双12前商家新机遇！今日起，微X可直接打开电商外链
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bbd52094339c4ea59b4e694ece834a5d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729512859&x-signature=9Q6cohQTx2rLWNqs%2FFN2IGKOnXY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">玺承电商（ID：xcds--）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者 | 小玺君</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">腾讯与阿里两大山头的“互联互通”有了新<span style="color: black;">发展</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">昨天（11月29日），<span style="color: black;">微X</span>发布《<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范》更新说明。其中可见，<span style="color: black;">微X</span>一对一对话框中可直接<span style="color: black;">转</span><span style="color: black;">拜访</span>淘宝、抖音等<span style="color: black;">外边</span>链接。这<span style="color: black;">能够</span>说是平台互通的最新大进度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更新说明<span style="color: black;">重点</span><span style="color: black;">包含</span>以下三点：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>，<span style="color: black;">微X</span>用户在一对一私聊场景中可直接<span style="color: black;">拜访</span><span style="color: black;">外边</span>链接；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二，在群聊场景下将试行开放电商类<span style="color: black;">外边</span>链接直接<span style="color: black;">拜访</span>功能；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三，下一步或将<span style="color: black;">研发</span>用户自主<span style="color: black;">选取</span>模式，<span style="color: black;">帮忙</span>用户管理<span style="color: black;">外边</span>链接。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/04964637d4b444269579d27adbe6ade0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729512859&x-signature=zcRBhabnGHKuqrmxLj5M97r%2FJ44%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">微X</span>9月17日发布的外链规范中，早已提及一对一聊天场景中可<span style="color: black;">拜访</span><span style="color: black;">外边</span>链接，但用户点击淘宝等电商平台外链后，需要继续点击“继续<span style="color: black;">拜访</span>”，<span style="color: black;">才可</span><span style="color: black;">拜访</span>商品详情页。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5c8c276c18834eccb1f331ce3e4bb5e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729512859&x-signature=VtJtQvEPqOj6vRnMMZJJY5KHy4I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>用户点击淘宝链接可直接进入商品详情页，如点击直接下单则会<span style="color: black;">转</span>至淘宝账号登录界面；但<span style="color: black;">亦</span>有部分用户点击淘宝外链后，在未加载出商品详情页的状态下，就直接<span style="color: black;">转</span>至淘宝账号登录界面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其<span style="color: black;">详细</span><span style="color: black;">原由</span>暂时<span style="color: black;">没法</span>不确定，可能与商品链接、手机设备、<span style="color: black;">微X</span>版本等<span style="color: black;">原因</span>的<span style="color: black;">区别</span><span style="color: black;">相关</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0c3fd9f49d064569b55c10a1f533c1fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729512859&x-signature=%2BIH%2BAbxdY2q82Bl%2Bm1PIF9s7WGE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相较于此前版本，<span style="color: black;">微X</span>此次更新的内容将此前的</span><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">能够</span>在一对一聊天场景中<span style="color: black;">拜访</span><span style="color: black;">外边</span>链接”更改为 “点对点聊天场景中将可直接<span style="color: black;">拜访</span><span style="color: black;">外边</span>链接”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小玺君测试<span style="color: black;">发掘</span>，将淘宝、天猫、抖音等APP的商品链接分享至<span style="color: black;">微X</span>私聊或群聊窗口，点击链接<span style="color: black;">能够</span>直接打开；另一方面，京东、拼多多等与腾讯存在股权<span style="color: black;">相关</span>的电商平台，其商品链接在私聊和群聊窗口均<span style="color: black;">能够</span>小卡片的形式点击打开。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3278fa2bb24040c69ce80d9cb948289c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729512859&x-signature=I9TIRb5ZvDBirruF7TemR5MvQsw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>率先示好，阿里<span style="color: black;">怎样</span>接招？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在不足300字的公告中，<span style="color: black;">微X</span>三次<span style="color: black;">说到</span>“监管<span style="color: black;">分部</span><span style="color: black;">指点</span>”，两度强调“安全底线”，<span style="color: black;">亦</span>侧面反映出政策<span style="color: black;">原因</span><span style="color: black;">针对</span>此次<span style="color: black;">调节</span>的深刻影响。