干货丨亿恩公开课 独家讲评：5种很少人晓得的高质量外链技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6232/1379314161~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729809102&x-signature=rGCrhKYUVpcd24pb6KXyY%2BdiCwE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">众所周知网站站内内容很重要，站外链接<span style="color: black;">亦</span>是非常重要的，高质量的<span style="color: black;">外边</span>链接<span style="color: black;">能够</span>给网站带来好的排名和权重， 能够起到事半功倍的效果。软文投稿、博客、论坛是当前最<span style="color: black;">广泛</span>的建设外链的<span style="color: black;">办法</span>，今天，<span style="color: black;">咱们</span>亿恩公开课向<span style="color: black;">大众</span>独家讲评5种很少人<span style="color: black;">晓得</span>的高质量外链技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期分享嘉宾：老兵，积木在线SEO知名讲师，以前是深圳外贸电商<span style="color: black;">机构</span>SEO主管，现就职于某<span style="color: black;">得到</span>风投的<span style="color: black;">机构</span>，从业<span style="color: black;">时期</span>有<span style="color: black;">海量</span>成功案例，是典型的重量级嘉宾。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>Guest post/Outreach</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Guest post/Outreach这个<span style="color: black;">非常多</span><span style="color: black;">地区</span>都有介绍，<span style="color: black;">这里</span>我只简单提一下</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 谷歌搜索找guest post <span style="color: black;">或</span>去guest 平台（可能会被处罚，2013-2014年谷歌对guest平台打击严重），<span style="color: black;">通常</span>都<span style="color: black;">需求</span><span style="color: black;">文案</span>原创，质量好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“Best Of” Blog Posts list。<span style="color: black;">例如</span>：best seo guest post list 等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②Outreach就类似我讲的哈里波特的网站案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Guest post/Outreach<span style="color: black;">平常</span>的有以下方式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）用好的<span style="color: black;">文案</span>发guest post/outreach</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）给博主<span style="color: black;">制品</span>试用，让博主在博客上写<span style="color: black;">制品</span>分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）付费，付费发<span style="color: black;">文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、博客评论，是我自己很早就想到的，不排除有其它人<span style="color: black;">亦</span>学习<span style="color: black;">或</span>想到<span style="color: black;">运用</span>这个<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Blogger reviews 是博客评论，<span style="color: black;">办法</span><span style="color: black;">亦</span>相对容易。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，它是联系过行业<span style="color: black;">关联</span>的网站去发博客评论，<span style="color: black;">或</span>是其他方式付过费的可以去发评论等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">评论的时候要让博主/站长<span style="color: black;">晓得</span>是你，博客评论内容<span style="color: black;">必定</span>要是对博客有价值，带的链接要自然<span style="color: black;">恰当</span>，<span style="color: black;">这般</span>评论的内容里面带上链接<span style="color: black;">经过</span>可能性比<span style="color: black;">很强</span>（链接大<span style="color: black;">都数</span>是dofollow的），否则<span style="color: black;">不易</span><span style="color: black;">经过</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>这些质量好的博客所发的带链接的评论，系统会自动加入到审核状态，博主<span style="color: black;">选取</span><span style="color: black;">是不是</span><span style="color: black;">经过</span>。为了<span style="color: black;">增多</span><span style="color: black;">经过</span>率<span style="color: black;">能够</span>跟博主再发个邮件，这一点很关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，经过实践<span style="color: black;">哪些</span>曾经付费的<span style="color: black;">经过</span>率较高（不是让他给你审核<span style="color: black;">经过</span>付钱），当你付费合作以后不续费了（<span style="color: black;">亦</span><span style="color: black;">能够</span>继续续费），之前<span style="color: black;">经过</span>的评论里面的链接还在（dofollow的），他网站本身帖子的用户<span style="color: black;">亦</span><span style="color: black;">能够</span>吸引到你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、Infographics (在社交等网站分享<span style="color: black;">或</span>用图加<span style="color: black;">文案</span>outreach/guest post)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">办法</span>比较多用于于<span style="color: black;">有些</span>需要数据的网站，你<span style="color: black;">倘若</span>有<span style="color: black;">有些</span>好的图表或调查数据的话，就<span style="color: black;">能够</span>和这些行业性的<span style="color: black;">媒介</span>网站进行联系，发布你的图表或调查数据。