j8typz 发表于 2024-11-2 14:31:40

解锁流量秘码，借力知乎实现粉丝转化，问答平台亦能精细引流


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，不少<span style="color: black;">伴侣</span>让我聊聊知乎的运营机制及引流<span style="color: black;">办法</span>。今天特意查了一下，我在知乎上回答的<span style="color: black;">第1</span>个问题是关于“传媒类工作<span style="color: black;">是不是</span>缺乏技术含量”，发布时间是2012年1月31日。那时距离知乎创办<span style="color: black;">刚才</span>一年，还是实行的邀请制。一晃10年过去了，知乎有了爆发式增长，平台定位<span style="color: black;">亦</span>更接地气。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/459efc8538c346d8b72da3575e1eab60~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787255&amp;x-signature=gQpI%2BOSHMYaS9IjTeK%2BlN1VYCE8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">根据</span>官方说法，</span><strong style="color: blue;"><span style="color: black;">知乎是一个中文互联网高质量的问答社区和创作者聚集的原创内容平台。</span></strong><span style="color: black;">关键词有两个，一个是问答，一个是原创。前者圈定了它的结构，还是传统的论坛式网站；后者圈定了它的模式，由网友贡献内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">非常多</span>人眼里，知乎是一个高质量专业的问答平台，殊不知它<span style="color: black;">同期</span><span style="color: black;">亦</span>是一个非常棒的引流平台。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d99e9b8446874638b0d46b8f23173458~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787255&amp;x-signature=ZZucUBqKG2W43TVYpXBjeNYQyME%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天，<span style="color: black;">咱们</span>就聊聊<span style="color: black;">怎样</span>用知乎实现<span style="color: black;">精细</span>引流。<span style="color: black;">此刻</span><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>都在做账号矩阵，无论你是做图文还是做视频，<span style="color: black;">必定</span>都要有一个大本营。<span style="color: black;">非常多</span>平台看似热热闹闹，但粉丝并不属于你，那是智能算法营造出来的虚假繁荣，与你<span style="color: black;">无</span>任何关系。<span style="color: black;">仅有</span>趁着平台还给你流量的时候，要把人导向你自己的一亩三分地儿，才算是落袋为安。而<span style="color: black;">微X</span>公众号<span style="color: black;">便是</span>一个非常好的大本营。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>说知乎是好的引流平台呢？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我说知乎是一个好的引流平台，是基于两方面<span style="color: black;">思虑</span>。一是它<span style="color: black;">不但</span>有内部流量，还有<span style="color: black;">外边</span>流量，<span style="color: black;">便是</span>来自搜索引擎的；二是它<span style="color: black;">能够</span>带外链，这是非常难能可贵的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>知乎发布的<span style="color: black;">文案</span>会<span style="color: black;">火速</span>会被搜索引擎收录，<span style="color: black;">况且</span>排名比较靠前。</span></strong><span style="color: black;">以我上一篇<span style="color: black;">文案</span>为例，知乎平台的<span style="color: black;">文案</span>排名在<span style="color: black;">博客</span>和一点<span style="color: black;">新闻</span>之后，在百家号之前。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8d5c6e07799b4628b874a0ee3eb4fa18~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787255&amp;x-signature=b%2FZ0dTq8ydGUltzdCnYTNJhb67M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最初的知乎，是封闭的，不让搜索引擎抓取。随着移动端的兴起，<span style="color: black;">非常多</span>PC端网站<span style="color: black;">亦</span>在改变思路，<span style="color: black;">期盼</span>从搜索引擎分<span style="color: black;">有些</span>流量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我查了一下网友的反馈，大概是在2015年<span style="color: black;">上下</span>，以<span style="color: black;">文案</span>内容见长且含金量高的知乎，放下身段向搜索引擎开放了<span style="color: black;">前门</span>。<span style="color: black;">这般</span>一来，就<span style="color: black;">寓意</span>着<span style="color: black;">更加多</span><span style="color: black;">外边</span>流量<span style="color: black;">能够</span>进入知乎，<span style="color: black;">况且</span>是直接导向<span style="color: black;">详细</span>问题，非常<span style="color: black;">精细</span>。正是<span style="color: black;">由于</span>这个特点，<span style="color: black;">能够</span>把<span style="color: black;">关联</span>问题当作一个跳板，引向你所需要的大本营。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1d307f8b671f48e5ba8e6a2353388688~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787255&amp;x-signature=2Cn5f%2BrPWzaQx8jI7Jf%2BifmkN1E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>知乎不存在平台<span style="color: black;">卑视</span>，它<span style="color: black;">能够</span>接受几乎所有主流<span style="color: black;">新闻</span>平台的链接。