跟“吴晓波频道”同样能够任性插外链的账号还有哪些？
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“新榜数洞”是新榜<span style="color: black;">科研</span>院基于对<span style="color: black;">微X</span>公众平台的海量监测数据，深入分析<span style="color: black;">微X</span>动态而来的一个独家报告栏目，旨在<span style="color: black;">帮忙</span>广大内容创业者洞悉<span style="color: black;">微X</span>平台生态变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击查看《2016年10月中国<span style="color: black;">微X</span>500强月报》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2016年年初，张小龙曾<span style="color: black;">显示</span>“<span style="color: black;">倘若</span>只是做一个流量的导流，那不是平台所愿意看到的”；<span style="color: black;">平常</span>体验中，人们<span style="color: black;">亦</span>会<span style="color: black;">发掘</span>除了在末尾“阅读原文”位置，订阅号图文内几乎看不到超链接。<span style="color: black;">这般</span>设计的意图似乎是为了营造一个较为纯净的阅读环境——用户不至于随时被超链接带走。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有趣的是，在新榜的海量数据<span style="color: black;">其中</span>，却<span style="color: black;">显现</span>了能够在文内任意位置添加超链接的订阅号。本文以10月500强为统计样本，找出<span style="color: black;">运用</span>了超链接的账号，并与已公开的<span style="color: black;">微X</span><span style="color: black;">关联</span>规则相互比对，试图回答以下几个问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那些</span>公众号能在图文中添加超链接？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对公众号而言，添加超链接是不是强<span style="color: black;">需要</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那些</span>公众号<span style="color: black;">能够</span>在图文中添加任意链接？<span style="color: black;">她们</span><span style="color: black;">通常</span>会把用户引导去哪里？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 图文中添加超链接的规则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>公众平台规定，<span style="color: black;">拥有</span>原创声明功能的公众号能在图文中<span style="color: black;">安置</span>历史<span style="color: black;">文案</span>链接，开通了<span style="color: black;">微X</span>支付功能的账号能在图文中添加任意链接，不具备以上两种功能的普通订阅号<span style="color: black;">不可</span>在图文中<span style="color: black;">安置</span>任何链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/119a0003336d34bdc2df~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=v4PhjMTpMdXRKjSNjoQ3wDREGxY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>认证的服务号与<span style="color: black;">经过</span>认证的企业号能够<span style="color: black;">方便</span>地开通<span style="color: black;">微X</span>支付功能；<span style="color: black;">针对</span>订阅号而言，公开资料<span style="color: black;">表示</span>：仅有部分认证主体为政府或<span style="color: black;">媒介</span>类型的订阅号<span style="color: black;">才可</span>开通<span style="color: black;">微X</span>支付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/1111000593ac3cc68c0a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=MfqwvbttmZs8h2lBlYxoFI%2FUYsg%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>图文中的超链接可分为<span style="color: black;">微X</span>平台<span style="color: black;">自己</span>链接（<span style="color: black;">微X</span>链接），和引导用户<span style="color: black;">转</span>出<span style="color: black;">微X</span>平台的非<span style="color: black;">微X</span>链接。统计<span style="color: black;">发掘</span>， 10月500强中有204个公众号在图文中设置了超链接，其中49个公众号添加了非<span style="color: black;">微X</span>链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/111600036c8dc7e62aee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=CGzevsdmNsB5aGVKmeXeCUiBVV4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 链接的呈现</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.1大<span style="color: black;">都数</span><span style="color: black;">微X</span>链接以文字形式呈现</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公众号运营者<span style="color: black;">能够</span>在<span style="color: black;">照片</span><span style="color: black;">或</span>文字中添加超链接。新榜针对10月500强<span style="color: black;">微X</span>图文中<span style="color: black;">显现</span>的55516个<span style="color: black;">微X</span>链接进行统计<span style="color: black;">发掘</span>，<span style="color: black;">最少</span>有87%的<span style="color: black;">微X</span>链接<span style="color: black;">经过</span>文字呈现。