揭秘全世界最成功的电商SaaS:Shopify的成长之路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑导语:<span style="color: black;">做为</span>电商SaaS企业,Shopify已<span style="color: black;">作为</span>电商SaaS<span style="color: black;">行业</span>的领头羊。这篇<span style="color: black;">文案</span><span style="color: black;">经过</span>介绍Shopify的成长之路,从市场环境、Shopify的核心<span style="color: black;">优良</span>与<span style="color: black;">商场</span>模式、多样的商户<span style="color: black;">处理</span>方式等方面,看出了国内电商SaaS的机遇与挑战,<span style="color: black;">期盼</span>对你有所<span style="color: black;">帮忙</span>~</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/SnJ2SPSBtgBF8p~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729322910&x-signature=Td8zuk8KAsX8Zy%2BqD15h%2BC%2BPO5I%3D" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>Shopify的成长简介</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify成立于2004年,是一个<span style="color: black;">全世界</span>性的多<span style="color: black;">途径</span>电子商务平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">全世界</span>电商SaaS<span style="color: black;">机构</span>中独树一帜,2021年11月最高市值2220亿美金,<span style="color: black;">迄今</span><span style="color: black;">亦</span>有800多亿美金的市值。<strong style="color: blue;">算得上<span style="color: black;">全世界</span>最成功的电商SaaS<span style="color: black;">机构</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">重点</span>面向中小型及大型电商企业,<span style="color: black;">供给</span>电商云端平台<span style="color: black;">处理</span><span style="color: black;">方法</span>,覆盖社交平台,电商平台、独立站点等全<span style="color: black;">途径</span>,<span style="color: black;">同期</span>,<span style="color: black;">供给</span>涵盖支付、金融、物流等8大<span style="color: black;">行业</span>的增值服务,其中Shopify支付涵盖了十七个国家和超过三分之二的商户。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/T1Z15K887inkAf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729322910&x-signature=9hqL1K0%2FdLPO4HEk6ghpa1VmXUg%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. <span style="color: black;">针对</span>中国的跨境电商企业<span style="color: black;">来讲</span>,Shopify有许多门槛低的优点</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>Shopify在海外很流行,有本身的海外商户资源,具备如微商<span style="color: black;">通常</span>的营销能力,覆盖面更广;Shopify稳定、高速、安全,操作<span style="color: black;">更易</span>;Shopify相当于一个独立的电商网站,里面自带多种收款方式;Shopify的规则几乎都由卖家自己说了算,会把所有的数据给到卖家且非常<span style="color: black;">仔细</span>,卖家不怕差评,不怕恶意竞争等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify如此受欢迎的<span style="color: black;">原由</span>远不止这些,在Shopify开店的流程<span style="color: black;">非常</span>简单,对新手<span style="color: black;">亦</span><span style="color: black;">非常</span>友好。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 回顾Shopify的发展历史,有三个重要节点</h2>2016年,Shopify打通Facebook Messenger,商户<span style="color: black;">能够</span>在即时通信对话框中发送商品并成交。<span style="color: black;">起始</span>深度打通社交<span style="color: black;">媒介</span>,给商户<span style="color: black;">供给</span>了社交私域增长之路。2020年,Shopify超越eBay、Walmart等老牌巨头,<span style="color: black;">作为</span>美国市场份额仅次于亚马逊的第二大零售电商平台。2022年,Shopify宣布与中国京东集团达成战略合作,<span style="color: black;">一起</span>为中国以及海外商家打造更加<span style="color: black;">方便</span>、<span style="color: black;">靠谱</span>的跨境电商新赛道。结合京东的供应链和物流<span style="color: black;">优良</span>,shopify<span style="color: black;">针对</span>中国卖家将更为便利,<span style="color: black;">将来</span>可期。<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>市场环境助力腾飞</h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 市场大环境助力</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify扩张2020年一场突如其来的疫情让电商行业<span style="color: black;">快速</span>崛起,跨境电商<span style="color: black;">亦</span>呈现出了爆发性增长态势,越来越多的平台和<span style="color: black;">机构</span>涌入跨境电商洪流,试图夺得一席之地。