</span></strong><span style="color: black;">我实测了<span style="color: black;">微X</span>公众号、一点号、头条号、百家号、网易号，都<span style="color: black;">无</span>任何问题。这种开放的态度，或许与它的投资方<span style="color: black;">相关</span>。据投资界（<span style="color: black;">微X</span>ID：pedaily2012）不完全统计，截止<span style="color: black;">日前</span>，知乎<span style="color: black;">最少</span><span style="color: black;">已然</span><span style="color: black;">得到</span>过7轮融资，融资总额接近9亿美元。投资方<span style="color: black;">包含</span>创新工场、腾讯、搜狗、快手、百度等。虽然国家<span style="color: black;">关联</span><span style="color: black;">分部</span>曾于<span style="color: black;">近期</span>召开专题会，<span style="color: black;">需求</span>限期内各平台必须按标准解除屏蔽，但<span style="color: black;">大众</span>拆除壁垒还是需要一<span style="color: black;">按时</span>间。<span style="color: black;">因此</span>，<span style="color: black;">日前</span>知乎还是最<span style="color: black;">可靠</span>的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>用知乎实现引流</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然知乎如此开放大度，难道就<span style="color: black;">能够</span>随便发外链引流了吗？错。知乎对<span style="color: black;">宣传</span>宣传非常<span style="color: black;">敏锐</span>，并且官方<span style="color: black;">知道</span>禁止用户发布垃圾<span style="color: black;">宣传</span>信息，一经<span style="color: black;">发掘</span>，将面临被封号的<span style="color: black;">危害</span>。以我的经验来看，级别越高的账号，平台方的宽容度越高；内容越<span style="color: black;">关联</span>的外链，被处罚的<span style="color: black;">危害</span>越小。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">引流方式分为两种，一种是发回答，一种是发<span style="color: black;">文案</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>发回答</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">每日</span>，知乎都会<span style="color: black;">按照</span>账号的标签和偏好，<span style="color: black;">举荐</span><span style="color: black;">有些</span>问题。你<span style="color: black;">能够</span>从中<span style="color: black;">选取</span><span style="color: black;">善于</span>的回答，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接搜索感兴趣的问题回答。在回答问题的过程中，就<span style="color: black;">能够</span>巧妙地把自己的内容嵌进去。但前提是，你的回答<span style="color: black;">必定</span>要有份量，是干货，别人<span style="color: black;">才可</span>认同，<span style="color: black;">才可</span>进一步产生<span style="color: black;">认识</span>你的欲望。否则，<span style="color: black;">基本</span>就懒得点，<span style="color: black;">况且</span><span style="color: black;">亦</span>容易被平台封掉。<span style="color: black;">那样</span><span style="color: black;">怎样</span>嵌入呢？在回答的界面，有一个链接钮，点<span style="color: black;">这儿</span>就<span style="color: black;">能够</span>把你感兴趣的<span style="color: black;">有些</span>内容嵌进去。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/249450f8fcee462a95d0825660c8505d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787255&amp;x-signature=e4utkbHuBMJd82f9kRsE%2FK7qg%2Fc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>发<span style="color: black;">文案</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在知乎上发<span style="color: black;">文案</span>，是有专门入口。发<span style="color: black;">文案</span><span style="color: black;">重视</span>与自己的定位相吻合，且标题做好关键词优化。在发布的时候，还会自动添加<span style="color: black;">专题</span>标签。<span style="color: black;">文案</span>发完之后，并非只等别人来看，还<span style="color: black;">能够</span>主动出击。知乎专门设定了一个机制，<span style="color: black;">便是</span>你的<span style="color: black;">文案</span>发布出来后，后台会有一个“发布回答”按钮，<span style="color: black;">能够</span>自动把它当作答案，去找相匹配的问题。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/658d797959db4f62826a228d9622dff2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1729787255&amp;x-signature=ZhIHFXQ1D01Z9bpA2SGQ%2Fo7P50M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说了这么多，我觉得，平台方设计外链按钮的初衷，是为了给答案<span style="color: black;">增多</span><span style="color: black;">有些</span><span style="color: black;">外边</span>佐证，有人拿它来引流，只是捎带脚的事儿。<span style="color: black;">因此呢</span>，想引流的<span style="color: black;">伴侣</span>，千万不要注册个账号就带外链。你得先遵守平台的规矩，以专业姿态回答问题，把账号级别做起来，引流的事<span style="color: black;">亦</span>就水到渠<span style="color: black;">成为了</span>。</span></span></p>




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