<span style="color: black;">原由</span>推测为文字已能足够方便有效地标注链接内容，<span style="color: black;">因此呢</span><span style="color: black;">照片</span>的<span style="color: black;">运用</span>率较低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/119a0003336ea44adce5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=HOIZvSPasG4zdwgg4gx%2FB1sYAOE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.2 非<span style="color: black;">微X</span>链接更偏向<span style="color: black;">运用</span><span style="color: black;">照片</span>呈现</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">剔除<span style="color: black;">微X</span>图文链接，10月500强发布内容中设置的超链接还剩余5329个非<span style="color: black;">微X</span>链接，统计<span style="color: black;">发掘</span>有58%的非<span style="color: black;">微X</span>链接是以<span style="color: black;">照片</span>形式呈现的，这一比例远高于<span style="color: black;">微X</span>链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/111200048f50d8cc2e08~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=n8F9ztyeVQt%2FOc2lyfVZYe5E6Wc%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 历史图文链接的<span style="color: black;">运用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.1 最常见：一篇图文指向一个历史<span style="color: black;">文案</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为<span style="color: black;">科研</span>500强<span style="color: black;">详细</span>是<span style="color: black;">怎样</span><span style="color: black;">运用</span><span style="color: black;">微X</span>链接的，新榜以账号为单位，统计单账号中平均一篇内容中<span style="color: black;">包括</span>的链接数量，<span style="color: black;">发掘</span>在201个<span style="color: black;">运用</span>了<span style="color: black;">微X</span>链接的500强账号中，单篇内容平均<span style="color: black;">包括</span>的链接数分布在1-74之间，其中有73个账号平均每篇内容仅<span style="color: black;">包括</span>1个链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">统计<span style="color: black;">发掘</span>，平均<span style="color: black;">微X</span>链接含有数量最多的公众号是“看书有道”：它以书单的形式，批量向用户<span style="color: black;">举荐</span>图书，其中书名设置历史推送的对应书籍简介。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/11130007abfa15ca80fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=C%2BVuOM1xE4x5n5veaIzvTnv0EEk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.2 最频繁：“<span style="color: black;">资讯</span>夜航”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用含<span style="color: black;">自己</span>图文链接的图文篇数除以该账号在10月发布的图文总篇数，统计后<span style="color: black;">发掘</span>，“<span style="color: black;">资讯</span>夜航”每篇内容中都<span style="color: black;">包括</span>历史<span style="color: black;">发帖</span>，历史图文链接<span style="color: black;">运用</span>频率最高的10个公众号如下图所示： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/1111000593ad384b12b4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=oaRv1mmguKOiI6AXACJ8I7tgzbo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 非<span style="color: black;">微X</span>链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.1 可添加任意链接的订阅号共计49个</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>服务号的发布次数限制，和企业号的不公开性，500强账号中<span style="color: black;">持有</span><span style="color: black;">安置</span>非<span style="color: black;">微X</span>链接权限的账号只能是认证主体为政府或<span style="color: black;">媒介</span><span style="color: black;">公司</span>的订阅号。统计<span style="color: black;">发掘</span>，有49个订阅号<span style="color: black;">能够</span><span style="color: black;">安置</span>非<span style="color: black;">微X</span>链接，其中42个与公开的规则相符。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/111200048f52e5782e82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=WVBm%2BVs1o28rvkso8GZ3VLhKV24%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">统计还<span style="color: black;">发掘</span>7个认证主体并非政府和<span style="color: black;">媒介</span>的公众号，<span style="color: black;">亦</span><span style="color: black;">持有</span>非<span style="color: black;">微X</span>链接的添加权限。这7个<span style="color: black;">尤其</span>的账号分别是：“吴晓波频道”“视觉志”“科技每日推送”“二更食堂”“汽车之家”“严肃八卦”以及腾讯旗下的“QQ音乐”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/111600036c9080dcd95d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=dL4Sn3c7CefuYpNBIYw%2B85yKpNY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.2 最频繁：“吴晓波频道” </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">插外链真的是普通公众号梦寐以求的功能吗？