怎么样让更加多买家搜到listing？亚马逊后台关键词6大优化技巧分享
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你在亚马逊上<span style="color: black;">营销</span><span style="color: black;">制品</span>时，你需要优化你的listing，使它们在<span style="color: black;">关联</span>搜索结果页面排名更靠前。Amazon<span style="color: black;">运用</span>关键词来<span style="color: black;">帮忙</span>卖家的listing出<span style="color: black;">此刻</span>正确的搜索结果中。<span style="color: black;">因此呢</span>，后台关键词在优化卖家的Amazon listing以吸引<span style="color: black;">更加多</span>的人购买你的<span style="color: black;">制品</span>方面发挥了巨大的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是后台关键词?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">供给</span>后台关键词，<span style="color: black;">帮忙</span>卖家<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">关联</span>流量。这些关键词出<span style="color: black;">此刻</span>listing的“后台”，这<span style="color: black;">寓意</span>着用户不会在页面上看到这些关键词，<span style="color: black;">然则</span>页面仍然会对它们进行排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>找到输入后台关键词的位置?遵循以下简单的<span style="color: black;">过程</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 登录卖家中心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 去 inventory lab</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.寻找“Offer”标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.点击“Keywords”，打开<span style="color: black;">隐匿</span>Keywords部分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的是，Amazon将后台关键词限制为250字节，而不是250个字符。需要区分的是，<span style="color: black;">区别</span>的字符由<span style="color: black;">区别</span>的字节<span style="color: black;">体积</span><span style="color: black;">构成</span>。<span style="color: black;">针对</span>A-Z和0-9，<span style="color: black;">每一个</span>字母或数字为一个字节。像“u”<span style="color: black;">这般</span>的符号是2个字节，而像“€”<span style="color: black;">这般</span>的符号是3个字节。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/82053063cfd24914b5f8794a5509f585~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730039790&x-signature=OmUF7YzChAiC9Pwh5YqkUlV4kyE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">backend keywords<strong style="color: blue;">对<span style="color: black;">制品</span>listing有什么价值?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后台关键词<span style="color: black;">针对</span><span style="color: black;">帮忙</span>卖家的<span style="color: black;">制品</span>为其他重要的关键词进行排名是很重要的。后台关键词还有助于<span style="color: black;">加强</span><span style="color: black;">制品</span>的可<span style="color: black;">发掘</span>性，吸引<span style="color: black;">更加多</span>有价值的潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，假设你卖的是灯串。有些人可能会搜索灯串，其他人会搜索圣诞灯，庭院灯，或光线。<span style="color: black;">倘若</span>你只针对灯串进行优化，你就会<span style="color: black;">错失</span><span style="color: black;">哪些</span><span style="color: black;">运用</span>列出的所有其他关键词进行搜索的人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>将这些关键词合并到网站的后台，而<span style="color: black;">不消</span><span style="color: black;">错失</span>这些潜在客户。这使您<span style="color: black;">更易</span>找到<span style="color: black;">运用</span><span style="color: black;">区别</span>搜索词<span style="color: black;">查询</span><span style="color: black;">制品</span>的人。并不是<span style="color: black;">每一个</span>人都会<span style="color: black;">运用</span>相同的关键词来找到特定的<span style="color: black;">制品</span>。后台关键词<span style="color: black;">帮忙</span>你为潜在客户创造<span style="color: black;">更加多</span>的机会，找到您的<span style="color: black;">制品</span>listing。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优化亚马逊后台关键词的6个技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注最重要的关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>后台关键词被限制为250字节，<span style="color: black;">因此</span>要关注最重要的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要找到适合你的<span style="color: black;">制品</span>listing的关键词，<span style="color: black;">能够</span><span style="color: black;">运用</span>Sonar等工具来<span style="color: black;">查询</span>亚马逊的关键词。人们在亚马逊上的搜索与谷歌<span style="color: black;">区别</span>，<span style="color: black;">因此呢</span><span style="color: black;">运用</span>专注于<span style="color: black;">科研</span>Amazon搜索数据的关键词工具非常重要。这些工具还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你查看关键词的搜索量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这并不<span style="color: black;">寓意</span>着你要放弃谷歌关键词工具。您<span style="color: black;">能够</span><span style="color: black;">运用</span>谷歌工具来<span style="color: black;">查询</span>关键词的价值。它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你区分<span style="color: black;">那些</span>对你的<span style="color: black;">宣传</span>更有价值，并将最有价值的关键词放在网站的后台。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/269c2d6cd14f42e481150986a2654879~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730039790&x-signature=PvNtP1dNjlweGDJ2HcJ3%2BGj%2FEc4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">掌控</span>关键词数量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你习惯于Google SEO进行优化，<span style="color: black;">那样</span>你的习惯可能是在多个<span style="color: black;">地区</span>合并关键词。这种习惯，<span style="color: black;">能够</span>延续到你的亚马逊<span style="color: black;">制品</span>listing中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon不<span style="color: black;">意见</span>你多次<span style="color: black;">运用</span>关键词。