独立站全途径冷起步分享会
<img src="https://p26-sign.toutiaoimg.com/pgc-image/RiSHLrF8QkWpyO~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=nadFxBK75FvAiFR8MQ%2BBWPLuejs%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上周六很高兴跟出海笔记的<span style="color: black;">伴侣</span>们做了一次简单的独立站冷<span style="color: black;">起步</span>的分享, <span style="color: black;">亦</span>顺便把<span style="color: black;">近期</span>独立站的流量推广玩法给梳理了一下, 真是生平所学都给写出来了。确实明白独立站的流量<span style="color: black;">途径</span><span style="color: black;">必定</span>要布局多元化,前期在做好<span style="color: black;">宣传</span>流量牵引的<span style="color: black;">状况</span>下, 后续<span style="color: black;">能够</span>多<span style="color: black;">途径</span>多维度布局内容营销以及其他<span style="color: black;">途径</span>的推广，<span style="color: black;">重点</span>的大纲有下面几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一,海外电商市场分析与流量获取</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.1 海外市场电商分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.2 疫情下<span style="color: black;">因为</span>平台,物流等限制,独立站迎来爆发</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.3 <span style="color: black;">截止</span>2020年<span style="color: black;">全世界</span>领先电子商务软件平台和技术市场份额</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.4 独立站市场已呈现多元化趋势,各个新兴市场可见中国跨境<span style="color: black;">机构</span>的身影在领跑</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.5 独立站获取流量<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.6 健康的独立站流量结构,摆脱单一流量结构,<span style="color: black;">平衡</span>发展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二,独立站冷<span style="color: black;">起步</span>-选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1 独立站<span style="color: black;">重点</span>模式（铺货,Dropship,垂直品类,DTC）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2 独立站选品工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三,独立站冷<span style="color: black;">起步</span>--谷歌<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1 推广<span style="color: black;">途径</span><span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2 Google分<span style="color: black;">周期</span>布局<span style="color: black;">宣传</span>投放，做好<span style="color: black;">长时间</span>规划ROI<span style="color: black;">目的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.3 认识Google购物<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.4 优化谷歌购物<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.5 优化谷歌购物<span style="color: black;">宣传</span>Product Feed</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.6 认识Google搜索<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.7 谷歌关键词工具介绍</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.8 认识Google展示<span style="color: black;">宣传</span>&视频<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四,独立站冷<span style="color: black;">起步</span>--Facebook<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.1 认识Facebook<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.2 Facebook分<span style="color: black;">周期</span>布局<span style="color: black;">宣传</span>投放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.2 Facebook常用学习网站以及Spy工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五,独立站冷<span style="color: black;">起步</span>--网盟</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.1 认识第三方网盟<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.2 <span style="color: black;">怎样</span>运营好网盟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">六,独立站冷<span style="color: black;">起步</span>-网红/内容营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.1 网红营销类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.2 网红营销遇到问题以及<span style="color: black;">怎样</span>筛选</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.3 网红衡量成效<span style="color: black;">重点</span>指标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.4 营销价值海量<span style="color: black;">揭发</span>高CR—<span style="color: black;">创立</span>KOL红人资源库</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.5 <span style="color: black;">怎样</span>找网红资源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.6 <span style="color: black;">怎样</span>发<span style="color: black;">研发</span>信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">七. 独立站冷<span style="color: black;">起步</span>Deal营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.1 独立站冷<span style="color: black;">起步</span>--Deal营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.2 <span style="color: black;">怎样</span>找到Deal List<span style="color: black;">或</span>博客网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.3 <span style="color: black;">研发</span>编辑邮箱<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.4 <span style="color: black;">怎样</span>发<span style="color: black;">研发</span>信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">八. 独立站冷<span style="color: black;">起步</span>抓住<span style="color: black;">将来</span>趋势</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.1 独立站冷<span style="color: black;">起步</span>抓住<span style="color: black;">将来</span>趋势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.2 独立站的坑以及闭坑指南</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.3 案例分析--fashionnova.com案例分析--深入内容营销/SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.4 <span style="color: black;">将来</span>趋势和布局方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>先来<span style="color: black;">瞧瞧</span><span style="color: black;">第1</span>部分的<span style="color: black;">全部</span>的海外的<span style="color: black;">有些</span>电商分析的<span style="color: black;">有些</span>数据从第三方的比较权威的数据<span style="color: black;">机构</span>statistics,补个小插曲哈,告诉<span style="color: black;">大众</span>几个比较权威的第三方数据分析<span style="color: black;">机构</span>.经常看报告的<span style="color: black;">朋友</span><span style="color: black;">亦</span>许都有<span style="color: black;">重视</span>到大部分的数据调研报告都是来自那几家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>个<span style="color: black;">便是</span>statistics(https://www.statista.com/)行业的趋势分析报告,前沿的<span style="color: black;">有些</span>洞察等等都是<span style="color: black;">能够</span>看到的,其他的还要Globalwebindex简<span style="color: black;">叫作</span>GWI,对用户市场的洞察比较<span style="color: black;">敏锐</span>, 还有尼尔森, comscore, google的gloabl market finder(<span style="color: black;">全世界</span>商机洞察),hoot suite对社媒的<span style="color: black;">有些</span>分析数据比较透彻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一,海外电商市场分析与流量获取</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.1 海外电商市场分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预计<span style="color: black;">全世界</span>电子商务收入将增长到2024年将达到31,028亿美元</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4HdA7sXj9j~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=68LaxPbR1vt6rzkaB4o%2B2P7AzfM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4I05HButwd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=4lJ1Dy4G64KJfoxP5laM%2FV25Y5c%3D" style="width: 50%; margin-bottom: 