网站SEO中内链和外链到底哪个重要，今天给你答案
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信在所有SEO项目的规划过层中，都会把内部连接优化<span style="color: black;">做为</span>一个重要部分，<span style="color: black;">然则</span>事实是，我见过<span style="color: black;">非常多</span><span style="color: black;">机构</span>在做网站优化的<span style="color: black;">实质</span>执行过程中，并<span style="color: black;">无</span>这么操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一个事情是<span style="color: black;">此刻</span>谈网站优化<span style="color: black;">常常</span><span style="color: black;">不可</span>孤立地来谈，而是会把网站优化放到整体营销推广中去，<span style="color: black;">做为</span>一个部分。那问题就在于在这个过程中，<span style="color: black;">咱们</span>的目光就非常容易被分散，<span style="color: black;">引起</span>每天都很忙，最后<span style="color: black;">无</span>结果。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc47316564ae4c9da8d48e7773d75a7f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=XaK1%2BImxn%2BzOrbQ8UGDFnzN7lBA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最简单的例子，看到<span style="color: black;">非常多</span><span style="color: black;">机构</span>在营销的时候，<span style="color: black;">起始</span>定的主线其实非常好，<span style="color: black;">然则</span>后面执行的过程中今天觉得私域流量很好，去搞搞，明天觉得社群营销很好，<span style="color: black;">亦</span>去搞搞。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把<span style="color: black;">许多</span>的精力、预算、时间放在了这些“拓展”项目上，<span style="color: black;">最后</span>忽略了网站<span style="color: black;">自己</span>的优化，从而<span style="color: black;">引起</span>网站做了好几年，优化<span style="color: black;">好似</span><span style="color: black;">亦</span><span style="color: black;">始终</span>在做，<span style="color: black;">然则</span><span style="color: black;">便是</span>没效果。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站优化的基本<span style="color: black;">规律</span>，内链和外链哪个更重要？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天的<span style="color: black;">文案</span><span style="color: black;">并不</span>能算是严格的技术分享，而是会比较侧重于运营思路、策略方面，<span style="color: black;">由于</span><span style="color: black;">非常多</span>看<span style="color: black;">文案</span>的人其实都是企业的管理者，策略上不出问题更重要些。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8c17b102611f4f7aaa0191b68f37e52e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=kKEl0p4RDEignI4437Vp%2Bm3c3Yw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>网站优化，在历史上某一个特殊时期，外链起到的<span style="color: black;">功效</span>看起来更<span style="color: black;">显著</span><span style="color: black;">有些</span>。那个时候一个新站只要是你有足够多的人力<span style="color: black;">或</span>资源，<span style="color: black;">能够</span><span style="color: black;">短期</span>用指定的锚文本上<span style="color: black;">海量</span>的链接，网站的排名就会以<span style="color: black;">难以置信</span>的速度冲上首页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>那是<span style="color: black;">由于</span>那时候的搜索引擎本身<span style="color: black;">亦</span>还在初级发展<span style="color: black;">周期</span>，算法、用户体验衡量等等方面都不成熟。相信不管是<span style="color: black;">做为</span>用户还是企业，<span style="color: black;">这般</span>的结果其实都不是最好的，对搜索引擎、对正规企业、对用户<span style="color: black;">来讲</span>三方面都有<span style="color: black;">损害</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aff8615e7e2247c2a4d3d051e73b42b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=7x1TopqV4qa7g7iXW1kcCcJpN5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>随着搜索引擎和互联网大环境的发展，网站优化势必要从野蛮生长<span style="color: black;">周期</span>过渡到竞争白热化<span style="color: black;">周期</span>，再到相对稳定的发展<span style="color: black;">周期</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span>正处在竞争白热化<span style="color: black;">周期</span>和稳定<span style="color: black;">周期</span>的过渡期，这个<span style="color: black;">时期</span>，会<span style="color: black;">发掘</span>有非常多的网站被无情淘汰，<span style="color: black;">亦</span>有<span style="color: black;">有些</span>网站随着历史<span style="color: black;">累积</span>，流量<span style="color: black;">逐步</span>趋于<span style="color: black;">安稳</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个时期内，搜索引擎最大的原则<span style="color: black;">便是</span>在用户体验的满足度和商家在搜索引擎中盈利的难度之间取一个平衡点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0c3715c990f847e1ad5ef365f6f16b04~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=ReDxTTeuvedgYGmKvYs8kt%2F1YR4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单说，搜索引擎需要<span style="color: black;">保准</span>商家在搜索引擎中有钱赚，这个难度<span style="color: black;">不可</span>太低<span style="color: black;">亦</span><span style="color: black;">不可</span>太高。