外贸独立站怎么样运营：30款好用的谷歌SEO优化工具举荐（下）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上篇<span style="color: black;">文案</span>为<span style="color: black;">大众</span>介绍了数据分析、关键词分析和流量分析这三大类的18种谷歌SEO工具，本文接下来将为<span style="color: black;">大众</span>介绍剩下的12种工具。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>站点爬取/索引分析工具</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、Screaming Frog SEO Spider</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/9e960dca771946b2a42643cf81086fa4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=mWsKSKCNtb8jKMcaVoE95l7%2FQrA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：网站结构优化、站内SEO参考、网站<span style="color: black;">平常</span><span style="color: black;">守护</span>等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Screaming Frog是一个类似搜索引擎爬虫<span style="color: black;">设备</span>人的工具，它<span style="color: black;">能够</span>抓取到站点内Google<span style="color: black;">亦</span>会抓取到的几乎所有资源并进行优化和<span style="color: black;">意见</span>，例如标题标签、Meta描述、<span style="color: black;">照片</span>的alt标签等，<span style="color: black;">能够</span>用Screaming Frog<span style="color: black;">检测</span>网站的URL结构，报告404错误页面，能<span style="color: black;">即时</span>修复，<span style="color: black;">提高</span>用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Moz</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0a27245e30674859bb61d780f09414b5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=0V2j%2BHhxJBngezoOo%2BGRZtt2h7s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：关键词研究、排名<span style="color: black;">跟踪</span>、网站检测、反向链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Moz是一个口碑很好的SEO工具，<span style="color: black;">非常多</span>关于反向链接分析的指标都是它们独家<span style="color: black;">研发</span>的；<span style="color: black;">不外</span>Moz大部分功能<span style="color: black;">重点</span>支持英文语系地区，中文数据比较少，<span style="color: black;">亦</span><span style="color: black;">不足</span>精确，<span style="color: black;">因此</span>比较适合<span style="color: black;">目的</span>市场在英美地区的<span style="color: black;">机构</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、Seobility</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a03347cc6caf42388a28c9ba8c70f8ef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=ZlU2%2BT8kf78l4rMqG6Cl4kbqCaM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：排名<span style="color: black;">跟踪</span>、网站检测、反向链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Seobility是一个在线网站检测工具，能够抓取<span style="color: black;">全部</span>网站上的所有链接，无论是首页还是<span style="color: black;">哪些</span>比较<span style="color: black;">隐匿</span>的内容页面，它都会进行分析；<span style="color: black;">另外</span>Seobility的智能算法还指出了网站所有者<span style="color: black;">能够</span>改进网站的功能，为网站带来更大的优化<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、SEOlyzer</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ee5b1a92aa7b484881dc1ae61dc1d4d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=8FWPVeDN6dJPQ0KyvYeMgZoXRl4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：监控SEO问题、管理KPI、网页分类、衡量SEO的影响</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：SEOlyzer是Aleyda Solis在其非常优秀的SEO播客Crawling Mondays中<span style="color: black;">举荐</span>的一款日志分析工具；SEOlyzer是一个日志分析工具，有<span style="color: black;">有些</span>很实用的功能，<span style="color: black;">例如</span>实时分析和页面<span style="color: black;">归类</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>站点速度工具</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、Google Pagespeed Insights</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4c9ec8366de749ce98f02515d1f2d815~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=AHGGuQE%2FdY1n%2FOlprvKU6oizrEk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：网站速度优化、网站前期优化、网站更新<span style="color: black;">守护</span>等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Google Pagespeed Insights是一款免费的在线Google官方测速工具，在进行Google SEO网站优化的过程中<span style="color: black;">必定</span>会<span style="color: black;">运用</span>到的，其<span style="color: black;">重点</span>目的是参考Google为站点给出的页面加载速度评级，检测存在的问题并给出一部分的优化意见。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、GTmetrix</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2408cb9e520d4322b9720ed6d5dbdee4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=RfgGQJx9JfkawyGTLmLpGnsjhZQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：网站速度优化、网站前期优化、网站更新<span style="color: black;">守护</span>等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：GTmetrix是一款流行的网站性能监测工具，用于<span style="color: black;">评定</span>网站的加载速度和性能，并<span style="color: black;">供给</span><span style="color: black;">关联</span>的优化<span style="color: black;">意见</span>。