<span style="color: black;">已然</span>享有这些权限的公众号会经常插外链吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设账号对非<span style="color: black;">微X</span>链接的依赖程度为含有非<span style="color: black;">微X</span>链接的图文数量除以当月总计发布数量，统计<span style="color: black;">发掘</span>“吴晓波频道”对非<span style="color: black;">微X</span>链接的依赖程度最高，平均每10篇内容<span style="color: black;">大概</span>8篇内容中<span style="color: black;">包括</span>非<span style="color: black;">微X</span>链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下为依赖程度最高的前10个账号，居于末位的是“科技每日推送”，平均两篇内容中近1篇内容含非<span style="color: black;">微X</span>链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/11130007abfb25bed9d8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=LKGWudg6xIIj7pcoPcQGVbj%2B%2BJY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.3 “有赞商城”是最<span style="color: black;">平常</span>的非<span style="color: black;">微X</span>链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将非<span style="color: black;">微X</span>链接进行主站点提取，<span style="color: black;">发掘</span>公众号运营者最常运用非<span style="color: black;">微X</span>链接进行用户导购，即将用户引导至有赞商城进行消费变现。统计<span style="color: black;">发掘</span>，10月500强发布的内容共计有5329个非<span style="color: black;">微X</span>链接，其中引流至有赞商城的链接<span style="color: black;">大概</span>1654个，约为三成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">易企秀<span style="color: black;">亦</span>是非<span style="color: black;">微X</span>链接<span style="color: black;">平常</span>的站点。这和500强账号群体 “阅读原文”处<span style="color: black;">安置</span>的<span style="color: black;">平常</span>链接<span style="color: black;">状况</span><span style="color: black;">类似</span>。由此可见，利用“有赞商城”进行内容变现是当前公众号运营的趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/111200048f519ff856c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=wZyuAekNadZKE%2FylcxbbkxZGszM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.4 <span style="color: black;">都数</span>非<span style="color: black;">微X</span>链接直接链接至商品详情</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“有赞商城”的页面设置类似淘宝平台，有店铺主页，<span style="color: black;">亦</span>有商品详情页。统计<span style="color: black;">发掘</span>，八成有赞链接直接链接至<span style="color: black;">详细</span>商品，说明公众号运营者是以推物的形式直接将标的商品<span style="color: black;">举荐</span>给用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以<span style="color: black;">举荐</span>商品为统计维度，<span style="color: black;">发掘</span>10月500强<span style="color: black;">经过</span>在图文中设置非<span style="color: black;">微X</span>链接的方式共计<span style="color: black;">举荐</span>了139个有赞商城的商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/119a0003336fc207e8fb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=v%2Bmw19q3tlJ62f4HZjf1Im%2BzFVA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.5 “读者”和“三联生活周刊”是<span style="color: black;">举荐</span>商品最多的公众号</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将解析的有赞商城链接以账号为单位进行归类，<span style="color: black;">发掘</span>“读者”和“三联生活周刊”是<span style="color: black;">举荐</span>商品最多的公众号，多<span style="color: black;">举荐</span>期刊或文具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/11930000c65fc7958eae~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=sdw1evKQ3Tk5aLM08A3Mn4TKSVs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.5 <span style="color: black;">举荐</span>商品特性与公众号调性相符</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">500强内容中共计<span style="color: black;">安置</span>1301个有赞商品详情链接，指向139个商品；<span style="color: black;">亦</span>即平均1个商品<span style="color: black;">大概</span>9个链接进行<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用商品对应的链接数量来计算1个商品被<span style="color: black;">举荐</span>的强度，<span style="color: black;">发掘</span>10月500强<span style="color: black;">举荐</span>强度最大的商品是时尚芭莎<span style="color: black;">举荐</span>的总价为199元的“美肌红唇组合”，共计168个商品详情链接，即<span style="color: black;">保持</span>全面阅读“时尚芭莎”公众号的用户共有168次机会可能会遇上该商品的推广链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">举荐</span>强度TOP10的商品中，有4个商品都为图书，可见图书在500强中的<span style="color: black;">举荐</span>力度不可小觑。<span style="color: black;">同期</span>，纵观这10个商品<span style="color: black;">能够</span><span style="color: black;">发掘</span>，其商品特性和公众号的调性相符，如时尚类的“时尚芭莎”主推<span style="color: black;">打扮</span>品，健康类的“国医大师健康”主推保健食品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/11930000c660d25545fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730017804&x-signature=QDbEqLo9qEWUFPsCrSkvwB5TX3c%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">- The End -</strong></p>
</div>
页:
[1]