qzmjef 发表于 2024-10-27 22:13:04

SEO的道与术


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是卢松松，点点上面的头像，欢迎关注我哦！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大凡天下之学问，万事成败，皆不出道与术这两大范畴。道是河，术是舟;道是舵，术是桨。无河无以载舟，无舟难于渡河。无舵则无标的目的，无桨则无动力。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">道与术的区别</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、概念<span style="color: black;">区别</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">道：是自然运行的规律，<span style="color: black;">亦</span>是人修身养性之本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">术：是人遵行自然规律的<span style="color: black;">办事</span>方式，<span style="color: black;">亦</span>是人的驾驭之道、进取之道、防御之道。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">显现</span>时间<span style="color: black;">区别</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">道，在人<span style="color: black;">无</span><span style="color: black;">显现</span>的时候，就<span style="color: black;">已然</span>存在了，只是有实无名罢了。而术，除了动物界的弱肉强食之外，唯有人把它更进一步地发扬光大了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">规律</span><span style="color: black;">区别</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">道决定了一切<span style="color: black;">行径</span>的<span style="color: black;">基本</span>思想<span style="color: black;">规律</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">一般</span>说的底层<span style="color: black;">规律</span>。具备很强的普适性和理论性。而术决定你做什么<span style="color: black;">行径</span><span style="color: black;">办法</span><span style="color: black;">规律</span>，<span style="color: black;">乃至</span>是你<span style="color: black;">行径</span>的本身。<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">一般</span>说的玩法。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cdba5abfcdc04ae2988ddc81745a68e4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729491702&amp;x-signature=bb874yGcOouOSGXx6exPQvX08EY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">道与术的关系</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">道与术的关系：有道无术，术尚可求<span style="color: black;">亦</span>，有术无道，止于术。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">译：<span style="color: black;">把握</span>了事物的本质规律，即使<span style="color: black;">此刻</span><span style="color: black;">无</span><span style="color: black;">办法</span>，只要肯寻求，就<span style="color: black;">必定</span>能找到。<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">仅有</span>一时的<span style="color: black;">办法</span>和技巧，而<span style="color: black;">无</span><span style="color: black;">把握</span>本质规律，<span style="color: black;">那样</span>，<span style="color: black;">倘若</span>事物时态一旦<span style="color: black;">出现</span>改变，<span style="color: black;">办法</span>技巧就会失效!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>了道与术的区别以及关系之后，<span style="color: black;">咱们</span>不妨来<span style="color: black;">瞧瞧</span>SEO的道与术。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO的道与术</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO的道：以利他之心，<span style="color: black;">持续</span>更好地<span style="color: black;">处理</span>用户的搜索<span style="color: black;">需要</span>，<span style="color: black;">持续</span><span style="color: black;">提高</span>用户体验与网络爬虫的抓取体验!</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SEO的术：结合各搜索平台<span style="color: black;">持续</span>总结出来的<span style="color: black;">办法</span>与经验，例如标题的优化、内容的优化等!</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来麒麟SEO来重点地谈一下SEO的道。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">麒麟SEO<span style="color: black;">始终</span>在思考一个问题：百度每年会有500多次算法的更新，难道做SEO<span style="color: black;">便是</span><span style="color: black;">每日</span>都追着百度算法的屁股跑吗?显然<span style="color: black;">这般</span>的SEO是很累的。那到底应该怎么做，才<span style="color: black;">能够</span>不惧怕百度的算法呢?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">麒麟SEO经过将近十年的摸索，<span style="color: black;">最后</span><span style="color: black;">发掘</span>了这个问题的答案。那<span style="color: black;">便是</span>做SE0，必须秉持SEO之道：以利他之心，<span style="color: black;">持续</span>更好地<span style="color: black;">处理</span>用户的搜索<span style="color: black;">需要</span>，<span style="color: black;">持续</span><span style="color: black;">提高</span>用户体验与网络爬虫的抓取体验!