20px;">在线零售正转向移动商务和市场分销中国是2019年收入最高的国家，并将<span style="color: black;">表示</span>到2024年强劲增长食品和个人护理的增长预计不会<span style="color: black;">长时间</span><span style="color: black;">连续</span>：<span style="color: black;">全世界</span>电子商务将每年增长8％简单的结帐和便利的交付与购物者转化率高度<span style="color: black;">关联</span>电子商务<span style="color: black;">潜能</span>的增长激励着买家购物超越国界技术改进和国际在线平台推动跨境<span style="color: black;">营销</span>到2024年，电子钱包将<span style="color: black;">作为</span>美国电子商务中的<span style="color: black;">重点</span>付款方式，取代信用卡<span style="color: black;">因为</span>智能手机的兴起，在线商务变得越来越容易<span style="color: black;">因为</span>消费者避免在实体店购物，<span style="color: black;">因此呢</span>电子商务<span style="color: black;">营销</span><span style="color: black;">增多</span>2％：电子商务的最大赢家是食品和个人护理：杂货的在线<span style="color: black;">营销</span>激增在线和离线都需要卫生<span style="color: black;">制品</span><span style="color: black;">因为</span>封锁，玩具，<span style="color: black;">兴趣</span>和DIY细分<span style="color: black;">亦</span>受益第二多预计时尚将是最受<span style="color: black;">消极</span>影响的类别收入下降6％<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.2 疫情下<span style="color: black;">因为</span>平台,物流等限制,独立站迎来爆发</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4ICDsUdwy~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=ddsBatGTvgBws7I7srVvrxlTm9o%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4IaBzAtCxk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=4lSK16lCfbsYMcssfmZ8lR97tRs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短期来看，海外疫情<span style="color: black;">重点</span>有如下影响：</p>海外仓储物流及本地派送<span style="color: black;">途径</span>部分受阻受限；部分海外消费者非防护用品或生活必需品消费意愿的降低；股市财富缩水以及失业率<span style="color: black;">增多</span>影响消费者购买意愿<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">疫情带来的部分品类商机 ：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、健康防疫用品：口罩，洗手液，防护服，护目镜，体温计/额温枪，紫外线消毒电器等等都有不错的商机</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、居家用品：防护物资之外，<span style="color: black;">由于</span>疫情，消费者在家待的时间越来越多</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、娱乐游戏<span style="color: black;">制品</span>：电脑游戏周边配件，电脑扩展屏，游戏手柄，便携式投影仪，游戏耳机，拼图游戏，儿童玩具等等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、家庭办公<span style="color: black;">制品</span>：这次疫情，<span style="color: black;">亦</span>开启了以美国五大科技巨头为<span style="color: black;">表率</span>的<span style="color: black;">全世界</span>远程办公潮流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、室内健身<span style="color: black;">制品</span>：<span style="color: black;">由于</span>疫情影响，户外活动减少，<span style="color: black;">因此呢</span>家庭室内健身可能<span style="color: black;">作为</span>部分人的<span style="color: black;">选取</span>，由此<span style="color: black;">亦</span>为<span style="color: black;">关联</span>品类带来了商机。<span style="color: black;">例如</span>：瑜伽垫、瑜伽服、手持拉力器、家用跑步机、弹力带、筋膜枪和健腹轮等等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.3 <span style="color: black;">截止</span>2020年<span style="color: black;">全世界</span>领先电子商务软件平台和技术市场份额</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4rr2oHZNZC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=AgOtFJZrYCju0y2BPWacWGaHgeA%3D" style="width: 50%; margin-bottom: 20px;">WooCommerce是2020年<span style="color: black;">全世界</span>领先的电子商务软件平台，市场份额为28.24％Squarespace在线商店和Shopify排名第二和第三，分别占17.69％和10.98％智能手机是消费者在网上购物时<span style="color: black;">运用</span>最多的设备，64％的零售网站流量来自移动设备中国和韩国是在线购物普及率最高的国家：在这两个国家中，都有83％的消费者习惯于在线购物电子商务软件应用程序市场在2018年的估计价值约为5.1美元，预计到2023年将增长到约63亿美元鉴于电子商务<span style="color: black;">营销</span>的快速增长–预计<span style="color: black;">全世界</span>零售电子商务<span style="color: black;">营销</span>到2023年将达到6.5万亿美元<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.4 独立站市场已呈现多元化趋势,各个新兴市场可见中国跨境<span style="color: black;">机构</span>的身影在领跑</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4t43kNybQM~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=3pLM2FSbjoP3a3lbX%2FJGQDawpio%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4tLG9phtho~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=8i%2F0v75zc6ielrB6u1GM7HIogC4%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4taFasHzJU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=Cils8IcDX3WoA3BvSfKK8OrG8Hg%3D" style="width: 50%; margin-bottom: 20px;">Warby Parker，其<span style="color: black;">明显</span>特征就<span style="color: black;">表现</span>在采用用户体验致胜与<span style="color: black;">精细</span>流量为主，<span style="color: black;">同期</span>低价<span style="color: black;">优良</span>、五副眼镜免费试戴，<span style="color: black;">尤其</span>的设计，再加以动人的品牌故事，深受<span style="color: black;">青年</span>群体<span style="color: black;">喜爱</span>。环球易购，其本地化服务，在物流、营销推广方面加大本地化的投入，<span style="color: black;">同期</span>在<span style="color: black;">有些</span>地区<span style="color: black;">创立</span>本土化的售后维修团队SHEIN，<span style="color: black;">创立</span><span style="color: black;">能够</span>快速打版、生产（含刺绣、丝印、水洗等<span style="color: black;">繁杂</span>生产过程）的柔性供应链，<span style="color: black;">每日</span><span style="color: black;">能够</span>制造+出300+个新款式Zappos，给予用户<span style="color: black;">供给</span>服务的精细化，<span style="color: black;">能够</span>理解为美国网络零售版本的“海底捞”，免费送货时间从3天到2天，<span style="color: black;">始终</span>到航空隔夜送达执御，其售前、售中、售后迁移到中东并聘用本地员工，实施本土化的服务，<span style="color: black;">创立</span>本地化的营销团队<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.5 独立站获取流量<span style="color: black;">途径</span> </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc4ts9Cws0QP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=nf4SkK0rgI3Sw8Xb5of%2FdY2qZgE%3D" style="width: 50%; margin-bottom: 20px;">Social：社交流量（主页等免费）；社交展示<span style="color: black;">宣传</span>（付费）Search：自然（seo）和付费搜索（品牌、<span style="color: black;">制品</span>、竞品词等）Direct：直接流量Referral：引荐流量，<span style="color: black;">经过</span>其他网域的链接进入网站EDM：邮件营销Affiliate：联盟营销（AWIN, Shareasale, Webgains,CJ等）GDN&Video ads: (谷歌展示<span style="color: black;">宣传</span>, 视频<span style="color: black;">宣传</span>,DSP平台（Amazon, Sizmek,Xaxis等)泛娱乐拓渠：<span style="color: black;">例如</span>Tiktok, snapchat,海外直播带货等<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.6 健康的独立站流量结构,摆脱单一流量结构,<span style="color: black;">平衡</span>发展</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5Sd4KgqjK1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=Nq%2FR%2B%2FUmnkMGgll9fXZsCPr8HeQ%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5SzHDMsy8B~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=fAdu%2FkHShOxAuPdd8HGqncUvFzM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">健康的独立站流量结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接<span style="color: black;">拜访</span>的流量：占比会到35% - 40%<span style="color: black;">上下</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Referral 流量：会占到5% - 10%之间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索：<span style="color: black;">通常</span>占到10% - 15%之间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">social：<span style="color: black;">通常</span>占比在 5-10%之间，<span style="color: black;">有些</span>做得非常好的，占比<span style="color: black;">能够</span>达到15%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">email：<span style="color: black;">通常</span>占1-3%个点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不同<span style="color: black;">周期</span>各流量<span style="color: black;">途径</span>的占比</p>发展期的社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>在获客方面起到相对更大的<span style="color: black;">功效</span>稳<span style="color: black;">定时</span>，<span style="color: black;">包含</span>社交<span style="color: black;">媒介</span>、seo、搜索<span style="color: black;">宣传</span>、品牌词等都起到支撑<span style="color: black;">功效</span>，相对更为<span style="color: black;">平衡</span><span style="color: black;">区别</span><span style="color: black;">周期</span>的流量诉求，从前期获客用户，到后期激活用户，<span style="color: black;">加强</span>留存率（<span style="color: black;">包含</span>注册、加购、购买），再到获取收入，<span style="color: black;">最后</span>产<span style="color: black;">患病</span>毒式营销<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、冷流量——品牌新客（规模）。