7wu1wm0 发表于 2024-11-1 18:27:21

引擎力-外链建设平常问题


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">怎样</span>处理网站的垃圾外链</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">状况</span>，不<span style="color: black;">意见</span>主动处理。<span style="color: black;">针对</span>任何一个健康的网站而言，垃圾外链的存在是避免不了的，只要做好<span style="color: black;">自己</span>的工作，保持站内的更新，<span style="color: black;">提高</span>权重，垃圾外链的影响就<span style="color: black;">能够</span>忽略不计。<span style="color: black;">倘若</span><span style="color: black;">必定</span>要进行处理，可采取以下方式：一种是直接举报这些不健康的外链，<span style="color: black;">经过</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.google.com/webmasters/tools/spamreport这个工具；另一种是<span style="color: black;">经过</span>GoogleSearchConsole中的DisavowLinks举报，<span style="color: black;">详细</span>网址是</p>https://search.google.com/search-console/disavow-links。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.GSC的ExternalLinks和GA中的Referral的区别</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GSC的ExternalLinks(最常引荐的网站)指的是外链收录量(被谷歌抓取到，不管<span style="color: black;">是不是</span>有点击),而GA中的Referral(引荐)指的是<span style="color: black;">经过</span>点击站外链接进入网站的流量，<span style="color: black;">无</span>点击量的就不会进入统计。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.在SEMrush,Ahrefs上看到的外链收录量偏少的<span style="color: black;">原由</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEMrush和Ahrefs都属于第三方外链抓取网站，抓取到的外链数量是有<span style="color: black;">必定</span>限制的，相对<span style="color: black;">来讲</span>Ahrefs的功能会比较强大些，但还是<span style="color: black;">不可</span>抓到所有外链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.<span style="color: black;">关联</span>度不高的外链，<span style="color: black;">是不是</span>有发的必要</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个网站的所有外链不可能都是跟行业<span style="color: black;">关联</span>度很高的，如前文<span style="color: black;">说到</span>的博客网站、</span></span><span style="color: black;">社交<span style="color: black;">媒介</span>等，这些都是综合型的平台，<span style="color: black;">亦</span>有很高的价值，<span style="color: black;">然则</span>不<span style="color: black;">必定</span>与行业紧密<span style="color: black;">关联</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.不依靠外链<span style="color: black;">是不是</span><span style="color: black;">能够</span><span style="color: black;">得到</span>关键词排名</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在某些<span style="color: black;">要求</span>下是<span style="color: black;">能够</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)非英语网站即使<span style="color: black;">无</span><span style="color: black;">非常多</span>外链<span style="color: black;">乃至</span><span style="color: black;">无</span>外链，<span style="color: black;">亦</span>容易<span style="color: black;">得到</span>排名和自然流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(2)域名评级中等的网页，<span style="color: black;">倘若</span>主题有<span style="color: black;">商场</span>价值，<span style="color: black;">然则</span>竞争程度较低，<span style="color: black;">那样</span>在<span style="color: black;">无</span>外链的<span style="color: black;">状况</span>下<span style="color: black;">得到</span>排名<span style="color: black;">亦</span>是相对比较容易的。这些页面<span style="color: black;">一般</span>利用有搜索量的长尾关键词来<span style="color: black;">得到</span>流量，如图1所示。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/ae52a1c8a42f48448e0595c1364d6e4d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729706722&amp;x-signature=sE4BhV04fQ9i5RswZho2LIlddRI%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1 Ahrefs平台截图</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(3)<span style="color: black;">倘若</span>网站权重很高，即使不做外链建设，在<span style="color: black;">得到</span><span style="color: black;">有些</span>竞争程度较高的关键词</span></span><span style="color: black;">排名上<span style="color: black;">亦</span><span style="color: black;">拥有</span><span style="color: black;">潜能</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6.刚上线的网站应该做<span style="color: black;">那些</span>外链</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在给一个新网站建设外链时，<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span><span style="color: black;">办法</span>快速<span style="color: black;">得到</span>链接，<span style="color: black;">然则</span>真正好</span></span><span style="color: black;">的链</span><span style="color: black;"><span style="color: black;">接<span style="color: black;">一般</span>需要<span style="color: black;">有些</span>时间的沉淀。<span style="color: black;">另外</span>，在请求<span style="color: black;">或</span>吸引链接之前，还有<span style="color: black;">有些</span>事情要做。