为么我不意见把SEO项目完全外包
<img src="https://p3-sign.toutiaoimg.com/pgc-image/R6iI0TnA5fXZuw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=h5d36K4A%2FKycdjx7yds3rdozXf0%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiTBcM1EXOHSJb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=dNTGsXbURPJudKyLZC%2FKkVjWM9Y%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“<span style="color: black;">非常多</span>人可能在建站就错了”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>企业想获取SEO流量，但面临着<span style="color: black;">有些</span>问题，<span style="color: black;">首要</span><span style="color: black;">咱们</span>来剖析一下，到底有什么问题<span style="color: black;">引起</span>了SEO项目没办法成功。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiTBcMv9aFyEqv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=Ddn8BdMqjP0Ddf%2B4cvihqzIIBKE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.网站建设不符合优化规则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人可能在建站<span style="color: black;">第1</span>步就错了。网站建设行业水很深，<span style="color: black;">乃至</span>几百块建站的都有。<span style="color: black;">非常多</span>直接是JS调用的代码，连基本的源代码都<span style="color: black;">无</span>。这种网站<span style="color: black;">基本</span><span style="color: black;">无</span>办法做SEO。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.SEO人才短缺</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做百度SEO的人<span style="color: black;">非常多</span>，但谷歌SEO<span style="color: black;">尤其</span>少。既招不到合适的人，老板自己<span style="color: black;">亦</span><span style="color: black;">无</span>时间去深入学习，这就<span style="color: black;">引起</span>了SEO项目<span style="color: black;">没法</span>开展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.信息闭塞严重</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在SEO<span style="color: black;">行业</span>，学习知识的途径比较有限。单纯靠看权威专家的博客，<span style="color: black;">或</span>看<span style="color: black;">关联</span>的书籍，并<span style="color: black;">不可</span>让SEO实操能力<span style="color: black;">加强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>企业招到的SEO员工，能做标题优化、描述优化等<span style="color: black;">基本</span>工作，但<span style="color: black;">因为</span>学不到深度优化的知识，优化操作比较<span style="color: black;">基本</span>，排名<span style="color: black;">始终</span><span style="color: black;">不可</span>做起来，这<span style="color: black;">便是</span>信息闭塞<span style="color: black;">引起</span>的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.SEO代运营水很深</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>客户会相信SEO代运营<span style="color: black;">机构</span>承诺的排名<span style="color: black;">或</span>询盘数量，这个<span style="color: black;">并不</span>太<span style="color: black;">恰当</span>。投一笔钱去某个项目，明年肯定<span style="color: black;">挣钱</span>，<span style="color: black;">这般</span>的投资方式存在吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO有<span style="color: black;">必定</span>的投资不确定性，需要甲方和乙方互相沟通，相互<span style="color: black;">供给</span>所在行业的专业知识和技能。有些客户让代运营<span style="color: black;">机构</span>自己上网去搜索<span style="color: black;">制品</span>行业的<span style="color: black;">关联</span>知识，<span style="color: black;">这般</span>是行不通的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.链接投入成本过高</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2013年之前，SEO有一个流量红利期，环球易购、棒谷等都是那个时期做起来的。在流量红利期，只要在别的网站上放<span style="color: black;">非常多</span>外链，就能把自己的网站做起来。<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">仅有</span>有数据的网站能够为你传递权重，<span style="color: black;">提高</span>排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">一起</span>的投入比<span style="color: black;">很强</span>，在海外做一个链接，大概要150美元以上。<span style="color: black;">做为</span>企业老板，会很想<span style="color: black;">晓得</span>这笔钱投进去之后，能<span style="color: black;">不可</span>出效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">非常多</span>员工向老板提出要买链接的时候，老板会问：能<span style="color: black;">不可</span><span style="color: black;">保准</span>排名？员工没法<span style="color: black;">保准</span>，<span style="color: black;">因此</span>老板就会拒绝花高价买链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.内容创作困难</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>英文不是<span style="color: black;">咱们</span>的母语，<span style="color: black;">因此</span>在内容创作上会非常有难度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“有挑战，但值得去做”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，<span style="color: black;">为何</span>SEO这么困难，还是有<span style="color: black;">非常多</span>企业想要去获取这个流量呢？