99元能买两条中华烟,拼多多在法律禁区蹦迪只是为了拉动营销额?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你看到“超市同款硬中华2条99元”<span style="color: black;">这般</span>的<span style="color: black;">宣传</span>与价格,你的<span style="color: black;">第1</span>反应是什么?烟厂违规外流串货?假烟制售走私窝点?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都不是,这只是一条来自拼多多的<span style="color: black;">宣传</span>信息。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2cd9ed2161dd44a7a96714f26848a103~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=%2FpRltVAcwFVTYb4lviPPpfWy6eI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得不说,最初看到拼多多上这条<span style="color: black;">宣传</span>时,我已分不清到底是什么给我带来的震撼更大,是这离谱的价格,还是明目张胆在电商平台售卖香烟?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从商品详情截图<span style="color: black;">发掘</span>,这家名为“众花源生活馆”的店铺不仅出售“经典正牌中华烟”,<span style="color: black;">乃至</span>还出售“超市同款”的“真品”“芙蓉王”、“大重九”、“红塔山”、“红河”、“玉溪”、“利群”、“云烟”、“苏烟”、“荷花”等等,且售价均在50元/条以下,包罗万象而又价格亲民。页面上<span style="color: black;">表示</span>的“已拼1xxx件”,更有着一股燎原之势。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c6d57f6851b6485e8762f0bf3c31dc96~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=7grWDVvYmpR2CiKkFAKpvb6jf28%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要指出的是,在拼多多平台上,这并不是某一家店铺的“胆大妄为”,在搜索框随意输入“中华”、“利群”等品牌名<span style="color: black;">叫作</span>,<span style="color: black;">乃至</span>仅是搜索“烟”,就能收获到满眼的大牌香烟贩售信息,让人倍感震惊。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">烟草禁令,电商不得卖烟</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不难<span style="color: black;">重视</span>到,<span style="color: black;">咱们</span>平时基本上是不会在电商平台见到香烟商品<span style="color: black;">营销</span>的,<span style="color: black;">虽然说</span>“烟酒不分家”,<span style="color: black;">然则</span>与电商平台百花齐放的酒类官方旗舰店相比,香烟却从来都不会出<span style="color: black;">此刻</span>电商平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是<span style="color: black;">由于</span>我国的《烟草专卖许可证管理办法》,严令禁止了烟草制品的网络<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">其中第十四条<span style="color: black;">知道</span>规定:除了取得烟草专卖生产企业许可证<span style="color: black;">或</span>烟草专卖批发企业许可证的企业依法<span style="color: black;">营销</span>烟草专卖品外,任何<span style="color: black;">百姓</span>、法人<span style="color: black;">或</span>其他组织不得<span style="color: black;">经过</span>信息网络<span style="color: black;">营销</span>烟草专卖品。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/92c6f531666a49cbada1455a931c364d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=yPb%2FLAOdP27mY7%2BqJwS9A5%2B3zYY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>受到专卖<span style="color: black;">管理</span>的商品,烟草制品在线下<span style="color: black;">营销</span>其实<span style="color: black;">亦</span>要受到<span style="color: black;">许多</span>限制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>烟草<span style="color: black;">机构</span>会在每条烟的包装上打上独一无二的喷码,直接与每一家<span style="color: black;">详细</span>店面的烟草许可证进行匹配,哪怕是同一个老板的两家店铺,都绝对禁止流通串货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>价格难统<span style="color: black;">1、</span><span style="color: black;">营销</span>跨区域、未成年人购买难监管的网络平台,贩售烟草制品会受到法律的严格禁止<span style="color: black;">亦</span>并不难理解。就连跑腿一类的服务,<span style="color: black;">亦</span>被一并禁止。与此连带的是,受到资本市场<span style="color: black;">喜爱</span>的电子烟,在电商平台<span style="color: black;">亦</span>是被一并禁售的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">商家在网络上<span style="color: black;">营销</span>烟草专卖品,轻则违反《中华人民共和国烟草专卖法》、《中华人民共和国烟草专卖法实施条例》,重则违反《中华人民共和国刑法》第二百二十五条的<span style="color: black;">违法</span>经营罪。从法律<span style="color: black;">方向</span>来看,拼多多商家直接<span style="color: black;">营销</span>香烟的<span style="color: black;">行径</span>已经<span style="color: black;">不可</span><span style="color: black;">叫作</span>之为“在违法的边缘试探”,而是彻底“在法律禁区蹦迪”了。