自建站工具那样多，怎么样选？一文看懂Shopify、WooCommerce、Magento和BigCommerce
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RWYkHql5e6QYOK~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729321172&x-signature=s73vF0WjAwkNxHtawNWHdX9HnF4%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>，创建合适的品牌自建站是一件困难的事。选错<span style="color: black;">途径</span>可能会<span style="color: black;">引起</span>资源浪费、<span style="color: black;">营销</span>损失以及随着<span style="color: black;">制品</span>线扩展、业务开展所带来的运营<span style="color: black;">困惑</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好在市场上还有<span style="color: black;">非常多</span>独立站服务商<span style="color: black;">能够</span>满足你的<span style="color: black;">需要</span>，<span style="color: black;">重点</span><span style="color: black;">包含</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify：是一个在线商店和零售<span style="color: black;">营销</span>点系统，Shopify<span style="color: black;">供给</span>的服务<span style="color: black;">包含</span>付款、营销、运输和客户互动工具。自2006年成立<span style="color: black;">败兴</span>，Shopify已有超过80万家企业入驻，<span style="color: black;">营销</span>额超过1000亿美元。零<span style="color: black;">基本</span>，从<span style="color: black;">无</span>接触过Shopify的卖家<span style="color: black;">意见</span><span style="color: black;">能够</span>按这视频教程来学习《Shopify建站从0-1》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce：</strong>一个可自定义的开源插件，可用于WordPress网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento：</strong><span style="color: black;">供给</span>营销、客户服务和<span style="color: black;">营销</span>的集成<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">BigCommerce：</strong>一个基于云、在线<span style="color: black;">营销</span><span style="color: black;">制品</span>的自建站服务<span style="color: black;">供给</span>者，<span style="color: black;">供给</span><span style="color: black;">各样</span>模板和自定义模块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了确定哪个自建站<span style="color: black;">途径</span>更适合你，以下有<span style="color: black;">有些</span><span style="color: black;">重视</span>事项。</p>1、核算开设和<span style="color: black;">守护</span>店铺的总成本<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的自建站<span style="color: black;">途径</span>和<span style="color: black;">方法</span>，价格皆有所<span style="color: black;">区别</span>。定价基于多种<span style="color: black;">原因</span>，<span style="color: black;">包含</span>自定义选项、模板、托管费等。虽然在某些<span style="color: black;">状况</span>下免费或低价<span style="color: black;">方法</span>对你<span style="color: black;">来讲</span>就够用，但<span style="color: black;">一般</span><span style="color: black;">意见</span>先进行投资，以<span style="color: black;">保证</span>你<span style="color: black;">得到</span>所需的功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，免费电子商务平台可能相当简陋，除非你愿意选购昂贵的自定义、域名或托管附加功能。其中许多选项<span style="color: black;">亦</span>不<span style="color: black;">包括</span>技术支持，你需要<span style="color: black;">晓得</span><span style="color: black;">怎样</span>编写代码或聘请<span style="color: black;">研发</span>人员<span style="color: black;">创立</span>和运行网站的过程。其他大<span style="color: black;">都数</span>平台是按月收费，<span style="color: black;">一般</span>为<span style="color: black;">基本</span>、中级或高级服务提供<span style="color: black;">区别</span>的<span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是四种定价<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">供给</span>三种价格的服务：Basic Shopify（每月29美元）、Shopify（每月79美元）和Advanced Shopify（每月299美元）；Shopify<span style="color: black;">包含</span>托管<span style="color: black;">花费</span>，ShopifyPlus（企业版）定价<span style="color: black;">亦</span>适用于大型企业；Shopify还<span style="color: black;">供给</span>了14天免费试用的体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce是WordPress的免费插件，不<span style="color: black;">包含</span>托管和域名<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento Open Source是免费的，但不<span style="color: black;">包含</span>托管和域名<span style="color: black;">花费</span>。MagentoCommerce是一种企业<span style="color: black;">处理</span><span style="color: black;">方法</span>，它<span style="color: black;">能够</span><span style="color: black;">按照</span>托管选项和业务规模等<span style="color: black;">原因</span><span style="color: black;">供给</span><span style="color: black;">区别</span>的定价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce的定价为标准版每月29.95美元、Plus版每月79.95美元、Pro版为249.95美元。