它<span style="color: black;">重点</span>用于<span style="color: black;">帮忙</span>网站所有者和<span style="color: black;">研发</span>人员优化其网站，<span style="color: black;">提高</span>用户体验和搜索引擎排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、Cloudflare</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8b35a06366bf4142bbefa452713af14e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=HgYPCW%2F0ODJsTI1uzqPdPZWp54c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：网站速度优化、网站更新<span style="color: black;">守护</span>、网站安全监控等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Cloudflare是一个免费的网站CDN加速工具，<span style="color: black;">经过</span>充当反向代理服务器，网站永远无需透露原始服务器的IP<span style="color: black;">位置</span>，它还有<span style="color: black;">容易</span>的DNS管理和100%的免费DDoS<span style="color: black;">守护</span>；<span style="color: black;">况且</span>Cloudflare的Pro功能<span style="color: black;">亦</span>是非常酷的，并且价格<span style="color: black;">亦</span>不错；此外它只<span style="color: black;">准许</span>真正的用户有机会<span style="color: black;">拜访</span>网站，<span style="color: black;">这般</span>网站的资源就不会被耗尽，网站的速度<span style="color: black;">亦</span>不会受到影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、View Rendered Source</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/211b9473a39d4f54900a0407b537ef5a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=hj8NoGngaJzVX%2FuCjBD%2FfvJ7Quk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：JavaScript审核</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：View Rendered Source是一个免费的Chrome扩展插件，该工具是简单的JavaScript审核工具，轻松查看任何URL的完全渲染的DOM，并将其与原始HTML进行比较，非常适合JavaScript审核和故障排除时<span style="color: black;">运用</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>分析链接工具</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、Backlink Checker</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/80f6e6d29c5c4533a3ba72a8f6eacf1e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=awpjeFMnszIVn9CYRjogtcPBLwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：分析竞争对手、找寻外链平台</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Backlink Checker（外链<span style="color: black;">检测</span>）是用于快速浏览网站的反向链接配置文件。该工具可<span style="color: black;">表示</span>指向任何网站或网页的前100个反向链接，这<span style="color: black;">针对</span><span style="color: black;">查询</span><span style="color: black;">能够</span>复制的竞争对手链接非常有用，只需输入竞争网站或网页的URL<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Link Explorer</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0db04b3ae15443cb83c26acd5204e3bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=KZ1CPx8EAP4jiSSziaKp8QzHTMY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：竞争对手分析、制定优化策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Link Explorer是当今SEO<span style="color: black;">行业</span>中最大、精度最高的链接索引工具，<span style="color: black;">持有</span>35万亿个链接，<span style="color: black;">亦</span>是最精确的DA和反向链接<span style="color: black;">检测</span>器。免费账户<span style="color: black;">拜访</span>每月<span style="color: black;">供给</span>10个<span style="color: black;">查找</span>和50行数据，并在浏览网页时向MozBar添加基本链接指标。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>站内<span style="color: black;">照片</span>优化SEO工具</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、ShortPixel</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4f3666c45ea541b0a43679f9f31de33c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=0ue5qr49r%2BbCvB0Oy7nLuDOAhOo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：网站速度优化、站内<span style="color: black;">照片</span>优化等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Shortpixel可对网站上的<span style="color: black;">照片</span>进行压缩、优化和<span style="color: black;">体积</span><span style="color: black;">调节</span>，这<span style="color: black;">特别有</span>用，<span style="color: black;">由于</span>大<span style="color: black;">照片</span>（就文件<span style="color: black;">体积</span>而言）加载时间较长，会影响页面速度；<span style="color: black;">针对</span><span style="color: black;">运用</span>Shortpixel的用户<span style="color: black;">来讲</span>，只需要添加图像，ShortPixel将完成其余操作，并且它会<span style="color: black;">尽可能</span><span style="color: black;">供给</span>最小尺寸的图像；<span style="color: black;">另外</span>它还支持将图像格式转换成WebP和AVIF等新格式并使其可用于正确的浏览器。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Imagify</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f7be170584ce4ad3ae39be88cf78f831~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729533905&x-signature=1WYGr%2B3A109Ufx9k5NBM4I4e2D8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>：免费+付费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能：网站速度优化、站内<span style="color: black;">照片</span>优化等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍：Imagify是一个不错的<span style="color: black;">照片</span>优化工具<span style="color: black;">选取</span>，<span style="color: black;">更加多</span>的自定义可选项是Imagify的<span style="color: black;">优良</span>，并且能够让用户<span style="color: black;">自动</span><span style="color: black;">选取</span><span style="color: black;">照片</span>的各等级压缩率，来找到<span style="color: black;">照片</span>尺寸和<span style="color: black;">照片</span>质量之间的平衡；Imagify界面设计简约，<span style="color: black;">供给</span>优化和未优化图像的视觉<span style="color: black;">表示</span>；<span style="color: black;">况且</span>该插件<span style="color: black;">准许</span>您<span style="color: black;">经过</span>其异步批量优化选项一次性优化图像，<span style="color: black;">倘若</span>需要，还<span style="color: black;">能够</span>随时将图像还原为原始版本。</p>
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