google发外链花费预算要投入多少？谷歌seo收费形成
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>项目方，谷歌发外链到底有投入多少钱才比较合适？</p>答案是：
<strong style="color: blue;"><span style="color: black;">项目总<span style="color: black;">花费</span>的20~30%</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>市场上有<span style="color: black;">非常多</span>做谷歌seo的服务商，无论<span style="color: black;">她们</span>有<span style="color: black;">怎么样</span>的承诺，服务<span style="color: black;">特殊</span>，还是独有的<span style="color: black;">优良</span>，都离不开几个大框架。</p>做谷歌seo项目的市场价收费，<span style="color: black;">通常</span>在数万到数十万不等，上不封顶。
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌seo收费的<span style="color: black;">构成</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.站内优化（<span style="color: black;">这儿</span>我简化成三种，便于刚入行的小白理解）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）网站打开速度优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）关键词策略布局</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）页面UI（俗<span style="color: black;">叫作</span>模板）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.站外优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）外链</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span><span style="color: black;">区别</span>的服务商，<span style="color: black;">乃至</span>是个人经手的外贸站，网站排名都各有<span style="color: black;">区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>在于：技术和项目<span style="color: black;">花费</span>的投入力度</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要做谷歌的排名，上面几个大点，做到极致，才会有排名，<span style="color: black;">否则</span>你网站做得一塌糊涂，谷歌给你排名这不打它自己脸了？人家好歹<span style="color: black;">亦</span>是个<span style="color: black;">全世界</span>搜索引擎，没点质量的网站，排不上去这不正常<span style="color: black;">吗</span>。</p>站内优化的<span style="color: black;">花费</span>成本<span style="color: black;">构成</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.打开速度优化：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span><span style="color: black;">运用</span>谷歌官网<span style="color: black;">举荐</span>的测速工具PageSpeed Insights（谷歌对网站的速度评分<span style="color: black;">亦</span>是以该工具的结果为准，直接集成到谷歌官方站长后台）</p>一个打开速度好的网站，分数应该在90分以上，最低<span style="color: black;">亦</span><span style="color: black;">不可</span><span style="color: black;">小于</span>70分，<span style="color: black;">否则</span>想要做起排名会非常困难
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个软件是谷歌公认的网站测速工具，<span style="color: black;">倘若</span>你网站打开体验<span style="color: black;">火速</span>，但<span style="color: black;">实质</span>评分很低，证明你的网站需要进行打开速度优化了，<span style="color: black;">由于</span>谷歌认这个分数的，分数低的，<span style="color: black;">想要</span>办法<span style="color: black;">加强</span>，<span style="color: black;">尤其</span>是<span style="color: black;">此刻</span>市场主流的wordpress建站程序，需要优化<span style="color: black;">全部</span>开源的技术框架来<span style="color: black;">加强</span>打开速度是非常困难的，<span style="color: black;">意见</span>找专业人士，<span style="color: black;">花费</span>大概<span style="color: black;">亦</span>在8000以上，仅供参考，<span style="color: black;">倘若</span>是找服务商一条龙建站的，就直接找建站方搞就<span style="color: black;">能够</span>了，<span style="color: black;">倘若</span><span style="color: black;">她们</span>不愿意搞，<span style="color: black;">或</span>以<span style="color: black;">各样</span>理由忽悠你的，<span style="color: black;">这般</span>的还是敬而远之吧，<span style="color: black;">由于</span>下面我即将要说谷歌seo服务行业的点点滴滴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.关键词策略布局：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个需要用心做，<span style="color: black;">由于</span>你的流量获取方向，<span style="color: black;">便是</span><span style="color: black;">按照</span>关键词来定位的，<span style="color: black;">这儿</span><span style="color: black;">意见</span>你<span style="color: black;">运用</span>专业工具semrush<span style="color: black;">或</span>谷歌Ads竞价获取对应的关键词数据做布局</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中，关键词布局还有一个最重要的成本，那<span style="color: black;">便是</span><span style="color: black;">文案</span>内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是绝大部分服务商拿出来吹牛的手段，说是自己<span style="color: black;">文案</span>质量多好，内容写得多优秀，<span style="color: black;">实质</span>上，内容不会<span style="color: black;">作为</span>影响排名的重要<span style="color: black;">原因</span>，<span style="color: black;">为么</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>只是写<span style="color: black;">文案</span><span style="color: black;">而后</span>站内关键词设置加粗字体等一系列的简单优化，那请问网上千千万万的人都在写<span style="color: black;">文案</span>，凭啥让你的<span style="color: black;">文案</span>排名到top10？<span style="color: black;">由于</span>你的<span style="color: black;">文案</span>是原创写的？你觉得谷歌<span style="color: black;">设备</span>人会欣赏写作水平吗？