网站方面可能会收费，你<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">状况</span>多联系几家进行比较。下面介绍几种找图的方式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）用分析工具对<span style="color: black;">关联</span>行业做数据分析报告的图；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前<span style="color: black;">亦</span>有电子元器件行业<span style="color: black;">机构</span>把国内的某网站的评测数据的曲线图配上英文<span style="color: black;">文案</span>发到国外网站上面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）到Visual.ly（<span style="color: black;">好似</span>不是<span style="color: black;">非常多</span>） <span style="color: black;">或</span>google image上找。google image上的图表或数据，<span style="color: black;">意见</span>说明原出处，<span style="color: black;">由于</span>国外版权比较严, <span style="color: black;">或</span>最好让美工修改一下。<span style="color: black;">倘若</span>原作者的同意的话，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接引用别人的<span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>HARO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">http://www.helpareporter.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是素材网站，它是将<span style="color: black;">媒介</span>及站长、<span style="color: black;">文案</span>素材等串联起来的一家网站。以下是它的一个英文简介：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>注册<span style="color: black;">而后</span>设置关键词。<span style="color: black;">有些</span><span style="color: black;">媒介</span>会找这个网站征集素材，跟你的关键词匹配的时候就会发邮件给你（有时候词不是太<span style="color: black;">关联</span>）。该网站分付费和试用，例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6234/1223840584~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729809102&x-signature=sChN6%2BiFGW24TNm3EhPGjb0gKtQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你们<span style="color: black;">机构</span>要是有<span style="color: black;">途径</span>的话就<span style="color: black;">能够</span>直接联系<span style="color: black;">媒介</span>了，<span style="color: black;">不消</span>联系这个平台了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的素材和<span style="color: black;">媒介</span><span style="color: black;">途径</span>都<span style="color: black;">无</span>，那这个方式就不要<span style="color: black;">思虑</span>了。<span style="color: black;">亦</span>见过有<span style="color: black;">有些</span><span style="color: black;">媒介</span>外包服务的<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>Give Testimonials</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">办法</span><span style="color: black;">针对</span>合作多、互补行业<span style="color: black;">或</span>工厂等传统企业<span style="color: black;">能够</span>用的比较多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>网站都<span style="color: black;">爱好</span>晒自己客户<span style="color: black;">运用</span>它们<span style="color: black;">制品</span>的案例<span style="color: black;">或</span>合作伙伴， <span style="color: black;">倘若</span>对方不是很大牌的网站，即使<span style="color: black;">她们</span>里面<span style="color: black;">无</span>列出你<span style="color: black;">机构</span>，你完全<span style="color: black;">能够</span>找<span style="color: black;">她们</span>要一个dofollow的链接。<span style="color: black;">针对</span>工厂，你<span style="color: black;">亦</span><span style="color: black;">能够</span>找采购原材料的几家<span style="color: black;">机构</span>，让<span style="color: black;">她们</span><span style="color: black;">经过</span>自己的网站给你一个dofollow单向链接，<span style="color: black;">或</span>你找工厂OEM的，<span style="color: black;">亦</span><span style="color: black;">能够</span>找给你OEM的<span style="color: black;">机构</span>给你一个dofollow链接。在这种<span style="color: black;">状况</span>下，大<span style="color: black;">都数</span><span style="color: black;">机构</span>都是非常愿意给自己客户链接的，更何况<span style="color: black;">亦</span>是展示自己的用户案例<span style="color: black;">况且</span>不需要花钱。 