lbk60ox 发表于 2024-10-12 16:51:45

怎么样从0搭建 Shopify APP


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span><span style="color: black;">文案</span>会分析 Shopify 市场、Shopify 商家怎么建站，却很少有描述怎么在Shopify 做APP。本文作者之前从 0 - 1 打造了一款 Shopify app page builder，并实现了从免费转付费的过程，这篇<span style="color: black;">文案</span>是对<span style="color: black;">怎样</span>做好Shopify APP的分析，<span style="color: black;">一块</span>来看一下吧。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TEvGO9f1TAChKI~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729321631&amp;x-signature=XjRA%2BJ6m2dgF8ktXh1IPzi%2BFcRk%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做 Shopify APP 调研时，会<span style="color: black;">发掘</span>有<span style="color: black;">非常多</span><span style="color: black;">文案</span>会分析 Shopify 市场、Shopify 商家怎么建站，却<span style="color: black;">无</span><span style="color: black;">文案</span>描述怎么在 Shopify 做 APP。我之前从 0 – 1 打造了一款 Shopify APP page builder，并实现从免费转付费的过程，<span style="color: black;">能够</span>给到<span style="color: black;">有些</span>参考<span style="color: black;">意见</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>会从以下3个方面进行阐述：</p>Shopify 的基本介绍，简单<span style="color: black;">认识</span> Shopify 的市场<span style="color: black;">状况</span>Shopify APP <span style="color: black;">存活</span><span style="color: black;">状况</span>，<span style="color: black;">认识</span> APP 的<span style="color: black;">将来</span>发展可能怎么做 Shopify APP，<span style="color: black;">包含</span><span style="color: black;">目的</span>用户、APP 定位、<span style="color: black;">商场</span>模式、怎么冷<span style="color: black;">起步</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span> Shopify 的基本介绍</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify APP 是基于 Shopify <span style="color: black;">供给</span>的 API 在 Shopify 生态上发展的，先简单<span style="color: black;">认识</span>下 Shopify 的基本<span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify 定位是一个<span style="color: black;">全世界</span>性的多<span style="color: black;">途径</span>电子商务平台，服务商家数有 175w，50%+ 商家在美国，覆盖消费者超过 3 亿人。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">疫情实体店难以正常营业，促进电商发展；Amazon 封号潮，线上流量成本越来越高、商家思维向私域流量运营转变，商家纷纷前往 Shopify。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2021 年 Shopify GMV 超过 eBay，沃尔玛，占全美零售电商<span style="color: black;">营销</span>额的 10.3%。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从以上信息来看，Shopify 的发展趋势整体向好。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>Shopify APP 发展<span style="color: black;">状况</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家创建网站后，<span style="color: black;">能够</span><span style="color: black;">经过</span> Shopify APP store，订阅 APP <span style="color: black;">帮忙</span>店铺经营。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify APP store 上有近万款应用，平均<span style="color: black;">每一个</span>商家安装超过 10 个APP，87% 的 Shopify 商家<span style="color: black;">暗示</span><span style="color: black;">她们</span>依靠 APP 开展业务，但 shopify APP 并不是越多越好，太多了会拖慢网站打开的速度，<span style="color: black;">因此</span>商家<span style="color: black;">通常</span><span style="color: black;">亦</span>不会装太多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span> Marketplace Pulse 数据<span style="color: black;">显示</span>，APP 订阅所属的订阅<span style="color: black;">处理</span><span style="color: black;">方法</span>收入从 2020 年<span style="color: black;">起始</span>有比较<span style="color: black;">显著</span>的增速，在 2021 年达到 1.34B 美元。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TRHwNPY7hLGKIk~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729321631&amp;x-signature=OkbN3XCiE3ZRYCZJfj4vGtMCkI0%3D" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>Shopify APP <span style="color: black;">目的</span>商家</h1>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 商家语言</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify 50%+ 商家在美国，再加上欧洲商家，英文商家过半，<span style="color: black;">因此</span><span style="color: black;">制品</span>页面<span style="color: black;">意见</span>前期只<span style="color: black;">供给</span>英语就够了，后续商家量起来了再<span style="color: black;">供给</span>多语言<span style="color: black;">亦</span>不迟。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">2. APP 面向小白还是中大型商家？</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span> Shopify 本身面向商家就偏向于中小，APP 的商家 60% 以上都是小白，小白市场商家数量大；且竞品发展久了会往中大型企业走，对小白商家不友好，为小白商家<span style="color: black;">供给</span>工具是一个切入点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但在免费转付费的过程中会发现，<strong style="color: blue;">小白商家生命周期短</strong>（接近 30% 自然流失是<span style="color: black;">由于</span><span style="color: black;">她们</span>闭店了），<strong style="color: blue;">且付费能力和意愿都偏低。