企业计划<span style="color: black;">能够</span><span style="color: black;">运用</span>自定义定价，<span style="color: black;">另一</span>BigCommerce还为卖家<span style="color: black;">供给</span>了15天免费试用。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RWYkHr8Byit1fi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729321172&x-signature=krzX0KKfypPuDlC38DHY1pb5Wu4%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/RWYkHrRAppDx0V~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729321172&x-signature=KRSKJf4NNV74mY6EzJtjTdl4e5g%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RWYkHrqBJm9lup~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729321172&x-signature=wy9LmZCGeHCtVnau0IBTfMkkCAQ%3D" style="width: 50%; margin-bottom: 20px;">2、自定义选项<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然采用现成的<span style="color: black;">处理</span><span style="color: black;">方法</span>可能是你业务的良好起点，但你可能<span style="color: black;">期盼</span><span style="color: black;">按照</span>你的品牌、<span style="color: black;">制品</span>和你想要创建的用户体验进行个性化<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，你可能<span style="color: black;">期盼</span>能够更改与品牌一致的字体、图像和颜色。<span style="color: black;">或</span>是添加<span style="color: black;">制品</span><span style="color: black;">选取</span>选项（例如尺寸、首选颜色和数量）。以下是四种<span style="color: black;">方法</span>的比较：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">供给</span>60个随时可用、可自定义的主题。<span style="color: black;">有些</span>主题是免费的，但大<span style="color: black;">都数</span>都需要收费。你<span style="color: black;">能够</span>向网站添加新页面，或更改调色板和图像以适应品牌风格。你还<span style="color: black;">能够</span>添加、移动、删除和<span style="color: black;">调节</span>单个页面元素的<span style="color: black;">体积</span>，例如菜单和页面标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce<span style="color: black;">供给</span><span style="color: black;">各样</span>免费和付费模板，无需支付额外的插件或<span style="color: black;">研发</span><span style="color: black;">花费</span>，但定制选项有限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento开源和Magento Commerce<span style="color: black;">供给</span>免费和付费的几个主题。<span style="color: black;">倘若</span>你懂编程或聘请了<span style="color: black;">研发</span>人员，你<span style="color: black;">亦</span><span style="color: black;">能够</span>自己创建主题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce<span style="color: black;">供给</span>少量免费的主题和50多个付费主题。你<span style="color: black;">能够</span><span style="color: black;">运用</span>商店设计工具自定义网站。确认你需要对站点界面进行多少<span style="color: black;">掌控</span>，以及设计和<span style="color: black;">起步</span>自定义站点所需的<span style="color: black;">研发</span>人员支持。</p>3、可用的集成<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然你的自建站可能<span style="color: black;">持有</span>许多自己的功能，但你还需要集成第三方软件和插件，来满足你的个性化<span style="color: black;">需要</span>。例如，你可能<span style="color: black;">期盼</span><span style="color: black;">持有</span>计算<span style="color: black;">营销</span>额的会计插件或发送购物车放弃和订单确认的电子邮件营销插件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，QuickBooks和HubSpot、支付网关、实时聊天<span style="color: black;">设备</span>人等第三方软件。列出你需要的内容，<span style="color: black;">而后</span>寻找最适合你的自建站<span style="color: black;">途径</span>。 以下是四个自建站<span style="color: black;">途径</span>的对比：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">供给</span>2000多种免费和付费应用程序，<span style="color: black;">包含</span>电子邮件营销、社交<span style="color: black;">媒介</span>订阅源和订单跟踪功能的集成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce为商店管理、营销、支付、运输、订阅等<span style="color: black;">供给</span>200多种免费和付费扩展。<span style="color: black;">因为</span>WooCommerce是开源的，<span style="color: black;">研发</span>人员还<span style="color: black;">能够</span>向商店添加定制的插件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento<span style="color: black;">供给</span>3000多种免费和付费扩展，例如支付集成应用、自定义折扣优惠券、电子邮件营销活动、社交<span style="color: black;">媒介</span>以及横幅<span style="color: black;">宣传</span>集成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce<span style="color: black;">持有</span><span style="color: black;">包含</span>会计、订单管理、CRM、营销、支付、运输、安全等在内的600多个免费和付费集成。