干货：知乎推广引流只需做好这三点
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记得去年9月知乎有公开数据，知乎个人注册用户达到1亿，日活跃用户量达2600万，人均<span style="color: black;">拜访</span>时长1小时，月浏览量180亿。知名度虽然<span style="color: black;">无</span>百度<span style="color: black;">晓得</span>有名，但在业界<span style="color: black;">亦</span>是鼎鼎大名，<span style="color: black;">况且</span>知乎不仅流量大，用户质量<span style="color: black;">亦</span>非常高。越来越多的行业<span style="color: black;">公司</span>和个人都热衷于到知乎做推广引流。其实，在知乎推广引流只需做好这三点就<span style="color: black;">能够</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391390636932e3b7ed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=T5kbGfEX6QvB6XYUY55XFu%2BVrkA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高权重账号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在知乎的每一个注册用户都有一个PR(Person Rank)，你的每一个操作都将直接影响你个人的PR 值。在回答的时候，答案<span style="color: black;">次序</span>按赞同票数排序，赞同票数相同的<span style="color: black;">状况</span>下按个人PR值排序，<span style="color: black;">同期</span><span style="color: black;">隐匿</span>被认为无效的答案。这在<span style="color: black;">必定</span>程度上过滤了相当的垃圾信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简言之，知乎内容展现和账号权重，投票机制<span style="color: black;">关联</span>。账号权重和账号注册时间，关注人多，回答质量<span style="color: black;">关联</span>，知乎投票机制<span style="color: black;">包含</span>点赞，<span style="color: black;">保藏</span>，<span style="color: black;">爱好</span>，感谢，评论等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，在知乎推广引流要<span style="color: black;">运用</span>高权重的账号。<span style="color: black;">倘若</span>自己已有知乎账号，并且注册时间较早，且有<span style="color: black;">必定</span><span style="color: black;">基本</span><span style="color: black;">能够</span>直接拿来养号备用。<span style="color: black;">亦</span><span style="color: black;">能够</span>去网上购买老号，再绑定自己的手机。完善资料信息，关注<span style="color: black;">有些</span><span style="color: black;">专题</span>，大号，点赞，评论<span style="color: black;">有些</span>相关内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span><span style="color: black;">必定</span>要有养号的<span style="color: black;">过程</span>而不是一拿过来就打<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账号级别高，回答数量多，在知乎的影响力是非常大的，所回答的问题所写的<span style="color: black;">文案</span>，就会被知乎收录。<span style="color: black;">每一个</span>问答的点赞，感谢关注<span style="color: black;">亦</span>等都有<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：这几个账号都是高权重账号，<span style="color: black;">非常多</span>知乎大V 开live靠的<span style="color: black;">亦</span>是高PR值和高质量内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391390716a0182dfb6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=9PhhTuplgP1gWPeIWnXchcItfEA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391390182e1e2b6571~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=L4KgSJ23tG9l%2BcDGmq%2FV7n5p9VA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391390389a2d7088a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=KUkbZU05%2FU34JJwr%2B4PpAq2va5Q%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相反，像这类的“三无”小号，(昵<span style="color: black;">叫作</span>乱码，<span style="color: black;">无</span>头像，<span style="color: black;">无</span>个人介绍，<span style="color: black;">无</span>或极少关注问题，<span style="color: black;">无</span>粉丝<span style="color: black;">亦</span><span style="color: black;">无</span>去关注其他人，<span style="color: black;">无</span>点赞，<span style="color: black;">无</span>提问，<span style="color: black;">无</span>回答，其实是N无了)。<span style="color: black;">倘若</span>一上来就去做推广，基本<span style="color: black;">便是</span>死翘翘了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526439139078152eca5593~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=g1R%2FcITPvpBmr20NEOwfO%2FPW1yw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找准推广位置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知乎对<span style="color: black;">宣传</span>容忍度是比较高的，当然前提是你<span style="color: black;">供给</span>的是干货有价值的<span style="color: black;">宣传</span>信息。<span style="color: black;">一般</span><span style="color: black;">能够</span>在这些<span style="color: black;">地区</span>打<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 知乎昵<span style="color: black;">叫作</span>和个人介绍，直接取名<span style="color: black;">便是</span><span style="color: black;">宣传</span>，个人介绍那里<span style="color: black;">能够</span>留联系方式;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391390233a0dc1af8d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=lRpSGzf9n%2BfH%2FDWMzJ0nRX%2FMH0U%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 回答内容直接放<span style="color: black;">宣传</span>，文中或文末放<span style="color: black;">微X</span>号或二维码，<span style="color: black;">不外</span>初级账号不<span style="color: black;">意见</span><span style="color: black;">这般</span>操作，容易封号;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/1526439139001fd980af959~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=owYbP%2Fa%2FU3GKfS676XKLYkYeqoU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 个人页面,<span style="color: black;">例如</span>封面<span style="color: black;">照片</span>加二维码或其他，个人简介处留联系方式，还<span style="color: black;">能够</span>放<span style="color: black;">外边</span>链接;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391390177887cb31a0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=1mXZimGy%2BMcCKLDVZ1tjbHpSQ3s%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 除了提问，回答，发布<span style="color: black;">文案</span>，知乎还有一个发布想法，类似于<span style="color: black;">博客</span>，说说，在<span style="color: black;">这儿</span>发布<span style="color: black;">宣传</span>比较安全，<span style="color: black;">倘若</span>你的粉丝关注者多，<span style="color: black;">亦</span>能起到<span style="color: black;">必定</span>推广效果;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 头像,直接放联系方式或二维码，<span style="color: black;">不外</span>这种<span style="color: black;">办法</span>不<span style="color: black;">意见</span>，有点low</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>高质量内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">亦</span>是最重要的一点，在知乎推广引流，<span style="color: black;">必定</span>是要<span style="color: black;">供给</span>高质量的干货内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">怎样</span><span style="color: black;">选取</span>问题，找问题之前要先对自己的<span style="color: black;">目的</span>用户进行画像，先要<span style="color: black;">晓得</span>他/她会关注<span style="color: black;">那些</span><span style="color: black;">专题</span>，<span style="color: black;">这般</span><span style="color: black;">才可</span><span style="color: black;">选取</span>好问题。