在品牌<span style="color: black;">创立</span>初期，几乎所有流量都属于此类流量。流量获取<span style="color: black;">重点</span><span style="color: black;">经过</span>Facebook等社交展示<span style="color: black;">宣传</span>、Google、YouTube、KOL等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、温流量——初触人群（留存）。在营销初期，<span style="color: black;">经过</span><span style="color: black;">宣传</span>，主页等方式得知品牌<span style="color: black;">关联</span>信息，表现为<span style="color: black;">拜访</span>网站，关注主页，加购<span style="color: black;">制品</span>等。<span style="color: black;">重点</span><span style="color: black;">经过</span>Google品牌词<span style="color: black;">宣传</span>、网站（未购物）访客再营销、粉丝页活动优惠活动激活，以及EDM邮件营销从而获取流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、热流量——品牌流量（LTV）。营销中后期，<span style="color: black;">非常多</span>冷温流量产生转化、购物、复购、<span style="color: black;">举荐</span>品牌等<span style="color: black;">最后</span><span style="color: black;">作为</span>品牌的忠实客户。获取流量<span style="color: black;">源自</span><span style="color: black;">包含</span>动态再营销（交叉再营销）、免费搜索、老客Coupon发放的EDM营销、谷歌品牌词Shopping、Remarketing等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二,独立站冷<span style="color: black;">起步</span>-选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1 独立站<span style="color: black;">重点</span>模式（铺货,Dropship,垂直品类,DTC）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5TB8mnAgC2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=01UwMOxgDbJo7jrfvZ4oswAPUKA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">铺货模式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>站群测爆品，其更适用于新奇特的<span style="color: black;">制品</span>，<span style="color: black;">例如</span>有指尖陀螺、发光鞋等。但需要<span style="color: black;">重视</span>的是，铺货模式<span style="color: black;">针对</span>选品推广能力以及供应链客服等方面<span style="color: black;">需求</span>相对较高</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Dropshipping一件代发的模式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式更适合于零库存，中小规模的卖货卖家，但不适合品牌站的定位及方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">垂直品类独立品牌：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">垂直品类的<span style="color: black;">制品</span>务必是刚需、高客单，且专业性较高，与此<span style="color: black;">同期</span>，其本地生产成本相对更高，<span style="color: black;">运用</span>场景更为<span style="color: black;">知道</span>（<span style="color: black;">例如</span>汽配、眼镜、医疗配件等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2 独立站选品工具</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5TQJKuU49H~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=goW%2BC0%2FKtPYImA787qGoEa9srjc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三,独立站冷<span style="color: black;">起步</span>--谷歌<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1 推广<span style="color: black;">途径</span><span style="color: black;">选取</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5UC4ajO9Vj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=ybhd0f6QcRU3vns2Fob77ckBbJ8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2 Google分<span style="color: black;">周期</span>布局<span style="color: black;">宣传</span>投放，做好<span style="color: black;">长时间</span>规划ROI<span style="color: black;">目的</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5xg4fJ4Eiw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=VQW2G54YDJ4dTmEOqV2DCw81YAY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.3 认识Google购物<span style="color: black;">宣传</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5y4FpeA5fL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=EU6A1QbeulVyKU6j67At%2B6%2BWS5M%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google购物<span style="color: black;">宣传</span>于独立站而言是一个相对不错的<span style="color: black;">途径</span>, 尤其<span style="color: black;">针对</span>高客单价,<span style="color: black;">由于</span>是用户主动搜索且用户是<span style="color: black;">能够</span>看到<span style="color: black;">制品</span><span style="color: black;">照片</span>跟价格之后才进行点击, 转化相对<span style="color: black;">来讲</span><span style="color: black;">亦</span>较高.投放Google购物<span style="color: black;">宣传</span>,核心的<span style="color: black;">便是</span>要创建个Google merchent center(GMC),<span style="color: black;">重点</span>有以下几种上传方式：手动上传跟<span style="color: black;">经过</span>API批量同步导过去。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5yPFoZQauT~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=OnZH8q7wtjMA9nTPYF%2FZpybWmmM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购物<span style="color: black;">宣传</span>入门三<span style="color: black;">过程</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">持有</span>符合政策的电子商务商店</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上传Products feed到GMC并与Google ads<span style="color: black;">相关</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Google ads制作购物<span style="color: black;">宣传</span>活动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>更新：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>只要商品有更动就做更新, 一天一次</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>自动化<span style="color: black;">全部</span>产出和上传过程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若更动小, 30天内<span style="color: black;">最少</span>更新一次</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最佳上传时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>在网站低流量时做更新, <span style="color: black;">一般</span>在半夜</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span><span style="color: black;">重点</span>有以下几点好处：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高吸引力,高互动的<span style="color: black;">宣传</span>形态：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购物<span style="color: black;">宣传</span><span style="color: black;">经过</span>展示消费者住在搜索的<span style="color: black;">制品</span><span style="color: black;">关联</span>的信息和<span style="color: black;">照片</span>去吸引<span style="color: black;">她们</span>的<span style="color: