SEO优化：怎么样运用视频为网站带来更加多流量？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RVyrXONFqXAExs~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=yKNj%2BHaZ5Y1fLpATfRnL%2F9Xnv%2F4%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频SEO不仅要从Google<span style="color: black;">得到</span><span style="color: black;">更加多</span>YouTube视频观看次数。它还<span style="color: black;">触及</span>利用视频来<span style="color: black;">经过</span>自然搜索吸引<span style="color: black;">更加多</span>流量到你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是3个技巧，<span style="color: black;">帮忙</span>你<span style="color: black;">经过</span>视频为网站带来<span style="color: black;">更加多</span>流量。</p>1、将<span style="color: black;">关联</span>视频嵌入排名靠前的页面<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google有一个“Videos”标签，其中有两种结果：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">关联</span>的YouTube视频；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">包括</span>嵌入<span style="color: black;">关联</span>视频的自然搜索结果中的网页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种结果很重要。这<span style="color: black;">寓意</span>着，<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>在Google中排名很高，则<span style="color: black;">能够</span><span style="color: black;">经过</span>嵌入<span style="color: black;">关联</span>视频来使这些页面<span style="color: black;">表示</span>在Google的“Videos”标签中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当有人单击这些结果之一时，Google会将它们引导到你的网站，而不是YouTube。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0KL3ebthng~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=KovEFjmUxe6Ummpbeh98UYrFc3I%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，你该<span style="color: black;">怎样</span>找到要嵌入<span style="color: black;">关联</span>视频的页面呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转到Google Search Console中的“Search Results”报告，单击“pages”标签，<span style="color: black;">而后</span>按点击次数从高到低对结果进行排序。这<span style="color: black;">表示</span>了过去几个月来来自Google的<span style="color: black;">拜访</span>量较多的页面。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0L41qbBxTj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=Dn2wNeg6F8t0Vp1%2B1Q7m8rWsjVU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查询</span>你在<span style="color: black;">关联</span>主题上有<span style="color: black;">关联</span>且有用的视频的页面，<span style="color: black;">而后</span>在合适的时间和位置将其嵌入页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，下面这个热门帖子每月<span style="color: black;">大概</span>2400次搜索<span style="color: black;">拜访</span>。但它<span style="color: black;">无</span>出<span style="color: black;">此刻</span>Google的“Videos”标签中，<span style="color: black;">由于</span>尚未在该帖子中嵌入<span style="color: black;">相关</span>的视频。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，在页面嵌入视频后，此页面就出<span style="color: black;">此刻</span>视频标签中：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0LH6k1D3Wf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=yFo15XU8xE3%2FDGx1ff1pOPfEYco%3D" style="width: 50%; margin-bottom: 20px;">2、为视频添加schema标记<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google有时会为<span style="color: black;">包括</span>视频的网页<span style="color: black;">表示</span>丰富的视频结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，Google<span style="color: black;">暗示</span>，除非<span style="color: black;">运用</span>正确的schema 代码标记了视频，否则页面不会出<span style="color: black;">此刻</span>这种类型的结果中：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你需要<span style="color: black;">包含</span>内容所需的VideoObject属性，<span style="color: black;">才可</span>将其<span style="color: black;">表示</span>为丰富的视频结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而，<span style="color: black;">倘若</span>你的视频托管在YouTube上，<span style="color: black;">那样</span>即使<span style="color: black;">无</span>VideoObject模式标记，Google<span style="color: black;">亦</span>会经常<span style="color: black;">表示</span>丰富的视频结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，以下是带有YouTube视频的帖子的丰富视频结果：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0Ln6vas3S3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=ADJE%2Bse2r5RI2o4yMHo0FWHNUFU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">运用</span>Google的schema数据测试工具<span style="color: black;">检测</span>该URL，则会看到页面上<span style="color: black;">无</span>VideoObject标记。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0lVEjAAUSS~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=f5wZ6zqs%2F68e9CiFZM9%2FfmMJLGU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，Google仍然<span style="color: black;">意见</span>为视频添加视频标记，即使这些视频托管在YouTube上<span style="color: black;">亦</span>是如此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你将视频添加在自己的网站上，则Google 需要先查看VideoObject标记，<span style="color: black;">而后</span><span style="color: black;">才可</span>将其视为可<span style="color: black;">得到</span>丰富视频的结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">运用</span>WordPress，则<span style="color: black;">能够</span><span style="color: black;">运用</span>免费插件（如WP＆AMP的Schema＆Structured Data）免费添加此标记。安装完成后，点击菜单上的Structured Data>Schema types。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0mG3UZn7Ad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=xtjOpr89o9MvdQ5SGKiaj6tK80U%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，单击“Add Schema type”按钮。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0mh7lNgPpE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=zMy19xWgvfXnrg04wE9dB1FX9ig%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从下拉列表中<span style="color: black;">选取</span>“VideoObject”，<span style="color: black;">而后</span>再次单击“Next”。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo0n0CsVK051~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=lvCb5Apm0Qont0gMCGSLoDup3yo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击“Post type”下拉菜单，<span style="color: black;">而后</span>将其更改为“Show globally”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击“Next”，就完<span style="color: black;">成为了</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>，无论何时编辑帖子或页面，编辑器底部都应该有一个“Modify current schema”选项。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo157BjfyID6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=aTpGi2b%2BLNCQBEFmk14WHXSQsl0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单击此按钮，你将看到用于打开或关闭VideoObject标记以及添加属性的选项。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RlZo15d6gMUfdY~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730045697&x-signature=ZEevDa4k8JRs9Vqc4nyhX1X%2BAo0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你需要填写的属性为：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">· 名<span style="color: black;">叫作</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">· 描述；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">· 上传日期；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">· 缩图网址。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管<span style="color: black;">意见</span>你填写有用的属性（例如时长），但所有其他字段<span style="color: black;">能够</span><span style="color: black;">保存</span>为空白。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要验证<span style="color: black;">是不是</span>正确添加了标记，请<span style="color: black;">运用</span>Google的Structured Data Testing tool。</p>3、在嵌入视频的页面上添加字幕<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你打算将视频嵌入文本很少或<span style="color: black;">无</span>文本的网页，请<span style="color: black;">思虑</span>将其与文本字幕<span style="color: black;">一块</span>发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从用户体验的<span style="color: black;">方向</span>来看，这是一个积极的<span style="color: black;">措施</span>，<span style="color: black;">由于</span>有些<span style="color: black;">拜访</span>者更<span style="color: black;">爱好</span>阅读而不是观看视频，<span style="color: black;">况且</span>Google<span style="color: black;">期盼</span>对吸引尽可能多的搜索者的内容进行排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只是不要粘贴并逐字记录字幕。编辑文本并将其格式化为博客<span style="color: black;">文案</span>。添加副标题和图像。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：SEO<span style="color: black;">容易</span>学）</p>
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