只要你在页面上<span style="color: black;">运用</span>一次关键词，<span style="color: black;">制品</span>就会进行排名。将关键词集成到listing的后台时，不要<span style="color: black;">运用</span>页面前端的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，请勿在后台<span style="color: black;">运用</span>相同的关键词两次。一次足以排名。这有助于您避免浪费可用于更有价值的关键词的空间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">无标点符号</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你列listing的时候，可能你会习惯在每一项内容之间加上逗号。<span style="color: black;">运用</span>Amazon后台关键词，你不需要在关键词中添加标点符号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">包含</span>逗号、句号、感叹号、问号和任何其他任何标点符号。你只需要用一个空格来分隔输入的<span style="color: black;">每一个</span>关键词。逗号不会为后台关键词<span style="color: black;">增多</span>任何价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">监控关键词效果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多卖家<span style="color: black;">选取</span>了后台关键词<span style="color: black;">做为</span><span style="color: black;">她们</span>的listing，<span style="color: black;">而后</span>再<span style="color: black;">亦</span><span style="color: black;">无</span>监控过它们。这是一个错误的做法，<span style="color: black;">由于</span><span style="color: black;">倘若</span>不修改后台关键词，就<span style="color: black;">没法</span>充分发挥listing的<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你需要<span style="color: black;">监测</span>后台关键词，<span style="color: black;">瞧瞧</span>它们<span style="color: black;">是不是</span>为你的Amazon listing带来了有宝贵的流量。您<span style="color: black;">能够</span><span style="color: black;">检测</span>关键词索引和排名效果，以查看关键词<span style="color: black;">是不是</span>仍然有效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">发掘</span>了关键词对你的listing有<span style="color: black;">帮忙</span>，最好<span style="color: black;">尽可能</span>避免改变你的主页关键词，<span style="color: black;">尤其</span>是当你的页面在搜索结果中排名靠前的时候。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相反，你<span style="color: black;">能够</span>将新的关键词添加到后台关键词listing中。这<span style="color: black;">能够</span><span style="color: black;">保证</span>你的新关键词进行排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">不消</span>担心复数</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">输入后台关键词时，你可能会认为应该为搜索多个<span style="color: black;">制品</span>的用户添加关键词的复数形式。其实你不需要<span style="color: black;">思虑</span>复数。当用户搜索<span style="color: black;">制品</span>时，亚马逊就会说明这一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">晓得</span>用户会搜索你<span style="color: black;">制品</span>的单数和复数形式。<span style="color: black;">倘若</span>你想给“yellow crew neck sweater”排名，亚马逊将会为你的listing对“yellow crew neck sweater”进行排名。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d0c5483026574358a86effb39731a133~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730039790&x-signature=6%2BAXRzib93rqT4XiDq4hqvqKpeQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">遵循亚马逊的规则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在后台关键词方面，亚马逊有<span style="color: black;">有些</span><span style="color: black;">需求</span>:</strong></p><strong style="color: blue;"><span style="color: black;">运用</span><span style="color: black;">关联</span>的关键词</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">永远不要<span style="color: black;">运用</span>与你的<span style="color: black;">制品</span>无关的关键词。<span style="color: black;">有些</span>企业会尝试<span style="color: black;">运用</span>流行的关键词来让<span style="color: black;">她们</span>的<span style="color: black;">制品</span>展示给<span style="color: black;">更加多</span>人。亚马逊不赞成这一做法，<span style="color: black;">由于</span>你的<span style="color: black;">制品</span>listing与关键词无关，<span style="color: black;">亦</span>会使你的<span style="color: black;">制品</span>的转化率更低。</p><strong style="color: blue;">按<span style="color: black;">规律</span><span style="color: black;">次序</span><span style="color: black;">摆列</span>关键词</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你列出<span style="color: black;">每一个</span>后台关键词时，请<span style="color: black;">保证</span>它们是按<span style="color: black;">规律</span><span style="color: black;">次序</span><span style="color: black;">摆列</span>的。想想人们是<span style="color: black;">怎样</span>搜索条目的。<span style="color: black;">她们</span><span style="color: black;">摆列</span>这些关键词的<span style="color: black;">次序</span>是什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，你<span style="color: black;">不应</span>输入“fire red engine”，而是应该输入“red fire engine”。“大<span style="color: black;">都数</span>用户会把颜色放在<span style="color: black;">第1</span>位，<span style="color: black;">而后</span>才是<span style="color: black;">制品</span>。</p><strong style="color: blue;">避免<span style="color: black;">运用</span>品牌标识符</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的品牌<span style="color: black;">不该</span>该出<span style="color: black;">此刻</span>后台关键词中。亚马逊<span style="color: black;">亦</span>不<span style="color: black;">准许</span><span style="color: black;">这般</span>做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你在<span style="color: black;">营销</span>Adidas运动鞋，不要把Adidas放在后台，<span style="color: black;">由于</span>它是一个品牌标识。你需要重点关注能够带来更好效果的非品牌关键词。</p>
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