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">暗示</span>，将继续在监管<span style="color: black;">分部</span>的指引下，与各大互联网平台<span style="color: black;">一起</span>推进互联互通<span style="color: black;">方法</span>，积极<span style="color: black;">协同</span>其它互联网平台<span style="color: black;">一起</span>落实互联互通，探讨在其它平台上顺畅<span style="color: black;">运用</span><span style="color: black;">微X</span>服务的技术可能性，为用户<span style="color: black;">供给</span>更好的体验。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在开放<span style="color: black;">自己</span>流量池的<span style="color: black;">同期</span>，<span style="color: black;">微X</span>反将一军，<span style="color: black;">叫作</span>后续“将与各大互联网平台<span style="color: black;">一起</span>推进互联互通<span style="color: black;">方法</span>，积极<span style="color: black;">协同</span>其它互联网平台<span style="color: black;">一起</span>落实互联互通，探讨在其它平台上顺畅<span style="color: black;">运用</span><span style="color: black;">微X</span>服务的技术可能性”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，既然我向你敞开怀抱，你自然<span style="color: black;">亦</span><span style="color: black;">无</span>理由继续紧闭<span style="color: black;">前门</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">所说</span>“其他平台”，<span style="color: black;">重点</span>指的是阿里。<span style="color: black;">日前</span>，阿里在饿了么、优酷等较为边缘的板块向腾讯示好，不久前接入了<span style="color: black;">微X</span>支付；但在最核心的淘系电商，阿里仍然<span style="color: black;">无</span>松动。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">微X</span>的最新<span style="color: black;">调节</span>，阿里方面未予<span style="color: black;">回复</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但<span style="color: black;">针对</span>渴求流量的阿里而言，这是一场盼望已久的胜利。这<span style="color: black;">寓意</span>着淘系电商将触碰到<span style="color: black;">微X</span>社交关系链，而这是<span style="color: black;">全部</span>中国互联网最为垂涎的一片金矿。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从2013年起，阿里和腾讯在日益升级的对抗中互相封锁，<span style="color: black;">引起</span>用户<span style="color: black;">长时间</span>只能复制粘贴如同“火星文”的淘口令，艰难辗转于两大巨头的生态牢笼中。直到八年后，在打破垄断的时代风向面前，两大阵营之间的高墙才<span style="color: black;">起始</span>瓦解。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但这很难是一场两全其美的世纪握手。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从整体利益考量，腾讯未必愿意眼看着淘系电商堂而皇之地汲取<span style="color: black;">微X</span>流量，毕竟在后红利时代，每笔流量都自有其价值。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里虽然较为积极，但为了进入<span style="color: black;">微X</span>生态，势必要付出更高代价；而它手里的牌并不算多，<span style="color: black;">仅有</span>支付场景<span style="color: black;">拥有</span><span style="color: black;">很强</span>吸引力，<span style="color: black;">是不是</span>要与腾讯交换<span style="color: black;">亦</span>需要仔细掂量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今，腾讯在延宕良久后，<span style="color: black;">最终</span>在监管压力面前打出<span style="color: black;">第1</span>拳。阿里<span style="color: black;">怎样</span>接招，将是一个极其考验战略眼光的挑战。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">开放外链的新机会</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不管各个平台<span style="color: black;">怎样</span>，<span style="color: black;">针对</span>互联网从业者<span style="color: black;">来讲</span>，每有一次重大变革，都会带来<span style="color: black;">有些</span>商机，巨头互通<span style="color: black;">最少</span>对<span style="color: black;">更加多</span>人有<span style="color: black;">好处</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，最直接是受益者是短视频创作者，新的平台将带来新的变现<span style="color: black;">途径</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">短视频创作者变现流量，要么靠内部的平台分成、粉丝打赏，要么靠<span style="color: black;">外边</span>的带货佣金。这二者的前提，都是人本身够红，视频播放量够高。而视频要货，离不开用户的分享。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以抖音为例，以前抖音用户分享视频到<span style="color: black;">微X</span>有两种<span style="color: black;">途径</span>，<span style="color: black;">第1</span>种是<span style="color: black;">运用</span>抖音自带的分享键，系统会自动下载到本地，<span style="color: black;">而后</span>用户从相册中<span style="color: black;">选择</span>发送；第二种是系统<span style="color: black;">供给</span>复制链接，用户复制到浏览器打开。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">毫无疑问，这两种<span style="color: black;">办法</span>都有<span style="color: black;">自己</span>的缺点。