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a5e9c3de7f8446f9a33b146ca2d366cd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541055&x-signature=qOF5j%2Btv5%2BbrOGEvy6QS0MpeihQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>写<span style="color: black;">文案</span>无非就2个路子</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）：服务商 - 招外语毕业的学生过来专门写<span style="color: black;">文案</span>，内容质量还不错。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）：外包给人写：国外国内价格差不多都是200美元左右一篇，<span style="color: black;">亦</span><span style="color: black;">便是</span>千把块钱，<span style="color: black;">能够</span>写得很好了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>这些成本，都是<span style="color: black;">包括</span>在谷歌seo服务里面的，外包写10篇<span style="color: black;">便是</span>万把块钱，招个外语学生服务多个项目，<span style="color: black;">一月</span>写30~50篇，用人成本<span style="color: black;">亦</span>在8000<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.页面UI（模板优化）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个其实没什么好说的，<span style="color: black;">美丽</span>一点的模板<span style="color: black;">此刻</span>门槛很低，只要花钱，几千到上万的都有，钱能<span style="color: black;">处理</span>的问题，就<span style="color: black;">不消</span>去担心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">为何</span><span style="color: black;">非常多</span>客户把自己外贸网站包给一条龙服务商做，市场反馈的效果并<span style="color: black;">欠好</span>呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>，这些服务商正在极力压缩外链成本，这<span style="color: black;">亦</span>是你们网站排名上不去的<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就<span style="color: black;">根据</span>圈内最低的包年收费6万来算，<span style="color: black;">根据</span>服务商那边的项目成本<span style="color: black;">构成</span>去看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">技术工资8000+，外语编辑8000+，还有负责<span style="color: black;">统一</span>和运营的人员，还有若干客服<span style="color: black;">营销</span>，办公场地，说实话，你想让<span style="color: black;">她们</span>从项目里，拨出最低20%的外链<span style="color: black;">花费</span>给你做，我觉得你是想太多了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">非常多</span>外链供应商又<span style="color: black;">发掘</span>一道<span style="color: black;">漂亮</span>的风景线，<span style="color: black;">由于</span>服务商要给网站买外链，<span style="color: black;">她们</span>自己是没资源的。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要是服务商接的项目，<span style="color: black;">她们</span><span style="color: black;">需求</span>外链的价格<span style="color: black;">广泛</span>是1美刀（7元RMB<span style="color: black;">乃至</span>更低），<span style="color: black;">况且</span>越便宜越好，这种外链<span style="color: black;">一般</span><span style="color: black;">叫作</span>为垃圾外链，做了确实能让网站有点关键词排名（搜索量极少的词）</p>至于客户流量能<span style="color: black;">不可</span>做大，询盘能<span style="color: black;">不可</span>多做，这<span style="color: black;">她们</span>就不管了。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>市场上做外贸的客户骂这些服务商，你们骗钱，在闹退款或延长服务周期。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反而<span style="color: black;">哪些</span>自己做外贸站的<span style="color: black;">机构</span>老板，自己<span style="color: black;">机构</span>组建一个团队，<span style="color: black;">或</span>招了一个谷歌seo的人给自己干，这类<span style="color: black;">机构</span>就<span style="color: black;">尤其</span>舍得花钱做外链，<span style="color: black;">因此</span><span style="color: black;">她们</span>的流量和排名，<span style="color: black;">一般</span>会比服务商做得网站好得多。</p><span style="color: black;">这儿</span>就存在一个问题，那谷歌发外链的钱，怎么花才<span style="color: black;">恰当</span>？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答案是：尽可能去<span style="color: black;">增多</span>各行各业有权重（DA值20以上的，moz工具<span style="color: black;">能够</span>查）的网站外链</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你要花时间去找资源，买，让别人给你发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>市场价，这类链接<span style="color: black;">一般</span>都是3~5刀一条（美元，DA值20<span style="color: black;">上下</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国外有些做得牛逼的网站，起步都要20~30刀一条（DA值50<span style="color: black;">上下</span>的）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外链的<span style="color: black;">花费</span>是上不封顶的，<span style="color: black;">由于</span>还有更贵的，当你网站的外链越来越多，来自各行各业的网站都给你发外链，你的流量自然越来越好，排名越来越靠前。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>做谷歌排名的真相，你得花钱，<span style="color: black;">倘若</span>你项目总投入10万，你<span style="color: black;">最少</span>要拿2万出来找外链资源发，2万你觉得<span style="color: black;">非常多</span>吗，传统行业的老板做出口业务，一单都赚几千到几万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">格局放大一点，不要再被谷歌seo的服务商忽悠了，<span style="color: black;">她们</span>吝啬成本不给发外链，那就只能自己找资源发了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">但凡<span style="color: black;">她们</span>接的项目总价6万，愿意花1万去发外链，客户的网站<span style="color: black;">亦</span>不至于做得<span style="color: black;">那样</span>垃圾。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">未完待续..........</span></p>
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