亚马逊卖家怎么样有效的进行站外推广？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RjfZOBvFCvhVzH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729483272&x-signature=Pu3tyw5Ugb31IFUu%2BjCxNwCcI4c%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在我的私密圈内，经常有<span style="color: black;">伴侣</span>会问起站外推广的<span style="color: black;">关联</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在平时的<span style="color: black;">文案</span>中，<span style="color: black;">通常</span>都是<span style="color: black;">重点</span>集中在站内，对站外的知识很少提及。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>很简单，对一个亚马逊卖家<span style="color: black;">来讲</span>，尤其是<span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>，站内才是<span style="color: black;">大众</span>的主战场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像你想<span style="color: black;">提高</span>各个关键词的排名<span style="color: black;">同样</span>，最有效最直接的方式永远是在搜索框<span style="color: black;">运用</span>该关键词搜索--下单--购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一套流程走下来，经过N次的<span style="color: black;">累积</span>，这个关键词的排名<span style="color: black;">保准</span>有很大的<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站内的工作都做到位了，卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>适当的去站外进行流量的扩展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，新卖家切忌舍本逐末，在站内的<span style="color: black;">基本</span>工作都还一塌糊涂的时候，一股脑的专攻站外的流量<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种方式有成功的人，但那只是<span style="color: black;">针对</span>特定的<span style="color: black;">制品</span>和特定的卖家，<span style="color: black;">倘若</span>想<span style="color: black;">存活</span>下来并取得<span style="color: black;">必定</span>的发展，我劝你还是脚踏实地的走。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到站外，其实有<span style="color: black;">非常多</span>网站都<span style="color: black;">能够</span>供<span style="color: black;">大众</span><span style="color: black;">选取</span>，<span style="color: black;">例如</span>说美国站，下面的几个网站相信老卖家都不会陌生。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、https://slickdeals.net/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、https://www.groupon.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、</p>https://kinjadeals.theinventory.com/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、https://www.dealnews.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、</p>https://www.dealsplus.com/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、</p>https://www.retailmenot.com/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上</span>几个Deals网站，美国站的老卖家或多或少都<span style="color: black;">运用</span>过其中的一个或几个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>这些网站<span style="color: black;">通常</span>都有自己的侧重点，<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>并不符合网站的特色，<span style="color: black;">那样</span>你的推广费大概率会白白浪费掉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如<span style="color: black;">第1</span>个slickdeals，它最<span style="color: black;">重点</span>的<span style="color: black;">特殊</span>还是电子科技类<span style="color: black;">制品</span>，虽然说近几年<span style="color: black;">制品</span>的类目有所<span style="color: black;">增多</span>，<span style="color: black;">然则</span>依然还是电子科技类<span style="color: black;">制品</span>最受slickdeals顾客的欢迎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，找站外推广网站还有一个办法，那<span style="color: black;">便是</span>向优秀的店铺学习。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>你做的是数据线（打个比方，千万不要做数据线），<span style="color: black;">那样</span>你就<span style="color: black;">能够</span>多去监测一下数据线的老大Anker是<span style="color: black;">怎么样</span>去做站外推广的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“站在巨人的肩膀上，你<span style="color: black;">能够</span>看的更远”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">摸清类目中top卖家的站外布局，<span style="color: black;">亦</span>许<span style="color: black;">能够</span>使你的步伐的更快一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">怎么样</span>去摸清竞争对手的站外布局呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>个就<span style="color: black;">能够</span><span style="color: black;">运用</span>Google来进行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span>百度有高级搜索功能，<span style="color: black;">一样</span>的，Google<span style="color: black;">亦</span>有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开google高级搜索网页：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://search.chongbuluo.com/advanced_search.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在搜索框中，输入搜索词“Anker-cable-Deals”，这个词的<span style="color: black;">摆列</span><span style="color: black;">道理</span>是“品牌名-<span style="color: black;">制品</span>关键词（数据线）-Deals”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的<span style="color: black;">摆列</span>有助于将搜索范围扩展到最大，以“-”进行连接是搜索时惯用的连接方式。