</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiTBcNBHGRuDKt~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=BLoREd%2FDUkZG%2B%2FHPyl3U%2FxvYVVE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">宣传</span>流量成本逐年<span style="color: black;">提升</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了以最快的方式带来销量，<span style="color: black;">大众</span>都会去<span style="color: black;">选取</span>投<span style="color: black;">宣传</span>，当<span style="color: black;">大众</span>都去争抢<span style="color: black;">宣传</span>流量的时候，它的价格就会上涨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">宣传</span>流量有瓶颈</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其</span>是针对大卖家<span style="color: black;">来讲</span>，针对一个品类去花<span style="color: black;">非常多</span>钱购买流量的时候，到达一个瓶颈之后就很难再往上冲了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.SEO流量稳定，无须点击付费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>服务过的客户案例，<span style="color: black;">她们</span>在做谷歌<span style="color: black;">宣传</span>的时候，一个点击大概10-25美金，<span style="color: black;">因此</span>很需要SEO<span style="color: black;">这般</span>的免费流量去减少<span style="color: black;">宣传</span>投入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.SEO流量转化率比<span style="color: black;">宣传</span>流量<span style="color: black;">最少</span>高3倍</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的<span style="color: black;">伴侣</span>刚<span style="color: black;">起始</span>运营独立站，<span style="color: black;">一月</span>大概1万多美金收入。他从社交<span style="color: black;">媒介</span>获取来的流量有好几千，但真正下单的<span style="color: black;">仅有</span>几个人；SEO流量<span style="color: black;">仅有</span>100多，但出单量高于社交<span style="color: black;">媒介</span>。<span style="color: black;">由于</span>SEO流量<span style="color: black;">寓意</span>着客户是找上门来的，<span style="color: black;">因此</span>它的转化率会更高<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.<span style="color: black;">持有</span>谷歌背书，<span style="color: black;">提高</span>品牌形象</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设你在<span style="color: black;">宣传</span>推广上投入很大，但用户在谷歌里一搜索你的品牌，排名<span style="color: black;">第1</span>的并不是你，用户会怎么想？他会认为这个品牌还不成熟。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>能把排名做上去，那就等于谷歌在间接为<span style="color: black;">咱们</span>的品牌背书。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.<span style="color: black;">帮忙</span>你构建企业竞争壁垒</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谷歌搜索时，<span style="color: black;">倘若</span>你的网站能够排到首页，而竞争者的网站只能排到第二页，<span style="color: black;">那样</span>你就成功地<span style="color: black;">创立</span>起了护城河，<span style="color: black;">由于</span>第二页基本上是<span style="color: black;">无</span>什么流量的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“要看SEO的成长幅度”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>和<span style="color: black;">大众</span>分享几个客户案例，并且<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>的SEO能做成功，有<span style="color: black;">那些</span><span style="color: black;">一起</span>之处。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">东莞某模具<span style="color: black;">机构</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五年来合作4个站点，<span style="color: black;">每一个</span>站点每周<span style="color: black;">最少</span>有10封高质量询盘，多个关键词<span style="color: black;">长时间</span>霸占首页，客户<span style="color: black;">包含</span>哈曼国际、阿斯顿马丁等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">深圳某快速成型<span style="color: black;">机构</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">项目自然搜索流量超过800，比之前涨了40倍，以前<span style="color: black;">宣传</span>里点击均价10美金以上的关键词，<span style="color: black;">此刻</span><span style="color: black;">能够</span>排到首页，客户<span style="color: black;">包含</span>特斯拉、奥迪、宝马等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上海某游戏虚拟货币<span style="color: black;">机构</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2C类型，<span style="color: black;">经过</span>外链外包模式，流量上涨了3倍以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">她们</span>成功之处有几个点需要<span style="color: black;">咱们</span>去借鉴。</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiTBcNSGhbzwaT~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=Taw0929a2hmRB8KJ19lS5Wnsrm0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.有SEO<span style="color: black;">基本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想把SEO做起来，<span style="color: black;">首要</span>项目负责人必须要具备<span style="color: black;">必定</span>的SEO<span style="color: black;">基本</span>。