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无独有偶,就在两个月前,澎湃<span style="color: black;">资讯</span>发布了题为《淘宝、拼多多等平台<span style="color: black;">违法</span>出售烟丝、卷烟纸等烟草专卖品》的<span style="color: black;">资讯</span>,对多家淘宝、拼多多店铺<span style="color: black;">营销</span>“芙蓉王”、“中华”、“黄鹤楼”等品牌烟丝的违规违法<span style="color: black;">行径</span>进行了揭露。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b7e727d677e940da8cad7bed2d5e6229~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=hriBmGPi4xHVmu34Vpz6g0hPzwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今在平台整改之后,淘宝再搜索“烟丝”,则会自动<span style="color: black;">转</span>至一个“绿网计划”页面,展示了国家不<span style="color: black;">准许</span>任何<span style="color: black;">百姓</span>、法人<span style="color: black;">或</span>其他组织<span style="color: black;">经过</span>信息网络<span style="color: black;">营销</span>烟草专卖品的<span style="color: black;">关联</span>规定,<span style="color: black;">亦</span>强调了平台将<span style="color: black;">需求</span>商家遵守行业规范,不会在平台<span style="color: black;">显现</span>不适宜内容。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0215fdda00904bbba698df66b930eeee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=GGVWAu44uUTpFjfZoJcTN%2BnLRHk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反观拼多多,搜索烟丝之后,搜索结果确实被屏蔽,但在下方<span style="color: black;">举荐</span>搜索关键词中,赫然打头的便是“正规烟”、“硬中烟”,后边还有“烟嘴儿”、“正牌烟”、“正宗中华”等<span style="color: black;">处在</span>专卖<span style="color: black;">管理</span>中的商品关键词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/32c27bfddae24e3eb3861b67334887cd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=Mlwcz5kvoOd8pZdxg2qu0mn1ivE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">货不对板,拼多多狂打香烟擦边球</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>,拼多多的商家们所<span style="color: black;">营销</span>的香烟到底是什么呢,<span style="color: black;">为何</span>这么便宜?<span style="color: black;">是不是</span>真如宝贝<span style="color: black;">照片</span>和商品描述所言,是“真品”、“超市同款”?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,我决定效仿一下刘华强,“亲自”下场去店家咨询。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ae30eaf9cbcc4caf8024701ee1856c57~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=YbCWMi%2BPgBxWr2IzZ0DvLMO6xKo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果,当我向店家抛出“刘华强买瓜”式的问题之后,“众花源生活馆”的售前却告诉我,它卖的确实是“生瓜蛋子”,“你看网上哪有烟啊,这都是茶烟!”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6d00aff513a248168e87af940d47dd82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=R%2BmQ%2B0cDRuRqRD2N4PH53q%2Fh%2FFg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在被“只卖原装正牌防伪华子”的售前客服教育“网上禁售香烟之后”,我才<span style="color: black;">认识</span>到,这是“茶烟”,“不带尼古丁和烟焦油”,<span style="color: black;">乃至</span>“<span style="color: black;">能够</span>养生”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">难道拼多多上如此多售烟的店铺,<span style="color: black;">所有</span>挂羊头卖狗肉,秤盘下边吸磁铁,卖瓜不保熟,出售的都是不含烟草的“茶烟”?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我决定继续“找猹”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/2fc59396bbb54413b99731a8c424c839~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=aDlxbOTyd0gNgmH3Ao0GJvChErI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在咨询了几家宝贝文案相差无几、缺乏新意的店家之后,我基本<span style="color: black;">能够</span>确定拼多多上<span style="color: black;">营销</span>的<span style="color: black;">所说</span>“正品”、“超市同款”品牌香烟<span style="color: black;">宣传</span><span style="color: black;">背面</span>,都是这种“茶烟”,就连进口的古巴雪茄品牌,<span style="color: black;">亦</span>贴心地<span style="color: black;">根据</span>中国烟草<span style="color: black;">管理</span>法律推出了“茶雪茄”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ec17b9fef32b49beb8fea8fd6b0abb5d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=HDdArTYS5AVbbRQRIKF8%2BQrN2r8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">亦</span>有非常刚的商家直接用醒目的字体在宝贝头图上标明“不要拿茶烟跟<span style="color: black;">咱们</span>比”,我<span style="color: black;">亦</span>咨询了店家,这“原厂生产货源”应该不是茶烟了吧?