</strong></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>Shopify APP <span style="color: black;">详细</span>实现</h1>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 针对<span style="color: black;">目的</span>商家<span style="color: black;">供给</span>什么样的<span style="color: black;">制品</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify APP 以大类分，分为售前和售后：</p>售前<span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>是<span style="color: black;">帮忙</span>赚<span style="color: black;">更加多</span>的钱，这类<span style="color: black;">需要</span>小中大商家都是需要的，市场空间<span style="color: black;">很强</span>售后<span style="color: black;">重点</span>目的是降本增效，市场范围会更窄，更适用于中大型商家，<span style="color: black;">由于</span>小型商家更<span style="color: black;">留意</span><span style="color: black;">存活</span>问题；虽然量小，但<span style="color: black;">由于</span>中大型企业规模<span style="color: black;">很强</span>，付费能力更强<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定方向时还要<span style="color: black;">思虑</span>近几年 Shopify <span style="color: black;">亦</span>在插足 Shopify APP 这块市场，接连投资/收购了几款 APP <span style="color: black;">机构</span>，如营销邮件为主 Klaviyo、评论管理 Yotpo，Shopify 会给到这些 APP 流量扶持，<span style="color: black;">倘若</span>和 Shopify 硬刚，流量上会更困难<span style="color: black;">有些</span>。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 商家<span style="color: black;">为何</span>需要这款<span style="color: black;">制品</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>从 2 个方向进行调研，用户端-品牌店铺调研和竞品调研。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌店铺调研：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>看商家<span style="color: black;">运用</span>场景，遇到什么困难，<span style="color: black;">日前</span>是怎么<span style="color: black;">处理</span>这个问题的，<span style="color: black;">是不是</span>有用<span style="color: black;">制品</span>方式<span style="color: black;">处理</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">竞品调研：</strong>竞品分为 Shopify 内和 Shopify 外<span style="color: black;">制品</span>。</p>Shopify 内的竞品<span style="color: black;">能够</span>过一遍评论（APP lisitng 滚到底部），<span style="color: black;">瞧瞧</span>竞品有什么<span style="color: black;">优良</span>，还有什么缺点，这<span style="color: black;">亦</span>是你的机会点Shopify 外的竞品对商家<span style="color: black;">来讲</span>比较麻烦的是兼容和数据互通的问题，但 Shopify 外的竞品<span style="color: black;">常常</span>发展时间更长，<span style="color: black;">制品</span>更成熟，<span style="color: black;">亦</span>是<span style="color: black;">能够</span>借鉴开放思路的<img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TRHwNSuC6Btfs9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729321631&amp;x-signature=QQ%2B5Z1CWx%2FAVMpi3arB%2FIZApwdc%3D" style="width: 50%; margin-bottom: 20px;">
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">3. <span style="color: black;">制品</span><span style="color: black;">研发</span>好后，要怎么<strong style="color: blue;">让<span style="color: black;">更加多</span>的商家看到 APP</strong>？</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify APP 90% 的流量来自 Shopify APP store</strong>，<span style="color: black;">因此</span> APP lisitng 是非常重要的，和电商商品详情页<span style="color: black;">同样</span>，<span style="color: black;">包含</span>标题、关键词、<span style="color: black;">照片</span>、描述、价格等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的点是，类似于<span style="color: black;">宣传</span>法，Shopify <span style="color: black;">亦</span>是禁止 best, most 等字样的，当收到 Shopify 的警告需要尽快处理避免 APP 被下架。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">APP 的自然排名<span style="color: black;">重点</span>和搜索<span style="color: black;">关联</span>性（标题、关键词、描述）、评论（评论数、评分）<span style="color: black;">关联</span>，<strong style="color: blue;">新 APP 上架 Shopify 是会给<span style="color: black;">必定</span>的流量扶持</strong>，需要在<span style="color: black;">此时</span>候把握机会，<span style="color: black;">经过</span>客服的形式引导商家留评论（不<span style="color: black;">准许</span>要好评）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么引导商家留评论呢，有个经验<span style="color: black;">能够</span>分享给<span style="color: black;">大众</span>：<span style="color: black;">由于</span>独立站比较注重品牌，<span style="color: black;">因此</span><span style="color: black;">咱们</span>会在前端页面放<span style="color: black;">制品</span> logo，商家需要找客服帮忙移除，<span style="color: black;">此时</span>就<span style="color: black;">能够</span>引导商家给评论，<span style="color: black;">通常</span>都是愿意给的。那<span style="color: black;">制品</span>就会往前排，这就带来一波流量，但这是流量与<span style="color: black;">制品</span>品牌的取舍，<span style="color: black;">针对</span><span style="color: black;">注重</span>品牌的<span style="color: black;">制品</span><span style="color: black;">来讲</span>不<span style="color: black;">那样</span>适用。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，Shopify APP <span style="color: black;">亦</span>是支持投放<span style="color: black;">宣传</span>的，<span style="color: black;">按照</span>投放的关键词和价格排序在搜索结果<span style="color: black;">第1</span>排。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">APP listing：</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TRHwNZmHgA6Ea2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729321631&amp;x-signature=SFsxdVUEIsNak0U%2F57%2BYaWGFBoY%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">APP store：</p><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TRHwNaX8DwK8g4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729321631&amp;x-signature=Nns%2BEkARCRtyt0YiBR%2FRc%2FFMCy4%3D" style="width: 50%; margin-bottom: 20px;">