<span style="color: black;">倘若</span>你自己都不去学SEO，就把SEO假手于人，那<span style="color: black;">这般</span>的话<span style="color: black;">危害</span>其实是非常大的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.找准服务商</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>都<span style="color: black;">无</span>找市面上<span style="color: black;">保准</span>排名的服务商，<span style="color: black;">由于</span>这东西前面<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">说到</span>过，不符合投资<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>有时候<span style="color: black;">大众</span><span style="color: black;">由于</span>自己的贪婪，会<span style="color: black;">选取</span>这些<span style="color: black;">保准</span>排名的SEO服务<span style="color: black;">机构</span>。百度的话还有<span style="color: black;">有些</span>算法的漏洞<span style="color: black;">能够</span>做到<span style="color: black;">保准</span>排名，但就<span style="color: black;">日前</span>的谷歌而言，我<span style="color: black;">无</span>看到任何一家<span style="color: black;">能够</span>做到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.舍得投资</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是创建链接的投资，一是人力方面的投资。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>你<span style="color: black;">此刻</span>招到一个人过来，他想学习，你不去支持他学习的话，他学不到东西，在你的<span style="color: black;">机构</span>他<span style="color: black;">亦</span>发挥不了价值，<span style="color: black;">况且</span>很可能留不住人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.看成长幅度而非结果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做SEO项目，应该看<span style="color: black;">全部</span>SEO项目的进度而不是<span style="color: black;">最后</span>结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>外贸老板的<span style="color: black;">心理</span>都是：我给你多少钱，看<span style="color: black;">最后</span>结果，而不看过程。SEO行业非常特殊，当你关键词<span style="color: black;">无</span>做到首页前三的时候，流量是<span style="color: black;">无</span><span style="color: black;">显著</span>变化的。当员工很<span style="color: black;">奋斗</span>地把排名从七八十名做到十几名，老板却说他什么事情都<span style="color: black;">无</span>做出来，那他会非常受打击。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">必定</span>要先去看成长幅度。<span style="color: black;">例如</span>你招一个人过来，你要先看他做了<span style="color: black;">那些</span>事情，量化指标，<span style="color: black;">而后</span>做的过程中，看关键词的排名有<span style="color: black;">无</span>增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“别全外包，有些事自己来”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>到底应该<span style="color: black;">怎样</span>顺利地去开展SEO项目呢？<span style="color: black;">首要</span>给<span style="color: black;">大众</span><span style="color: black;">瞧瞧</span>行业经验得出了关于SEO排名<span style="color: black;">原因</span>以及其所占比例。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiTBcrI4C5x2nn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=AFcYIu2nFoL6Jdi0EZxgbmLOC4I%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.外链建设（33.4%）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以前外链建设占的比重<span style="color: black;">能够</span>到百分之七八十，<span style="color: black;">此刻</span>虽然有所下降，但还是非常高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.单页面优化（18.2%）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">指对一个页面<span style="color: black;">详细</span>的优化，<span style="color: black;">包含</span>文案、<span style="color: black;">照片</span>、外链、页面丰富程度等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.站点速度（13%）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站速度<span style="color: black;">不仅</span>影响排名，还影响销量。网站不是只要打开<span style="color: black;">能够</span>看就行了，它还关乎到用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.网站链接架构（22.6%）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人爱改自己的网站，<span style="color: black;">例如</span>做完链接<span style="color: black;">位置</span>之后随意改变，在过程中会产生非常多的死链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>你可能从其他页面链接到了<span style="color: black;">这儿</span>，<span style="color: black;">位置</span>改变之后，用户<span style="color: black;">转</span>进来就会看到404页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.内容创作（12.8%）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>谷歌更<span style="color: black;">期盼</span>网站能够<span style="color: black;">定时</span>有内容更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，外链建设和内容创作占到了46.2%，非常重要，但很耗时间。<span style="color: black;">倘若</span>团队人员的比例不太符合去做这个事情的话，<span style="color: black;">能够</span><span style="color: black;">思虑</span>外包。