<span style="color: black;">同期</span>，又要<span style="color: black;">保准</span>不会<span style="color: black;">由于</span>商家的<span style="color: black;">太多</span>介入影响用户的搜索体验，<span style="color: black;">咱们</span>都不想搜一个关键词之后跳出来满屏幕的<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个事情聊起来还是比较有意思的，<span style="color: black;">此刻</span>都说互联网日新月异，<span style="color: black;">然则</span>就<span style="color: black;">宣传</span>形式至于平台<span style="color: black;">来讲</span>，仍然<span style="color: black;">无</span>跳出电线杆子贴小<span style="color: black;">宣传</span>的本质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>把搜索引擎理解为一个电线杆子，<span style="color: black;">亦</span><span style="color: black;">能够</span>把短视频平台理解为电线杆子，<span style="color: black;">商场</span>介入的形式都是在上面贴小<span style="color: black;">宣传</span>，这个小<span style="color: black;">宣传</span>高不高级，取决于他设计的丑不丑，<span style="color: black;">宣传</span>内容的社会<span style="color: black;">需要</span>有多大。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a2d948ab366e4834b89fd2732485287c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=ejeOl5%2BZH68Gh0TmEerMzoIsrHM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这放在今天依然如此，商户、平台、用户之间做到无冲突对接的<span style="color: black;">商场</span>模式到<span style="color: black;">此刻</span>仍然<span style="color: black;">无</span>探索出来。平台内<span style="color: black;">宣传</span>的介入对用户<span style="color: black;">来讲</span><span style="color: black;">便是</span>小<span style="color: black;">宣传</span>，<span style="color: black;">拥有</span>天生的辩证的对立性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于<span style="color: black;">宣传</span>和用户之间的关系，这是个<span style="color: black;">特别有</span>意思的<span style="color: black;">专题</span>，后面<span style="color: black;">能够</span>专门找机会聊一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说回网站，上面<span style="color: black;">亦</span>说了，搜索引擎<span style="color: black;">此刻</span>的基本原则是用户体验的平衡，那对网站<span style="color: black;">来讲</span>，做好自己，把内部链接做顺，做透，价值会更大。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f1abc1af9f0e40c0aa28adb94407702a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=gka%2BN%2BRKm1anOfP5G6AcUm3sM9s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">对网站内链建设的几点思考</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">来讲</span>讨论内链建设的<span style="color: black;">文案</span>会把怎么做内链<span style="color: black;">做为</span>重点，<span style="color: black;">不外</span>今天的<span style="color: black;">文案</span>倒<span style="color: black;">亦</span>不至于，能看这篇<span style="color: black;">文案</span>的基本都是做了很久seo的，<span style="color: black;">或</span>是决策层的，<span style="color: black;">因此</span>简单分享<span style="color: black;">有些</span>自己的看法<span style="color: black;">大众</span>做个参考<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、内链建设的原则是什么</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">任何一个做过seo，<span style="color: black;">或</span>看过<span style="color: black;">有些</span>seo资料的人都<span style="color: black;">晓得</span>，内链建设的原则是<span style="color: black;">关联</span>性和<span style="color: black;">恰当</span>性，引申来讲，<span style="color: black;">便是</span>链接存在的必要性。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2180dc6e5f5c44c9b1cb8c9aa8ca281b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=Nh2g2fWfoz2H62dRLdqnUkiAlUE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>要说的是，道理很简单，<span style="color: black;">实质</span>操作的时候，总会人为的功利性操作。<span style="color: black;">例如</span><span style="color: black;">根据</span>正常<span style="color: black;">来讲</span>，链接<span style="color: black;">仅有</span>必要的时候才加，<span style="color: black;">然则</span>做优化的时候，会下<span style="color: black;">认识</span>地觉得<span style="color: black;">这儿</span>放个链接<span style="color: black;">亦</span>没<span style="color: black;">那样</span>冲突，多一个总比少一个要好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果内链越做越多，最后网站基本所有的<span style="color: black;">地区</span>，只要<span style="color: black;">显现</span>了关键词都是链接。