</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/16bc7fbf60694ee3a33a5171c796bb73~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=pxFrKA22U8P8Xm0DD%2B0aFQtf%2Feo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果店家<span style="color: black;">暗示</span>“不要拿茶烟跟<span style="color: black;">咱们</span>比”是他家茶烟的“<span style="color: black;">宣传</span>语”,并亲切热情地向我科普了他家“便宜解瘾又好抽”的“养生烟”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深感被“套娃”了的我,只痛恨被刘华强“萨日朗”的<span style="color: black;">为么</span>不是这个烟摊!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>问题又来了,这些商家<span style="color: black;">为么</span>要顶着“华子”、“玉溪”等香烟的名号贩售<span style="color: black;">所说</span>的“茶烟”?难道是本着济世救人的慈心,要带领烟民改抽<span style="color: black;">无</span>尼古丁<span style="color: black;">害处</span>的茶烟,戒除烟瘾?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>不妨来<span style="color: black;">认识</span>一下“茶烟”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1e55a483f4264df0bac137d5feda9783~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=oLCso6Cl7tl%2BdzJs4FINuaLV%2FQE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">身为世卫组织控烟大使的易烊千玺<span style="color: black;">做为</span>电影主角 ,在电影《少年的你》中<span style="color: black;">显现</span>了吸烟的镜头。电影上映后易烊千玺<span style="color: black;">回复</span><span style="color: black;">叫作</span>:“抽的是茶烟”。相比因抽烟而被雪藏的王源,可见<span style="color: black;">公众</span>还是认可“茶烟不是烟”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3fd958b7e4e745b6900087f394a7c57c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=HDXgyMTuWSDuzmheVdF%2BoC7kw4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">茶烟指的是用茶叶代替烟叶制成的香烟,<span style="color: black;">亦</span>叫烟茶,<span style="color: black;">重点</span>由香油、蜂蜜、冰糖、白酒、菊花、薄荷等材料卷制而成。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据茶烟<span style="color: black;">营销</span>店铺商品描述,我国茶文化源远流长,茶叶中<span style="color: black;">饱含</span>茶多酚,<span style="color: black;">拥有</span>抗氧化以及<span style="color: black;">控制</span>肿瘤细胞生长的<span style="color: black;">功效</span>,还有解酒醒酒、平肝益血、清热润肺、降压减脂等功效,保健功能<span style="color: black;">明显</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">来讲</span>,茶烟并<span style="color: black;">无</span><span style="color: black;">运用</span>烟草<span style="color: black;">管理</span>中限制的烟草、烟丝、卷烟纸等原材料,<span style="color: black;">根据</span>法无禁止<span style="color: black;">就可</span>为的原则,茶烟在拼多多平台的<span style="color: black;">营销</span>可能确实不<span style="color: black;">触及</span>违法违规。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>需要指出的是,虽然社会<span style="color: black;">广泛</span>认可饮茶对人有<span style="color: black;">必定</span>的保健<span style="color: black;">功效</span>,但<span style="color: black;">日前</span>并无证据<span style="color: black;">表示</span>茶叶<span style="color: black;">能够</span>当做某种<span style="color: black;">疾患</span>的治疗手段。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>茶叶泡水饮用和点燃之后抽吸,显然是两种截然<span style="color: black;">区别</span>的<span style="color: black;">吃下</span>方式。就像你用<span style="color: black;">能够</span>消毒水洗手,<span style="color: black;">然则</span>喝消毒水就值得商榷了,<span style="color: black;">倘若</span>你偏要静脉注射消毒液,那估计只能一首凉凉送给你了(懂王:勿cue)。