</span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>种分享后用户<span style="color: black;">没法</span><span style="color: black;">转</span>到原作者主页，<span style="color: black;">亦</span>不会给原视频带来播放量，更难以转化为粉丝。</span></span><span style="color: black;"><span style="color: black;">第二种<span style="color: black;">虽然说</span>能正常<span style="color: black;">表示</span>抖音主页，但麻烦的操作过程可能会“劝退”<span style="color: black;">非常多</span>人，降低打开率。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">微X</span>能直接打开抖音链接，用户分享起来更加方便了，不仅能给创作者带来流量，还能<span style="color: black;">增多</span>抖音的下载量，将潜在用户“一网打尽”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">视频创作者完全<span style="color: black;">能够</span>构建自己的<span style="color: black;">微X</span>粉丝群，<span style="color: black;">增多</span>粉丝粘性，培养一批“铁粉”，从而<span style="color: black;">加强</span>转化率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二个受益的，是<span style="color: black;">各样</span>社交电商，以及社群私域运营者。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与传统电商<span style="color: black;">区别</span>，社交电商以人为中心，是社交关系形成的电商形态，不以<span style="color: black;">制品</span>搜索、展示为<span style="color: black;">营销</span>模式，而是<span style="color: black;">经过</span>社交，用户分享传播，形成口碑效应，从而激发消费<span style="color: black;">需要</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然名为社交电商，社交工具的重要性自然<span style="color: black;">不问可知</span>。2019年，<span style="color: black;">微X</span>封杀了<span style="color: black;">非常多</span><span style="color: black;">外边</span>的链接，使得<span style="color: black;">她们</span>分发裂变的速度锐减，众多社交电商平台自此一蹶不振。但<span style="color: black;">倘若</span>不走第三方平台，则会失去<span style="color: black;">保证</span>，让骗子和制假者得逞，这<span style="color: black;">亦</span>是微商名声<span style="color: black;">欠好</span>的<span style="color: black;">原由</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而当<span style="color: black;">微X</span>对外链解除屏蔽后，社交电商的发展便能回归常态。古人云“堵不如疏”，与其采取一刀切不如给予用户<span style="color: black;">更加多</span><span style="color: black;">选取</span>，不想被拼团链接打扰的可开启屏蔽，想参与拼团砍价的主动关闭<span style="color: black;">就可</span>。<span style="color: black;">倘若</span><span style="color: black;">微X</span>能朝这个方向<span style="color: black;">调节</span>，这<span style="color: black;">针对</span>三方都是件大好事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三个受益的，则是<span style="color: black;">微X</span>公众号等内容平台的“种草”创作者。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这几年，种草带货的内容平台<span style="color: black;">逐步</span>火了起来，无论是小红书上的美妆护肤，还是知乎上的硬核数码，都取得了不错的成效。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，<span style="color: black;">做为</span>“信息量”最大的<span style="color: black;">微X</span>公众平台，却鲜有带货成功的案例。其中一个重要的<span style="color: black;">原由</span>在于，不支持外链使得公众号难以统计<span style="color: black;">每一个</span>商品的<span style="color: black;">转</span>率和下单率，只能从“阅读原文”处统计模糊的打开率，<span style="color: black;">从而</span><span style="color: black;">没法</span>形成创作者的分成体系。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其他平台<span style="color: black;">亦</span>是<span style="color: black;">同样</span>，<span style="color: black;">仅有</span>链接互通了，信息才更为透明，创作者<span style="color: black;">才可</span>有<span style="color: black;">知道</span>的带货<span style="color: black;">目的</span>，哪个平台给的佣金高，就分销哪个平台商品去。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四个受益者，<span style="color: black;">必定</span>是电商从业者。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">此次开放外链正值双12大促前，<span style="color: black;">据说</span>，除了以往深耕私域的大商家外，中小卖家<span style="color: black;">亦</span>已连夜<span style="color: black;">起始</span><span style="color: black;">调节</span>私域运营策略。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总而言之，巨头间的互通，减少了彼此的内耗，<span style="color: black;">针对</span>电商行业<span style="color: black;">必定</span>是利大于<span style="color: black;">坏处</span>的。<span style="color: black;">仅有</span>行业欣欣向荣，个人<span style="color: black;">才可</span>有<span style="color: black;">更加多</span><span style="color: black;">挣钱</span>的机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以前<span style="color: black;">咱们</span>总抱怨没赶上风口，<span style="color: black;">此刻</span>新的风口就摆在<span style="color: black;">咱们</span>面前，就看<span style="color: black;">大众</span>能否把握住了。</span></span></p>
论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。 你的见解独到，让我受益匪浅，期待更多交流。
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