一方面，网站本身应当<span style="color: black;">拥有</span>吸引链接的价值；另一方面，链接<span style="color: black;">一样</span><span style="color: black;">能够</span><span style="color: black;">经过</span>线下<span style="color: black;">途径</span></span></span><span style="color: black;"><span style="color: black;">得到</span>。以下是<span style="color: black;">有些</span>新网站建设链接的策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)<span style="color: black;">保证</span><span style="color: black;">优秀</span>的网站内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业<span style="color: black;">能够</span>查阅网络上已有的内容，想办法做得更好，<span style="color: black;">或</span>换一种方式去做。<span style="color: black;">或</span><span style="color: black;">认识</span><span style="color: black;">那些</span>内容是还<span style="color: black;">无</span>人在做的，<span style="color: black;">能够</span>抓住机会，创造<span style="color: black;">有些</span>新内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常青内容(EvergreenContent)<span style="color: black;">能够</span>说是一种很好的吸引链接的方式。<span style="color: black;">由于</span>企业<span style="color: black;">能够</span>给任何内容购买链接，<span style="color: black;">然则</span>不可能<span style="color: black;">连续</span>地去购买链接，既费力又费钱，<span style="color: black;">然则</span>常青内容不<span style="color: black;">同样</span>，一旦完成之后，<span style="color: black;">能够</span><span style="color: black;">连续</span>免费地吸引链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>网站内容<span style="color: black;">不可</span><span style="color: black;">导致</span>用户兴趣，网站一<span style="color: black;">起始</span>就会<span style="color: black;">处在</span>落后的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)站内站外<span style="color: black;">无</span>死链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span>做到站内外<span style="color: black;">无</span>死链这两点，都会影响网站正常<span style="color: black;">运用</span>。网上有多种工具<span style="color: black;">能够</span><span style="color: black;">检测</span>，如GoogleSearchConsole。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)<span style="color: black;">保证</span>页面是<span style="color: black;">能够</span>抓取的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">保证</span>网站页面是<span style="color: black;">能够</span>被抓取的，否则不管建设多少外链都是无用功。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(4)<span style="color: black;">保证</span>网站社交设置正确。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网站上<span style="color: black;">安置</span>社交主页网址，声明官方社交账号。为一个新网站吸引粉丝需要花费<span style="color: black;">海量</span>的时间，<span style="color: black;">因此</span>要在一<span style="color: black;">起始</span>就做好准备。<span style="color: black;">倘若</span>想将网站的<span style="color: black;">文案</span>社交化，请在网站上设置社交分享按钮。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(5)设置Google和Talkwalker警报。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时刻<span style="color: black;">监测</span>关于品牌、竞争对手和关键词的最新<span style="color: black;">信息</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置Google和Talkwalker警报是完全免费的，设置好之后，当<span style="color: black;">发掘</span>有提及自己品牌、竞争对手<span style="color: black;">或</span><span style="color: black;">关联</span>关键词的最新<span style="color: black;">信息</span>时，就会收到列有最新内容的邮件。用户<span style="color: black;">能够</span>从中寻找链接机会并与<span style="color: black;">相关</span>方取得联系。或许还能<span style="color: black;">得到</span><span style="color: black;">有些</span>关于竞争对手的最新<span style="color: black;">信息</span>，并产生<span style="color: black;">有些</span>灵感；又或许会<span style="color: black;">发掘</span>很好的行业资源，<span style="color: black;">能够</span>尝试联系并获取链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(6)利用HARO获取链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">HARO的网址是helpareporter.com,全<span style="color: black;">叫作</span>是HelpAReporterOut,它是完全免费的。正在寻找<span style="color: black;">资讯</span>素材的记者会在helpareporter.com上寻找<span style="color: black;">帮忙</span>，<span style="color: black;">倘若</span>企业与记者<span style="color: black;">创立</span>联系并向其<span style="color: black;">供给</span>感兴趣的内容，就<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">有些</span>不错的链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(7)在Quora上回答问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Quora是一个<span style="color: black;">创立</span>权威的好<span style="color: black;">地区</span>，<span style="color: black;">亦</span>是<span style="color: black;">得到</span>新灵感的好<span style="color: black;">地区</span>。<span style="color: black;">倘若</span><span style="color: black;">这里</span>处<span style="color: black;">得到</span>链接，这些链接会是Nofollow链接，<span style="color: black;">然则</span>在上文<span style="color: black;">已然</span><span style="color: black;">说到</span>，Nofollow链接仍然能带来不错的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(8)竞争对手外链测试，用工具抓取竞争对手的链接，整理成列表并依次测试这些网站。