还有<span style="color: black;">非常多</span>方式，我只是抛砖引玉，<span style="color: black;">期盼</span>你们<span style="color: black;">能够</span>脑洞大开，举例的这个<span style="color: black;">能够</span>换成链接形式的：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/6235/27180541~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729809102&x-signature=iHHdUiW88CgiElo5G0tlao77JlU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>Link Reclamation</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">哪些</span><span style="color: black;">说到</span>你的网站<span style="color: black;">然则</span><span style="color: black;">无</span>给你链接的网站，联系<span style="color: black;">她们</span>，让<span style="color: black;">她们</span>给你链接。以下是三种<span style="color: black;">办法</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 2014年的时候查看focalprice 和dx的时候，有些<span style="color: black;">能够</span>联系网站管理员，<span style="color: black;">或</span>联系发内容的用户来获取链接。<span style="color: black;">倘若</span>这两种<span style="color: black;">办法</span>都不行，你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">制品</span>试用<span style="color: black;">或</span>其他方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 想要找到<span style="color: black;">哪些</span><span style="color: black;">无</span>给你链接的网站，<span style="color: black;">能够</span>用谷歌搜索，后期<span style="color: black;">能够</span>用google alert监控，<span style="color: black;">亦</span><span style="color: black;">能够</span>用BuzzSumo and Mention.net来监控（收费）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">亦</span><span style="color: black;">能够</span>用这个<span style="color: black;">办法</span>（<span style="color: black;">例如</span>google alert）来监控你品牌<span style="color: black;">或</span>网站的<span style="color: black;">消极</span><span style="color: black;">信息</span>。<span style="color: black;">例如</span>ABC Fraud, ABC cheat关键词订阅google alert。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此<span style="color: black;">办法</span><span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">能够</span>适用于做亚马逊的，<span style="color: black;">非常多</span>做的好的卖家<span style="color: black;">亦</span>会被用户在论坛<span style="color: black;">或</span>网站<span style="color: black;">说到</span>，垂直行业的可能多点, <span style="color: black;">这般</span>就<span style="color: black;">能够</span>要链接做站外引流<span style="color: black;">同期</span><span style="color: black;">亦</span>有利于<span style="color: black;">制品</span>在google的排名。不是<span style="color: black;">每一个</span>链接都值得要的，你做的多了就<span style="color: black;">晓得</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>垂直行业<span style="color: black;">兴趣</span>者俱乐</strong>部/团体，慈善<span style="color: black;">公司</span>、非盈利组织捐助</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索找到这类团体或组织<span style="color: black;">公司</span>。<span style="color: black;">不外</span>这些团体或<span style="color: black;">公司</span>是需要收费的，有100美金的，<span style="color: black;">亦</span>有到1000美金的，<span style="color: black;">区别</span>网站不<span style="color: black;">同样</span>。<span style="color: black;">花费</span><span style="color: black;">区别</span>，时间<span style="color: black;">亦</span>是<span style="color: black;">区别</span>的，有的是永久链接，有的是按月、按年，这类链接权重高，<span style="color: black;">况且</span>是dofollow，发烧友<span style="color: black;">或</span>俱乐部<span style="color: black;">这般</span>的还<span style="color: black;">能够</span>给你带来用户<span style="color: black;">拜访</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如在国外电子电路有<span style="color: black;">非常多</span>发烧友俱乐部/组织，<span style="color: black;">倘若</span>你是卖电子元器件的，<span style="color: black;">能够</span>给<span style="color: black;">她们</span>赞助<span style="color: black;">有些</span>库存清仓<span style="color: black;">制品</span>等，<span style="color: black;">需求</span><span style="color: black;">她们</span>在作品里面链接到你<span style="color: black;">或</span><span style="color: black;">说到</span>你网站。<span style="color: black;">这般</span>既<span style="color: black;">能够</span>带来链接<span style="color: black;">亦</span><span style="color: black;">能够</span>带来潜在用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">慈善<span style="color: black;">公司</span>、非盈利组织<span style="color: black;">亦</span>是类似<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（编辑：亿恩 柯岩）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">源自</span>：亿恩原创</strong></p>
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