wrjc1hod 发表于 2024-11-2 12:54:00

头条和知乎：各有千秋


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚才</span>跟<span style="color: black;">伴侣</span>交流了一下，<strong style="color: blue;">下一期的知乎圆桌内容</strong>，七拐八拐谈到了<strong style="color: blue;">头条和知乎两个平台</strong>。<span style="color: black;">暗里</span>讨论内容就不搬了，<strong style="color: blue;"><span style="color: black;">说哪个平台<span style="color: black;">欠好</span>，其实除了吐槽<span style="color: black;">亦</span>无济于事</span></strong>。不会<span style="color: black;">由于</span>你的<span style="color: black;">爱好</span>，平台就会改变自己的路子；我又不是董事，<span style="color: black;">亦</span><span style="color: black;">不必</span>过度操心。<span style="color: black;">不外</span>有些感受的东西，还是需要整理一下，就当给<span style="color: black;">将来</span>自己的一封信吧。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">共性</h1><strong style="color: blue;">原创、热点、民生、娱乐、金融<span style="color: black;">行业</span>，两大平台都<span style="color: black;">爱好</span></strong>。我在知乎上<span style="color: black;">重点</span>写经济、教育、IT类原创；在头条尝试做娱乐、民生、教育类原创。<strong style="color: blue;">不鼓励政治言论，尤其<span style="color: black;">不可</span>聊国内的政治</strong>。至于国际事件、他国政治，只要不是拐弯抹角地讽刺国内政治，文本还是<span style="color: black;">能够</span><span style="color: black;">经过</span>的。<strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>能分析出来国外的种种<span style="color: black;">欠好</span>，那<span style="color: black;">更加是</span>一篇好<span style="color: black;">文案</span></span></strong>，这符合阵地建设需要。<h1 style="color: black; text-align: left; margin-bottom: 10px;">各自特点</h1>头条<strong style="color: blue;">收益计算</strong>清晰，阅读就会有收入，粉丝多权重高。知乎收益不<span style="color: black;">思虑</span>阅读量点赞、<span style="color: black;">保藏</span>、转发等都不会直接产生收益。知乎<span style="color: black;">重点</span><strong style="color: blue;">偏向问答</strong>，有问答红包问题、奖励问题、打赏、品牌邀约等。头条不倾向于问答，它<span style="color: black;">重点</span>是热门咨询类，偏向于简短<span style="color: black;">文案</span>，<span style="color: black;">重点</span>关注点击率（可能<span style="color: black;">因为</span><span style="color: black;">宣传</span>是一大块收入的缘故）。<strong style="color: blue;">深度<span style="color: black;">文案</span></strong>适合在知乎发，<span style="color: black;">能够</span>吸粉，文中<span style="color: black;">能够</span>带货，<span style="color: black;">亦</span>容易被品牌看中被约稿。<strong style="color: blue;">热点、博眼球的<span style="color: black;">文案</span></strong>适合在头条发，<span style="color: black;">文案</span>过了一<span style="color: black;">定时</span>限，即使有阅读量<span style="color: black;">亦</span>不会计算收益。想让<span style="color: black;">文案</span>影响<span style="color: black;">很久</span>，适合在知乎发；想让<span style="color: black;">文案</span><span style="color: black;">快速</span>升温，适合在头条发。知乎<strong style="color: blue;">对<span style="color: black;">照片</span><span style="color: black;">管理</span></strong>严格，稍微暴露的都会被<span style="color: black;">处罚</span>；头条宽松<span style="color: black;">有些</span>，<span style="color: black;">大众</span><span style="color: black;">亦</span>能感觉到。知乎对<strong style="color: blue;">外链<span style="color: black;">管理</span></strong>严格，严重者容易被<span style="color: black;">处罚</span>。头条对外链宽松，更鼓励引流进来。头条<strong style="color: blue;">对举报较为宽容</strong>，<span style="color: black;">准许</span>创作更自由和大胆；知乎对举报很严格，对创作者的约束较多。头条同快手等其他平台互动、合作较多；知乎跟京东等电商合作较多。头条起步就有收入；知乎lv5后<span style="color: black;">才可</span>带货。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用股票图来形容两个平台收益：<span style="color: black;">第1</span>个图更像知乎，第二个图更像头条。<span style="color: black;">大众</span>有何<span style="color: black;">区别</span>感受，<span style="color: black;">亦</span><span style="color: black;">能够</span>留言讨论。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dc87746f41d8436a8445d20baf7b249c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787242&amp;x-signature=93o4gMGKQoEUjR7YLCGggBse5gg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知乎收益</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e6ba6d44441c4464b89a94be58919d7b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787242&amp;x-signature=olKLa97krzoTG6dXXO6C9umRGj8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">头条收益</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#头条#</a><a style="color: black;">#知乎#</a><a style="color: black;">#创作者#</a><a style="color: black;">#创作平台#</a><a style="color: black;">#京东#</a><a style="color: black;">#快手#</a><a style="color: black;">#抖音#</a><a style="color: black;">#淘宝#</a><a style="color: black;">#创作收益#</a></p>




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