>发挥供应链<span style="color: black;">优良</span>、拓展下沉市场以及<span style="color: black;">提高</span>用户体验等。而这正是阿里越来越<span style="color: black;">注重</span>1688，将1688<span style="color: black;">加入</span>集团四大创新业务的重要<span style="color: black;">原由</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对当前的竞争态势，<span style="color: black;">持有</span>绝对供应链<span style="color: black;">优良</span>且在下沉市场<span style="color: black;">持有</span>坚实<span style="color: black;">基本</span>的1688，</span><strong style="color: blue;"><span style="color: black;">是阿里迎合用户新<span style="color: black;">需要</span>、降低获客成本的关键之选，<span style="color: black;">亦</span>是其战略布局中的重要一环。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无论是在<span style="color: black;">此刻</span>还是<span style="color: black;">将来</span>，1688都<span style="color: black;">已然</span><span style="color: black;">作为</span>了阿里应对电商竞争的一张王牌。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0b9f67fe55bb430eba77a4cddd934a63~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=vpAxWz7wW6A1OX%2Fm4biwhtQOLlE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">产业带竞争，走向白热化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近两三年来，<span style="color: black;">因为</span>行业竞争加剧，电商巨头们纷纷采取价格战策略来吸引消费者。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">抖音测试9块9特价频道，京东推出“百亿<span style="color: black;">补助</span>”频道，淘宝上线“五星价格力”……各家电商平台纷纷倾尽全力，使出浑身解数，势要在低价<span style="color: black;">行业</span>展开激烈的竞争。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在这场激烈的电商竞争中，产业带的重要性<span style="color: black;">不问可知</span>。它不仅关乎着电商平台的供应链和货源问题，<span style="color: black;">更加是</span>决定胜负的关键<span style="color: black;">原因</span>之一。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">基于此，拼多多发起寻鲜中国等多个产业带项目；快手电商打造了产业带服务中心；抖音电商推出了“产业成长计划”；京东在双11<span style="color: black;">起步</span>了“百大产业带扶持计划”；阿里则为1688打造了“产业带领跑计划”……</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f6824e3388f54f7ca32bf7f64207acc9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1728965437&amp;x-signature=6GWg4cb1bvuVijNP%2BOnkTvM765U%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：京东招商</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在激烈的低价竞争中，产业带已然<span style="color: black;">作为</span>了各大电商平台布局的重要阵地。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，随着电商行业的价格战愈演愈烈，产业带的竞争<span style="color: black;">亦</span>将步入深水区。彼时，以1688为<span style="color: black;">表率</span>的电商平台<span style="color: black;">仅有</span>一条路能走，那<span style="color: black;">便是</span>加速拓展<span style="color: black;">制品</span>线、降低成本、<span style="color: black;">加强</span>运营效率，<span style="color: black;">才可</span>在激烈的竞争中脱颖而出。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，电商平台间的较量正<span style="color: black;">逐步</span>转向产业带<span style="color: black;">行业</span>，挖掘低价且<span style="color: black;">优秀</span>的<span style="color: black;">制品</span>正慢慢<span style="color: black;">作为</span>各大平台最需要<span style="color: black;">处理</span>的核心问题。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今，电商赛道拥挤不堪，竞争激烈，<span style="color: black;">到底</span>谁能<span style="color: black;">最后</span>胜出，仍是未知数。在这变幻莫测的电商市场中，围绕产业带而开展的低价竞争，<span style="color: black;">不外</span>才<span style="color: black;">刚才</span><span style="color: black;">起始</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者 | 李响</span></span></p>

1fy07h 发表于 2024-10-16 19:04:42

感谢您的精彩评论，为我带来了新的思考角度。

7wu1wm0 发表于 2024-10-24 20:01:54

感谢你的精彩评论，带给我新的思考角度。

nykek5i 发表于 2024-11-6 07:18:31

“沙发”（SF，第一个回帖的人）‌

查看完整版本: 1688做为阿里手中的王牌