干货|独立站&shopify新手须知
<img src="https://p3-sign.toutiaoimg.com/pgc-image/R8kiEgl6wVksgH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729329342&x-signature=WUQdksOHX0ugjrRVl%2BbbJ5IH0R4%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文<span style="color: black;">重点</span>面向对象为独立站&shopify新手小白卖家，有经验者略过，分享做独立站的<span style="color: black;">有些</span><span style="color: black;">基本</span>经验，<span style="color: black;">期盼</span>对新手卖家有所收获。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.关于建站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>新卖家要做独立站，都会在用什么程序建站纠结，<span style="color: black;">日前</span>建站程序实在太多，主流的都有好几种，Magento，Zencart，WordPress，Shopify，还有国内的shoppy等等。关于<span style="color: black;">怎样</span><span style="color: black;">选取</span>以及<span style="color: black;">各样</span>程序的优劣网上有<span style="color: black;">非常多</span><span style="color: black;">文案</span>了（<span style="color: black;">包含</span>软文），新卖家估计看完<span style="color: black;">亦</span>是云里雾里，我<span style="color: black;">这儿</span>简单分享下我的个人观点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人观点，<span style="color: black;">针对</span>新卖家：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">研发</span>团队：<span style="color: black;">是不是</span>有<span style="color: black;">研发</span>人员<span style="color: black;">或</span>有预算请专职<span style="color: black;">研发</span>人员。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">制品</span>类型：<span style="color: black;">是不是</span>有重度定制类<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）单量<span style="color: black;">状况</span>：<span style="color: black;">是不是</span><span style="color: black;">已然</span>有现成的流量，<span style="color: black;">例如</span>已有的流量，<span style="color: black;">例如</span>红人流量等<span style="color: black;">能够</span><span style="color: black;">短期</span>内单量剧增的，日单量在50单以上/天。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>满足以上二点以上，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">经过</span>magento等开源程序自建站，否则，还是先从shopify起步吧，先做到稳定<span style="color: black;">一月</span><span style="color: black;">每日</span>10单以上再来重新<span style="color: black;">思虑</span>建站问题还来得及。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.关于选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）平台选品：从amazon/wish/速卖通平台上选品，<span style="color: black;">重点</span>是这些平台有<span style="color: black;">有些</span>数据<span style="color: black;">能够</span>参考，<span style="color: black;">例如</span>销量数据，评论数据，品类数据，<span style="color: black;">能够</span><span style="color: black;">按照</span>这些数据来进行筛选。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）供应商选品：直接从1688和<span style="color: black;">有些</span>特定的供应商找<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）SPY跟卖选品：spy别人在做的<span style="color: black;">制品</span>，<span style="color: black;">咱们</span>做FB<span style="color: black;">宣传</span>，直接去搜Facebook上热帖以及<span style="color: black;">经过</span>fb spy工具找互动高的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）跟竞品卖：找到几家你关注的竞争对手，跟着<span style="color: black;">她们</span>的<span style="color: black;">宣传</span>和新上架的<span style="color: black;">制品</span>去卖。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上每一种方式在新手期都试过，都<span style="color: black;">能够</span>找到<span style="color: black;">有些</span>可卖的<span style="color: black;">制品</span>，这些方式都是老外<span style="color: black;">平常</span>的方式，只是执行的细节有差异，<span style="color: black;">一样</span>都<span style="color: black;">晓得</span>在某一个平台上选品，<span style="color: black;">一样</span><span style="color: black;">晓得</span>spy竞品，<span style="color: black;">然则</span><span style="color: black;">区别</span>的人却<span style="color: black;">常常</span>选出不<span style="color: black;">同样</span>的<span style="color: black;">制品</span>和效果，这个<span style="color: black;">非常多</span>细节需要去测试和<span style="color: black;">累积</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然以上是针对新卖家和杂货铺卖家，对<span style="color: black;">制品</span>和供应链<span style="color: black;">无</span><span style="color: black;">优良</span>的，<span style="color: black;">针对</span><span style="color: black;">制品</span><span style="color: black;">或</span>品类有<span style="color: black;">必定</span><span style="color: black;">优良</span>的，<span style="color: black;">能够</span>略过，直接做自己的品类，在自己的品类中去选品就<span style="color: black;">能够</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 关于流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站不像平台，流量<span style="color: black;">源自</span>不在于独立站本身，不管你用什么平台建站，都是<span style="color: black;">无</span>自带流量的。