只要<span style="color: black;">把握</span>了SEO之道，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">再也不</span>惧怕百度算法的更新了。<span style="color: black;">由于</span>，百度的一切的算法更新都是契合SEO之道的。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">咱们</span>直接在终点等着百度，而不是在百度后面跟着跑了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，为了<span style="color: black;">认识</span>百度<span style="color: black;">为何</span>要更新算法，<span style="color: black;">咱们</span>就必须<span style="color: black;">晓得</span>百度它<span style="color: black;">为何</span>存在，以及百度最在乎的利益是什么。<span style="color: black;">由于</span>，百度是一家<span style="color: black;">商场</span><span style="color: black;">机构</span>它的一切算法改进，<span style="color: black;">必定</span>是为了盈利的。弄明白了这些问题，<span style="color: black;">咱们</span>才好讲到底什么是SEO之道。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>搜索引擎<span style="color: black;">为何</span>存在</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、搜索引擎存在的<span style="color: black;">道理</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，搜索引擎存在的<span style="color: black;">道理</span>就好比字典。只<span style="color: black;">不外</span>，字典只是简单的<span style="color: black;">帮忙</span>人们快速的找到“字”。而搜索引擎则是为了<span style="color: black;">帮忙</span>人们找到“信息”，这个“信息”<span style="color: black;">能够</span>是文字、<span style="color: black;">照片</span>、视频、文件等等。<span style="color: black;">因此</span>说，搜索引擎存在的<span style="color: black;">道理</span>，<span style="color: black;">便是</span><span style="color: black;">由于</span>它能够<span style="color: black;">帮忙</span>人们找到需要的“信息”。理解这个<span style="color: black;">道理</span>，<span style="color: black;">针对</span>做SEO非常非常重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、搜索引擎<span style="color: black;">怎样</span>盈利</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">此刻</span>主流的搜索引擎都不是什么公益组织<span style="color: black;">公司</span>，谷歌、百度、好搜、搜狗等搜索引擎都是实实在在的<span style="color: black;">商场</span><span style="color: black;">机构</span>，<span style="color: black;">她们</span>要<span style="color: black;">挣钱</span>求发展，<span style="color: black;">她们</span>有<span style="color: black;">许多</span><span style="color: black;">许多</span>的员工要养。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">她们</span>之<span style="color: black;">因此</span>愿意<span style="color: black;">研发</span>出免费给人们<span style="color: black;">运用</span>的搜索引擎，目的都很简单：<span style="color: black;">挣钱</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，搜索引擎必须有自己的盈利模式。而<span style="color: black;">日前</span><span style="color: black;">来讲</span>，大部分搜索引擎最<span style="color: black;">重点</span>的盈利模式都是：竞价<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图所示，<span style="color: black;">咱们</span>到百度随便搜索一个关键词，大部分都会看到百度的搜索结果和右侧有标注着“<span style="color: black;">宣传</span>”的模块。这些模块里面的网站链接，<span style="color: black;">便是</span>商家付费给百度才<span style="color: black;">得到</span>展示的。这可都是真金白银买来的<span style="color: black;">宣传</span>，只要有用户点击了这些<span style="color: black;">宣传</span>，<span style="color: black;">那样</span>商家就要付一点的<span style="color: black;">花费</span>给百度了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/43ba2977358f4732ad00e241d3689875~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729491702&amp;x-signature=aR4YafvrdCgF6lgF1Ydk%2B2mlErI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2021年在百度上面投放<span style="color: black;">宣传</span>的客户就为百度创造了740亿元人民币的收入。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、搜索引擎的竞争</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3b7e87d5e81b4e6d8956060354b5fe55~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729491702&amp;x-signature=L5f5Y8AuC0o8X28r24Tf%2FJ2ttB8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据<span style="color: black;">源自</span>：StatCounter市场调研<span style="color: black;">公司</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2021年全年<span style="color: black;">亦</span><span style="color: black;">便是</span>2021年1月到12月<span style="color: black;">全部</span>搜索引擎市场份额的<span style="color: black;">仔细</span>数据<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度<span style="color: black;">第1</span>，占比78.32%;搜狗第二，占比12.99%;必应第三，占比3.08%;谷歌第四，占比2.19%;好搜第五，占比1.81%<span style="color: black;">亦</span><span style="color: black;">便是</span>之前的360搜索。