Shopify品牌独立站怎么样快速搭建？Shopify品牌独立站搭建指南
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RRe95b32d2phu5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729337239&x-signature=%2BB72Co4hoO%2FHu8t2m3HltHQWPC4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做一个品牌，<span style="color: black;">必定</span>要有一个品牌展示和<span style="color: black;">营销</span>官网。<span style="color: black;">大众</span><span style="color: black;">皆想</span>建一个强大实用的品牌独立站。结合当下热点，今天我跟<span style="color: black;">大众</span>分享下<span style="color: black;">怎样</span>用Shopify快速建站。当然了，我后面的<span style="color: black;">文案</span>，<span style="color: black;">亦</span>会<span style="color: black;">仔细</span>介绍<span style="color: black;">有些</span>其他的建站工具<span style="color: black;">例如</span>Magento, Opencart, Wordpress, BigCommerce, Wix, Squarespace, Weebly, 3dcart, SITE123, Volusion, PrestaShop, Pinnacle Cart，这些平台各有各的<span style="color: black;">优良</span>。<span style="color: black;">日前</span>来讲，<span style="color: black;">针对</span>中小卖家<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>Shopify来建站最适合<span style="color: black;">不外</span>，简单易操作，<span style="color: black;">况且</span>功能强大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用Shopify建站比较适合做垂直品类(Niche)和做品牌的卖家。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是2012年<span style="color: black;">起始</span>用Shopify建品牌独立站的，当时<span style="color: black;">营销</span>的是高端的蓝牙耳机和蓝牙音响，客单价在80-120美金<span style="color: black;">上下</span>。<span style="color: black;">经过</span>在Kickstarter众筹，获取到<span style="color: black;">第1</span>批种子用户，再<span style="color: black;">经过</span>精心运营粉丝，改良<span style="color: black;">制品</span>，<span style="color: black;">加强</span>购物体验，<span style="color: black;">因此</span>独立站的销量<span style="color: black;">始终</span>都还不错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">那<span style="color: black;">怎样</span><span style="color: black;">创立</span>自己的Shopify网站呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>，打开shopify官网。准备好一个谷歌邮箱，电脑要安装VPN翻墙软件。输入邮箱，设置<span style="color: black;">秘码</span>，给店铺取一个英文名字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二，<span style="color: black;">根据</span>提示，一步步完成设置就<span style="color: black;">能够</span>。<span style="color: black;">位置</span>就写中国的<span style="color: black;">位置</span>，<span style="color: black;">无</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册邮箱，设置的<span style="color: black;">秘码</span>和店铺名，记得做好记录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置好后，直接就进入Shopify后台了，有14天的免费试用期。<span style="color: black;">倘若</span>是仅仅想尝试下，<span style="color: black;">意见</span>就不需要绑定信用卡了。绑定信用卡后，记得要关闭网站首页的<span style="color: black;">秘码</span>（Disable storefront password）, <span style="color: black;">这般</span>你的网站就<span style="color: black;">能够</span><span style="color: black;">拜访</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面分章节介绍Shopify的后台，后台需要设置的东西非常多，<span style="color: black;">想要</span>经营好一个品牌独立站，需要投入<span style="color: black;">非常多</span>人力物力，要很用心地做好每一个细节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今天先讲设置，<span style="color: black;">亦</span><span style="color: black;">便是</span>Settings板块。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">General</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击General, 需要设置下订单编号，添加前缀<span style="color: black;">或</span>后缀，当然你不设置<span style="color: black;">亦</span>Okay。<span style="color: black;">倘若</span><span style="color: black;">持有</span>多个Shopify店铺<span style="color: black;">或</span>订单量巨大，<span style="color: black;">意见</span>设置下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Store currency <span style="color: black;">便是</span>你的独立站接收的货币，<span style="color: black;">选取</span>United States Dollars.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Payment providers</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>收款方式。<span style="color: black;">通常</span>，做欧美国家，<span style="color: black;">选取</span>PayPal收款和信用卡收款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这儿</span>，有些<span style="color: black;">地区</span>要<span style="color: black;">重视</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. PayPal收款账号，必须是用企业资料注册。钱<span style="color: black;">亦</span>只能提现到对公账户，<span style="color: black;">然则</span>提现到对公账户非常麻烦，不仅要交税，<span style="color: black;">况且</span>办理<span style="color: black;">各样</span>手续非常麻烦。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">通常</span>的做法是，注册一个香港<span style="color: black;">机构</span>，再用香港<span style="color: black;">机构</span>的资料注册一个PayPal账号，最后直接把PayPal里的钱提现到香港银行，再把钱转入到国内。<span style="color: black;">另一</span>一种做法是，<span style="color: black;">倘若</span>你是用国内<span style="color: black;">机构</span>资料注册的PayPal收款账号，按PayPal官方的<span style="color: black;">意见</span>，你<span style="color: black;">能够</span>把当前的PayPal收款账号，降级成法人个人收款账号，<span style="color: black;">而后</span>就<span style="color: black;">能够</span>直接把钱提现到法人个人银行卡。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 用香港<span style="color: black;">机构</span>注册PayPal账号时，在PayPal官网页面底部，国家<span style="color: black;">选取</span>香港。<span style="color: black;">这儿</span><span style="color: black;">必定</span>要<span style="color: black;">重视</span>一点，登录PayPal的电脑，网络环境要稳定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么叫网络环境要稳定？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">大众</span>用一台新电脑去注册，这台电脑<span style="color: black;">不可</span>时不时翻墙去国外的网站，<span style="color: black;">而后</span>又关闭VPN翻墙软件打开国内的网站。