而Shopify以其独特的<span style="color: black;">优良</span>为跨境电商的发展注入了一股新力量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">疫情之下,我国传统外贸受到<span style="color: black;">很强</span>的冲击,延迟开工、带来的生产损失、物流营销<span style="color: black;">途径</span>受阻等<span style="color: black;">各样</span><span style="color: black;">困难</span>都让外贸企业面临严峻的<span style="color: black;">存活</span>考验。线下实体店的纷纷倒闭让电商市场迎来了发展的春天,线上商户如雨后春笋般冒出,推动了<span style="color: black;">全部</span>电商市场的发展。<strong style="color: blue;">许多尚未开设线上商店的商家蠢蠢欲动,<span style="color: black;">起始</span><span style="color: black;">起步</span>线上转型,给了Shopify难得的发展机会。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">政策红利逐步优化跨境电商的市场环境,促进跨境电商行业恢复回血功能,<span style="color: black;">亦</span>有助于减少线下<span style="color: black;">商场</span>活动受疫情的影响。加大对跨境电商等新业态、新模式的扶持力度可推动贸易市场多元化发展,这<span style="color: black;">亦</span>为Shopify的扩张<span style="color: black;">供给</span>了有利的国内政策环境。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 各大电商<span style="color: black;">需要</span>兴起</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传统电商平台流量红利褪去之后,<strong style="color: blue;">商家思维<span style="color: black;">起始</span>向私域流量运营转变</strong>。与此<span style="color: black;">同期</span>,商家尤其是中小商家在平台电商上<span style="color: black;">得到</span><span style="color: black;">揭发</span>的成本越来越高,难以形成品牌<span style="color: black;">自己</span>流量资产的沉淀。近年来私域流量的<span style="color: black;">专题</span>热度居高不下有其市场的必然性以及本身的重要性,互联网背景下需要<span style="color: black;">咱们</span>加大力度<span style="color: black;">加强</span>客户黏性,将用户资产完全数字化并进行深度运营,从而留住客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">需要</span>来看,<span style="color: black;">包含</span>线上商店、<span style="color: black;">伴侣</span>圈客户链接、平台在内的都<span style="color: black;">拥有</span>私域流量运营的<span style="color: black;">需要</span>,需要服务商进行公域的<span style="color: black;">连续</span>流量导入,并<span style="color: black;">帮忙</span>品牌在私域之内完成成交、运营和复购。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在这一过程中,电商SaaS服务商能够为品牌<span style="color: black;">供给</span>统一后台,并能够整合线上线上<span style="color: black;">途径</span>,真正促进利用私域流量的效用最大化。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>Shopify的核心<span style="color: black;">优良</span>与<span style="color: black;">商场</span>模式</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify的核心<span style="color: black;">优良</span>是<strong style="color: blue;">全<span style="color: black;">途径</span>流量管理</strong>,围绕商户经营<span style="color: black;">持续</span>深一体化<span style="color: black;">处理</span><span style="color: black;">方法</span>。商户可<span style="color: black;">经过</span> Shopify 接通并统一管理 Facebook、Amazon 等 20 多个社交、电商平台<span style="color: black;">营销</span><span style="color: black;">途径</span>,<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量<span style="color: black;">揭发</span>。<span style="color: black;">机构</span><span style="color: black;">制品</span>覆盖 175 个国家,付费商户数达175万, 覆盖消费者超过 3 亿人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify致力于降低商户运营成本,<span style="color: black;">提高</span>运营效率,满足商户个性化<span style="color: black;">需要</span>。</strong>与此<span style="color: black;">同期</span>。Shopify仍<span style="color: black;">拥有</span>巨大的发展空间与<span style="color: black;">提高</span><span style="color: black;">优良</span>,<span style="color: black;">将来</span>势必会呈现更意想不到的局面。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/T1Z15KtHgI1eEo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729322910&x-signature=UMXZua9fbB2H2UMkem4VjlGNFto%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify<span style="color: black;">经过</span>向商家<span style="color: black;">供给</span>多<span style="color: black;">途径</span>前端和高集成后端<span style="color: black;">供给</span>差异化的价值。