wloe2gf 发表于 2024-10-15 00:16:06

Shopify商店制品的描述办法(一)


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/454bdda2317b4b6aaba7432b02d83fa8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729350348&amp;x-signature=cFbLydl7R3e1HTuqv9lbEg%2B6F%2FU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>的描述<span style="color: black;">亦</span>是一份<span style="color: black;">制品</span>营销的材料，它解释了什么是<span style="color: black;">制品</span>以及<span style="color: black;">为何</span>这个<span style="color: black;">制品</span>值得购买。<span style="color: black;">制品</span>描述说明的目的是向顾客<span style="color: black;">供给</span><span style="color: black;">相关</span><span style="color: black;">制品</span>功能和优点的重要信息，以便<span style="color: black;">她们</span>会自愿下单进行购买。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而，企业家和营销人员在撰写<span style="color: black;">制品</span>描述说明时容易犯<span style="color: black;">平常</span>的错误，即使是专业作家有时<span style="color: black;">亦</span>会<span style="color: black;">这般</span>做：写<span style="color: black;">制品</span>描述说明时候就只仅仅描述自己<span style="color: black;">制品</span>本身。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>这么写描述是错了呢？这是<span style="color: black;">由于</span>优秀的<span style="color: black;">制品</span>描述需要<span style="color: black;">经过</span>对<span style="color: black;">制品</span>的描述来<span style="color: black;">增多</span><span style="color: black;">制品</span>的<span style="color: black;">营销</span>，而<span style="color: black;">不仅</span>是充当搜索引擎的即时信息发布者，即仅仅是发布简单的<span style="color: black;">制品</span>信息。</p>以下这些<span style="color: black;">办法</span>是<span style="color: black;">经过</span><span style="color: black;"><span style="color: black;">制品</span>详情描述</span>来引导顾客到你的<span style="color: black;">Shopify</span>商店来浏览<span style="color: black;">更加多</span>的<span style="color: black;">制品</span>：
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.专注于你的<span style="color: black;">目的</span>顾客</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你的<span style="color: black;">制品</span>描述<span style="color: black;">包括</span>的<span style="color: black;">目的</span>顾客<span style="color: black;">太多</span>时，你的<span style="color: black;">制品</span>描述会变得很广泛且没重点。最好的<span style="color: black;">制品</span>描述是<span style="color: black;">能够</span>直接针对你的<span style="color: black;">目的</span>受众顾客。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你<span style="color: black;">起始</span>写自己的<span style="color: black;">制品</span>描述时，<span style="color: black;">首要</span>想象一下你的<span style="color: black;">目的</span>顾客是什么，他或她<span style="color: black;">爱好</span>什么样的幽默(<span style="color: black;">倘若</span>有的话)？他用什么词？他讨厌什么词？想想<span style="color: black;">倘若</span>你在商店里面对面<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">怎样</span>与理想的买家<span style="color: black;">交流</span>。<span style="color: black;">此刻</span>，试着把这种想象融入你的<span style="color: black;">制品</span>描述创作中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.有利的吸引点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">营销</span><span style="color: black;">制品</span>时，<span style="color: black;">咱们</span>会对单个<span style="color: black;">制品</span>的功能和规格感到兴奋，但问题是<span style="color: black;">咱们</span>的潜在买家对该<span style="color: black;">制品</span>的功能和规格不<span style="color: black;">必定</span>感兴趣，<span style="color: black;">由于</span><span style="color: black;">她们</span>想<span style="color: black;">晓得</span>什么对<span style="color: black;">她们</span>有好处——即<span style="color: black;">怎样</span><span style="color: black;">处理</span><span style="color: black;">她们</span>最大的痛点，这<span style="color: black;">便是</span><span style="color: black;">为何</span>你需要强调<span style="color: black;">每一个</span><span style="color: black;">制品</span>特性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如这款洗手液的描述：有时候，<span style="color: black;">仅有</span>季节性的洗手香味<span style="color: black;">才可</span>唤醒<span style="color: black;">咱们</span>的节日精神。我们的天然衍生凝胶洗手液<span style="color: black;">能够</span><span style="color: black;">供给</span>护手精华，让你的手柔软干净，并且<span style="color: black;">能够</span>随时戴上一副<span style="color: black;">美丽</span>的手套展示你的美，这真是一年中最好的时光。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bcb3a971bb904af9bb7d212986524b4e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729350348&amp;x-signature=FYpuXx3zTbQ8%2BcOJoxbsIb2%2BZIg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">这儿</span><span style="color: black;">能够</span>看出，<span style="color: black;">她们</span>描述的洗手液的好处不仅是你的手变得柔软和干净，<span style="color: black;">况且</span>真的唤醒你的节日精神，使节日更喜庆，<span style="color: black;">因此呢</span>感到更愉快。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为此<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">制品</span><span style="color: black;">每一个</span>功能的<span style="color: black;">优良</span>，即你的<span style="color: black;">制品</span><span style="color: black;">怎样</span>让你的顾客感到更<span style="color: black;">愉快</span>、更健康？