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S9KW7ozBtYr0o6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729483272&x-signature=oxWMt2Qj9lPTeBkefe%2BjHhIAqV8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>在下面的搜索<span style="color: black;">要求</span>项下，有<span style="color: black;">非常多</span>的<span style="color: black;">仔细</span><span style="color: black;">要求</span><span style="color: black;">能够</span>设定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>设定三个<span style="color: black;">重点</span>的指标，语言、国家、时间范围。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S9KW7pVAascaut~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729483272&x-signature=ocMKQna7Ag6FvVG0NnbqGlvwAok%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">咱们</span>想搜索的是美国站的站外<span style="color: black;">状况</span>，<span style="color: black;">因此</span><span style="color: black;">咱们</span>设定国家为美国，语言为英语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时间区间设定为一年以内，<span style="color: black;">重点</span>是为了<span style="color: black;">保准</span>搜索的区间不至于太小，<span style="color: black;">亦</span>不会<span style="color: black;">由于</span>时间线过长而失去考察的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击搜索，<span style="color: black;">咱们</span>就会看到Anker在一年内在美国站的<span style="color: black;">重点</span>站外Deals活动。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S9KW7pqAgOUKrs~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729483272&x-signature=I9EKTKy8GNKowlutPgxtiBRpsWE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击一个网站进去，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>看到<span style="color: black;">详细</span>的促销信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种寻找适合自己站外推广网站的方式，<span style="color: black;">便是</span>利用反链来查。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是反链，其实很好理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个最简单的例子，<span style="color: black;">经过</span>A网站<span style="color: black;">能够</span>连接到B，<span style="color: black;">那样</span><span style="color: black;">针对</span>B网站<span style="color: black;">来讲</span>，A网站就<span style="color: black;">能够</span><span style="color: black;">叫作</span>之为一个反链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">查找</span>一个<span style="color: black;">制品</span>链接的所有反链，<span style="color: black;">亦</span><span style="color: black;">能够</span>查到竞品在站外的<span style="color: black;">有些</span>活动信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>先打开一个<span style="color: black;">查找</span>反链的网站，这类的网站非常多，<span style="color: black;">咱们</span>今天就先暂且<span style="color: black;">运用</span><strong style="color: blue;">Moz</strong>吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先从亚马逊上找到你要监测的竞品的链接，复制下链接，输入Moz的搜索框。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击搜索，你就<span style="color: black;">能够</span>看到这个<span style="color: black;">制品</span>链接所有的反链<span style="color: black;">状况</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S9KW7qBDdVnVZZ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729483272&x-signature=maldjzZhhVnkktkfDx7xszrwYME%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在搜索界面的下方，<span style="color: black;">便是</span>各个网站的反链的<span style="color: black;">仔细</span>信息，点击这些链接，<span style="color: black;">能够</span>直达反链的网站。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S9KW8BI5nBWGcm~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729483272&x-signature=%2F1dEFyKRbTkcc4GAc69L9oUPiXg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不止Moz这个网站<span style="color: black;">能够</span><span style="color: black;">运用</span>，<span style="color: black;">非常多</span>的其他网站，像semrush、likody等都刻意完成类似的外链分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，以上两种方式，<span style="color: black;">便是</span><span style="color: black;">查询</span>竞品站外Deals<span style="color: black;">重点</span><span style="color: black;">源自</span>的<span style="color: black;">重点</span><span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查询</span>优秀竞品的站外流量<span style="color: black;">源自</span>，目的是为自己进行站外推广指明方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在方向既定、平台适合的前提下进行站外推广，才是最有效、最省钱、效率最高的推广方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：跨境老鸟Mike）</p>以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
外链发布论坛学习网络优化SEO。
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