<strong style="color: blue;">前端部分:</strong>Shopify的软件使商家能够<span style="color: black;">容易</span>地在十几个<span style="color: black;">区别</span>的<span style="color: black;">营销</span><span style="color: black;">途径</span>中展示、管理和<span style="color: black;">营销</span><span style="color: black;">她们</span>的<span style="color: black;">制品</span>。<strong style="color: blue;">后端部分:</strong>Shopify的商家<span style="color: black;">能够</span><span style="color: black;">经过</span>仪表盘跨越多个<span style="color: black;">途径</span>进行业务管理。<span style="color: black;">包含</span>但不限于管理<span style="color: black;">制品</span>和库存、处理订单和付款、进行订单发货、<span style="color: black;">发掘</span>新买家和<span style="color: black;">创立</span>客户关系、采购<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify<span style="color: black;">供给</span>工具、平台和一站式的电商运营服务</strong>,<span style="color: black;">帮忙</span>商家发展和管理零售业务。<span style="color: black;">针对</span>商家而言,利用Shopify开设店铺<span style="color: black;">拥有</span>流程简洁、高<span style="color: black;">方便</span>性的特点。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>订阅<span style="color: black;">处理</span><span style="color: black;">方法</span>和商家<span style="color: black;">处理</span><span style="color: black;">方法</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长时间</span><span style="color: black;">败兴</span>,Shopify专注于向创业者和中小企业<span style="color: black;">供给</span>服务。与同类<span style="color: black;">制品</span>相比,Shopify<span style="color: black;">供给</span>多种商户<span style="color: black;">处理</span><span style="color: black;">方法</span>,满足商户<span style="color: black;">一般</span>需要的广泛功能,以辅助订阅<span style="color: black;">处理</span><span style="color: black;">方法</span>,为商户创造附加价值。<strong style="color: blue;">Shopify的营业收入有订阅<span style="color: black;">处理</span><span style="color: black;">方法</span>和商家<span style="color: black;">处理</span><span style="color: black;">方法</span>两个<span style="color: black;">源自</span></strong>,Shopify 订阅服务产生的营业收入<span style="color: black;">连续</span>增长,毛利率始终保持稳定。2020年,订阅<span style="color: black;">处理</span><span style="color: black;">方法</span>收入为 9.1 亿美元,商家<span style="color: black;">处理</span><span style="color: black;">方法</span>实现收入 20.2 亿美元。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 订阅<span style="color: black;">处理</span>方案</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shopify 面向<span style="color: black;">各样</span>规模的商家<span style="color: black;">供给</span>适配的订阅服务。</strong>Shopify 共有四档收费模式:每月 29 美元、79 美元、299美元和 2000+美元的服务<span style="color: black;">方法</span>。<span style="color: black;">供给</span><span style="color: black;">包含</span>电商独立站、将网店推送至 Facebook 和 Amazon 等<span style="color: black;">营销</span><span style="color: black;">途径</span>在内的<span style="color: black;">基本</span>服务,以及<span style="color: black;">帮忙</span>网站运营的专业数据升级服务,针对大型企业的定制化服务,即 Shopify plus 服务。Shopify 定价计划的灵活性旨在<span style="color: black;">帮忙</span>商家以高成本效益的方式成长,并随着业务<span style="color: black;">需要</span>的发展<span style="color: black;">得到</span>更先进的功能和支持。