最前线 | 阿拉丁小程序10月报告：微X封杀外链促进小程序回流，美团小程序推动生态竞争升级
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11月5日，阿拉丁小程序数据统计平台发布了2019年10月小程序报告。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报告<span style="color: black;">表示</span>，在10月份，不仅国庆长假带来小程序活跃用户的放量增长，<span style="color: black;">同期</span>各大平台<span style="color: black;">亦</span>在<span style="color: black;">持续</span>释放新的能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大<span style="color: black;">机构</span>方面，前有QQ小程序全面开放“<span style="color: black;">经过</span>小程序一键<span style="color: black;">发布</span>说说”的能力带来新的流量蓝海，后有支付宝“支付后<span style="color: black;">举荐</span>”能力全面上线；<span style="color: black;">微X</span><span style="color: black;">更加是</span>接连释放推出订阅<span style="color: black;">信息</span>、行业助手小程序等功能的信号；抖音<span style="color: black;">亦</span>在10月份新增小程序桌面，<span style="color: black;">同期</span>上线了K歌小程序，进一步完成<span style="color: black;">商场</span><span style="color: black;">规律</span>闭环。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台<span style="color: black;">持续</span>推出新能力的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>在加紧对<span style="color: black;">研发</span>者的支持力度，<span style="color: black;">微X</span>在举办了“小程序·云<span style="color: black;">研发</span>”技术峰会，阿里巴巴<span style="color: black;">亦</span>宣布打造“生态孵化社区”，在推进生态化发展的路上，各自加紧布局。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各家仍呈现出你方唱罢我登场的姿态，竞争<span style="color: black;">持续</span>。面对几大互联网巨头<span style="color: black;">持续</span>完善小程序生态的<span style="color: black;">状况</span>，姗姗来迟的美团小程序<span style="color: black;">亦</span>于10月份上线，推动小程序生态竞争再升级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>到10月份的阿拉丁小程序榜单，行业分布变化<span style="color: black;">显著</span>，网络购物类小程序上榜率重回行业分布头部位置，生活服务类表现<span style="color: black;">明显</span>，视频类、旅游类下降<span style="color: black;">显著</span>。细分<span style="color: black;">行业</span>上，长假出行带来的充电<span style="color: black;">需要</span>使得充电类工具小程序在榜单上<span style="color: black;">提升</span><span style="color: black;">显著</span>。新上榜小程序的行业分布<span style="color: black;">表示</span>，响应双十一预热效应，网络购物类小程序的新上榜数量激增，<span style="color: black;">亦</span>反映在榜单更新小程序的行业占比之中。</p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">以下是阿拉丁9月小程序报告原文中的关键部分及TOP 100小程序榜单</h3>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">01 本月核心<span style="color: black;">发掘</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、越来越完善的运营服务体系，助力小程序运营者<span style="color: black;">提高</span>运营管理水平</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">经过</span>“行业助手”<span style="color: black;">认识</span>小程序在所属行业运营<span style="color: black;">情况</span><span style="color: black;">评定</span>、关键指标展示、运营改善<span style="color: black;">意见</span>、行业案例<span style="color: black;">新闻</span>及能力开通指引等与行业<span style="color: black;">关联</span>的数据资料。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">微X</span>行业助手小程序，小程序运营者<span style="color: black;">能够</span>快速获取<span style="color: black;">第1</span>手的小程序运营经验、行业动态和最新玩法。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHStBrUfLdA~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=g4%2FM36OK10gKgkMTYOczlYyia0o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、用户<span style="color: black;">把握</span><span style="color: black;">信息</span>订阅主动权，<span style="color: black;">提高</span>用户留存需要更人性化和精细化的运营</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>用户而言，「订阅<span style="color: black;">信息</span>」的更新，<span style="color: black;">寓意</span>着<span style="color: black;">把握</span>了<span style="color: black;">信息</span>订阅的主动权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">研发</span>者而言，小程序<span style="color: black;">起始</span>走向人性化、精细化运营，<span style="color: black;">才可</span><span style="color: black;">提高</span>用户留存。