你的<span style="color: black;">制品</span>能<span style="color: black;">帮忙</span><span style="color: black;">处理</span>客户<span style="color: black;">那些</span>问题、麻烦？<span style="color: black;">因此</span>说不要只卖<span style="color: black;">制品</span>，要卖经验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.避免绝对肯定的短语</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>不<span style="color: black;">晓得</span>要给<span style="color: black;">制品</span>描述添加什么时，<span style="color: black;">咱们</span><span style="color: black;">一般</span>会添加<span style="color: black;">有些</span>无趣的内容，<span style="color: black;">例如</span>“优秀的<span style="color: black;">制品</span>质量”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一个绝对肯定的短语。一旦潜在的购买者读到优秀的<span style="color: black;">制品</span>质量，<span style="color: black;">她们</span>会想：是的<span style="color: black;">每一个</span>人都这么说，你听说过有人把<span style="color: black;">她们</span>的<span style="color: black;">制品</span>描述为中等，不太好<span style="color: black;">或</span><span style="color: black;">乃至</span>很差吗？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你的潜在买家阅读你的<span style="color: black;">制品</span>描述并<span style="color: black;">起始</span>产生这种想法时，你<span style="color: black;">制品</span>描述说服力就会减弱。为了避免这种<span style="color: black;">状况</span><span style="color: black;">显现</span>，请尽可能<span style="color: black;">详细</span>展开<span style="color: black;">制品</span>描述。例如，Zappos<span style="color: black;">无</span>将一双鞋的质量描述为优秀。相反，<span style="color: black;">她们</span>描述了每一个技术细节及其<span style="color: black;">优良</span>。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2e303cbdc0314b0192b0ab24e2f16434~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729350348&amp;x-signature=PJUTxvL%2FmoFaua4RcDapaITK%2BN0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上几点都<span style="color: black;">无</span>直接<span style="color: black;">说到</span><span style="color: black;">制品</span>的质量，但每一点都会让你对质量印象深刻。每一点都遵循一个简单但<span style="color: black;">明显</span>功能和<span style="color: black;">优良</span>：真正的手工缝制结构(功能)持久舒适(<span style="color: black;">制品</span><span style="color: black;">优良</span>)。这就为<span style="color: black;">制品</span>细节<span style="color: black;">增多</span>了可信度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.证明<span style="color: black;">运用</span>最高级</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除非你能清楚地证明<span style="color: black;">为何</span>你的<span style="color: black;">制品</span>是最好的或最先进的，否则就会使得听起来是不真诚的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如亚马逊解释了<span style="color: black;">为何</span>Kindle Paperwhite是世界上最先进的电子阅读器。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f29160f991d4a5c8fb44bd6fa3a910a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729350348&amp;x-signature=jIalyyEEifE8Nu%2BTC7TSy5fHD1I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专利这个词给读者<span style="color: black;">这般</span>的印象。亚马逊继续引用几个百分比来解释<span style="color: black;">为何</span>Paperwhite<span style="color: black;">拥有</span>更好的对比度和出色的分辨率，即使在明亮的阳光下，Paperwhite<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">供给</span>清晰的文本和图像，而不会产生眩光。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>真的是最好的，请<span style="color: black;">供给</span><span style="color: black;">详细</span>的证据来证明。否则，请淡化你的<span style="color: black;">制品</span>文案中引用“这是最棒的<span style="color: black;">制品</span>”这些话。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引人注目的<span style="color: black;">制品</span>描述将会给你意想不到的<span style="color: black;">报答</span></p>分享你的<span style="color: black;">制品</span>知识，讲故事，<span style="color: black;">乃至</span>解释最微小的细节。<span style="color: black;">尽可能</span>不要<span style="color: black;">运用</span>平白无趣的描述，而是用吸引人的描述来满足你的网站<span style="color: black;">拜访</span>者。最重要的是要注入热情，<span style="color: black;">由于</span>你对<span style="color: black;">制品</span>的热情是<span style="color: black;">能够</span>感染到客户的。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新老板（Shoptago）自建站：稳定，不封店，插件模板全免费开放<span style="color: black;">运用</span>。Shopify一键导入，可安装多个Facebook像素，Google shopping直接授权投放<span style="color: black;">宣传</span>等功能。<span style="color: black;">仔细</span>可注册<span style="color: black;">运用</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注册链接：</span>https://www.shoptago.com/registera.html</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a504acf868f441da99da581c9238cf36~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729350348&amp;x-signature=gjtNISxEaI9V2Lmce3YENEtJToQ%3D" style="width: 50%; margin-bottom: 20px;"></div>




wrjc1hod 发表于 2024-10-20 22:54:18

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4zhvml8 发表于 2024-11-9 14:42:50

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wrjc1hod 发表于 3 天前

软文发布论坛开幕式圆满成功。 http://www.fok120.com
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