</p>4、云端或本地<span style="color: black;">处理</span><span style="color: black;">方法</span>的<span style="color: black;">选取</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本地<span style="color: black;">处理</span><span style="color: black;">方法</span>安装在<span style="color: black;">机构</span>的硬件系统上，由<span style="color: black;">机构</span>内部IT<span style="color: black;">分部</span>管理。<span style="color: black;">因为</span>需要额外的<span style="color: black;">基本</span>架构、软件许可证和员工工资，本地<span style="color: black;">处理</span><span style="color: black;">方法</span>的前期成本可能更高。本地<span style="color: black;">处理</span><span style="color: black;">方法</span>还可能产生与硬件<span style="color: black;">守护</span>、数据存储、安全性、合规性和软件升级<span style="color: black;">关联</span>的其他成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比之下，云端<span style="color: black;">处理</span><span style="color: black;">方法</span>属于“软件即服务”类别，服务供应商在互联网云端托管和管理软件，服务供应商负责IT<span style="color: black;">基本</span>架构、数据安全性和软件升级。采用基于云的<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">创立</span>网站成本<span style="color: black;">一般</span>较低，定价基于订阅。<span style="color: black;">有些</span>电子商务零售商认为基于云的<span style="color: black;">处理</span><span style="color: black;">方法</span>扩展性更强，<span style="color: black;">由于</span>云端<span style="color: black;">处理</span><span style="color: black;">方法</span>升级软件、适应新类型的数据<span style="color: black;">更易</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify是云端<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">能够</span><span style="color: black;">经过</span>任何Web浏览器<span style="color: black;">拜访</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce是一个<span style="color: black;">能够</span>托管在云端或本地<span style="color: black;">安排</span>的插件，基于WordPress网站的托管方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento Commerce既<span style="color: black;">供给</span>本地<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">亦</span><span style="color: black;">供给</span>云端<span style="color: black;">处理</span><span style="color: black;">方法</span>，Magento Open Source是非托管的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce是云端<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>5、SEO优化<span style="color: black;">是不是</span>友好<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO对在线商店尤为重要，<span style="color: black;">科研</span><span style="color: black;">显示</span>，75%的客户只阅读Google搜索结果的<span style="color: black;">第1</span>页。SEO优化模板，为你的企业<span style="color: black;">供给</span>了在搜索结果中排名更高的良好起点。一个优秀的自建站服务商应<span style="color: black;">供给</span>添加元描述、标记和自定义URL的功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">供给</span>最适合优化SEO的功能，如可自定义的主题、标题和元标记。Shopify<span style="color: black;">供给</span>了<span style="color: black;">海量</span>与SEO<span style="color: black;">关联</span>的应用程序，例如，用以扫描网站、<span style="color: black;">查询</span>优化点的SEO诊断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>WordPress的插件，WooCommerce<span style="color: black;">持有</span>WordPress SEO功能，例如编辑元数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento<span style="color: black;">供给</span>SEO优化功能，<span style="color: black;">包含</span>编辑页面标题和描述、添加替代文字到图像的功能，以及有超过250个SEO应用程序可供<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce<span style="color: black;">供给</span>SEO<span style="color: black;">处理</span><span style="color: black;">方法</span>，例如完全可自定义的URL和可自定义的元数据。</p>6、安全性<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户需要对你网站的安全功能充满<span style="color: black;">自信心</span>，以便让<span style="color: black;">她们</span>足够安心地提交信用卡信息进行购买。强大的安全性<span style="color: black;">能够</span><span style="color: black;">保证</span>客户不会因网络罪犯而损失金钱或财务信息，还<span style="color: black;">能够</span><span style="color: black;">守护</span>你的<span style="color: black;">机构</span>免于承担客户的财务损失或因疏忽而承担罚款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>你<span style="color: black;">运用</span>符合PCI标准的平台，并<span style="color: black;">保证</span><span style="color: black;">运用</span>256位SSL证书对信用卡数据进行加密。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify在线商店<span style="color: black;">拥有</span>256位加密的SSL证书。