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">「订阅<span style="color: black;">信息</span>」取消了7天内推送<span style="color: black;">信息</span>的限制，推送时间更加灵活并且能够契合多样化的服务<span style="color: black;">需要</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHUK9uQfPSu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=RCxg%2BSHPG7vHvmy4Ob1MI7hT0ek%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、云服务能力在<span style="color: black;">研发</span>服务上的应用，使得小程序在各行各业的应用越来越容易</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">腾讯云将小程序的<span style="color: black;">各样</span>垂直功能在技术层面实施标准化后，供<span style="color: black;">微X</span>生态技术<span style="color: black;">研发</span>者调取，正<span style="color: black;">逐步</span>从个人<span style="color: black;">研发</span>者转向B端企业<span style="color: black;">研发</span>者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小程序·云<span style="color: black;">研发</span>不仅是后端服务，<span style="color: black;">更加是</span><span style="color: black;">微X</span>生态<span style="color: black;">处理</span><span style="color: black;">方法</span>。“小程序·云<span style="color: black;">研发</span>”不仅是<span style="color: black;">研发</span>者手中的一把“利器”，更已<span style="color: black;">作为</span>促进各行业业务增长的专业生产工具。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHUSI5YqxMO~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=ChVwvau%2BuJTFMawc8q%2BYtWMlAzU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">微X</span>封杀外链，H5与APP市场将<span style="color: black;">海量</span>回流小程序，小程序电商迎来春天</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月18日，<span style="color: black;">微X</span>对《<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范》进行升级并于2019年10月28日起正式执行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小程序会<span style="color: black;">逐步</span><span style="color: black;">作为</span>电商在<span style="color: black;">微X</span>生态内交易、裂变获客的<span style="color: black;">基本</span><span style="color: black;">设备</span>，随着小程序的日益成熟和广泛，<span style="color: black;">针对</span><span style="color: black;">哪些</span>过于分散的、不可控的不健康外链，应当适度清理。《<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范》的发布与执行，会减少一部分的垃圾信息、无效信息，避免了部分人群上当受骗，在<span style="color: black;">必定</span>程度上<span style="color: black;">亦</span>净化了网络环境，<span style="color: black;">同期</span>把<span style="color: black;">自己</span>的流量留在电商小程序中，减弱H5与APP等外链，壮大<span style="color: black;">微X</span>自有生态。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHUjzivKdE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=FbtVvbGvQi5%2F9h4fUWqtNQApl54%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">微X</span><span style="color: black;">宣传</span>多重能力升级，助力网络购物小程序备战双十一<span style="color: black;">微X</span><span style="color: black;">宣传</span><span style="color: black;">制品</span>能力升级</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHV33CfFfpf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=VniUj%2BhyXB2FDHBI3AaWFFcfKY4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、小游戏用户触达与推广传播能力<span style="color: black;">持续</span><span style="color: black;">提高</span>，新玩法获取新流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小游戏「对局回放」增流量：用户在玩小游戏的<span style="color: black;">同期</span>，将游戏视频内容直接分享给好友颇有吸引力，让<span style="color: black;">更加多</span>的人参与到游戏中来，<span style="color: black;">增多</span>游戏体验，且能够更直观地向用户呈现这个小游戏画面，从而带来新增流量，<span style="color: black;">增多</span>用户<span style="color: black;">运用</span>时长，<span style="color: black;">增多</span>用户粘性。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHgz1v8Rr5e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=AFtxrtJN4zn7mEYgDWjglvYKXwQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、国庆长假<span style="color: black;">时期</span>出行、娱乐等小程序备受追捧，小程序串联起众多碎片化应用场景</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHhDCd4jLHr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=tZPPcX6NWb%2BoE%2F1P1W62654p5oA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、滴滴在<span style="color: black;">微X</span>入口正式小程序化，<span style="color: black;">微X</span>支付“十二宫格”<span style="color: black;">所有</span>升级为小程序</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHhOuFylus~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=UOTIWeQedHw7q8RQix7kK%2BaDtBU%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;">02 小程序行业热点事件分析</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">微X</span>：<span style="color: black;">微X</span>小程序<span style="color: black;">连续</span>释放新能力，<span style="color: black;">提高</span>运营服务与用户触达，覆盖<span style="color: black;">更加多</span>场景</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHhW6VKQU4Z~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=urFuSNDjv0BaMGxVCkUJyvTrNP4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">QQ：QQ小程序全面开放“<span style="color: black;">经过</span>小程序一键<span style="color: black;">发布</span>说说”的能力，新入口带来新的流量蓝海</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">QQ小程序官宣全面开放“<span style="color: black;">经过</span>小程序一键<span style="color: black;">发布</span>说说”的能力，将QQ空间多个高<span style="color: black;">揭发</span>位置给予<span style="color: black;">研发</span>者，并且基于该能力推出《新增openQzonePulish能力的小程序扶持计划》，进一步推动QQ小程序生态发展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">背靠8亿流量蓝海，加上中心化但更开放的流量入口，QQ小程序可能是眼下最不容错失的红利之一。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHhg8QFTgv1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=eYqQOB93QlopMgXcSrxjrZIaJFw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">支付宝：继“轻会员”后推出“商户会员卡”，助力商家会员拉新促活</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">支付宝在会员营销<span style="color: black;">行业</span>动作频频，依次推出“轻会员”、“商户会员卡”功能，这是结合了芝麻信用和花呗两大<span style="color: black;">商场</span>能力的会员营销工具，用户在无需付费的<span style="color: black;">状况</span>下可先享受会员权益，再结算会员费，并<span style="color: black;">能够</span>从主页卡包直接进入小程序，<span style="color: black;">加强</span>会员复购率，进一步<span style="color: black;">加强</span>商家会员营销灵活性。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHw8AQZRV6x~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=HAENMB5EpBlM518fY2OE5MzQOdk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">美团：美团APP小程序上线，助力打造生活服务O2O商业闭环</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美团APP小程序<span style="color: black;">已然</span>上线，这是继<span style="color: black;">微X</span>、支付宝、百度、今日头条等9<span style="color: black;">体积</span>程序平台后，第10家加入“小程序之战”的平台。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHwTUX1VDg~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=rNpBh9QyEJsqxvvNHvXmhPYH9bc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抖音：新增小程序桌面、<span style="color: black;">保藏</span>功能，补足用户留存环节空位</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHwiAvQq0St~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=eI4j57WJyZJOuSQ79YC25tLp4Lo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拼多多：借助小程序流量红利，市值逆袭超京东，跻身互联网四强</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国时间10月24日，拼多多股价上涨12.56%，市值超越京东，排名中国互联网第四。2019年1月至10月，拼多多小程序在阿拉丁小程序指数排名榜单稳居前三名，且近三个月排名稳坐TOP1位置。小程序低门槛、重社交的特点在拼多多身上得到了充分的<span style="color: black;">表现</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHwu7jf0UVD~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=moja0qtNCMoZwoQC8nG10vwreXE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">博客</span>：搜索页新增“小游戏”入口，大幅拓宽了阿里小程序<span style="color: black;">运用</span>场景</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">支付宝与<span style="color: black;">博客</span>全面打通，<span style="color: black;">博客</span>的重磅流量入口让支付宝小程序的“流量池”<span style="color: black;">更加多</span>元、更丰富。支付宝<span style="color: black;">做为</span><span style="color: black;">百姓</span>支付APP，<span style="color: black;">拥有</span>很强的变现场景，丰富<span style="color: black;">博客</span>的变现方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span><span style="color: black;">经过</span>“<span style="color: black;">发掘</span>-小游戏”进入，小游戏以列表形式展现，<span style="color: black;">同期</span>还有<span style="color: black;">举荐</span>位。