怎么样推广shopify独立站，干货保藏
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着跨境电商平台的红利<span style="color: black;">逐步</span>退去，<span style="color: black;">持续</span>攀升的平台成本和停滞不前的流量瓶颈，使得越来越多的用户抛弃大平台，转投独立站。</span>这几年独立站的趋势越来越火，<span style="color: black;"><span style="color: black;">瞧瞧</span>Shopify上个月发布的财报，平台GMV<span style="color: black;">已然</span>达到309亿美元，同比增长了109%！ <span style="color: black;">非常多</span>卖家都跃跃欲试，但还是找不到入门<span style="color: black;">办法</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dd0aaf64066e4e1cb7d040d4069d9fbd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729334907&x-signature=fh5VAMfgVI0N7rZnLbg1zRR%2Bfy8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>独立站，<span style="color: black;">大众</span>都有<span style="color: black;">各样</span>各样的问题，但归根结底其实<span style="color: black;">便是</span>一句话：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“到底要怎么花更少的钱，<span style="color: black;">得到</span>更高的收益？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，建设自主品牌站无疑是一个新的发展方向和趋势，<span style="color: black;">将来</span>大有可为。独立站的品牌推广是电商运营的重中之重。<span style="color: black;">倘若</span>独立站推广<span style="color: black;">欠好</span>，即使你的独立站页面<span style="color: black;">美丽</span>，<span style="color: black;">制品</span>实惠，推广<span style="color: black;">欠好</span><span style="color: black;">亦</span>可能是<span style="color: black;">白费</span>。<span style="color: black;">想要</span>做好推广，<span style="color: black;">首要</span>要有足够的流量，<span style="color: black;">而后</span>必须思考<span style="color: black;">怎样</span>有效地将流量转化为销量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，大白将介绍三个技巧，告诉你<span style="color: black;">怎样</span>推广shopify独立站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，社交<span style="color: black;">媒介</span>引流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span><span style="color: black;">已然</span><span style="color: black;">作为</span>现代人生活中不可或缺的一部分，自然<span style="color: black;">亦</span>是品牌推广的重要<span style="color: black;">构成</span>部分。</span><span style="color: black;">社交引流的<span style="color: black;">途径</span>有<span style="color: black;">非常多</span>，Facebook、Twitter、Instagram、Youtube等等。在社媒营销上，要<span style="color: black;">重视</span><span style="color: black;">按照</span><span style="color: black;">区别</span>平台的特点，采取最合适该平台的策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大白在<span style="color: black;">这儿</span>给<span style="color: black;">大众</span>安利一款专门用于电商平台的指纹浏览器：AdsPower指纹浏览器，在反<span style="color: black;">相关</span>多账户管理方面相当<span style="color: black;">有效</span>。像RPA自动完成点赞浏览评论等操作，实现<span style="color: black;">有效</span>自动化营销；多账号环境隔离，平台账号<span style="color: black;">守护</span>、<span style="color: black;">宣传</span>投放更安全稳定，使你的<span style="color: black;">每一个</span>账号都是独立运营。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8c82abbc431e401e92650007185b5adc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729334907&x-signature=GMbWRK%2BsKsDcfV14OYAGsm1rsB4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">RPA自动化有<span style="color: black;">检测</span>功能和操作功能，简单<span style="color: black;">来讲</span><span style="color: black;">便是</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你一键养号，<span style="color: black;">能够</span><span style="color: black;">检测</span>你账号的登陆状态；<span style="color: black;">检测</span>个人号单日预算；<span style="color: black;">检测</span>BM、BM单日预算<span style="color: black;">检测</span>主页等；<span style="color: black;">针对</span>FB<span style="color: black;">供给</span>批量点赞、评论、转发等操作的流程模板，又<span style="color: black;">或</span>你<span style="color: black;">能够</span>自定义操作流程，使这个养号操作看起来更真实，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>大大节省你的宝贵时间了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，网络红人</span><span style="color: black;">营销</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与行业或<span style="color: black;">制品</span><span style="color: black;">关联</span>的KOL(意见领袖/线上名人)合作，<span style="color: black;">亦</span>是<span style="color: black;">日前</span>最有效、最受欢迎的品牌推广<span style="color: black;">途径</span>之一。网络名人不仅能给<span style="color: black;">制品</span>带来人气<span style="color: black;">乃至</span><span style="color: black;">专题</span>性，还能带来<span style="color: black;">海量</span><span style="color: black;">优秀</span>流量，<span style="color: black;">亦</span>是讲好品牌故事的重要手段。在合作方式上，<span style="color: black;">此刻</span>有相当多样化的<span style="color: black;">选取</span>。像比较传统的方式，</span><span style="color: black;"><span style="color: black;">能够</span>尝试搜寻一批和<span style="color: black;">制品</span>或品牌调性相契合的流量主/红人，给<span style="color: black;">她们</span>寄去<span style="color: black;">有些</span>免费的试用品并发送邀请推广的邮件，成功率还是不错的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，做好营销归因。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着独立站的<span style="color: black;">持续</span>发展，“用户<span style="color: black;">为何</span>购买”将<span style="color: black;">作为</span>一个越来越难回答的问题。这<span style="color: black;">亦</span>会影响下一个运营推广预算的分配和规划。营销归因的目的是更清楚地<span style="color: black;">晓得</span>顾客与自主品牌在转型路径上的所有<span style="color: black;">区别</span>交集和联系。<span style="color: black;">这般</span><span style="color: black;">能够</span>让商家<span style="color: black;">晓得</span>转化率高的<span style="color: black;">详细</span><span style="color: black;">途径</span>或<span style="color: black;">宣传</span>，从而进一步投资。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>AdsPower分享的独立站引流干货，想获取<span style="color: black;">更加多</span>干货知识记得关注大白哦。</p>
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