</p><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/T1Z15LO28O1Ry3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729322910&x-signature=GCcKcK6sapTkhwjXQAPxbSx5zgs%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 商家<span style="color: black;">处理</span><span style="color: black;">方法</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify <span style="color: black;">供给</span>多种商户<span style="color: black;">处理</span><span style="color: black;">方法</span>,满足商家<span style="color: black;">一般</span>需要的广泛功能(如支付、物流、<span style="color: black;">宣传</span>等)<strong style="color: blue;">,以辅助订阅<span style="color: black;">处理</span><span style="color: black;">方法</span></strong><strong style="color: blue;">,为商户创造附加价值</strong>。Shopify <span style="color: black;">经过</span>完善的PaaS 生态<span style="color: black;">供给</span>数千款应用,远超同类 竞争对手,满足商户个性化定制<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">商家<span style="color: black;">处理</span><span style="color: black;">方法</span>的收入<span style="color: black;">重点</span><span style="color: black;">包含</span>:</strong></p><strong style="color: blue;">Shopify 支付:</strong>Shopify Payments 是一种完全集成的支付处理服务。<span style="color: black;">倘若</span>商家已启用 Shopify Payments,则当消费者<span style="color: black;">运用</span> Shopify Payments 和 特定的快捷结账方式时,商家会<span style="color: black;">经过</span> Shopify 接收付款。<strong style="color: blue;">Shopify 物流:</strong>Shopify Shipping <span style="color: black;">准许</span><span style="color: black;">自动</span>履行和发货的商户从可用的发货合作伙伴中进行<span style="color: black;">选取</span>,并直接在 Shopify 平台内跟踪订单。<strong style="color: blue;">Shopify 金融:</strong>Shopify Capital 为商家<span style="color: black;">供给</span>融资和贷款服务,<span style="color: black;">帮忙</span>符合<span style="color: black;">要求</span>的商户<span style="color: black;">得到</span>融资并加快业务增长。Shopify <span style="color: black;">供给</span>的预付款或贷款将在<span style="color: black;">签定</span><span style="color: black;">关联</span>协议时转交给商户,商户汇出其每日<span style="color: black;">营销</span>额的固定百分比,直到未偿余额汇出为止。<strong style="color: blue;">交易<span style="color: black;">花费</span> :</strong>Transaction fees <span style="color: black;">一般</span><span style="color: black;">源自</span>于两部分,一部分是基于未注册 Shopify 支付的商户的 GMV 百分比收取;另一部分是从合作伙伴处<span style="color: black;">得到</span><span style="color: black;">举荐</span>费,即 Shopify <span style="color: black;">经过</span>将商户介绍给合作伙伴的方式收取<span style="color: black;">花费</span>。<strong style="color: blue;"><span style="color: black;">宣传</span>收入:</strong>Shopify 应用商店的<span style="color: black;">宣传</span>收入<span style="color: black;">源自</span>于商家点击 Shopify 合作伙伴发布的<span style="color: black;">宣传</span>,当 Shopify 收到合作伙伴的付款时会确认<span style="color: black;">宣传</span>收入。<strong style="color: blue;">分期付款:</strong>一种“现买后付”的<span style="color: black;">制品</span>,商家<span style="color: black;">能够</span><span style="color: black;">经过</span>免息付款计划将商品出售给买家。Shopify 从商户每笔<span style="color: black;">营销</span>中赚取并确认一部分收入,大部分收入由 Shopify 的第三方<span style="color: black;">供给</span>商赚取并,该<span style="color: black;">供给</span>商承担与<span style="color: black;">制品</span><span style="color: black;">关联</span>的买方信用<span style="color: black;">危害</span>。<strong style="color: blue;">Shopify POS :</strong><span style="color: black;">帮忙</span>商家在实体或零售环境中亲自接受来自移动设备的付款。虽然 Shopify <span style="color: black;">营销</span>的大多数 POS 兼容硬件都<span style="color: black;">是由于</span>第三 方供应商设计和制造的,但 Shopify <span style="color: black;">亦</span>设计了自己的硬件,以更好地满足 Shopify 商户群的<span style="color: black;">需要</span>,<span style="color: black;">加强</span> Shopify 品牌的知名度。<strong style="color: blue;">Shopify 邮件:</strong><span style="color: black;">帮忙</span>商户在管理系统内创建、运行和跟踪电子邮件营销活动,并<span style="color: black;">帮忙</span>商户与买家<span style="color: black;">创立</span>直接关系。<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>从Shopify看国内电商SaaS的机遇与挑战</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>来看,中国的SaaS市场是巨大的,企业信息化,<span style="color: black;">尤其</span>是数字化是大势所趋。