black;">重视</span>力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高下单率的流量：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者在点击之前,<span style="color: black;">已然</span>看到<span style="color: black;">照片</span>跟价格,描述等<span style="color: black;">关联</span>信息,更易转化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">轻松管理：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不需要手动创建<span style="color: black;">宣传</span>和关键词,当消费者搜索的时候,谷歌会展示最<span style="color: black;">关联</span>的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能见度更高：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当搜索<span style="color: black;">需要</span><span style="color: black;">显现</span>时,购物<span style="color: black;">宣传</span><span style="color: black;">能够</span>和文字搜索<span style="color: black;">宣传</span><span style="color: black;">一块</span>展示,<span style="color: black;">宣传</span>主不需要额外花费加倍品牌<span style="color: black;">揭发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.4 优化谷歌购物<span style="color: black;">宣传</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc5yc9XGFsvR~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=XuJ3QbZYGpYYGYsaJoYTx22T8I8%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/S6mc5yu1eQAHQo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=8euSEbYAApWXihQy8OpAl8wz9QU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购物<span style="color: black;">宣传</span>优化<span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 在设定活动上架构<span style="color: black;">规律</span>一致，以利后续优化<span style="color: black;">调节</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>效果报告中更清晰明了；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简化账户的管理；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预防投放<span style="color: black;">目的</span>的错漏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.参考竞争者数值找到最大化<span style="color: black;">揭发</span>跟出价间的平衡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入Adwords > <span style="color: black;">选取</span> “product group level” > 点击 “modify columns” > <span style="color: black;">保留</span>视窗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">揭发</span>比重（Impression share）让您确定购物<span style="color: black;">宣传</span>潜在可<span style="color: black;">增多</span>的触及和转换 (IS > 50%)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若<span style="color: black;">揭发</span>比重高，<span style="color: black;">然则</span>点击比重（click share）若较低的话，<span style="color: black;">表示</span>排名或<span style="color: black;">宣传</span>内容需要优化，可从 出价及标题着手，其中手机上的排名影响更<span style="color: black;">显著</span> (CS > 35%)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Benchmark CTR and Benchmark Max CPC 以用来参考市场均值，<span style="color: black;">评定</span><span style="color: black;">自己</span>出价<span style="color: black;">是不是</span>应该<span style="color: black;">恰当</span>调高购物竞争状态报告<span style="color: black;">亦</span>是另一个可参考出价<span style="color: black;">是不是</span>该<span style="color: black;">调节</span>的指标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.自动化<span style="color: black;">宣传</span>出价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.利用再行销名单＆出价<span style="color: black;">调节</span>和既有客户加强联系</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.5 优化谷歌购物<span style="color: black;">宣传</span>Product Feed</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定时</span>查看违规提示，<span style="color: black;">处理</span>所有问题后提交重新审核申请</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保证</span>爆款<span style="color: black;">制品</span><span style="color: black;">经过</span>审核</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽可能<span style="color: black;">供给</span><span style="color: black;">仔细</span>的<span style="color: black;">制品</span>属性</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc6bn10M1LZZ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=%2BLyJ%2FAjYGrml84KDehyS7FJoPls%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc6c9HE9zInN~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=4lGf%2FMoDMuwY4smM4zaAfV8oRhU%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc6cN3pTckBV~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=k0MQyeaY2p%2BJ8C821wRFyuQQpyg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.6 认识Google搜索<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span><span style="color: black;">重点</span><span style="color: black;">经过</span>关键词触发, <span style="color: black;">针对</span>B端企业用户会经常投放的一种<span style="color: black;">宣传</span>询盘, C端企业<span style="color: black;">亦</span><span style="color: black;">能够</span>适当布局下,尤其是有品牌的,<span style="color: black;">必定</span>要<span style="color: black;">保准</span>自己的品牌跟<span style="color: black;">制品</span>词不会被竞品截取流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span>的匹配方式<span style="color: black;">重点</span>是广泛匹配,词组匹配,完全匹配以及否定关键词。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc6cm9xzHSBa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=0UWTWDvkBHI%2Fo%2F2XZC%2FY9iABQXM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc6d3FYkWYGU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=ot7Q2RFyg0wEDoNPwhp3u%2BL%2BxBw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建建谷歌搜索<span style="color: black;">宣传</span>流程：</p><span style="color: black;">选取</span>此<span style="color: black;">宣传</span>系列<span style="color: black;">目的</span><span style="color: black;">选取</span>此<span style="color: black;">宣传</span>系列类型<span style="color: black;">选取</span><span style="color: black;">宣传</span>投放地区定位<span style="color: black;">宣传</span>受众群体确认投入预算制定竞价策略<span style="color: black;">选取</span>添加扩展程序添加<span style="color: black;">宣传</span>关键词组创建<span style="color: black;">宣传</span>样式正式<span style="color: black;">起始</span>投放<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化方向：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 撰写富有吸引力、全新构思的<span style="color: black;">宣传</span>文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">制作的<span style="color: black;">宣传</span>内容应侧重于用户能得到的益处。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将<span style="color: black;">宣传</span>内容与您的关键字联系起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">避免在<span style="color: black;">宣传</span>中<span style="color: black;">运用</span>宽泛的用语，应<span style="color: black;">运用</span><span style="color: black;">详细</span>的号召性用语。