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">4. <span style="color: black;">商场</span>模式</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">研发</span><span style="color: black;">制品</span>的<span style="color: black;">最后</span>目的是为了<span style="color: black;">挣钱</span>，Shopify APP 的<span style="color: black;">商场</span>模式是什么，怎么从商家手上赚到钱？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大部分 Shopify APP 都是<span style="color: black;">经过</span>免费<span style="color: black;">运用</span> x 天/免费套餐 + 付费订阅的形式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家只能<span style="color: black;">经过</span> APP listing （APP 详情介绍页）<span style="color: black;">认识</span> APP，光看文字或视频不<span style="color: black;">必定</span>能很好的体验价值，<span style="color: black;">因此呢</span> APP <span style="color: black;">常常</span>会<span style="color: black;">供给</span>免费<span style="color: black;">运用</span>让商家体验完整功能后付费；更有甚者，<span style="color: black;">能够</span><span style="color: black;">供给</span>有限额度的免费套餐，毕竟有些商家一看到<span style="color: black;">仅有</span>几天<span style="color: black;">运用</span>可能直接不体验了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想要限制竞品抄袭或筛选 Shopify 尝鲜商家，<span style="color: black;">能够</span>设置不支持测试店铺或必须是 Shopify plus 商家才可安装。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TRHwP7aC8TYOJ~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729321631&amp;x-signature=%2FY8LDtw6uW8x5xhm7BE%2F2FpJCmo%3D" style="width: 50%; margin-bottom: 20px;">
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">5. 其他需要<span style="color: black;">重视</span>的点</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>我之前做的偏小白商家，我从小白商家的<span style="color: black;">方向</span>列举下<span style="color: black;">她们</span>的诉求：除了<span style="color: black;">自己</span><span style="color: black;">需要</span>以外，<strong style="color: blue;">商家还会<span style="color: black;">思虑</span>代码加载速度、代码<span style="color: black;">是不是</span>影响 SEO、<span style="color: black;">是不是</span>和 theme <span style="color: black;">或</span>其他 APP 兼容。</strong></p>代码加载速度<span style="color: black;">亦</span>算是 SEO 的一部分，<span style="color: black;">思虑</span> SEO 是<span style="color: black;">由于</span> Shopify 本身不<span style="color: black;">供给</span>流量，商家会在 google 等其他社交<span style="color: black;">媒介</span>投<span style="color: black;">宣传</span>付费流量， 而 SEO 是<span style="color: black;">她们</span>的自然流量，<span style="color: black;">倘若</span>代码写的很花影响到爬虫识别页面内容，商家是会可能舍弃的而与 theme <span style="color: black;">或</span>插件兼容算是之前最经常听到的问题之一了，Shopify theme 和 APP <span style="color: black;">同样</span>，不都是官方<span style="color: black;">供给</span>的，<span style="color: black;">因此</span><span style="color: black;">她们</span>的实现方式<span style="color: black;">亦</span>会不<span style="color: black;">同样</span>，可能<span style="color: black;">研发</span>和测试兼容了几款，但还是会有商家<span style="color: black;">运用</span>定制或是较少用的 theme <span style="color: black;">出现</span>不兼容问题<span style="color: black;">引起</span>样式错乱<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>总结</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你刚<span style="color: black;">起始</span>做海外电商软件，从 Shopify 入手是个不错的<span style="color: black;">选取</span>，<span style="color: black;">第1</span>，Shopify APP store 自带流量，初期<span style="color: black;">不消</span>花太多精力在营销上，<span style="color: black;">能够</span>专注于<span style="color: black;">制品</span>；第二，Shopify 有<span style="color: black;">海量</span>的欧美中小商家，只要<span style="color: black;">制品</span>足够好，<span style="color: black;">她们</span>有付费意愿<span style="color: black;">亦</span>有付费能力；第三，随着 Shopify 越来越被<span style="color: black;">大众</span>熟知，非 Shopify 的大商家在<span style="color: black;">选取</span> SaaS 服务时，<span style="color: black;">亦</span>会去到 Shopify APP store上看，<span style="color: black;">做为</span><span style="color: black;">她们</span>采购的决策依据之一。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文是我之前做 Shopify APP 的<span style="color: black;">有些</span>经验整理，<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>到想做 Shopify APP 的<span style="color: black;">大众</span>， 欢迎交流讨论~</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文由 @Qing 原创发布于人人都是<span style="color: black;">制品</span>经理。未经许可，禁止转载。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题图来自 Unsplash，基于 CC0 协议</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该文观点仅<span style="color: black;">表率</span>作者<span style="color: black;">自己</span>，人人都是产品经理平台仅<span style="color: black;">供给</span>信息存储空间服务。</p>




4lqedz 发表于 2024-10-14 05:54:39

论坛是一个舞台，让我们在这里尽情的释放自己。

m5k1umn 发表于 2024-10-21 06:18:20

谢谢、感谢、感恩、辛苦了、有你真好等。
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