这种<span style="color: black;">便是</span>典型的链接过剩。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fdfc296a66924261863c395c3a215702~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=lKhfGk4dt2uvNfSV9aiDoFo6Z%2BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用<span style="color: black;">有些</span>网站在<span style="color: black;">区别</span>搜索引擎做了些测试，从国内来讲，做内链<span style="color: black;">能够</span>适当地把尺度放大<span style="color: black;">有些</span>，虽然从用户体验上讲不是最佳<span style="color: black;">选取</span>，<span style="color: black;">然则</span>对排名还是有<span style="color: black;">必定</span>的积极<span style="color: black;">道理</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对谷歌<span style="color: black;">来讲</span><span style="color: black;">意见</span>还是<span style="color: black;">掌控</span>一下，不排除<span style="color: black;">经过</span><span style="color: black;">有些</span>特殊<span style="color: black;">办法</span><span style="color: black;">能够</span>对排名起到积极<span style="color: black;">功效</span>，<span style="color: black;">然则</span>从长远<span style="color: black;">方向</span>看，<span style="color: black;">坏处</span>大于利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、关于内链的形式，裸链、锚文本哪个好？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人觉得链接<span style="color: black;">必定</span>是锚文本最好，对，<span style="color: black;">亦</span>不全对。从seo理论上看当然是<span style="color: black;">这般</span>，<span style="color: black;">然则</span>还是那句话，<span style="color: black;">咱们</span>不要把搜索引擎看成一堆代码，而是应该以用户的眼光来看待网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的<span style="color: black;">地区</span>就应该是锚文本更合适，有的<span style="color: black;">地区</span>放裸链<span style="color: black;">亦</span>未尝不可，<span style="color: black;">无</span>必要为了锚文本而锚文本。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47c0dc4ca0d94e38a42adea33ea89eaf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=98uYqnrktznu39jtZgXOFV7MPaI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一个<span style="color: black;">便是</span>锚文本关键词的<span style="color: black;">选取</span>，不<span style="color: black;">意见</span>以相对固定的关键词做链接，同义词<span style="color: black;">乃至</span><span style="color: black;">关联</span>词都<span style="color: black;">能够</span>，或许效果还会更好些。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结：</strong><span style="color: black;">针对</span>现在的网站优化<span style="color: black;">意见</span>是放在一个更宏观的<span style="color: black;">方向</span>去看，网站优化还有<span style="color: black;">无</span>用？当然是有的，<span style="color: black;">然则</span>是不是说就要把<span style="color: black;">全部</span><span style="color: black;">机构</span>的所有精力都放在网站上？<span style="color: black;">亦</span>未必，<span style="color: black;">倘若</span>C端电商是主业并且<span style="color: black;">亦</span>不打算做<span style="color: black;">长时间</span>性品牌，那自然网站<span style="color: black;">不必</span>放在一个很重的位置上。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4b608dfa1f114593b029e0a8926b6883~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729573090&x-signature=EHIJorV%2FRhrYNk8%2Fp0kgwPg4LX0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">没<span style="color: black;">有没有</span>效的推广，<span style="color: black;">仅有</span>没选对的<span style="color: black;">办法</span>！</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是Dora，10年谷歌推广服务经验，为7-Eleven、微软、腾讯等集团<span style="color: black;">供给</span>营销顾问服务。推广不走弯路，帮你找到适合的<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">供给</span>SEO策略<span style="color: black;">方法</span>制定、企业推广<span style="color: black;">状况</span><span style="color: black;">评定</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、谷歌seo实战<span style="color: black;">办法</span>，让独立站流量突破瓶颈；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、分享海外推广、流量市场走势、出海推广操盘策略；</p>
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