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f536e11f1ce14abca349a3e735a55c58~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=s2P5P8TRVZyMFRYlqlQZIe43xN4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">吸茶烟,将茶叶点燃,在几百度的剧烈燃烧<span style="color: black;">要求</span>下,茶叶里绝大<span style="color: black;">都数</span>有机物都将高温变性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">科研</span><span style="color: black;">表示</span>,茶多酚最高耐热温度<span style="color: black;">亦</span>就250℃,茶叶中的维生素C/D在70℃以上就会被破坏,<span style="color: black;">因此呢</span><span style="color: black;">有些</span>高级茶叶<span style="color: black;">或</span>细嫩名茶的冲泡温度最好在70-80℃之间,点燃抽吸的结果<span style="color: black;">亦</span>就可想而知了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更不要说有益物质进入肺部并<span style="color: black;">不可</span>被人体吸收了,毕竟肺部并不是人类的消化吸收器官。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,茶叶的尼古丁含量比烟叶要低得多,确实<span style="color: black;">不易</span>形成尼古丁依赖,但<span style="color: black;">亦</span><span style="color: black;">导致</span>烟民吸茶叶“<span style="color: black;">不外</span>瘾”的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>众所周知的是,虽然尼古丁是香烟的<span style="color: black;">重点</span>成瘾<span style="color: black;">原由</span>,但吸烟有害健康还有其它<span style="color: black;">原由</span>,一百多种致癌物可不是闹着玩的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">事实上,茶叶燃烧后产生的颗粒物<span style="color: black;">一样</span>对人有害。抽吸香烟的烟雾会<span style="color: black;">导致</span>PM2.5的急速飙升,只要3根烟,就<span style="color: black;">能够</span>让距吸烟者1.5米处的PM2.5超过1700微克/立方米。中国环境<span style="color: black;">守护</span>部发布的《环境空气质量标准》规定,PM2.5的24小时平均浓度应该是75微克/立方米。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6d1045a279804a30802bf87f557b1a25~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=iz7gtBNQJc7YoDJatio0FoTtCa8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">茶叶燃烧<span style="color: black;">一样</span>会产生<span style="color: black;">海量</span>有害物质,生成的苯并芘<span style="color: black;">亦</span>是<span style="color: black;">剧烈</span>的致癌物。并且<span style="color: black;">由于</span>香烟<span style="color: black;">此刻</span><span style="color: black;">广泛</span>采用的醋酸纤维丝过滤嘴<span style="color: black;">能够</span>在不影响<span style="color: black;">口味</span>的<span style="color: black;">状况</span>下过滤大部分焦油、颗粒物等有害物质,而醋酸纤维丝<span style="color: black;">亦</span>属于烟草管控范围,且国内产能不足尚需部分进口。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,<span style="color: black;">日前</span>茶烟普遍采用棉纱滤嘴,我国工业化<span style="color: black;">初期</span>常用棉纱进行粉尘的防护,<span style="color: black;">此刻</span><span style="color: black;">已然</span>被完全淘汰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">因此呢</span>,抽吸茶烟<span style="color: black;">不仅</span><span style="color: black;">不可</span>缓解烟瘾,<span style="color: black;">害处</span><span style="color: black;">亦</span>并不见得比香烟小。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在控烟与健康行的讲座上,<span style="color: black;">全世界</span>控烟<span style="color: black;">科研</span>中国分中心<span style="color: black;">专家</span>杨功焕<span style="color: black;">暗示</span>:“所有的烟制品都不会减少烟草带来的<span style="color: black;">害处</span>,市面上的茶烟<span style="color: black;">亦</span>并<span style="color: black;">不可</span><span style="color: black;">帮忙</span>烟民戒烟。”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5d6de4e19a6c4401b1a6e07eb68d1d9e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=Z546ZqjL%2BvtJ06aK0ogQLTme4cs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">著名控烟医学专家李小亮<span style="color: black;">亦</span>认为:“茶叶点燃后产生微尘颗粒,会<span style="color: black;">功效</span>于人的肺部,<span style="color: black;">同期</span>人体<span style="color: black;">没法</span>自动降解,<span style="color: black;">因此呢</span>这类物质会堵住肺泡,对肺<span style="color: black;">导致</span><span style="color: black;">害处</span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说,拼多多上的“众花源生活馆”们<span style="color: black;">便是</span>打着“正牌香烟”的招牌,在贩售一种“对缓解烟瘾无效、<span style="color: black;">不可</span><span style="color: black;">帮忙</span>戒烟、<span style="color: black;">同期</span><span style="color: black;">害处</span>比烟草不小”的全新智商税商品。