这种方式<span style="color: black;">能够</span>模仿竞争对手的外链建设<span style="color: black;">办法</span>，<span style="color: black;">然则</span>不<span style="color: black;">意见</span>完全复制，<span style="color: black;">由于</span>竞争对手的链接中<span style="color: black;">亦</span>会有<span style="color: black;">有些</span>质量比较差的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(9)监控竞争对手外链，每周查看竞争对手新<span style="color: black;">得到</span>的链接，或许企业不想完全复制竞争对手的链接，<span style="color: black;">然则</span>监控竞争对手<span style="color: black;">得到</span>的链接，有时<span style="color: black;">亦</span>能<span style="color: black;">发掘</span>难得的机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(10)利用<span style="color: black;">区别</span>类型的内容资源。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在内容中添加独特的视觉元素，<span style="color: black;">包括</span>视频、PDF下载文件等，而不是简单的文本，有助于内容脱颖而出。有时视觉效果<span style="color: black;">便是</span>卖点，并且能带来<span style="color: black;">更加多</span>的链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(11)做<span style="color: black;">有些</span>线下品牌推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">办法</span>比较适合做特定地域推广的网站。任何推广品牌的营销活动都是<span style="color: black;">得到</span>链接的机会。<span style="color: black;">非常多</span>线下营销和口口相传都能促进线上的转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设<span style="color: black;">经过</span>线下推广<span style="color: black;">得到</span>了一个新客户，<span style="color: black;">或</span>在线下推广时遇到一个潜在客户，他正在帮他的<span style="color: black;">伴侣</span>找供应商，正好需要服务，又<span style="color: black;">或</span><span style="color: black;">得到</span>了一个当地博主的<span style="color: black;">文案</span>链接，这都是<span style="color: black;">加强</span>品牌当地知名度、<span style="color: black;">得到</span>链接的机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(12)赞助当地活动、团体或团队。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>适合特定地域推广的网站，赞助参加当地活动的团体或团队之后，<span style="color: black;">一般</span>会<span style="color: black;">得到</span>一个链接，但有时<span style="color: black;">亦</span>不会，却能<span style="color: black;">创立</span>起品牌知名度。例如在谷歌搜索“</p>intext:spon-sorsGreensboro”或“inURL:sponsorsVirginia”等能搜索到赞助的机会。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(13)<span style="color: black;">作为</span>网络研讨会或播客的嘉宾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">定时</span>举办网络研讨会或播客的主持人，找嘉宾并不是一件很容易的事。<span style="color: black;">因此呢</span>，企业<span style="color: black;">能够</span>去联系跟业务<span style="color: black;">关联</span>的播客或网络研讨会，告诉主持人很乐意<span style="color: black;">作为</span>嘉宾。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(14)加入当地商会或其他<span style="color: black;">关联</span>实体组织。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">办法</span><span style="color: black;">亦</span>比较适合在特定区域推广品牌的企业，<span style="color: black;">触及</span><span style="color: black;">有些</span><span style="color: black;">日前</span>仍然<span style="color: black;">拥有</span>价值的在线目录链接。例如，许多<span style="color: black;">地区</span>都有女性<span style="color: black;">商场</span>领袖团体，这是很好的交流机会，或许能带来商机<span style="color: black;">或</span>链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(15)寻找链接资源页面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与过去相比，<span style="color: black;">此刻</span>要找到链接资源页面相对比较困难，但还是值得一试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(16)尝试写作一两篇客座博客，<span style="color: black;">然则</span>不要太多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客座博客能带来相对较高的流量，吸引客户。<span style="color: black;">因此呢</span>，这<span style="color: black;">亦</span>是一种有效地<span style="color: black;">创立</span>链接的<span style="color: black;">办法</span>，但<span style="color: black;">亦</span>不要把它<span style="color: black;">做为</span><span style="color: black;">独一</span>建设链接的<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(17)社交推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>社交推广<span style="color: black;">优秀</span>内容，尝试在利基市场树立权威，虽然这种方式听起来很老旧，<span style="color: black;">然则</span>确实能发挥不错的<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(18)寻找断链机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一件比较费时间的工作，但还是值得<span style="color: black;">每一个</span>月花一点儿时间和精力，<span style="color: black;">瞧瞧</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>找到<span style="color: black;">有些</span>机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引擎力，谷歌推广专家！200+上市公司的<span style="color: black;">选取</span>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">Google SEO优化，谷歌优化推广，外贸网站谷歌SEO排名-引擎力Google优化</a></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/66886ad4d052406783a6f97637a19cb6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729706722&amp;x-signature=9UY53NsWXNnhOwoIyc9UU9%2Fo3QA%3D" style="width: 50%; margin-bottom: 20px;"></div>




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