独立站瞄准哪一片新蓝海？Shopify2022最新数据出炉
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fcc7eb670b2149ad9968f19ba6845ea1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=1%2Bocctp8YV3Rg2abIS0rxyYPsY4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在经历亚马逊封号潮、新冠疫情冲击后，跨境电商贸易生态正在重构。许多卖家<span style="color: black;">起始</span>寻求多<span style="color: black;">途径</span>运营，而独立站<span style="color: black;">由于</span>能够积攒私域流量、抗<span style="color: black;">危害</span>能力强<span style="color: black;">作为</span>了卖家的首选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，国货出海品牌化、精品化趋势<span style="color: black;">亦</span>让<span style="color: black;">更加多</span>跨境卖家踏足独立站，独立站<span style="color: black;">亦</span><span style="color: black;">作为</span>了近两年跨境电商行业最为火热的<span style="color: black;">途径</span>之一，Shopify<span style="color: black;">亦</span>在这一热潮中<span style="color: black;">快速</span>崛起。但面对广阔的海外市场，<span style="color: black;">怎样</span><span style="color: black;">选取</span>目的地？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文将<span style="color: black;">颁布</span>Shopify<span style="color: black;">截止</span>2022年1月的最新数据，揭示当前独立站市场发展<span style="color: black;">状况</span>以及<span style="color: black;">将来</span>用户群可能会走向何方。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopify<span style="color: black;">全世界</span>数据和受欢迎程度</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">日前</span>有超过375万家Shopify商店。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2020年3月到2022年1月，Shopify活跃店铺数量<span style="color: black;">增多</span>了201%，<span style="color: black;">日前</span><span style="color: black;">全世界</span>大约375万家Shopify商店。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/426fc8d1f20b48ddb6f758c903746314~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=MSsgq9VypsrNQ2yRI8Gkd65%2FfO8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、Shopify<span style="color: black;">供给</span>20种语言版本。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify直到2019年才<span style="color: black;">供给</span>7种语言版本。从那时起，平台新增了13种其他语言，<span style="color: black;">包含</span>葡萄牙语、挪威语、印地语、土耳其语、韩语、荷兰语、泰语、马来语、简体中文、繁体中文等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、Shopify最畅销的<span style="color: black;">制品</span>是T恤和上衣。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify<span style="color: black;">制品</span>统计<span style="color: black;">表示</span>，除了T恤和上衣，其他畅销<span style="color: black;">制品</span><span style="color: black;">包含</span>书籍、鞋子和手机壳。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、Shopify在独立站市场中<span style="color: black;">持有</span>近11%的市场份额。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就市场份额而言，Shopify<span style="color: black;">此刻</span>是<span style="color: black;">全世界</span>第三大独立站建站平台。2021年4月，Shopify的市场份额为10.98%。WooCommerce以28.24%的市场份额领先，其次是Squarespace在线商店，市场份额为17.69%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、到<span style="color: black;">日前</span>为止，商家<span style="color: black;">已然</span>在Shopify应用商店上花费了超过1亿美元。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>大<span style="color: black;">都数</span>ShopifyAppStore应用程序都是付费的，商家<span style="color: black;">已然</span>在Shopify应用商店上花费了超过1亿美元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、在<span style="color: black;">全世界</span>前100万个电商网站中，<span style="color: black;">经过</span>Shopify建站的网站数量排名第二。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、在Shopify<span style="color: black;">全世界</span>市场中，亚洲排名最高。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚洲市场以8317亿美元位居榜首，其次是北美（5526亿美元）、欧洲（3465亿美元）、澳大利亚（186亿美元）、非洲和中东（186亿美元）以及南美（177亿美元）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、2020年，Shopify商店的平均转化率为1.6%。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify前20%商店的最低转化率为3.6%，前10%的转化率高于5.1%。最后20%的Shopify商店的转化率为0.4%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、超过50%的Shopify卖家是首次创业者和企业家。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>有超过100万卖家在<span style="color: black;">运用</span>Shopify，超过50%是首次创业者和企业主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>Shopify商家遍布<span style="color: black;">全世界</span>175个<span style="color: black;">区别</span>的国家/地区。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify统计数据，其商家遍布<span style="color: black;">全世界</span>175个<span style="color: black;">区别</span>国家/地区，其中52%的商户为女性，37.5%的商户年龄在25-34岁之间。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/395faeefd70743cdbcd1b72abb423a87~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=Hj30BY%2FiyCDa8aGzleYo2llGXr0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopify北美市场统计数据</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">11、有超过6,000家活跃的ShopifyPlus商店。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据Shopify店铺统计，活跃的ShopifyPlus店铺数量超过6,000家，这些商店中<span style="color: black;">大概</span>67.49%<span style="color: black;">位置于</span>美国。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/af160ad9be9e4dc3b7068f426df2c1a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=IdNhR8BVAseHQpR8OBBdpJ5N%2FQ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">12、<span style="color: black;">截止</span>2022年1月，美国<span style="color: black;">持有</span>超过2,666,000家Shopify商店。