为用户<span style="color: black;">供给</span>答案，避免在文字<span style="color: black;">宣传</span>中<span style="color: black;">包括</span>问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">保证</span>您撰写的<span style="color: black;">宣传</span>文字对各类设备的用户都极具吸引力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 巧妙设置<span style="color: black;">宣传</span>以取得出色成效</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加对您的业务而言较为实用的所有<span style="color: black;">宣传</span>附加信息，<span style="color: black;">最少</span>尝试三种<span style="color: black;">宣传</span>附加信息（附加链接， 附加宣传信息，附加<span style="color: black;">位置</span>信息，附加<span style="color: black;">tel</span>信息）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 测试和优化<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.7 谷歌关键词工具介绍</p>谷歌关键词规划师（Google keyword planner）关键字规划师是一款关键字<span style="color: black;">科研</span>工具,<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您找到要为展示<span style="color: black;">宣传</span>、搜索<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>和应用<span style="color: black;">宣传</span>定位的合适关键字Ahrefs诊断您的网站,探测竞争对手,<span style="color: black;">科研</span>关键词和外链——全都在一个<span style="color: black;">地区</span>进行SEMRUSH是时下综合能力最强的SEO工具,他<span style="color: black;">同期</span>具<span style="color: black;">相关</span>键词排名<span style="color: black;">跟踪</span>、关键词<span style="color: black;">科研</span>、长尾词<span style="color: black;">科研</span>、外链挖掘、PPC<span style="color: black;">宣传</span><span style="color: black;">科研</span>、流量<span style="color: black;">科研</span>,行业热文搜索等多个功能Keywords everywhere是一个SEO关键字<span style="color: black;">科研</span>工具，<span style="color: black;">能够</span>在多个网站上<span style="color: black;">表示</span>有用的谷歌关键字搜索量和每次点击<span style="color: black;">花费</span>数据KWfinder:KWfinder<span style="color: black;">能够</span>针对某个国家和地区以及某种语言进行关键字<span style="color: black;">查找</span>SeoStack Keyword Tool插件, 免费工具，<span style="color: black;">能够</span>很<span style="color: black;">容易</span>的找到长尾关键词Soolve（https://soovle.com）是一个有趣的文字云整合搜索结果，让你一次<span style="color: black;">能够</span>看到<span style="color: black;">区别</span>搜索引擎的结果Keyword Tool(https://keywordtool.io) Keyword Tool这个关键字规划工具集结了Google、Amazon、Yahoo、Bing、Youtube、AppStore的搜索引擎，<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>国家网域和语言<span style="color: black;">选取</span>搜索结果UberSuggest（https://app.neilpatel.com）长尾关键词神器以及网站分析K-Meta(https://k-meta.com/)以网址搜索可找到你的竞争对手、网站流量，<span style="color: black;">宣传</span>文案,关键词Position；SERPstat（https://serpstat.com）跟Semrush类似,功能<span style="color: black;">亦</span>是非常强大,<span style="color: black;">能够</span>分析关键词,长尾关键词以及网站分析Spyfu（www.spyfu.com）Spyfu不只帮你找到你的竞争对手所<span style="color: black;">运用</span>的关键字，<span style="color: black;">同期</span><span style="color: black;">亦</span>告诉你每一个字他们所投入<span style="color: black;">宣传</span>的成本和排名Word Tracker(www.wordtracker.com)Word Tracker是结合Google、Amazon和Youtube的搜索引擎，<span style="color: black;">重点</span>专注在你锁定的关键字之流量优化Keywordtool是一款非常强大的关键字工具，不仅<span style="color: black;">能够</span><span style="color: black;">查询</span>谷歌关键字，还<span style="color: black;">能够</span><span style="color: black;">查询</span>YouTube，Bing，Amazon，eBay等平台的关键字，适用范围<span style="color: black;">尤其</span>广Keyword Shitter （拉出关键词）只需输入“种子”关键字（或多个），<span style="color: black;">而后</span>点击 “Shit Keywords”（拉出关键词）就<span style="color: black;">能够</span>AdWord & SEO Keyword Permutation Generator：这个工具<span style="color: black;">能够</span>将多个关键词列表组合成关键词列表Answer the public: 工具<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">大众</span><span style="color: black;">供给</span> 问题、介词、比较、字母和<span style="color: black;">关联</span>关键词搜索Google Correlate （谷歌<span style="color: black;">相关</span>工具):用Google自己的话说，Google Correlate（谷歌<span style="color: black;">相关</span>工具）会找到与<span style="color: black;">日前</span>趋势相对应的词汇。即，趋势<span style="color: black;">关联</span>性Mozbar:老牌SEO工具之一<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.8 认识Google展示<span style="color: black;">宣传</span>&视频<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">亦</span>提下谷歌的展示<span style="color: black;">宣传</span>跟视频<span style="color: black;">宣传</span>,<span style="color: black;">亦</span>都是谷歌<span style="color: black;">另一</span>比较重要的<span style="color: black;">宣传</span>形式,展示<span style="color: black;">针对</span><span style="color: black;">揭发</span>,reach<span style="color: black;">更加多</span>人低CPM跟CPC是个相对不错的<span style="color: black;">途径</span>,<span style="color: black;">针对</span>拉新用户,扩大独立站的覆盖面是个很不错的<span style="color: black;">途径</span>, 视频<span style="color: black;">宣传</span><span style="color: black;">重点</span>偏向于品牌<span style="color: black;">揭发</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc787FNqFgOz~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=0aBk0wY5WNhk%2B8MwZYLgWYlqvt0%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc78XAQ4oHSs~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=sUCwS8pycPT5rkl1iTsrCpD2uFE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google 展示<span style="color: black;">宣传</span>可投放到超过 300 万个网站和超过 65 万款应用中，并可在 Gmail 和 YouTube 等 Google <span style="color: black;">制品</span>和服务中展示,<span style="color: black;">平常</span>尺寸：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">300 x 250</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">320 x 50</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">320 x 100</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">250 x 250</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">200 x 200</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">336 x 280</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">728 x 90</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">300 x 600</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">160 x 600</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">970 x 90</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">468 x 60</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">250 x 250</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Youtube<span style="color: black;">宣传</span><span style="color: black;">能够</span>更有效地向正在搜索您的<span style="color: black;">制品</span>或品牌的用户投放<span style="color: black;">宣传</span>,<span style="color: black;">重点</span>有以下几种形式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Masthead Ads (报头式<span style="color: black;">宣传</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Discovery Ads (探索式<span style="color: black;">宣传</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Display Ads (展览式<span style="color: black;">宣传</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Overlay Ads (覆盖式<span style="color: black;">宣传</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Trueview ads(可<span style="color: black;">转</span><span style="color: black;">宣传</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Bumper ads(不可<span style="color: black;">转</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展示<span style="color: black;">宣传</span>跟视频<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">做为</span>谷歌长尾期流量的再营销<span style="color: black;">弥补</span>的一个<span style="color: black;">途径</span>,覆盖面广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四,独立站冷<span style="color: black;">起步</span>--Facebook<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.1 Facebook分<span style="color: black;">周期</span>布局<span style="color: black;">宣传</span>投放</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc78lDeZISFj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=6YZeXjP4znEw0tZXxoWNK7c8lNc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.2 认识Facebook<span style="color: black;">宣传</span></strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc792FanQlgu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=rirfH6Pcj8lTSl%2Faf%2BSZBv2ovRM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.3 Facebook常用学习网站以及Spy工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>对FB比较感兴趣的话，<span style="color: black;">亦</span><span style="color: black;">能够</span>去考取Facebook的<span style="color: black;">关联</span>证书, FB的Blueprint是个很不错的学习网站，上面的案例以及操做<span style="color: black;">办法</span>都比较<span style="color: black;">仔细</span>,<span style="color: black;">针对</span>FB比较感兴趣的<span style="color: black;">伴侣</span>们,<span style="color: black;">能够</span>去<span style="color: black;">认识</span>下：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc79IHQY46dj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=48maDkOfR21t%2FytzfzNA%2FKzZLrk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FB Ad Spy素材工具：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc7fRDdrod~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=%2FNKq8mRbHQmQbTHVPmaIX40mm7M%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span><span style="color: black;">针对</span>FB的兴趣<span style="color: black;">兴趣</span>设置,除了FB自己的audience insight,<span style="color: black;">亦</span>有其他几款工具<span style="color: black;">做为</span>辅助</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>个<span style="color: black;">便是</span>PreciseMagnetic插件工具,安装之后直接会在Facebook<span style="color: black;">宣传</span>平台的左上角<span style="color: black;">表示</span>，直接点击showtool就<span style="color: black;">能够</span>直接<span style="color: black;">运用</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc7fmCbHOGG5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=5xIF6hADLiUTakKDB8xvKRKQ7mw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一个是audience builder(</p>https://www.audiencebuilder.io/),会<span style="color: black;">表示</span>路径，扩展的兴趣<span style="color: black;">兴趣</span>都<span style="color: black;">能够</span><span style="color: black;">运用</span>Excel批量导出去<img src="https://p9-sign.toutiaoimg.com/pgc-image/S6mc7g41hzi3tD~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=eC4vkQvKJe2wqNubcL5j%2FVplriw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>用户的数据画像，GA的上的数据会更加<span style="color: black;">仔细</span>些,都<span style="color: black;">能够</span><span style="color: black;">做为</span>参考,<span style="color: black;">另一</span><span style="color: black;">亦</span><span style="color: black;">能够</span>去谷歌trend去搜索对应的关键词,看下<span style="color: black;">重点</span>投放国家的区域跟城市,<span style="color: black;">这般</span><span style="color: black;">亦</span><span style="color: black;">能够</span>把投放的区域缩小,使得投放更加<span style="color: black;">精细</span>。还有一个<span style="color: black;">便是</span><span style="color: black;">能够</span>参考当下的<span style="color: black;">有些</span>热词,<span style="color: black;">例如</span>去谷歌关键词规划师<span style="color: black;">或</span>其他SEO工具<span style="color: black;">例如</span>Arhfes跟Sermuch等等，都<span style="color: black;">能够</span>去找到<span style="color: black;">非常多</span>不错的热点关键词,<span style="color: black;">做为</span>一个兴趣的标签加到FB的投放受众中,<span style="color: black;">持续</span>的做测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五,独立站冷<span style="color: black;">起步</span>--网盟</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网盟平台<span style="color: black;">一般</span>类似于一个交易平台,链接<span style="color: black;">宣传</span>主跟联盟客,<span style="color: black;">宣传</span>主去申请入驻<span style="color: black;">经过</span>上传素材,data feed以及code,联盟客去<span style="color: black;">经过</span>自己的<span style="color: black;">途径</span>推广而获取<span style="color: black;">必定</span>佣金的形式</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc7i46rdkWBH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=08Mzf%2FwN7tdP%2B2yvvqOxdKitSM8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>类别<span style="color: black;">能够</span>分为<span style="color: black;">全世界</span>性的和区域性的,<span style="color: black;">例如</span>AWIN, Shareasale,CJ,linkshare等，区域的联盟有webgains, tradetracker等欧洲比较强势</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc7im28RvTWW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=uaQlAMCAuhG23etWTgKA4nouwBw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>还<span style="color: black;">能够</span>分为自营联盟以及第三方联盟，<span style="color: black;">由于</span><span style="color: black;">根据</span>效果付费,是低成本获客的一种引流方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加入联盟好处：</p>低运营人力占用低<span style="color: black;">危害</span>获客成本更广的覆盖易衡量和数据分析按效果付费,<span style="color: black;">危害</span>小利用联盟获取市场信息抱团,人脉资源市场信息大范围触及海外流量FB&谷歌等以外外的流量红海<span style="color: black;">提高</span>对本地化购物的利用获取<span style="color: black;">精细</span>的购物流量集中精力进行<span style="color: black;">制品</span><span style="color: black;">研发</span>和<span style="color: black;">营销</span>服务,无需花费<span style="color: black;">太多</span>时间在流量系统搭建<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网盟类型的<span style="color: black;">有些</span>介绍：</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/S6mc8T788UFrq1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=aeNwtueb4Ev1wkxdWNRRVQshUCM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc8TGCDpp92R~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=0tgLuZmMnsj2DxFj50rIiMk%2FgcE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.2 <span style="color: black;">怎样</span>运营好网盟</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc8TXDZG4oBY~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=d7xmc%2FscxdWKAqrWc1XAoXzydvQ%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc8Tr1NbgK56~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=9mmRFoERb%2B%2FpQS4go1WloDvRSkA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>运营好网盟：</p><span style="color: black;">按时</span>上传需要推得<span style="color: black;">制品</span><span style="color: black;">照片</span>,视频,商品API,Data feed,coupon code等甄别筛选联盟客,并对联盟客进行<span style="color: black;">归类</span>分组<span style="color: black;">针对</span>内容营销类型的联盟客（博客论坛, Youtube, IG网红等）<span style="color: black;">能够</span><span style="color: black;">加强</span>佣金比例,鼓励内容输出<span style="color: black;">针对</span>Deal,coupon,dsp, media buy等平台设置<span style="color: black;">能够</span>设置相对低的佣金打造核心联盟客蓄水池,重点扶持直播等新兴带货玩法重点<span style="color: black;">守护</span>大的联盟客关系,<span style="color: black;">另一</span>大力发展拓新尤其是social的联盟客<span style="color: black;">即时</span>在网盟平台内<span style="color: black;">通知</span>联盟客佣金比例,coupon code等更新一键触达<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>邀约联盟客：</p>邀约联盟客<span style="color: black;">重点</span>有客户经理<span style="color: black;">举荐</span>, 自己在系统<span style="color: black;">研发</span>以及<span style="color: black;">外边</span>联盟客导入similarweb同类目录similasite,similarsiteresearch等插件工具发掘谷歌搜索Site, intitle指令爬取Affiliate资源等,<span style="color: black;">协同</span>SEOquake工具批量导出调研邀约竞品<span style="color: black;">或</span>同类目Affiliate资源网红营销工具（Klear, socialbook,noxinfluencer等）系统主动邀约用Hunter,Rocketreach插件工具发掘<span style="color: black;">运用</span>领英<span style="color: black;">研发</span>,加上Snovio,Getemail插件工具找网站的Contact us<span style="color: black;">或</span>About us按钮<span style="color: black;">能够</span>去<span style="color: black;">有些</span>第三方平台付费发帖（<span style="color: black;">例如</span>Fiverr,famebit,Tomoson等）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">六,独立站冷<span style="color: black;">起步</span>-网红/内容营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.1 网红营销类型</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc8UF7ykm13D~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=wHmDqqbKmMxWMpFCuZ5A7McpC24%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网红营销过去5年搜索量<span style="color: black;">连续</span><span style="color: black;">增多</span>1500%,并保持<span style="color: black;">连续</span>增长</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc95iHQHzHG6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=pWDPE6KnKCsVlheGV1Kh544dk4A%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容仍是影响与网红合作的<span style="color: black;">重点</span><span style="color: black;">原因</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc965CXi7vfz~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=Xu9BHvTD5QXwmV5r5%2FojaGJwU5U%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.2 网红营销遇到问题以及<span style="color: black;">怎样</span>筛选</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc96e2sSNkAd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=nigxOrcS5v4avRO52%2BUNnUBlkcM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网红筛选,维度<span style="color: black;">重点</span><span style="color: black;">包含</span>三个方面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是<span style="color: black;">目的</span>的<span style="color: black;">知道</span>与预算的<span style="color: black;">恰当</span>设定,由预期<span style="color: black;">目的</span>,区域设定,预算分配</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是从<span style="color: black;">制品</span><span style="color: black;">方向</span>,清楚<span style="color: black;">制品</span>受众,KOL定型,观察<span style="color: black;">目的</span>受众与KOL的粘着力,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三是深度数据观察<span style="color: black;">背面</span>数据,科学计算定型后的KOL粉丝与<span style="color: black;">制品</span>受众的重合度</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc96tIQgoBof~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=nIRYAX13Uq4EZ9fN8tsfMBTHNz0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.3 网红衡量成效<span style="color: black;">重点</span>指标</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc97C8kF7lyh~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=xZbmCukCmcaYVvXG%2FjQ%2BvlkEFhA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网红衡量<span style="color: black;">重点</span><span style="color: black;">原因</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝量：网红的宣传价值直观呈现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">观看量：反映一个视频<span style="color: black;">揭发</span>量的有效参考指标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">观看保有率：观看视频的深度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">观看时长：单日总观看时长</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝评论：评论的好坏是对网红营销的内容反馈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点赞量：内容在受众中好感程度的评判指标之一</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击量：监测从视频<span style="color: black;">揭发</span>到点击链接的转化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转发量：粉丝自然转发,分析粉丝热爱深度指示</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝互动率：<span style="color: black;">新鲜</span>网红的标志需要二次分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下载量：<span style="color: black;">经过</span>链接直接下载需要借助工具统计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投资<span style="color: black;">报答</span>率：网红营销的性价比需要综合衡量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.4 营销价值海量<span style="color: black;">揭发</span>高CR—<span style="color: black;">创立</span>KOL红人资源库</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc9ui69LkXk0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=5DPhA5%2FQ42WfLuu5WAQFH7kdp00%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span><span style="color: black;">制品</span>红人库, 邀请大量KOL做测评,形成矩阵传播</p>暴力测试,趣味性较强,<span style="color: black;">同期</span>展示<span style="color: black;">制品</span>功能性拆解视频,展示内部精致构造，击中尝鲜群体胃口对比测试,直观展示,极易吸引用户观看The Best系列<span style="color: black;">举荐</span>让红人做场景化演示,<span style="color: black;">通常</span>是户外周边<span style="color: black;">制品</span>非常适合做为KOL<span style="color: black;">供给</span>专属折扣码,进一步引导用户下单购买流量资源置换,相互收益<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">守护</span>网红关系</p>在<span style="color: black;">守护</span><span style="color: black;">自己</span>品牌<span style="color: black;">基本</span>上,切实站在网红<span style="color: black;">守护</span>网红跟粉丝的利益，<span style="color: black;">制品</span>质量过硬给予网红佣金分红,做好激励性<span style="color: black;">办法</span>,让利网红粉丝合作不要一刀切,要用新品迭代<span style="color: black;">或</span>其他<span style="color: black;">制品</span>保持<span style="color: black;">长时间</span>合作关系节假日多发邮件<span style="color: black;">或</span>即时<span style="color: black;">信息</span>问候,有必要<span style="color: black;">能够</span>寄些小礼物跟样品，最好<span style="color: black;">拥有</span>中国<span style="color: black;">特殊</span>即时关注海外<span style="color: black;">信息</span>, <span style="color: black;">倘若</span>非政治性重大事件,<span style="color: black;">能够</span>发邮件简单询问<span style="color: black;">有没有</span>受影响有<span style="color: black;">要求</span><span style="color: black;">能够</span>当面拜访,<span style="color: black;">创立</span>更<span style="color: black;">很久</span>合作关系<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.5 <span style="color: black;">怎样</span>找网红资源</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc9v2CFKlbKd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=Z5A8KJTLaUh4BIEdK%2FHFsuCYWPE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>介绍Meltwater的influencer platform以及media platform我觉得是找网红非常不错的工具, 之前<span style="color: black;">文案</span><span style="color: black;">亦</span>有很仔细的介绍过，感兴趣<span style="color: black;">大众</span><span style="color: black;">能够</span>去看下</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Meltwater Influencer platform ,涵IG,TW,FB,youtube,pintrest,blogs等网红</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mc9vVB6jE107~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=weKzfcV6rvE2GQ2gSKivRfXS9Jg%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mcA9XES2RFcr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=yTvJMq4VNPRX7kkUQf38SRzp%2FWs%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S6mcAAZDJs8ut8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729484864&x-signature=uB6Q6TwokJeoNmMIg8I0IWMk628%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Meltwater