wrjc1hod 发表于 2024-10-31 17:42:23

google外链建设技巧：实例分析


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/47d8507220ee4d5d80cecd9d0a78c742~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=quHdqdEJE%2FU3o8Eq%2FitocZr8KuY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hello，<span style="color: black;">这儿</span>是Jack 独立站，今天在给一个客户做竞争分析的时候<span style="color: black;">发掘</span>了一个比较好的外链案例，正好<span style="color: black;">能够</span>填一下之前的坑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天就借着这个网站让<span style="color: black;">大众</span>看一下外链<span style="color: black;">针对</span>网站的影响。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">网站分析</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这个网站：</span><span style="color: black;">https://web.archive.org/</span><span style="color: black;">看到该网站的是从2005年底<span style="color: black;">起始</span>正式运营的，而且<span style="color: black;">始终</span><span style="color: black;">无</span>改变过<span style="color: black;">她们</span>的<span style="color: black;">制品</span>，并且网站<span style="color: black;">始终</span>保持着良好的更新记录。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/25aeb5b09d044651b4869f6113c6646e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=SAHqALHhx4GRj0dLIlNc95cgEAg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>正常<span style="color: black;">来讲</span>，<span style="color: black;">针对</span>这么一个<span style="color: black;">始终</span>保持运营的老网站，<span style="color: black;">此刻</span>应该在<span style="color: black;">关联</span>行业取得了不错的成绩。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">咱们</span>看一下他网站的数据：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7bf74c0519794e9da8d77b4ed57b2998~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=rxrrJAeZ6cAECIvHEkwfnEznFZU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">针对</span>一个运营了十几年的老网站<span style="color: black;">来讲</span>，<span style="color: black;">这般</span>的网站显然是<span style="color: black;">非常</span>失败的。<span style="color: black;">做为</span>对比，<span style="color: black;">咱们</span>再来看<span style="color: black;">另一</span>一个08年<span style="color: black;">起始</span>运营的网站。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4060233e06304f36bb388b8f39a925fe~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=xO4XUgljA7%2FarhGNtwGw2EpCzxk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>对比就<span style="color: black;">无</span><span style="color: black;">损伤</span>。这个网站显然要比之前的成功<span style="color: black;">非常多</span>。虽然这个网站开起来前期<span style="color: black;">亦</span>是进行了<span style="color: black;">有些</span>违规操作，引来了google的<span style="color: black;">处罚</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两个网站<span style="color: black;">为何</span>会差距这么大呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或许<span style="color: black;">咱们</span><span style="color: black;">能够</span>从两个网站的自然流量图看出<span style="color: black;">有些</span>端倪。<span style="color: black;">第1</span>个网站经历几次过山车式的大起大落。而第二个网站的流量相对<span style="color: black;">安稳</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个网站显然是受到了几次google的惩罚。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">她们</span>每次<span style="color: black;">经过</span><span style="color: black;">有些</span>方式将流量拉上去之后，马上就会遭到google的<span style="color: black;">处罚</span>。<span style="color: black;">通常</span><span style="color: black;">状况</span>下，这大概率是有外链操作的<span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>再来<span style="color: black;">瞧瞧</span>他外链的<span style="color: black;">状况</span>：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b836d06f315d45efab9e65b6e871739e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=K5LAsqbydb%2FXd%2BNnMErG7Dvk8YY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从上图<span style="color: black;">能够</span>看出，外链数量的变化<span style="color: black;">状况</span>基本是与他网站的自然流量变化<span style="color: black;">状况</span>一致的。<span style="color: black;">况且</span>很奇怪的是<span style="color: black;">她们</span>的外链数量居然<span style="color: black;">亦</span>是过山车式的，引荐域的数量<span style="color: black;">亦</span>在急速下滑。正常<span style="color: black;">状况</span>下，外链和引荐域应该总体呈现一个增长的趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从以上的信息，差不多<span style="color: black;">能够</span>推断出。<span style="color: black;">第1</span>个网站应该做了非常多的垃圾外链。<span style="color: black;">由于</span>正常<span style="color: black;">状况</span>下，高权重网站的外链是不太容易的丢失。