Shopify符合所有六个PCI标准类别：<span style="color: black;">守护</span>安全网络、<span style="color: black;">守护</span>持卡人数据、<span style="color: black;">守护</span>漏洞管理程序、实施强大的<span style="color: black;">拜访</span><span style="color: black;">掌控</span><span style="color: black;">办法</span>、<span style="color: black;">定时</span>监控和测试网络以及<span style="color: black;">守护</span>信息安全策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>WooCommerce是一个插件，SSL证书和PCI合规性<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">全部</span>网站和支付网关的一部分<span style="color: black;">得到</span>，但WooCommerce本身并不<span style="color: black;">包括</span>这些内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SSL证书<span style="color: black;">能够</span>安装在Magento上。Magento<span style="color: black;">运用</span><span style="color: black;">拥有</span>256位<span style="color: black;">守护</span>的加密密钥来<span style="color: black;">守护</span><span style="color: black;">秘码</span>和信用卡信息等<span style="color: black;">敏锐</span>数据，MagentoCommerce符合PCI Level 1标准，开源版的Magento则不符合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce<span style="color: black;">供给</span>自己的SSL证书或与第三方安装程序集成以接收SSL证书，BigCommerce已<span style="color: black;">得到</span>PCI 3.1 Level 1认证。</p>7、技术支持服务<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span>网站并<span style="color: black;">保准</span>网站<span style="color: black;">连续</span>运行<span style="color: black;">针对</span>销量至关重要。这<span style="color: black;">寓意</span>着你的自建站必须<span style="color: black;">持有</span>强大的客户支持，以便你<span style="color: black;">能够</span>快速<span style="color: black;">处理</span>网站问题。<span style="color: black;">有些</span>开源电子商务平台<span style="color: black;">仅有</span>用户论坛，你<span style="color: black;">能够</span>在论坛上向其他用户询问<span style="color: black;">相关</span><span style="color: black;">怎样</span><span style="color: black;">处理</span>问题的意见。<span style="color: black;">一般</span><span style="color: black;">状况</span>下，<span style="color: black;">意见</span>你<span style="color: black;">运用</span><span style="color: black;">供给</span>全天候客户支持的技术支付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify为所有计划的用户<span style="color: black;">供给</span>全天候技术支持、<span style="color: black;">帮忙</span>中心、支持论坛和视频教程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>WooCommerce是一个插件，<span style="color: black;">因此呢</span><span style="color: black;">无</span><span style="color: black;">tel</span>技术支持。要<span style="color: black;">得到</span>技术<span style="color: black;">帮忙</span>，你必须<span style="color: black;">经过</span>WooCommerce提交票证请求或<span style="color: black;">运用</span>开源论坛寻找<span style="color: black;">处理</span>问题的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento<span style="color: black;">供给</span>知识库和强大的社区论坛，<span style="color: black;">无</span>专职人员<span style="color: black;">供给</span>的全天候技术支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和Shopify<span style="color: black;">同样</span>，BigCommerce为所有计划的用户<span style="color: black;">供给</span>全天候技术支持、<span style="color: black;">帮忙</span>中心、支持论坛和视频教程。</p>8、响应能力<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2017年，美国34.5%的在线购物<span style="color: black;">经过</span>移动设备完成。这<span style="color: black;">寓意</span>着你的自建站<span style="color: black;">针对</span>在台式机、智能手机或平板电脑上购物的客户而言，应该是简便且易操作的。例如，你的网页的响应能力需要使界面能够适应<span style="color: black;">区别</span><span style="color: black;">体积</span>的屏幕和浏览器。你要测试店铺的响应能力，<span style="color: black;">这般</span>无论客户<span style="color: black;">运用</span>哪种设备，都能够成功购买商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify的所有主题均针对移动设备进行了优化，主题还<span style="color: black;">拥有</span>“<span style="color: black;">制品</span>缩放”功能，使客户能够更<span style="color: black;">仔细</span>地查看<span style="color: black;">每一个</span>商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>WooCommerce是一个WordPress插件，它<span style="color: black;">能够</span>支持移动端购物，但<span style="color: black;">亦</span>有可能不依赖于WordPress主题。构建网站时，你需要<span style="color: black;">选取</span>一个标记为“响应式布局”的主题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开源版Magento和Magento Commerce都<span style="color: black;">供给</span>完全移动响应的主题。MagentoBlank和Luma主题<span style="color: black;">运用</span>移动优先<span style="color: black;">办法</span>进行响应式设计。