以做在线英语培训为例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)直接搜索<span style="color: black;">关联</span><span style="color: black;">专题</span>，到<span style="color: black;">专题</span>里检索问题，还有父<span style="color: black;">专题</span>，子<span style="color: black;">专题</span>，到<span style="color: black;">专题</span>里去找问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526439139108d1226a4802~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=kXbz0bHJrdMUEcENmwsFpI93Pl4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2) 筛选<span style="color: black;">潜能</span><span style="color: black;">专题</span>，要<span style="color: black;">按照</span>潜在客户的心理去找<span style="color: black;">专题</span>，要<span style="color: black;">认识</span><span style="color: black;">她们</span>会关注<span style="color: black;">那些</span><span style="color: black;">专题</span>，<span style="color: black;">而后</span>在去回答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做在线英语培训<span style="color: black;">公司</span>的企业，这个问题<span style="color: black;">便是</span> 一个很好<span style="color: black;">特别有</span><span style="color: black;">潜能</span>的<span style="color: black;">专题</span> ，<span style="color: black;">怎样</span><span style="color: black;">选取</span>在线英语培训<span style="color: black;">公司</span>会是你的潜在客户很关心很关注的问题，<span style="color: black;">况且</span>这个问题关注者，浏览量都不小，回答数不多<span style="color: black;">仅有</span>8个，你去回答的话<span style="color: black;">亦</span>不会被埋没在后面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526439139059515f025211~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=RwPysksHwhR6ssEqnv53BDymZTs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3) 新手不<span style="color: black;">意见</span>去回答大<span style="color: black;">专题</span>。要<span style="color: black;">尽可能</span>避开答案多，牛人多的问题，就算回答了<span style="color: black;">亦</span>会在后面，会被淹没。回答体量中等偏上的问题，流量在几千到一万之间就比较合适，既<span style="color: black;">无</span><span style="color: black;">非常多</span>牛人竞争，<span style="color: black;">亦</span>有<span style="color: black;">必定</span>浏览量，潜在用户<span style="color: black;">亦</span>能看到，等自己的账号有<span style="color: black;">必定</span>权重了再去回答热门的<span style="color: black;">专题</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)找准问题，<span style="color: black;">把握</span>回答<span style="color: black;">机会</span>，在热度起来之前抢占先机，估计这个问题之后会不会有许多人回答、有大v参与，回答的早，初期有赞，<span style="color: black;">才可</span>不被大v的回答压的太下面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 知乎回答的<span style="color: black;">招数</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)回答的是用户想<span style="color: black;">晓得</span>的，<span style="color: black;">她们</span>所认为的干货，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)有清晰的框架，<span style="color: black;">规律</span>要清楚，排版要美观，适合在手机端查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3) 回答重点部分记得加粗，不要大段文字，一段不要超过4行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4) 文字和<span style="color: black;">照片</span>，表格相结合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(5)<span style="color: black;">宣传</span>部分能软性<span style="color: black;">移植</span>，<span style="color: black;">倘若</span><span style="color: black;">不可</span>就放到最好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以这个问题为例，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/152643913910481640a26d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=2xYcmOzjXQEUx%2BDumF9LYlgT2Ag%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15264391391663f0ed97756~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=iR7cruIZ%2FVeXdSjPtfQ%2FmOxnU%2BU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/152643913905060f47c2db5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=Gijqc85Hh9ggsSO%2FlsCaXW9edjo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526439139034597be82681~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017667&x-signature=3%2BrHxFsKpEAZZcAE8AyoLqIg%2FR0%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有干货，<span style="color: black;">规律</span>清楚，标注一二三，回答重点部分记得加粗，有<span style="color: black;">照片</span>有表格，<span style="color: black;">宣传</span>内容放最后，<span style="color: black;">由于</span>是<span style="color: black;">公司</span>账号，直接放链接<span style="color: black;">亦</span>不会被删除。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，在知乎推广引流更重要的是要塑造个人品牌，知乎大V们可不是疯狂发<span style="color: black;">宣传</span>的，大V们都是有血有肉的，<span style="color: black;">因此</span>除了关注行业<span style="color: black;">关联</span>问题，<span style="color: black;">亦</span>要适当追热点，关注<span style="color: black;">有些</span>生活，兴趣<span style="color: black;">兴趣</span>，情感类问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，在回答情感类问题要有<span style="color: black;">必定</span>文字功底，叙述故事化;观点类问题，表达个人观点能贴合知乎政治正确，<span style="color: black;">例如</span>人权<span style="color: black;">第1</span>，知识产权受<span style="color: black;">守护</span>这类;最最重要的是，知乎回答内容要<span style="color: black;">规律</span>自洽，<span style="color: black;">不可</span><span style="color: black;">显现</span><span style="color: black;">规律</span>漏洞。<span style="color: black;">这般</span><span style="color: black;">亦</span>能吸引<span style="color: black;">必定</span>粉丝量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文作者：格子匠 <span style="color: black;">源自</span>：卢松松博客</p>
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