但相比于海外电商SaaS的发展,国内电商SaaS的发展起步较晚,与Shopify有着<span style="color: black;">很强</span>的差距。对比欧美市场,欧美头部电商平台集中度较国内更低,独立站等业态盛行,而国内流量<span style="color: black;">更加多</span>集中在超级平台(淘宝、京东、拼多多、抖音电商、快手电商),这是国内SaaS发展环境的最大挑战。国内与Shopify<span style="color: black;">类似</span>的电商SaaS<span style="color: black;">机构</span>是有赞/微盟,<span style="color: black;">近期</span>有赞裁员闹的沸沸扬扬,<span style="color: black;">是不是</span><span style="color: black;">亦</span>预示着国内电商SaaS之路的艰难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内电商SaaS市场的发展有其机遇,如<span style="color: black;">能够</span>准确把握市场发展方向,借助有效资源挖掘细分市场的机会;聚焦和定位价值,以客户<span style="color: black;">需要</span>为导向等。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/T1Z15Lt5TyZ39U~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729322910&x-signature=sI0u3bmX4okVNwtQ08uNcjB20T0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以微盟为例,<span style="color: black;">供给</span>电商零售、餐饮外卖、本地生活和营销推广 4大<span style="color: black;">行业</span>的 SaaS 解 决<span style="color: black;">方法</span>,<span style="color: black;">帮忙</span>客户在新零售时代<span style="color: black;">加强</span>运营效率和盈利能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受益于腾讯生态尤其是<span style="color: black;">微X</span><span style="color: black;">宣传</span>价值的<span style="color: black;">连续</span><span style="color: black;">提高</span>,<span style="color: black;">微X</span>生态是品牌进行私域运营的<span style="color: black;">重点</span>阵地,随着<span style="color: black;">微X</span>生态之内功能模块<span style="color: black;">持续</span>叠加升级,品牌在生态之中的私域流量运营工作<span style="color: black;">亦</span>会更加<span style="color: black;">繁杂</span>,<span style="color: black;">针对</span>专业SaaS的<span style="color: black;">需要</span>将会增长,电商SaaS的渗透率将会<span style="color: black;">连续</span><span style="color: black;">提高</span>。<strong style="color: blue;">Shopify的快速发展不是偶然现象,核心<span style="color: black;">优良</span>在于全<span style="color: black;">途径</span>流量管理,围绕商户经营<span style="color: black;">持续</span>深化一体化<span style="color: black;">处理</span><span style="color: black;">方法</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">途径</span>上</strong>,商户可<span style="color: black;">经过</span> Shopify 接通并统一管理 Facebook、Amazon 等 20 多个社交、电商平台<span style="color: black;">营销</span><span style="color: black;">途径</span>,<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量<span style="color: black;">揭发</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">服务上</strong>,Shopify 一方面围绕商户经营<span style="color: black;">供给</span>较低费率的支付、物流、金融等多元增值服务,降低商户运营成本,并<span style="color: black;">提高</span>运营效率;另一方面,Shopify <span style="color: black;">经过</span>完善的PaaS 生态<span style="color: black;">供给</span>数千款应用,满足商户个性化定制<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">摸透Shopify的成功经验,<span style="color: black;">针对</span>国内电商SaaS的发展说不定柳暗花明,突破困境。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">#专栏作家#</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Bouny_Yuan,公众号:碎碎恋<span style="color: black;">制品</span>。人人都是<span style="color: black;">制品</span>经理专栏作家、电商<span style="color: black;">制品</span>经理。专注于电商<span style="color: black;">制品</span>设计、<span style="color: black;">商场</span>分析以及后台挖坑。著有《电商<span style="color: black;">制品</span>经理宝典:电商后台系统<span style="color: black;">制品</span><span style="color: black;">规律</span>全解析》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文原创发布于人人都是<span style="color: black;">制品</span>经理。未经许可,禁止转载。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题图来自Unsplash,基于 CC0 协议</p>
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