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMHx38Jmrek7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=q2RuLoDgJYtUtVbC3kp1u3QMm2g%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">360：360小程序支付功能内邀测试<span style="color: black;">其中</span>，助力游戏<span style="color: black;">研发</span>者实现变现</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIAJYjvRDd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=bdaTf4N%2FAmrDMDVOE4fqyp7vvZk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">京东：京喜完成<span style="color: black;">微X</span>一级入口切换，京东社交电商布局迈出跨越性一步</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月31日，京东旗下社交电商平台京喜正式接入<span style="color: black;">微X</span>一级入口，消费者只需点击“<span style="color: black;">微X</span>-<span style="color: black;">发掘</span>-购物”<span style="color: black;">就可</span><span style="color: black;">拜访</span>京喜。这<span style="color: black;">亦</span>宣告着京喜在<span style="color: black;">微X</span>一级入口、手机QQ、京喜小程序、京喜APP、京喜M站、粉丝群6大移动端<span style="color: black;">途径</span>完成全域战略布局。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIAV2e4MrIv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=aW1wuf1LAXRJi1BKhSkQHz7Rz7I%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;">03 阿拉丁指数9月TOP 100榜单分析</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小游戏数量略回升，找茬品类<span style="color: black;">提升</span>，休闲游戏进入新的战争</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月TOP100榜单共<span style="color: black;">触及</span>12个行业，较上月减少两个行业(教育、政务公益)。本月，上榜数量最多的行业是网络购物、生活服务、游戏，其中从小游戏上榜品类上看，找茬类小游戏上榜率<span style="color: black;">提升</span>，共有三款找茬小游戏。从<span style="color: black;">全部</span>行业来看，近两个月<span style="color: black;">显现</span><span style="color: black;">海量</span>这一题材的小游戏，小游戏进入新的战争。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIAi13UbMW4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=YbbFT61X6uc1rm30FeoTmGUy2w8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网络购物类小程序上榜率<span style="color: black;">第1</span>，小程序<span style="color: black;">已然</span><span style="color: black;">作为</span>电商促销大节不可或缺的参与者</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络购物类小程序进入双十一前期预热，多款网络购物小程序上榜，网络购物类<span style="color: black;">作为</span>本月TOP100榜单<span style="color: black;">第1</span>大行业。<span style="color: black;">同期</span>，<span style="color: black;">提升</span>10名及以上的小程序数量最多的<span style="color: black;">亦</span>是网络购物类小程序，双十一抢购大战提前拉开序幕，小程序<span style="color: black;">已然</span><span style="color: black;">作为</span>电商促销大节不可或缺的参与者。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIAr9bmzUuv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=XMWcYvnZvvYpdO5rKnoyaBOOZjo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">生活服务类小程序上榜数量<span style="color: black;">提升</span>，小程序基本融入人们的<span style="color: black;">平常</span>生活</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年1-10月，上榜的生活服务类小程序数量稳步<span style="color: black;">提升</span>，<span style="color: black;">日前</span>小程序<span style="color: black;">已然</span><span style="color: black;">触及</span>人们生活的方方面面，基本<span style="color: black;">能够</span><span style="color: black;">经过</span>小程序<span style="color: black;">处理</span>生活中的<span style="color: black;">各样</span>诉求，用户习惯基本养成。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIB16a8GD2v~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=egel0tNnRwSME07kxlavjL0dSyA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">更新率依旧维持在高位，玩法和内容相对简单的小程序仍存在跟风现象</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月，小程序TOP100榜单更新率为25%，依旧保持在20%以上。本月网络购物和游戏新上榜率最高，上个月较火的找茬类小游戏本月热度不减，<span style="color: black;">同期</span>有「最强找茬」等新的小游戏上榜，头部之争非常激烈，<span style="color: black;">同期</span><span style="color: black;">咱们</span>看到小程序仍存在跟风现象，尤其是玩法和内容相对简单的小程序。