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有网站速度，<span style="color: black;">倘若</span><span style="color: black;">机构</span>有技术人员的话就能自己去<span style="color: black;">处理</span>；<span style="color: black;">倘若</span><span style="color: black;">无</span>，这<span style="color: black;">一起</span>的外包<span style="color: black;">亦</span>是非常容易的。网站速度优化结果<span style="color: black;">怎样</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">明显</span>地感受到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>占40.8%重要性的单页面优化和网站链接架构，<span style="color: black;">必定</span>要企业自己去学、去<span style="color: black;">处理</span>，<span style="color: black;">仅有</span>你对你自己<span style="color: black;">机构</span>的<span style="color: black;">制品</span>会更<span style="color: black;">认识</span>，别人<span style="color: black;">无</span>办法帮到你，外人对<span style="color: black;">制品</span>描述不可能比你描述得更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“布局关键词很重要”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，<span style="color: black;">咱们</span>来看下<span style="color: black;">全部</span>SEO项目的拆分。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiTBcreEJPKer5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729541320&x-signature=9FnPPX8dI%2B76KejAHf0Ccsdv3GI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.网站建设及优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是最<span style="color: black;">基本</span>的东西，<span style="color: black;">咱们</span>建完一个网站之后，就要<span style="color: black;">根据</span>谷歌的标准去优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.关键词调研</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我身边有个案例，他把网站关键词设置成一个型号词，这个型号词<span style="color: black;">已然</span>上到了谷歌首页，但<span style="color: black;">无</span>人搜索。我让他去看下这个型号词有<span style="color: black;">无</span>搜索量，结果<span style="color: black;">发掘</span>这个型号词<span style="color: black;">一月</span><span style="color: black;">仅有</span>不到20个搜索量，等于是<span style="color: black;">无</span>人搜索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>在做网站布局的时候，关键词调研非常重要。即使不把SEO<span style="color: black;">做为</span>重心点去做，<span style="color: black;">是不是</span>布局了关键词，在一年或一年半之后会让网站<span style="color: black;">显现</span><span style="color: black;">显著</span>的分叉点，有布局过的网站，流量会<span style="color: black;">提升</span>非常快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.外链建设</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>做外链，网站排名会有整体<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.<span style="color: black;">文案</span>创作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>网站的页面有限，<span style="color: black;">无</span>办法承载<span style="color: black;">更加多</span>长尾词，这个时候<span style="color: black;">咱们</span>会把长尾词放到<span style="color: black;">文案</span>里去做，会获取到<span style="color: black;">更加多</span>的长尾词流量，得到更好的长尾词排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.数据分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>把这一系列工作做好之后，要<span style="color: black;">经过</span>数据去分析效果，分析<span style="color: black;">办法</span>论行不行的通、外链是不是有效等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这其中，<span style="color: black;">文案</span>创作和外链建设非常耗时，<span style="color: black;">能够</span>外包出去。其他项目<span style="color: black;">意见</span><span style="color: black;">大众</span>自己完成，招专人做这<span style="color: black;">一起</span>工作，<span style="color: black;">针对</span><span style="color: black;">文案</span>创作和外链建设就<span style="color: black;">做为</span>项目监管去完成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“去学习，去实践”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，SEO项目<span style="color: black;">怎样</span>落地呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.企业老板/领导花<span style="color: black;">一月</span>时间<span style="color: black;">认识</span>行业的概念和理论，必须把这些东西都搞懂，<span style="color: black;">才可</span>和招聘的人、员工、同事去<span style="color: black;">有效</span>沟通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">按照</span>培训、自学等方式收获的知识，去实践SEO优化，并<span style="color: black;">跟踪</span>分析效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">针对</span>外包的项目，做好项目监管工作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实SEO并<span style="color: black;">无</span><span style="color: black;">大众</span>想的<span style="color: black;">那样</span>难，只要肯下功夫、花时间、做投入，就<span style="color: black;">能够</span><span style="color: black;">提高</span>排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场</strong></p>
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