网站SEO优化的5种链接
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对seo优化<span style="color: black;">来讲</span>,最重要的两点莫过于<strong style="color: blue;">内容</strong>和<strong style="color: blue;">链接</strong>。但在大多实战的SEO项目中,链接分析经常是SEO人员忽略的一个重要环节。这<span style="color: black;">常常</span><span style="color: black;">引起</span><span style="color: black;">全部</span>团队花费<span style="color: black;">海量</span>的时间,去完成既定项目。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7639c2a8a17a4db1a9897c98f90952f0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729786655&x-signature=Hcacre%2BAXaFsDPXSbzJl6ANjkGE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天<span style="color: black;">咱们</span>先<span style="color: black;">来讲</span>一下seo种<span style="color: black;">平常</span>的的<span style="color: black;">5种链接</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内链</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾名思义,网站内链<span style="color: black;">便是</span>指网站内部的链接,只要是可点击的从一个站内页面跳到另一个站内页面的链接都叫网站内链。当然锚文本<span style="color: black;">亦</span>是内链的一种。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个内链中的<span style="color: black;">源域</span>(Source Domain)和<span style="color: black;"><span style="color: black;">目的</span>域</span>(Target Domain)是<strong style="color: blue;">相同</strong>的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c12930c32a42439fb0d051ab2bd3b368~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729786655&x-signature=YeNyQcq%2F4bUD6UK3xKQqOn6cT5Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>内链优化的<span style="color: black;">地区</span>:</span></p><span style="color: black;">首页的各个板块</span><span style="color: black;">栏目页的侧边栏、底部板块等</span><span style="color: black;">内容详情页的内容锚文本、<span style="color: black;">关联</span><span style="color: black;">举荐</span>、侧边栏、底部板块</span><span style="color: black;">……</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外链</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外链,是网站外推广的<span style="color: black;">重点</span>形式。常被<span style="color: black;">叫作</span>为“反向链接”或“导入链接”,是<span style="color: black;">经过</span>其他网站链接到本站的链接。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e0fd8856039a449db958a8d985a7f296~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729786655&x-signature=zRSUahmzC4aAeNjlCn5I%2BDWWJ9I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<strong style="color: blue;">技术</strong><span style="color: black;">方向</span>,外链分为<span style="color: black;">锚文本外链</span><span style="color: black;">、</span><span style="color: black;">URL外链</span>和<span style="color: black;">纯文本外链</span>;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<strong style="color: blue;">推广</strong><span style="color: black;">方向</span>,外链分为<span style="color: black;">主动提交</span>、<span style="color: black;">被动提交</span>和<span style="color: black;">付费提交</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">友链</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">友情链接<span style="color: black;">便是</span>指在其他网站上有自己网站的链接,其位置<span style="color: black;">能够</span>是首页、栏目页、内容页,其中,在首页的效果最好。友情链接是<span style="color: black;">能够</span>交换的,<span style="color: black;">关联</span>行业效果最好。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/746c13a3bc1e413bb83b3ff1c5bd3a36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729786655&x-signature=r06bS6IdqKmi0x2OI3nWChlPYls%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">友情链接必须要能在网页代码中找到网址和网站名<span style="color: black;">叫作</span>,<span style="color: black;">况且</span>浏览网页的时候能<span style="color: black;">表示</span>网站标题名<span style="color: black;">叫作</span>,<span style="color: black;">这般</span>才叫友情链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">友情链接<span style="color: black;">能够</span>互相<span style="color: black;">举荐</span>来<span style="color: black;">增多</span><span style="color: black;">拜访</span>量,并进行PR值的传递,实现<span style="color: black;">1+1>2</span>的效果,并有可能得到搜索引擎的排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的<span style="color: black;">便是</span>友情链接要按规律地进行添加,且数量<span style="color: black;">掌控</span>在<strong style="color: blue;">30</strong>条<span style="color: black;">上下</span>为好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">反链</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对某个网页<span style="color: black;">来讲</span>,所有来自其他网页指向自己网页的链接都叫“反向链接”。一个网页的反向链接越多,说明这个网页的“知名度”或“支持率”越高,排名就可能越好。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/eecb95355e3f4ae8abaf0d6cb7a3ec83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729786655&x-signature=OCQbkJ5OC57ACqbvPCj6AYtWvOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>SEO,反向链接是<span style="color: black;">得到</span>好的搜索引擎排名非常重要的<span style="color: black;">原因</span>,反向链接的好坏直接影响着整体网站的seo和网站从搜索引擎<span style="color: black;">得到</span>的<span style="color: black;">流量</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">死链</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">死链是<span style="color: black;">每一个</span>站长在优化网站中都会遇到的问题,网站中存在<span style="color: black;">海量</span>的死链对搜索引擎<span style="color: black;">来讲</span>是不友好的,把蜘蛛绕进一个死胡同,会影响网站的质量度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c4b76a9b33b465d971108b4de5c62c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729786655&x-signature=N65qEtVHtKJgAnHjbkArBu0QFdk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">死链接的专业术语叫做<strong style="color: blue;">404</strong>,<span style="color: black;">亦</span><span style="color: black;">便是</span>HTTP返回的状态码,<span style="color: black;">倘若</span>打开一个网页返回了404,<span style="color: black;">亦</span>就<span style="color: black;">暗示</span><span style="color: black;">内容不存在或被删除</span>,要么<span style="color: black;">便是</span>服务器问题,正常页面返回的应该是200,<span style="color: black;">亦</span><span style="color: black;">便是</span>正常的网页内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">死链对网站而言会<span style="color: black;">导致</span>跳出率的<span style="color: black;">增多</span>、收录骤减、排名下降和降权等<span style="color: black;">害处</span>。<span style="color: black;">因此呢</span>,<span style="color: black;">定时</span>检测网站死链是非常必要的。</span></p>
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