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIPIAA85Pux~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531058&x-signature=GAGcY%2BLjImhJzRm3CjELhGvl%2FNU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小程序<span style="color: black;">能够</span><span style="color: black;">快速</span>引爆热门题材，给予中长尾<span style="color: black;">研发</span>者巨大机会，但不可<span style="color: black;">忽略</span><span style="color: black;">怎样</span>“留量”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上月<span style="color: black;">火热</span>的找茬类小游戏、垂直视频类小程序，本月均有下榜，<span style="color: black;">同期</span><span style="color: black;">亦</span>有相同内容和玩法的小程序上榜，热门类目<span style="color: black;">连续</span><span style="color: black;">火热</span>。小程序<span style="color: black;">能够</span><span style="color: black;">快速</span>引爆细分题材，给予中长尾小程序巨大机会，但<span style="color: black;">研发</span>者在关注获取“流量”的<span style="color: black;">同期</span>，不可<span style="color: black;">忽略</span><span style="color: black;">怎样</span>“留量”。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIPdF0F2mPZ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=bxXNQnzlnfMx4cGQciz7yWScc8o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">拥有</span><span style="color: black;">制品</span>矩阵的企业数量进一步<span style="color: black;">增多</span>，新型和头部互联网企业都在积极探索适合小程序的运营模式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月，TOP100榜单<span style="color: black;">触及</span><span style="color: black;">制品</span>矩阵的企业一共有13家，企业数量进一步<span style="color: black;">增多</span>。新型企业数量<span style="color: black;">增多</span>的<span style="color: black;">同期</span>，滴滴、同城等互联网头部企业正在加速小程序<span style="color: black;">制品</span>矩阵的布局，小程序区别于其他互联网<span style="color: black;">制品</span>，<span style="color: black;">拥有</span>一套新的运营模式，新型和头部互联网企业都在积极探索。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIPn4hAW6RL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=v1t9JKjl9s3Dfo60S3RiIilzebw%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;">04 阿拉丁指数9月成长榜TOP 50榜</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络购物类小程序一枝独秀，双十一大促前夕小程序电商蓄势待发</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月阿拉丁指数成长榜TOP50的替换率为90%，成长榜头部的小程序依旧替换率很高，<span style="color: black;">同期</span><span style="color: black;">咱们</span>看到有10%的小程序<span style="color: black;">能够</span>连续两个月维持高成长性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">行业分布来看，网络购物类小程序占比28%，共有14个，双十一大促前夕，小程序电商动作<span style="color: black;">持续</span>，蓄势待发。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIQAJGZ0VEz~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=yVy92wcUbIERX3QkImLPAhZWGd8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">成长榜一窥行业发展趋势，<span style="color: black;">将来</span>小程序行业格局依旧存在<span style="color: black;">很强</span>变数</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10月成长榜中进入TOP100小程序行业分布来看，网络购物、工具、生活服务为前三大<span style="color: black;">行业</span>，<span style="color: black;">将来</span>有巨大发展<span style="color: black;">潜能</span>。10月，成长榜小程序上榜TOP100榜单的上榜率35%，其中网络购物和生活服务的成长性好且上榜率高，工具类小程序排在成长榜前列，是<span style="color: black;">将来</span>爆发的重要方向。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIQP8p3Qvpv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=ajFGtvXS9AZXx%2BYfR6WKUR6jkRU%3D" style="width: 50%; margin-bottom: 20px;">
<h3 style="color: black; text-align: left; margin-bottom: 10px;">本月TOP 100榜单</h3><img src="https://p26-sign.toutiaoimg.com/pgc-image/RgvMIah30WGKOs~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=RN9Xu65Z8RV%2BIpW0VyA9fnlZMcM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/RgvMIas3GPfxGC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=seUm8mrLns20DKMJ9fwpTfvb1Jg%3D" style="width: 50%; margin-bottom: 20px;">
<h3 style="color: black; text-align: left; margin-bottom: 10px;">本月TOP 50成长榜</h3><img src="https://p3-sign.toutiaoimg.com/pgc-image/RgvMIb3CPinWb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729531059&x-signature=ccq7ciV4jcnns55m3d3vErmtuoQ%3D" style="width: 50%; margin-bottom: 20px;">
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