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个占有率的调查数据，<span style="color: black;">便是</span><span style="color: black;">运用</span>搜索引擎的用户量。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，搜索引擎之间竞争的最核心的一个指标，<span style="color: black;">便是</span>用户量。那<span style="color: black;">为何</span>搜索引擎<span style="color: black;">那样</span>注重用户量呢?因为有了用户量，<span style="color: black;">才可</span>吸引到商家来投竞价<span style="color: black;">宣传</span>。<span style="color: black;">因此</span>说，搜索引擎的一切改进<span style="color: black;">行径</span>，都是为了让自己的用户量<span style="color: black;">增多</span>。其中，就<span style="color: black;">包含</span>了对SEO算法的<span style="color: black;">调节</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、和SEO有什么关系?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>刚才解释清楚了搜索引擎之间的竞争指标<span style="color: black;">便是</span>用户量。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，搜索引擎的一切算法改进，都是为了改变用户体验，以便<span style="color: black;">得到</span><span style="color: black;">更加多</span>的用户量。<span style="color: black;">那样</span>，<span style="color: black;">怎样</span><span style="color: black;">才可</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>用户量呢?当然是<span style="color: black;">想要</span>办法更方便的<span style="color: black;">帮忙</span>用户找到<span style="color: black;">优秀</span>内容了，<span style="color: black;">因此</span>说，搜索引擎需要判断<span style="color: black;">那些</span>网页是<span style="color: black;">优秀</span>的，<span style="color: black;">而后</span>尽可能把这些<span style="color: black;">优秀</span>网页排在前面，才有可能满足搜索用户的<span style="color: black;">需要</span>。<span style="color: black;">因此</span>，只要你把网站的内容做好了，搜索引擎自然会把你的网站排在前面。<span style="color: black;">由于</span>，这<span style="color: black;">便是</span>搜索引擎算法更新的<span style="color: black;">最后</span>目的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">弄明白这个道理之后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>来讲讲SEO之道了。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>什么是SEO之道</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO真正的道，一句话就<span style="color: black;">能够</span>说清楚了，那<span style="color: black;">便是</span>：以利他之心，<span style="color: black;">持续</span>更好地<span style="color: black;">处理</span>用户的搜索<span style="color: black;">需要</span>，<span style="color: black;">持续</span><span style="color: black;">提高</span>用户体验与网络爬虫的抓取体验!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>说，利他之心是SEO之道呢?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>上面<span style="color: black;">咱们</span>讲过，搜索引擎的一切算法，都是为了<span style="color: black;">帮忙</span>用户找到<span style="color: black;">优秀</span>的内容。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，搜索引擎需要真正能够<span style="color: black;">帮忙</span>到用户的网站。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">仅有</span>怀着利他之心，从最初搭建网站到内容编写的过程中，都是想着<span style="color: black;">帮忙</span><span style="color: black;">运用</span><span style="color: black;">咱们</span>网站的用户，<span style="color: black;">那样</span><span style="color: black;">咱们</span>的网站<span style="color: black;">必定</span>是符合SEO的。排名就肯定会排上去的。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>你想学好SE0<span style="color: black;">或</span>做好SE0，<span style="color: black;">那样</span>就应该先改变自己的观念，<span style="color: black;">瞧瞧</span>自己是不是有利他之心。当你操作一个网站的时候，是不是愿意无私地<span style="color: black;">帮忙</span>来到你网站的用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅有</span>你<span style="color: black;">保持</span><span style="color: black;">帮忙</span>用户，<span style="color: black;">那样</span>搜索引擎才有可能把你网站的排名<span style="color: black;">提高</span>上去。当所有的对手都在执着于写<span style="color: black;">文案</span>、发外链的时候，你就<span style="color: black;">能够</span>凭借着利他之心这个诀窍<span style="color: black;">容易</span>的超越竞争对手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">源自</span>：卢松松博客，欢迎关注我的帐号哦！</span></p>




1fy07h 发表于 2024-11-10 14:59:07

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