优化Shopee Listing秘笈，学“爆单神功”
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RRwi6ZRF6NcZj5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=6azi76fiZzPPOt6xESvJma8%2BWfw%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYiK9BxJGTl6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=Tiug3hFKkFdcgr9SaCDPfwnrCHI%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开门见山，直击核心！优化Listing有多重要？<span style="color: black;">咱们</span><span style="color: black;">经过</span>电商流量漏斗模型来<span style="color: black;">瞧瞧</span>。买家<span style="color: black;">经过</span>搜索查看商品Listing，<span style="color: black;">因此呢</span><span style="color: black;">优秀</span>标题能<span style="color: black;">得到</span>数量<span style="color: black;">更加多</span>、<span style="color: black;">相关</span>性更强的搜索命中。当买家搜索完成，浏览搜索结果列表页中成百上千的商品时，<span style="color: black;">优秀</span><span style="color: black;">照片</span>能直接吸引买家目光，引导买家点击进入商品详情页。当买家进入商品详情页后，价格和商品描述将会是促成买家下单的关键<span style="color: black;">原因</span>。可见，Listing的标题、<span style="color: black;">照片</span>、价格和描述，每一部分都与订单量息息<span style="color: black;">关联</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYiKQ2IgHLBW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=EQQtpfyqRUnRcn4QPIhYlAxZ6W0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然优化Listing如此重要，卖家旺季备战大促时当然不可掉以轻心。<span style="color: black;">博主</span><span style="color: black;">尤其</span>从Shopee跨境业务MSM团队“软磨硬泡”求得这本《优化Shopee Listing秘笈》分享给广大卖家。卖家<span style="color: black;">伴侣</span>们，准备好记笔记了吗！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYiKqBc3YISo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=JXhPXubYJ7j6aIMMlwvFYxrKLjM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本周<span style="color: black;">博主</span>先为卖家<span style="color: black;">伴侣</span>们讲解<span style="color: black;">第1</span>章和第二章，第<span style="color: black;">3、</span><span style="color: black;">4、</span>五章下周同一时间，<span style="color: black;">咱们</span>按时看Listing秘笈，学“爆单神功”！ </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYiLCEvTGbdC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=IC7Iq03bB6IwY3tFqQY0hCg43Xo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完美Listing的<span style="color: black;">第1</span>要素是<span style="color: black;">持有</span>能够让买家快速检索到的吸睛标题，<span style="color: black;">怎样</span>打造优秀标题？以下五方面缺一不可。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>先用一个例子来看<span style="color: black;">优秀</span>标题和劣质标题的区别：为一款无线扬声器创建两个Listing，假设两个Listing的价格、<span style="color: black;">照片</span>、描述完全<span style="color: black;">同样</span>，<span style="color: black;">独一</span>区别是<span style="color: black;">运用</span>了<span style="color: black;">区别</span>的标题。标题①为“BestSound Wireless Speaker DH209”，标题②为“BestSound Portable Wireless Bluetooth Speaker with Long Play-Time Rich Bass for iPhone and More DH209”，<span style="color: black;">那样</span><span style="color: black;">大众</span>认为这两个标题，哪一个更吸睛？</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYiiW3PwOumk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=Q6CLhWOHgmK3sbXNngzMM%2Fe5PNw%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYiip7Zy2Hmq~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=jU%2Bjfq5dKMmAq9H7EYUsTn7WoXc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>而言，<span style="color: black;">运用</span>标题②的销量会更好。<span style="color: black;">由于</span>标题②在<span style="color: black;">运用</span>关键词的时候，做到了用足、用准、用好，<span style="color: black;">因此</span>它能够带来<span style="color: black;">更加多</span>、更有效的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用足</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置标题时要在平台标题字数限制下，<span style="color: black;">尽可能</span><span style="color: black;">运用</span>足量的关键词，从而<span style="color: black;">增多</span>搜索命中几率，并在标题中传递出<span style="color: black;">更加多</span>卖点。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用准 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">必定</span>要与<span style="color: black;">制品</span>紧密<span style="color: black;">相关</span>，不要在标题里<span style="color: black;">运用</span>不<span style="color: black;">关联</span>的词。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用好 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词要强化<span style="color: black;">明显</span><span style="color: black;">制品</span>特性，有效概括商品卖点，传递出有价值的信息。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">道理你都懂，<span style="color: black;">怎样</span>实操呢？