Media platform用于搜博客论坛科技<span style="color: black;">媒介</span>资源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这款工具在2020年<span style="color: black;">刚才</span>被<span style="color: black;">全世界</span>软件<span style="color: black;">行业</span>“<span style="color: black;">公众</span>点评” G2 Crowd评选为<span style="color: black;">媒介</span>影响者营销最佳工具</p><span style="color: black;">根据</span>关键词<span style="color: black;">例如</span>做过某个类别<span style="color: black;">制品</span>的评测, <span style="color: black;">例如</span>手机, 无线充等<span style="color: black;">制品</span>的编辑<span style="color: black;">亦</span><span style="color: black;">能够</span>直接输入<span style="color: black;">媒介</span>的名字<span style="color: black;">或</span>编辑的名字去搜索,<span style="color: black;">能够</span><span style="color: black;">根据</span><span style="color: black;">媒介</span>类别,国家,角色,地理位置,Media channel,语言等<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.6 <span style="color: black;">怎样</span>发<span style="color: black;">研发</span>信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要确立<span style="color: black;">知道</span>的推广地区和预算,确立推广地区很重要,<span style="color: black;">首要</span>关乎你的用户群体,你的<span style="color: black;">制品</span>适不适合这个地区,<span style="color: black;">是不是</span>有本地化的版本，其次比较重要的<span style="color: black;">便是</span>预算,要匹配下自己的预算跟KOL的量级<span style="color: black;">是不是</span>匹配，不做无用之功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析你的用户跟网红的匹配度,网红的受众是不是跟你的<span style="color: black;">制品</span>是同一批受众,<span style="color: black;">例如</span><span style="color: black;">不可</span>找一个都是女性粉丝的KOL去推广男性用品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要有<span style="color: black;">知道</span>的推广周期跟计划, 需要提前规划source KOL红人资源，并为<span style="color: black;">每一个</span>KOL制定测评上市的时间,形成矩阵脉冲传播,这个就需要你对KOL有很强的管控能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span><span style="color: black;">必定</span>要给KOL讲清楚你的<span style="color: black;">制品</span>需要<span style="color: black;">重点</span>展示的<span style="color: black;">制品</span>特点以及优于竞品<span style="color: black;">那些</span>的<span style="color: black;">地区</span>,最好有个统一的传播口径，讲<span style="color: black;">制品</span><span style="color: black;">重点</span>功能给用户讲透彻</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在发邮件给KOL的邮件中，以下内容最好附带上：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>名,<span style="color: black;">照片</span>跟链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">价格（<span style="color: black;">倘若</span>客单价高最好写上）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">差异化<span style="color: black;">特殊</span>（宣传点或<span style="color: black;">优良</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">激励性<span style="color: black;">办法</span>（非常重要，<span style="color: black;">必定</span>强调能给KOL以及他的粉丝带来什么好处）,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>多<span style="color: black;">供给</span>免费样品做Giveaway,粉丝参与度<span style="color: black;">亦</span>高,<span style="color: black;">或</span>强调专门生成独特Speical discount code,让他的粉丝享受优惠等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">七. 独立站冷<span style="color: black;">起步</span>Deal营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.1 独立站冷<span style="color: black;">起步</span>--Deal营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.2 <span style="color: black;">怎样</span>找到Deal List<span style="color: black;">或</span>博客网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">按照</span>已知的Deal site,<span style="color: black;">运用</span>similarweb的同类目录以及Competitive landscape去找的competitive landscape，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">运用</span>similasite,similarsiteresearch等插件工具发掘</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. Google输入关键词Deal，discount,bargain等字眼去<span style="color: black;">运用</span>谷歌高级搜索,<span style="color: black;">协同</span>SEOquake工具把搜索结果批量导出来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 直接在谷歌搜索品类<span style="color: black;">或</span>竞品<span style="color: black;">或</span>QA做了<span style="color: black;">那些</span>站外Deal,<span style="color: black;">而后</span>去匹配对应资源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.3 <span style="color: black;">研发</span>编辑邮箱<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 找网站的Contact us<span style="color: black;">或</span>About us按钮,分为2种<span style="color: black;">状况</span>,<span style="color: black;">第1</span>是直接有邮箱,第二是让你填写表单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 用谷歌搜索指令去找,<span style="color: black;">例如</span>mail to:dealnews.com, email:dealnews.com等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 用Hunter,Rocketreach插件工具发掘</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">运用</span>领英<span style="color: black;">研发</span>,加上Snovio,Getemail插件工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. <span style="color: black;">能够</span>在站内发帖给编辑</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6. <span style="color: black;">能够</span>去<span style="color: black;">有些</span>第三方平台付费发帖（<span style="color: black;">例如</span>Fiverr,famebit,Tomoson等）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.4 <span style="color: black;">怎样</span>发<span style="color: black;">研发</span>信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">八. 独立站冷<span style="color: black;">起步</span>抓住<span style="color: black;">将来</span>趋势</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.1 独立站的坑以及闭坑指南</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.2 独立站冷<span style="color: black;">起步</span>抓住<span style="color: black;">将来</span>趋势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.3 <span style="color: black;">将来</span>趋势和布局方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.4 案例分析--fashionnova.com案例分析--深入内容营销/SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量过去几个月<span style="color: black;">始终</span>稳定且跳出率很低,<span style="color: black;">拜访</span><span style="color: black;">制品</span>页面多且时长</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量结构非常健康<span style="color: black;">重点</span>是<span style="color: black;">以避免</span>费流量Direct以及免费搜索为主,占据89%流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索98%都是免费搜索,<span style="color: black;">仅有</span>不到2%付费搜索,SEO以及内容营销做了<span style="color: black;">非常多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Social侧多<span style="color: black;">途径</span>布局,<span style="color: black;">重点</span>以Youtube视频展示,IG&Pintrest<span style="color: black;">照片</span>展示</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上大概<span style="color: black;">便是</span>分享的独立站流量的<span style="color: black;">有些</span>玩法, 欢迎<span style="color: black;">大众</span>相互多交流（<span style="color: black;">源自</span>：南溪说跨境）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
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