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Bigcommerce的主题在移动设备上的响应不是都<span style="color: black;">火速</span>，<span style="color: black;">因此呢</span><span style="color: black;">创立</span>网站时你必须精心挑选。<span style="color: black;">有些</span>主题（例如入门主题Storefront）<span style="color: black;">能够</span>在移动设备上完全响应。</p>9、分析功能<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">得到</span><span style="color: black;">连续</span>的反馈，并<span style="color: black;">按照</span>反馈作相应的<span style="color: black;">调节</span>是最大化你的<span style="color: black;">营销</span><span style="color: black;">潜能</span>的方式。例如，你的网站需要能够分析交易、用户<span style="color: black;">行径</span>、购物车放弃的比例以及<span style="color: black;">区别</span><span style="color: black;">制品</span>类别和单个网页的受欢迎程度。你还应该将你的电子商务网站连接到Google Analytics并设置电子商务<span style="color: black;">跟踪</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是四大自建站服务商所<span style="color: black;">供给</span>的<span style="color: black;">重点</span>内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify的分析功能<span style="color: black;">供给</span>了在线商店的整体视图。<span style="color: black;">按照</span>你订阅的<span style="color: black;">方法</span>，你<span style="color: black;">能够</span>查看财务报告、<span style="color: black;">行径</span>报告、营销报告、<span style="color: black;">营销</span>报告等。Shopify的Analytics Buddy应用程序还<span style="color: black;">准许</span>你集成Google Analytics配置文件中的数据，并从Shopify功能中查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WooCommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce报告<span style="color: black;">供给</span><span style="color: black;">营销</span>、订单、退款和畅销<span style="color: black;">制品</span>信息。WooCommerce还<span style="color: black;">供给</span>了与Google Analytics集成的扩展程序，<span style="color: black;">能够</span>对其进行配置以进行电子商务<span style="color: black;">跟踪</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Magento<span style="color: black;">能够</span>与Business Intelligence Essentials或Business Intelligence Pro集成，后者<span style="color: black;">能够</span>同步Magento和其他软件功能中的数据，从而创建一体化的电商报告<span style="color: black;">处理</span><span style="color: black;">方法</span>，该功能的定价各不相同。<span style="color: black;">另外</span>，Magento还<span style="color: black;">能够</span>与Google Analytics集成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce的<span style="color: black;">方法</span><span style="color: black;">包括</span>Ecommerce Analytics功能。Bigcommerce<span style="color: black;">供给</span>与客户、<span style="color: black;">营销</span>、<span style="color: black;">制品</span>、促销等<span style="color: black;">关联</span>的可视化数据。你<span style="color: black;">能够</span><span style="color: black;">运用</span>Premium Ecommerce Insights报告<span style="color: black;">跟踪</span>平均订单价值、深入<span style="color: black;">认识</span>大买家，并更好地<span style="color: black;">认识</span>你最畅销的<span style="color: black;">制品</span>，但此功能需额外收费。</p><span style="color: black;">十、</span>可扩展性<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>企业所有者，你的<span style="color: black;">目的</span>是随着时间的推移，<span style="color: black;">持续</span>发展业务。随着你<span style="color: black;">得到</span><span style="color: black;">更加多</span>客户、扩展<span style="color: black;">制品</span>并适应新的行业趋势，你的在线商店<span style="color: black;">亦</span>需要进行相应的<span style="color: black;">调节</span>。<span style="color: black;">无</span>人<span style="color: black;">期盼</span>自己的店铺网站<span style="color: black;">由于</span>在线流量<span style="color: black;">太多</span>而瘫痪，<span style="color: black;">或</span>因网站<span style="color: black;">没法</span><span style="color: black;">运用</span>新功能和插件而宕机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，你应该<span style="color: black;">选取</span>一个不仅能满足你<span style="color: black;">此刻</span>需要的自建站服务商，<span style="color: black;">况且</span>能应该能够满足你今后需要。<span style="color: black;">选取</span>哪个自建站服务商取决于你的客户群、预算、<span style="color: black;">制品</span>选项和技术知识水平。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（编译/雨果网 陈杰）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【<span style="color: black;">尤其</span>声明】未经许可同意，任何个人或组织不得复制、转载、或以其他方式<span style="color: black;">运用</span>本网站内容。转载请联系：editor@cifnews.com</p>
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