MSM团队<span style="color: black;">尤其</span>为<span style="color: black;">大众</span>总结了一个“百试百灵”的<span style="color: black;">优秀</span>标题生成法，让你<span style="color: black;">容易</span>打造爆款标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题中的关键词分为<span style="color: black;">制品</span>词和修饰词。<span style="color: black;">针对</span>一个<span style="color: black;">优秀</span>标题<span style="color: black;">来讲</span>，选对<span style="color: black;">制品</span>词非常重要。<span style="color: black;">制品</span>词<span style="color: black;">指的是</span>出这个<span style="color: black;">制品</span>到底是什么的词，例如手机壳、耳机。卖家<span style="color: black;">平常</span>运营时经常遇到同义词的<span style="color: black;">状况</span>，例如T恤英文说法<span style="color: black;">包含</span>Tshirt和Tee，那该选哪个词当<span style="color: black;">制品</span>词呢？ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别纠结，谷歌趋势来帮你！谷歌趋势（网址为</p>https://trends.google.com/）能够<span style="color: black;">帮忙</span>卖家<span style="color: black;">查找</span>该关键词在该地区的谷歌搜索引擎的搜索热度。例如卖家想在Shopee马来西亚站<span style="color: black;">营销</span>T恤，想<span style="color: black;">晓得</span>Tshirt和Tee哪一个在马来西亚热搜程度更高，就<span style="color: black;">能够</span>在谷歌趋势中<span style="color: black;">选取</span>地区、时间，输入两个关键词后<span style="color: black;">就可</span>对比查看数据。如图所示，从近3个月的整体<span style="color: black;">状况</span><span style="color: black;">来讲</span>，Tshirt和Tee的热搜程度相差不大，Tee的平均搜索量略高于Tshrit，但蓝色线(Tshirt)有微小的<span style="color: black;">提升</span>趋势。<img src="https://p26-sign.toutiaoimg.com/pgc-image/RjqYijNHBxlKp8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=lg9IHGoOJOhI1lT3HV3emZc4oh4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化完<span style="color: black;">制品</span>词后，<span style="color: black;">咱们</span>来继续优化修饰词。修饰词<span style="color: black;">指的是</span>修饰<span style="color: black;">制品</span>词的关键词。<span style="color: black;">针对</span>一个优秀的标题<span style="color: black;">来讲</span>，修饰词要多用、巧用。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>以<span style="color: black;">刚才</span>扬声器的标题为例，标题②里除了必备的<span style="color: black;">制品</span>词Speaker外，<span style="color: black;">包括</span>了Bestsound（<span style="color: black;">制品</span>的品牌），DH209（<span style="color: black;">制品</span>的型号），品牌和型号属于修饰词中的两种。Portable, Wireless, Bluetooth等是修饰扬声器的词，这些点明商品属性和卖点的词属于属性词、卖点词。Ready Stock（现货）， for iphone and more（适用iPhone及多种设备） 这类词组就属于其他修饰词，<span style="color: black;">一般</span>是描述商品的材质、规格、颜色、适用范围、营销信息等。东南亚买家会更关心COD（货到付款），现货，免运等营销信息，<span style="color: black;">倘若</span>商品属于这个范畴，卖家<span style="color: black;">能够</span>在标题中点明<span style="color: black;">关联</span>信息。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYj1vClJqtiI~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=XbH1Dh0H1YShwHeWphrNDysfW0U%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYj25HN1t316~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=wTL5rK0Kou0hfhcbE0pR1vhWj0Y%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">MSM团队<span style="color: black;">亦</span>给<span style="color: black;">大众</span>总结了一个万能标题公式：品牌名+<span style="color: black;">制品</span>词+卖点词+其他修饰词+型号。卖点词和<span style="color: black;">制品</span>词的<span style="color: black;">次序</span><span style="color: black;">能够</span>微调，<span style="color: black;">然则</span>要<span style="color: black;">保证</span>标题的前5个单词就点明了<span style="color: black;">制品</span>重要信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">运用</span>万能标题公式去生成标题时，<span style="color: black;">必定</span>会想要将热度高的关键词加入标题中。那<span style="color: black;">怎样</span>Get热搜词？以下三个<span style="color: black;">途径</span>让你<span style="color: black;">容易</span>Get热搜词。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee市场周报 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee在周报中会按站点给卖家分享近期的热搜关键词。周报数据来自于Shopee平台，非常<span style="color: black;">靠谱</span>且有参考价值。周报在卖家的企业<span style="color: black;">微X</span>中推送，请卖家<span style="color: black;">即时</span>查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌趋势“<span style="color: black;">关联</span><span style="color: black;">查找</span>”模块 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“<span style="color: black;">关联</span><span style="color: black;">查找</span>”模块，卖家<span style="color: black;">能够</span>查看到输入的关键词近期有<span style="color: black;">那些</span>热搜的<span style="color: black;">相关</span>检索。该模块的数据结果会<span style="color: black;">按照</span>你选定的地区呈现，<span style="color: black;">因此呢</span>非常<span style="color: black;">精细</span>。