<span style="color: black;">那样</span><span style="color: black;">咱们</span>再来看一下<span style="color: black;">她们</span>网站外链的分布<span style="color: black;">状况</span>：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d4d3b9d8e0941269a355c6a46120b83~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=7XtdZiOCDpIzi8EPVdQfRs9dAjU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>ubersuggest的信息<span style="color: black;">能够</span>看出，<span style="color: black;">咱们</span>之前的猜想基本上是正确的。<span style="color: black;">她们</span>的外链几乎<span style="color: black;">所有</span>在非常低权重的网站上，2-9的外链数量居然<span style="color: black;">无</span>超过三位数。外链列表<span style="color: black;">亦</span>充斥着<span style="color: black;">海量</span>的垃圾外链：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/555d9cc50e1447b582d1b5b9f2c1e893~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=t2WtJBhLNSISDkyBKgnHsmvt34k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把<span style="color: black;">她们</span>的外链导出，在将<span style="color: black;">有些</span>非常<span style="color: black;">显著</span>是垃圾的外链初步删除后，居然只剩下92条。从标题<span style="color: black;">能够</span>看出，这其中应该还<span style="color: black;">包括</span>了<span style="color: black;">非常多</span>垃圾外链：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9114bcc764524cd9b12f5d2988a0e918~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729541307&amp;x-signature=aAuj9ox8DW5oQQRXoIYzyviLWlQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个网站在外链建设这<span style="color: black;">一起</span>是非常失败的。每次<span style="color: black;">皆想</span><span style="color: black;">经过</span>堆叠外链数量来拉高<span style="color: black;">有些</span>关键词的排名，<span style="color: black;">从而</span>带来<span style="color: black;">有些</span>流量。<span style="color: black;">然则</span>google的反应是越来越快，基本<span style="color: black;">提升</span>高之后，几个月之内就会被google<span style="color: black;">处罚</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>在外链的调查过程中，<span style="color: black;">发掘</span>有<span style="color: black;">非常多</span>外链<span style="color: black;">表示</span>来自中国，我猜测<span style="color: black;">她们</span>应该是<span style="color: black;">最少</span>外包了外链建设工作，<span style="color: black;">而后</span>外包<span style="color: black;">机构</span>为了达成数量<span style="color: black;">需求</span>，给<span style="color: black;">她们</span>弄了<span style="color: black;">非常多</span>垃圾外链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这个案例中<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出，google对<span style="color: black;">有些</span><span style="color: black;">显著</span>的黑帽SEO操作反应是越来越<span style="color: black;">即时</span>了。基本上<span style="color: black;">刚才</span><span style="color: black;">生效</span>就能识别到你。这<span style="color: black;">亦</span>说明，外链建设这<span style="color: black;">一起</span>，还想像以前那样一味的堆叠数量<span style="color: black;">已然</span>是行不通了，很可能会把网站直接干废。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">外链建设的<span style="color: black;">重视</span>事项</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">此刻</span>还能<span style="color: black;">经过</span>外链来<span style="color: black;">操作</span>关键词的排名吗？ 显然是<span style="color: black;">能够</span>的。虽然google<span style="color: black;">始终</span>在向外说正在降低外链对网站的影响。<span style="color: black;">然则</span>，从<span style="color: black;">日前</span>来看，google还是<span style="color: black;">无</span>完全摆脱外链的影响，<span style="color: black;">乃至</span>在<span style="color: black;">有些</span>官网文档中<span style="color: black;">亦</span><span style="color: black;">知道</span>说明了<span style="color: black;">她们</span>会参考网站的外链。外链几乎是每一个SEO必须要做的事情。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>得理解外链是什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实google SEO就像是你去参加选举<span style="color: black;">同样</span>。网站给你一个外链就像是给你的网站投了一票，<span style="color: black;">而后</span>google看你的票数比较多，<span style="color: black;">况且</span><span style="color: black;">非常多</span><span style="color: black;">成人</span>物都给你投票了，他就会觉得你这个网站不错，就会把你放在一个更高的位置。<span style="color: black;">然则</span><span style="color: black;">倘若</span>他<span style="color: black;">发掘</span><span style="color: black;">经过</span>贿赂和作<span style="color: black;">坏处</span>的方式<span style="color: black;">增多</span>了自己的票数，<span style="color: black;">那样</span>google就会觉得你<span style="color: black;">诈骗</span>了他，是个渣男，反而会把你放在更低的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>应该怎么做外链才不会被google抓到呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">google对外链<span style="color: black;">重点</span>有这么几个<span style="color: black;">需求</span>：自然、<span style="color: black;">关联</span>性、多样性和权威性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">自然性。