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">截止</span>2022年1月，美国的Shopify商店数量最多，超过2,666,000多家，从2020年3月的957,000多家增长了178%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">13、Shopify在美国<span style="color: black;">持有</span>超过8.5%的市场份额。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify网站在美国的零售电商市场份额超过8.5%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">14、北美卖家为Shopify创造了21.5亿美元。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">近期</span>的信息，北美卖家为Shopify创造了21.5亿美元，占总<span style="color: black;">营销</span>额的近74%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopify欧洲市场统计数据</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">15、2020年3月至2021年1月<span style="color: black;">时期</span>，德国的增长率最高，为480.18%。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在前六名国家中，德国的增长率最高，为480.18%，在2020年3月至2021年1月<span style="color: black;">时期</span>，Shopify在德国的活跃商店数量最多。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/214b141648ab4f83b4a9c6fa4b514abc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=x9WTXlc7%2FXExMEwGQ6fgjs3B8WM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopify亚洲市场统计数据</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">16、日本的Shopify用户每次购买平均花费150美元。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify统计，Shopify客户的<span style="color: black;">行径</span>因国家/地区而异。日<span style="color: black;">自己</span>是最大的消费者，平均交易额为141.72美元。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/26df025071944f9da04823eebefdebc5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=FEnEdhru1U%2FwWxYu529FdcvPcQ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopify<span style="color: black;">营销</span><span style="color: black;">状况</span>和收入</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">17、2021年第二季度，Shopify实现了<span style="color: black;">第1</span>个十亿美元的季度收入。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify在2021年第二季度实现了<span style="color: black;">第1</span>个十亿美元的收入季度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d951c84f17fd443e9b20d14edd086a52~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729336125&x-signature=Urj%2BWfx3PDYCG7b%2BbPpLWxfDUJE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">18、Shopify商店在2020年处理了1195.8亿美元的交易。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">近期</span>的信息，Shopify商店在2020年处理了1195.8亿美元的交易。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">19、Shopify商家在2020年向超过4.57亿买家出售了<span style="color: black;">她们</span>的服务和商品。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify统计数据，值得<span style="color: black;">重视</span>的是，Shopify商家在2020年向超过4.57亿买家出售了<span style="color: black;">她们</span>的服务和商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">20、到2022年，Shopify<span style="color: black;">全世界</span>市场<span style="color: black;">特别有</span>可能超过5.55万亿美元。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">近期</span>的信息，Shopify2022年<span style="color: black;">全世界</span>市场<span style="color: black;">特别有</span>可能超过5.55万亿美元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">21、2020年至2021年间，Shopify拉美市场<span style="color: black;">营销</span>额增长了25%。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">近期</span>的信息，2021年拉丁美洲的电子商务<span style="color: black;">营销</span>额从2020年的680亿美元增长了25%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">22、Shopify商店的社交<span style="color: black;">媒介</span>流量中，超过60%来自Facebook。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify合作伙伴的统计数据，Facebook占Shopify所有社交<span style="color: black;">媒介</span>网站流量的近三分之二，平均占所有社交<span style="color: black;">媒介</span>订单的85%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">23、ShopifyPlus的年<span style="color: black;">营销</span>收入从100万美元到5亿美元不等。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>最成功的Shopify商店的年收入从100万美元到5亿美元不等。<span style="color: black;">针对</span><span style="color: black;">有些</span>在ShopifyPlus上花费额外资金的更严格的<span style="color: black;">机构</span><span style="color: black;">来讲</span>，<span style="color: black;">状况</span>确实如此。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">24、付费搜索<span style="color: black;">宣传</span>的每次点击成本在去年第二季度和第三季度之间增长了15%。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify的统计数据，付费搜索<span style="color: black;">宣传</span>的每次点击成本（CPC）在去年第二季度和第三季度之间上涨了15%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">25、自2021年<span style="color: black;">败兴</span>，Shopify的<span style="color: black;">营销</span>额增长了76%。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify统计数据，自2021年<span style="color: black;">败兴</span>，Shopify的<span style="color: black;">营销</span>额增长了76%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">26、Shopify声<span style="color: black;">叫作</span>2022年的全年收入增长将<span style="color: black;">小于</span>2021年。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify声<span style="color: black;">叫作</span>2022年的收入增长将<span style="color: black;">小于</span>2021年的增长57%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">27、自2022年<span style="color: black;">败兴</span>，该<span style="color: black;">机构</span>的市值已下跌近1000亿加元。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Shopify统计数据，自2022年<span style="color: black;">败兴</span>，该<span style="color: black;">机构</span>的价值已下降了约790亿美元（约合1000亿加元）。</span></p>
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