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYj2bGgcDEcT~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=IEZTScNhQVZYekmIyjYSPbULRB0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee搜索框 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与其挠破头，不如搜一搜！进入Shopee前端界面，在搜索框输入某个<span style="color: black;">制品</span>词，<span style="color: black;">例如</span>Tshirt，会自动<span style="color: black;">举荐</span>搜索词组。<span style="color: black;">这儿</span><span style="color: black;">举荐</span>的修饰词不仅和<span style="color: black;">查找</span>的<span style="color: black;">制品</span>词<span style="color: black;">关联</span>，还是Shopee近期热搜的词组。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjPZ7xeYHzx~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=eWrf76rUW57HxgMek8TP3%2BXjIYA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打造优秀标题，切莫踩到雷区。卖家在打造优秀标题时需要<span style="color: black;">重视</span>以下三点： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>，在小语种站点，卖家<span style="color: black;">能够</span>直接上传英文标题，Shopee会自动翻译。部分卖家倾向于自己将标题翻译成小语种再上传，该<span style="color: black;">行径</span>在泰国和印尼站被<span style="color: black;">准许</span>，<span style="color: black;">然则</span>在越南站请勿<span style="color: black;">自动</span>翻译，<span style="color: black;">由于</span>这可能会<span style="color: black;">引起</span>Listing违规，并影响<span style="color: black;">制品</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二，在优化标题时，卖家<span style="color: black;">能够</span>借鉴其他同款的<span style="color: black;">优秀</span>标题，<span style="color: black;">然则</span><span style="color: black;">必定</span>不要抄袭，一模<span style="color: black;">同样</span>的标题会影响买家的购物体验。<span style="color: black;">同期</span>，在标题内重复同一个关键词，<span style="color: black;">例如</span>一个标题里重复两三次Tshirt，并<span style="color: black;">不可</span>帮你<span style="color: black;">提高</span>搜索排名，还可能会<span style="color: black;">引起</span>Listing违规。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三，卖家要多关注Shopee上架规则，部分站点不<span style="color: black;">准许</span>标题中<span style="color: black;">运用</span>Emoji表情符号。最新的上架规则，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>Shopee大学（网址为：https://shopee.cn/college）以及虾皮公告栏获取。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjQ157YlYja~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=khySHEPtRKVhcUJXLiMitR4dogc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题吸引<span style="color: black;">重视</span>，<span style="color: black;">照片</span>吸引点击。打造完美标题后，卖家要进一步优化<span style="color: black;">照片</span>。<span style="color: black;">优秀</span><span style="color: black;">照片</span>要注重以下四个方面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品<span style="color: black;">照片</span>分为主图和副图，<span style="color: black;">针对</span>主图<span style="color: black;">来讲</span>，一个<span style="color: black;">优秀</span>的主图，必须要有让人一见倾心的功力，吸引买家的<span style="color: black;">重视</span>力和点击。那主图<span style="color: black;">怎样</span>能够做到让人一见倾心呢？在视觉上，用高颜值来吸引买家的<span style="color: black;">重视</span>力；在信息传递上，要对买家<span style="color: black;">导致</span>信息冲击。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下面两张<span style="color: black;">照片</span>为例，<span style="color: black;">咱们</span>能够<span style="color: black;">发掘</span>要制作一张<span style="color: black;">优秀</span>主图，需要<span style="color: black;">选取</span>一个好<span style="color: black;">方向</span>来展示商品的全貌，灵活地去运用文字、小图标来表现商品卖点，<span style="color: black;">这般</span>不仅吸睛，<span style="color: black;">况且</span>使人印象深刻。在文案方面，<span style="color: black;">照片</span>上的文案要高度概括，精炼运用短语总结、强调商品卖点。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjQU5SA7bYd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=XyFrERxAK%2FP6e4rDK3DtmbFfyos%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">副图的关键<span style="color: black;">功效</span>是<span style="color: black;">弥补</span>信息。买家被主图吸引，点进Listing详情页后，需要通过副图来加深对商品的<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">弥补</span>关键信息 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">能够</span>给商品的关键<span style="color: black;">地区</span>做标记，使它变成一个图文版的“<span style="color: black;">制品</span>说明书”。服饰类卖家<span style="color: black;">能够</span>在副图中放上衣服的尺码信息，<span style="color: black;">帮忙</span>买家在售前更好地<span style="color: black;">认识</span>商品。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjjn4vhboo5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=AJkmKppfI%2BUkgZd%2BMoGT7mgqjQg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展现<span style="color: black;">运用</span>场景 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">能够</span>在副图中进行<span style="color: black;">运用</span>场景呈现，方便买家“脑补”这款<span style="color: black;">制品</span>的<span style="color: black;">详细</span><span style="color: black;">运用</span>场景及效果。