<span style="color: black;">这儿</span>面有几个<span style="color: black;">重视</span>点，一个是<span style="color: black;">重视</span>描文本的丰富度。不要为了做A关键词，就每一个外链的描文本都是A。<span style="color: black;">此时</span>候应该，<span style="color: black;">运用</span>更丰富的描文本，<span style="color: black;">例如</span>BA, ABC之类的关键词，而不要<span style="color: black;">所有</span>都是完全匹配。<span style="color: black;">另一</span><span style="color: black;">便是</span><span style="color: black;">重视</span>外链的增速，不要在<span style="color: black;">短期</span>内正价<span style="color: black;">海量</span>的外链<span style="color: black;">尤其</span>是针对某一关键词的外链。最后<span style="color: black;">便是</span>要<span style="color: black;">重视</span>外链<span style="color: black;">文案</span>的通顺，你不要为了埋某一个关键词<span style="color: black;">引起</span>文案前后不通，语法错误等。<span style="color: black;">而后</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>自己做<span style="color: black;">有些</span>外链，<span style="color: black;">尽可能</span>不要<span style="color: black;">运用</span>google浏览器，google可能会<span style="color: black;">经过</span>你的<span style="color: black;">行径</span>识别出你正在做外链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;"><span style="color: black;">关联</span>性。<span style="color: black;">这儿</span>一个是网站内容的<span style="color: black;">关联</span>性，<span style="color: black;">例如</span>最好不要在说牛的网站去发布关于马的外链。另一个是文案的<span style="color: black;">关联</span>性。不要在介绍牛的<span style="color: black;">文案</span>里，<span style="color: black;">忽然</span><span style="color: black;">显现</span>个关于马的外链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">多样性。除了刚才说的描文本多样性外。还要<span style="color: black;">重视</span>外链在你网站的<span style="color: black;">恰当</span>分布，不要只给主页做外链，<span style="color: black;">有些</span><span style="color: black;">制品</span><span style="color: black;">归类</span>页之类的有价值的页面<span style="color: black;">亦</span><span style="color: black;">能够</span>去做<span style="color: black;">有些</span>外链。<span style="color: black;">另一</span>还要<span style="color: black;">重视</span>外链本身的多样性，不要<span style="color: black;">所有</span>都是dofollow的外链，<span style="color: black;">亦</span><span style="color: black;">能够</span>做<span style="color: black;">有些</span>nofollow的社媒、黄页之类的外链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">权威性。这个<span style="color: black;">通常</span><span style="color: black;">指的是</span>一个网站的DA值。这是MOZ<span style="color: black;">按照</span>google的算法推测的网站在google眼里的权威。DA值越高，外链的效果正常<span style="color: black;">来讲</span>会越好。<span style="color: black;">然则</span>这并不是说只做高权威的外链，<span style="color: black;">尤其</span>是<span style="color: black;">针对</span>新网站<span style="color: black;">来讲</span>，最好不要做高权威的。<span style="color: black;">由于</span>正常<span style="color: black;">来讲</span>，一个新网站很难受到高权威网站的关注，<span style="color: black;">那样</span>google就有可能觉得你是故意的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>需要<span style="color: black;">重视</span>的是DA值时<span style="color: black;">能够</span>被<span style="color: black;">操作</span>的，<span style="color: black;">非常多</span>卖外链的<span style="color: black;">机构</span>会<span style="color: black;">经过</span><span style="color: black;">有些</span><span style="color: black;">办法</span><span style="color: black;">加强</span>网站的DA值去<span style="color: black;">得到</span>更高的报价。<span style="color: black;">因此</span>在购买外链的时候<span style="color: black;">必定</span>要<span style="color: black;">重视</span>自己甄别。<span style="color: black;">针对</span><span style="color: black;">有些</span>DA值很高，<span style="color: black;">然则</span>流量很少的网站<span style="color: black;">必定</span>要<span style="color: black;">警觉</span>。最好在购买外链之前<span style="color: black;">瞧瞧</span>用semrush之类的数据<span style="color: black;">瞧瞧</span>网站的<span style="color: black;">状况</span>，<span style="color: black;">例如</span>网站流量、外链和关键词的排名<span style="color: black;">是不是</span>能配得上他的DA值？还<span style="color: black;">能够</span>看一下<span style="color: black;">她们</span>网站中内容怎么样，以及<span style="color: black;">经过</span>MOZ的浏览器插件<span style="color: black;">瞧瞧</span>Spam Score，<span style="color: black;">通常</span><span style="color: black;">针对</span>超过10%的网站我都不会<span style="color: black;">思虑</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>以上<span style="color: black;">便是</span>今天要分析的内容了。欢迎在评论区留下你的看法，进行交流。</span></p>




qzmjef 发表于 2024-11-11 17:29:23

你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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