独立站的流量<span style="color: black;">源自</span>比平台多<span style="color: black;">非常多</span>，<span style="color: black;">能够</span>从两个<span style="color: black;">方向</span>来看：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">付费&免费流量：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）付费流量：主要指<span style="color: black;">宣传</span>，<span style="color: black;">各样</span>平台的<span style="color: black;">宣传</span>，<span style="color: black;">例如</span>主流的FB<span style="color: black;">宣传</span>，Google ads<span style="color: black;">宣传</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）免费流量：SNS社交营销，SEO等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）其他流量：<span style="color: black;">例如</span>EDM、红人营销，没资源的算是付费，有资源的其实算是免费流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费流量<span style="color: black;">重点</span>是见效快，基本上当天实时能出结果，<span style="color: black;">每日</span>的ROI都看得到，今年接触的卖家中，<span style="color: black;">都数</span>是这类的，免费流量<span style="color: black;">通常</span>需要<span style="color: black;">必定</span>的周期和<span style="color: black;">必定</span>技术<span style="color: black;">基本</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">主动流量&被动流量：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主动流量：<span style="color: black;">通常</span>是搜索类流量，即用户主动搜索进来的流量，<span style="color: black;">例如</span>google<span style="color: black;">宣传</span><span style="color: black;">或</span>seo</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">被动流量：<span style="color: black;">通常</span>是冲动型消费的流量，即主动推送到用户面前，用户可能当下冲动就购买的，<span style="color: black;">例如</span>FB<span style="color: black;">宣传</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>新站<span style="color: black;">重点</span>都是做FB<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>新卖家，刚<span style="color: black;">起始</span>做FB<span style="color: black;">宣传</span>，可以先向行内<span style="color: black;">或</span>认识的<span style="color: black;">伴侣</span><span style="color: black;">认识</span>下基本的<span style="color: black;">有些</span>数据，以便决定你的<span style="color: black;">制品</span>和售价<span style="color: black;">是不是</span><span style="color: black;">能够</span>值得用FB去推广。<span style="color: black;">例如</span><span style="color: black;">倘若</span>做欧美国家的，千次展示是多少，单次购物价格是多少，ROI大概多少<span style="color: black;">才可</span>保本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>做FB<span style="color: black;">宣传</span>，<span style="color: black;">必定</span>要去理解FB像素是什么，这个<span style="color: black;">基本</span>东西理解了，<span style="color: black;">非常多</span>术语你<span style="color: black;">亦</span>就懂了，<span style="color: black;">包含</span><span style="color: black;">非常多</span>运营的模式和<span style="color: black;">宣传</span>的投法都跟这个有关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.关于<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比做平台amazon<span style="color: black;">来讲</span>，独立站前期的投入的<span style="color: black;">花费</span>算是非常少的。其实我个人觉得前期不需要关注太多费率问题，有些新卖家刚<span style="color: black;">起始</span>就计算太多手续费费率，个人观点完全<span style="color: black;">无</span>必要，大致心里有个数就行了，前期大概预算1w人民币把<span style="color: black;">基本</span>的建站以及FB<span style="color: black;">基本</span>投放练下手。<span style="color: black;">而后</span>就<span style="color: black;">起始</span>关注<span style="color: black;">制品</span>和ROI转化就行(以<span style="color: black;">宣传</span>投放的付费流量方式为例），最多亏个5~10w，要是还没投出模式，<span style="color: black;">亦</span>差不多<span style="color: black;">能够</span>放弃了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 关于收款&提现</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">shopify的收款<span style="color: black;">举荐</span>新卖家<span style="color: black;">运用</span>两种就<span style="color: black;">能够</span>，paypal和stripe信用卡收款。paypal<span style="color: black;">此刻</span>需要商户账号，<span style="color: black;">然则</span>只要有营业执照就<span style="color: black;">能够</span>申请了，很方便。stripe大陆还不支持，需要用香港<span style="color: black;">机构</span><span style="color: black;">或</span>美国<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>shopify官方自己的payment<span style="color: black;">亦</span><span style="color: black;">起始</span>支持香港地区了，有香港账号<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试下。 stripe信用卡支付是<span style="color: black;">同期</span>支持了信用卡和apple pay等支付， shopify payment<span style="color: black;">实质</span><span style="color: black;">亦</span>是stripe<span style="color: black;">供给</span>支持的，<span style="color: black;">然则</span>shopify payment还支持Google pay。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>受外汇5万美元的限制，paypal在国内的提现不受外汇限制<span style="color: black;">仅有</span>三种方式，重庆易结汇、稠州银行以及P卡。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个在shopify数据中找到的店铺，<span style="color: black;">近期</span>3个月流量做起来的，<span style="color: black;">重点</span>还是<span style="color: black;">经过</span>FB流量，部分<span style="color: black;">经过</span>google付费流量。这种18年新开的，且流量<span style="color: black;">提升</span>的店铺才是<span style="color: black;">咱们</span>新卖家<span style="color: black;">科研</span>的重点。</p>
感谢你的精彩评论，带给我新的思考角度。
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