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjkAIcQKeXG~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=WBbLBp2dwZq30Yw2yYsJ%2FxQejWw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展现实物<span style="color: black;">体积</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>副图来展示商品实物<span style="color: black;">体积</span>。相比在<span style="color: black;">照片</span>上标记出长宽高，不如直接加入参照物对比，更能<span style="color: black;">帮忙</span>买家有效地感知商品的规格。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjkWGgZibXo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=5t%2FcFWTxrXxGXhVbegdI3zm8FAE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家在副图中还<span style="color: black;">能够</span>宣传营销信息，例如左图中宣传这款商品在限<span style="color: black;">定时</span>限内做特价，有效促进买家购买；右图中宣传赠品，充分“<span style="color: black;">引诱</span>”买家下单。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RjqYjkn4DOmMTI~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325726&x-signature=QkQ3Neplbx%2BEjg%2FxsGK5MkeSwvg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是主图还是副图，<span style="color: black;">按照</span><span style="color: black;">目的</span>市场偏好做好本地化都是<span style="color: black;">非常</span>必要的。<span style="color: black;">非常多</span>卖家刚进入东南亚市场，<span style="color: black;">针对</span>这个新兴蓝海市场可能有些<span style="color: black;">水土不适应</span>，不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>做好本地化。MSM团队为<span style="color: black;">大众</span>分享三个小秘诀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚洲模特图更亲切 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比于欧美模特，亚洲模特会更亲切，从五官到气质和东南亚买家更接近。<span style="color: black;">同期</span>，亚洲模特图能够方便买家脑补出<span style="color: black;">运用</span>效果。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">迎合当地审美偏好 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>时尚品类卖家在搭配时尚单品款式和生成模特图时，要<span style="color: black;">重视</span>款式搭配和模特的气质与姿势，最好<span style="color: black;">选取</span>保守、斯文的路线，避免过分性感和暴露的<span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尊重当地宗教文化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">东南亚是宗教色彩比较浓厚的地区，卖家<span style="color: black;">必定</span>要尊重当地市场的宗教文化习惯。在印尼市场和马来市场，卖家要避免过于暴露地展示<span style="color: black;">制品</span>。Shopee七个市场的文化、市场偏好有所差别，卖家要因地制宜。例如印尼、马来市场要避免真人模特试穿内衣的<span style="color: black;">状况</span>，但台湾市场<span style="color: black;">运用</span>真人模特展示内衣的推广效果较好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">照片</span>多走心，大促爆单更开心。做好Listing<span style="color: black;">照片</span>优化，卖家还要<span style="color: black;">尤其</span><span style="color: black;">重视</span>以下三点。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是系统会自动为“优选卖家”、“商品折扣”的主图加上角标，卖家要<span style="color: black;">重视</span>适当留白，避免关键信息被遮挡。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是请卖家提前准备<span style="color: black;">最少</span>1张白底图<span style="color: black;">做为</span>商品副图，在商品被选入限时特卖活动后，卖家就不需要临时准备白底图，从而<span style="color: black;">提高</span>工作效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三是每年11.11大促、12.12大促等旺季大促时，Shopee会给卖家<span style="color: black;">供给</span>宣传物料模板，这些物料是Shopee专门授权给卖家<span style="color: black;">运用</span>的，卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>这些物料来做好Listing<span style="color: black;">照片</span>优化，营造大促氛围。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：大促宣传物流模板为Shopee授权给卖家<span style="color: black;">运用</span>，但在其他未经Shopee授权的<span style="color: black;">状况</span>下，请卖家不要擅自在商品<span style="color: black;">照片</span>、店铺装修中随意<span style="color: black;">运用</span>Shopee Logo和Shopee吉祥物元素。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当数据效果<span style="color: black;">不良</span>时，<span style="color: black;">咱们</span>就要抓紧时间将优化Listing提上日程！本期内容讲解了《优化Shopee Listing秘笈》的标题、<span style="color: black;">照片</span>部分，相约下周四同一时间，<span style="color: black;">一块</span>来学习<span style="color: black;">怎样</span>优化Listing价格、描述和<span style="color: black;">提高</span>商品好评《备战12.12大促，优化Shopee Listing应该<span style="color: black;">这般</span>做》。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正值年末冲刺大爆单的好时节，各位卖家快来实战优化小技巧，打造满分Listing！(<span style="color: black;">源自</span>：Shopee东南亚与台湾电商平台)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！如有侵权，请联系<span style="color: black;">咱们</span>。</p>
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