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我不禁又对<span style="color: black;">她们</span><span style="color: black;">营销</span>的茶烟品牌产生了兴趣,我不相信中华、玉溪,<span style="color: black;">或</span>古巴卷烟厂会生产茶烟<span style="color: black;">这般</span>的商品。于是,我又询问了店家,商品头图<span style="color: black;">是不是</span>为商品的<span style="color: black;">实质</span>包装?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">得到的回复如下:“<span style="color: black;">评估</span>页面有买家的实拍图,您<span style="color: black;">能够</span>看下参考一下!”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cbe9f5ce01b94955be86385c83c4c142~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=hrcNMc7bXTM4KIanY6ITs%2FVvuGc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">评论区买家晒出实拍图如下:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bd9c2ace78a943eaae410e8abc5cf31a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=j%2BnPpUno5%2BWLerIHuPZlNvzyRMQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说是卖的中华烟,结果拿到手的却是“中华红”,这大概是中国红被黑得最惨的一次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这不由让我想起了被“大个核桃”、“雷碧”、“康帅博”、“立日”、“起能”、“蓝月壳”、“‘小米新品’电视”、“vjvj手机”<span style="color: black;">安排</span>的恐惧。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d4739d2d835147c4a5cf4cafcf8521f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=dPId8XrCFbp8UNRwQv3SQ4KW13w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/36895bb98da044128e9190e1ba4c9923~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=fpYIuXZoD7p5Jmiy2%2Bj0tXZOycY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说,拼多多上“众花源养生馆”们的<span style="color: black;">规律</span>是:“电商平台不<span style="color: black;">准许</span>卖烟草制品,我虽然挂了正品中华烟的<span style="color: black;">宣传</span>,卖的却不是真烟,<span style="color: black;">因此</span>就不违法”。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">本质是<span style="color: black;">由于</span>拼多多过早进入到了增长瓶颈期</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上,这些看起来成功耍了小聪明的茶烟商贩们,还是违反了拼多多的平台规则的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拼多多禁发商品及信息管理规范第二章第二条<span style="color: black;">知道</span>规定,商家不得在商品详情页面(<span style="color: black;">包含</span>但不限于商品标题、商品<span style="color: black;">照片</span>、商品描述)、店铺页面(<span style="color: black;">包含</span>但不限于店铺名<span style="color: black;">叫作</span>、店铺<span style="color: black;">归类</span>、店铺介绍、店铺公告、交易<span style="color: black;">评估</span>、店铺回复)<span style="color: black;">或</span>拼多多平台的任何板块发布禁售商品的<span style="color: black;">关联</span>信息,<span style="color: black;">亦</span>不得发布任何国家法律法规或平台协议及平台规则禁止发布的信息。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/fc38f72149b14a0ab765132564d92535~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=QFLzdhRpwPB9cq0bld2cZDOMNMY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而这些明白写着的“真品”、“超市同款烟”标题,并直接贴出中华、玉溪、利群等香烟品牌的<span style="color: black;">照片</span>,显然属于国家法律法规<span style="color: black;">知道</span>禁止的范围,商家这么干就属于顶风作案,平台的监管<span style="color: black;">亦</span><span style="color: black;">显出</span>有些放任自流。(<span style="color: black;">谅解</span>我<span style="color: black;">信息</span>闭塞,生产中华烟的上海烟草<span style="color: black;">机构</span>倒闭了,我还是看了拼多多才<span style="color: black;">晓得</span>。)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多向来以“精细化管理”而闻名,<span style="color: black;">倘若</span><span style="color: black;">最后</span>说是<span style="color: black;">由于</span>管理疏漏,<span style="color: black;">因此</span><span style="color: black;">显现</span>了如此大范围的山寨香烟,确实是难以令人信服。