PayPal的风控系统非常强大，在这种网络环境下，你要是登录你的PayPal账号，经常是登录不成功的。经常会遇到两种<span style="color: black;">状况</span>：一种<span style="color: black;">状况</span>是<span style="color: black;">没法</span>登录，另一种<span style="color: black;">状况</span>是必须要重置<span style="color: black;">秘码</span><span style="color: black;">才可</span>登录。<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">大众</span>用一台网络环境稳定的电脑去注册PayPal账号并且<span style="color: black;">仅在</span>这台电脑登录你的PayPal账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 信用卡收款通道</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内有<span style="color: black;">非常多</span>家做信用卡收款的<span style="color: black;">机构</span>，<span style="color: black;">意见</span><span style="color: black;">选取</span>收款成功率高的<span style="color: black;">机构</span>，<span style="color: black;">同期</span>对比下年费和接入费，找一个<span style="color: black;">可靠</span>的<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于收款方面，有不懂的，请在评论区留言，<span style="color: black;">咱们</span>会<span style="color: black;">即时</span>回复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Check out</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">发起结账页面<span style="color: black;">怎样</span>设置？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Style: <span style="color: black;">意见</span>不设置，做品牌独立站的<span style="color: black;">伴侣</span>，上传一个品牌的logo。<span style="color: black;">重视</span>尺寸<span style="color: black;">体积</span>，上传<span style="color: black;">保留</span>后，记得在发起结账的页面查看效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Customer account <span style="color: black;">这儿</span><span style="color: black;">选取</span> accounts are optional, 意思是消费者不注册<span style="color: black;">亦</span>能购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Customer Contact <span style="color: black;">这儿</span>选<span style="color: black;">第1</span>个，即顾客<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">运用</span>手机号<span style="color: black;">或</span>邮件发起结账。<span style="color: black;">倘若</span>填写的是手机号，订单状态更新将以短信的形式发送到你的手机上。<span style="color: black;">倘若</span>填写的是邮箱，订单状态更新将发送到你的邮箱里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他的设置<span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>勾选</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Shipping</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">即运费模板设置</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">区别</span>的国家设置<span style="color: black;">区别</span>的运输时间和物流<span style="color: black;">花费</span>。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>包邮。<span style="color: black;">这儿</span>要<span style="color: black;">重视</span>的是在网站前端，<span style="color: black;">必定</span>要有一个关于运输时间和运费的板块，<span style="color: black;">通知</span>消费者<span style="color: black;">制品</span>运输时间和物流费。避免买家总是来询问物流方面的问题，减少工作量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>有海外仓的<span style="color: black;">伴侣</span>，<span style="color: black;">意见</span>从海外仓发货，<span style="color: black;">加强</span>转化率和购物体验。做亚马逊的卖家，<span style="color: black;">倘若</span>亚马逊仓有库存，<span style="color: black;">亦</span><span style="color: black;">能够</span>从亚马逊仓库发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Taxes 税</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>不需要设置，<span style="color: black;">一般</span>售价里不含税，<span style="color: black;">因此</span>货到海关，像加拿大 印度的海关，<span style="color: black;">倘若</span>包裹被查到，海关人员会<span style="color: black;">通告</span>顾客缴纳税，包裹才会放行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Locations</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>不需要设置，<span style="color: black;">倘若</span>你有多个仓库，建议设置多个仓库<span style="color: black;">位置</span>。但会遇到一个问题，后面你用ERP打单发货的时候，会有麻烦，<span style="color: black;">因此</span><span style="color: black;">意见</span>只用一个仓库<span style="color: black;">位置</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Gift cards <span style="color: black;">通常</span>不设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Sales Channel</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加Facebook 和 Messenger。设置好后，Shopify自建站的<span style="color: black;">制品</span>会同步到Facebook page上，你需要选定你的Facebook 主页。当然你<span style="color: black;">亦</span><span style="color: black;">能够</span>在品牌Facebook 主页上<span style="color: black;">创立</span>商店直接<span style="color: black;">营销</span><span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Account</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Account页面<span style="color: black;">能够</span>升级套餐。管理子账号，你<span style="color: black;">能够</span>设置<span style="color: black;">拜访</span>权限。<span style="color: black;">倘若</span>你的Shopify网站站不经营了，你<span style="color: black;">能够</span>出售或关闭<span style="color: black;">或</span>暂停你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天就分享这些，在下一篇<span style="color: black;">文案</span>，我将分享Shopify独立站8款<span style="color: black;">必须</span>插件。（<span style="color: black;">源自</span>： 许言之）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！如有侵权，请联系<span style="color: black;">咱们</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想<span style="color: black;">认识</span><span style="color: black;">更加多</span>各大平台动态、跨境进出口<span style="color: black;">信息</span>请动动手指点击左下角~</strong></p>
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你的见解真是独到，让我受益匪浅。
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