亲身经历！去过100多家工厂，6点告诉你到底该不该做1688？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">80后，8年1688运营人。佛系分享，从思维到技术，从认知到<span style="color: black;">商场</span>，让<span style="color: black;">咱们</span><span style="color: black;">一块</span>精进！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">商场</span>篇</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2024年了，疫情结束了，消费降级了，<span style="color: black;">挣钱</span>更难了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设你有一家工厂，线下业务（<span style="color: black;">倘若</span><span style="color: black;">仅有</span>线下业务）<span style="color: black;">营销</span>业绩在逐年下降，<span style="color: black;">每日</span>一睁开眼<span style="color: black;">便是</span>几千上万的开支。怎么破？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是节流还是开源？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a04056bca6ed4568af85da6786d16156~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729005756&x-signature=6lqHmb1CwwzGnIhw9EPhXV3cLbU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这讲讲1688的<span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、国内最大的批发平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你想做零售，会想到天猫/淘宝、拼多多、抖音、小红书等。想做批发，恐怕大概率你<span style="color: black;">亦</span>只听说过阿里巴巴（1688）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、客户群体广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你做零售平台，可能你只需要某一类客户人群，<span style="color: black;">不外</span>说到底还是散客。做1688平台，<span style="color: black;">能够</span>是零售、分销代发、批发、定制、跨境，基本涵盖了所有的客户人群。不管你做什么行业什么类目，总有一类人群<span style="color: black;">或</span>多类组合人群适合你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、投入成本低</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开店门槛只需要一个年费（还有<span style="color: black;">关联</span>的服务人员<span style="color: black;">帮助</span>，从注册营业执照<span style="color: black;">起始</span>）。与零售端相比，不需要太高的人员配置，接待量少，客户<span style="color: black;">守护</span>成本低，推广<span style="color: black;">花费</span>低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、客户粘性高</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">零售端客户关注的是你的<span style="color: black;">制品</span>本身，被替代的可能性<span style="color: black;">很强</span>。批发端客户更关注的是你的工厂本身，<span style="color: black;">包括</span>产品、服务、供应链等综合<span style="color: black;">原因</span>，相对客户的忠诚度更高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、大客户多</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">零售端再<span style="color: black;">优秀</span>的客户，一年能给你带来的利润有限。注重的是客户的数量，而非质量。批发端更<span style="color: black;">注重</span>的是客户的质量，回头率、复购率，客单价<span style="color: black;">能够</span>远超零售端，可能一个大客户就能让你每年赚几个<span style="color: black;">乃至</span>十几个W。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、可拓展外贸业务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内零售平台很难将<span style="color: black;">制品</span><span style="color: black;">营销</span>到国外。做1688，你<span style="color: black;">能够</span>把<span style="color: black;">制品</span>卖到全世界，<span style="color: black;">乃至</span><span style="color: black;">不消</span>懂英文，<span style="color: black;">亦</span>会有<span style="color: black;">非常多</span>贸易商帮你去卖。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ef0119715de24e508c92a1d1f81d76da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729005756&x-signature=bb4dVBBB%2FJFxJbLDsdjMfaACiIU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将来</span>3年，阿里总部会大力<span style="color: black;">研发</span>投入国内外市场的线下推广，将会有<span style="color: black;">更加多</span>的人<span style="color: black;">晓得</span>并<span style="color: black;">运用</span>1688。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>恰好你<span style="color: black;">亦</span>有工厂，恰好你<span style="color: black;">亦</span>想开展1688业务，<span style="color: black;">能够</span>私信我！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>我的<span style="color: black;">文案</span>对你有<span style="color: black;">帮忙</span>，<span style="color: black;">能够</span>点赞、<span style="color: black;">保藏</span>和分享。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>有任何1688<span style="color: black;">关联</span>的问题，<span style="color: black;">能够</span>评论<span style="color: black;">或</span>私信。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专注1688平台，8年运营经验，千万店铺操盘手。承接商务合作，1688店铺店铺诊断、店铺顾问、深度运营。</span></p>
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