<span style="color: black;">咱们</span>有理由相信,拼多多<span style="color: black;">针对</span>茶烟的违法营销,其实是<span style="color: black;">始终</span>都心若明镜的,只是为了拉动用户的流量,采取了睁一只眼闭一只眼的态度,正是<span style="color: black;">由于</span>这种有<span style="color: black;">认识</span>的纵容,这才<span style="color: black;">诱发</span>了平台的大面积跟风违法<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">归根结底,仍然<span style="color: black;">处在</span>青年期的拼多多,相比较老对手淘宝、京东,还需要高速增长来支持资本市场的<span style="color: black;">自信心</span>。但不得不承认的是,在腾讯系社交流量红利见底的当下,拼多多用户增量<span style="color: black;">已然</span>告别高速增长,<span style="color: black;">乃至</span>增长幅度<span style="color: black;">已然</span>过早回落到了与淘宝、京东这种老牌电商<span style="color: black;">同样</span>的水平。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cdcc8e5e678a4b5daba165e17f7695fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=BfK8XVn1qa2FsrQiCo6P3R5U2KU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2021年Q1,拼多<span style="color: black;">数年</span>活跃买家数较上一年同期的6.281亿净增1.957亿,环比净增幅4.57%,阿里巴巴环比增幅4.11%,京东环比增幅5.91%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">而在用户购买频次、客单价、用户留存和复购<span style="color: black;">状况</span>上,尤其是最重要的GMV数值(这决定了平台的变现规模),空有用户数量的拼多多始终表现<span style="color: black;">不良</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>参考,2020财年拼多多GMV(Gross Merchandise Volume,商品交易总额)为16676亿元人民币,而阿里巴巴同期为11450亿美元(<span style="color: black;">重视</span>单位差别),位居<span style="color: black;">全世界</span><span style="color: black;">第1</span>,是第二名亚马逊的近2倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而到了2021财年,阿里财报<span style="color: black;">表示</span>,当年即实现了1.2万亿美元GMV的新纪录,并且达<span style="color: black;">成为了</span><span style="color: black;">全世界</span>年活跃消费者10亿的历史性里程碑。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f73db33f1b514efa9584fd1368a3c9f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=HUX9AJlH85Enc92bp6%2F3lJxlHJk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反观拼多多,则是宣布从今年<span style="color: black;">第1</span>季度<span style="color: black;">起始</span>,<span style="color: black;">再也不</span>逐季<span style="color: black;">颁布</span>GMV,相当于侧面承认了它所面临的用户留存和复购等核心问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来,拼多多还要面临着由国家主导的互联网平台互联互通的全新市场环境,当腾讯、阿里握手言和,互相打开生态的<span style="color: black;">前门</span>,拼多多连过去所仰赖的腾讯系流量护城河<span style="color: black;">亦</span>将会一并失去,形势无疑更加严峻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">亦</span>许正是这一系列问题的<span style="color: black;">显现</span>,决定了拼多多还需要依靠“野蛮生长”来助力引流拉新,为了用户数量和<span style="color: black;">营销</span>数据不得不迎合市场,对<span style="color: black;">有些</span><span style="color: black;">显著</span>的违规违法商品采取默许态度,乃至大开绿灯。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而,<span style="color: black;">亦</span>许反倒正是<span style="color: black;">由于</span>拼多多<span style="color: black;">针对</span>假货、虚假营销的放纵,阻碍了<span style="color: black;">自己</span>平台的正规化,影响了用户在平台<span style="color: black;">选取</span>上的决策,在留住了部分市场的<span style="color: black;">同期</span>,<span style="color: black;">亦</span>将<span style="color: black;">更加多</span>追求高品质的用户推向了对手的平台。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5fe023cba29f4db081c690eab0128ba7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728980767&x-signature=7LXuRRjilbVdvk1W%2BqR%2FcigSUpU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以投机而成,<span style="color: black;">亦</span>必将被投机所反噬。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕竟不是谁都<span style="color: black;">爱好</span>在买雪碧的时候被塞进一瓶“雷碧”,在“来根华子”的时候却是一根“中华红”茶烟。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>拍戏时所抽茶烟,易烊千玺的<span style="color: black;">评估</span><span style="color: black;">仅有</span>三个字:“呛得很”。或许,<span style="color: black;">仅有</span>拼多多觉着,味道好极了。</p>
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