SEO关键词是什么？接下来分晰云为公众解析
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在SEO工作中，假如把网站比作一篇优秀的<span style="color: black;">文案</span>内容，<span style="color: black;">那样</span>关键词就<span style="color: black;">寓意</span>着<span style="color: black;">形成</span><span style="color: black;">文案</span>的关键字。<span style="color: black;">因此</span>，在<span style="color: black;">选取</span>关键词的时候，必须<span style="color: black;">保准</span></span><strong style="color: blue;"><span style="color: black;">至善至美</span></strong><span style="color: black;">。接着<span style="color: black;">仔细</span>介绍一下<span style="color: black;">选取</span>关键词的标准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">所选关键字必须与网站的主题<span style="color: black;">关联</span></span></strong><span style="color: black;">。例如，网站是做服装<span style="color: black;">营销</span>的，<span style="color: black;">那样</span>绝对<span style="color: black;">不可</span>把运动<span style="color: black;">器具</span><span style="color: black;">做为</span>网站的关键词。当然，<span style="color: black;">选取</span>与主题<span style="color: black;">关联</span>的关键字<span style="color: black;">亦</span><span style="color: black;">不易</span>。下面将<span style="color: black;">仔细</span>介绍<span style="color: black;">有些</span><span style="color: black;">选取</span><span style="color: black;">办法</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f12735f968994773946d25c12ba55faa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046573&x-signature=k8sSi5AlzRs5VfVeELZNrnqvYYE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>“淘宝”人气值高，但<span style="color: black;">触及</span>到淘宝关键字的是商品，有<span style="color: black;">显著</span>的网上购物特征。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是来自宣传策划的目的地，还是其他<span style="color: black;">原由</span>，网站肯定会把品牌<span style="color: black;">做为</span>关键词。<span style="color: black;">这般</span>，人们就有了从著名品牌<span style="color: black;">起始</span>进行艺术创意的<span style="color: black;">起始</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>在品牌名<span style="color: black;">叫作</span>尚未确定之前，</span><strong style="color: blue;"><span style="color: black;">充分<span style="color: black;">思虑</span>搜索引擎优化的必要<span style="color: black;">要求</span></span></strong><span style="color: black;">。<span style="color: black;">这般</span>，在无形之中既为<span style="color: black;">机构</span>宣传策划，又为商品宣传策划，何乐而不为？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b755a844efba46fda44a97f47282ae72~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046573&x-signature=jEgDdSPRvuSJk1vpw80HUSZhXY4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选定关键字，不要“凑合”，<span style="color: black;">必定</span>要选对准确，<span style="color: black;">况且</span>要针对这些严苛定义广泛的关键词，坚决予以清除！经常做关键字的<span style="color: black;">提高</span>，会让人觉得要<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个词既精确又不宽泛，这并不简单。例如，“房地产”这个关键词，其实是非常广泛的。<span style="color: black;">为何</span>要这么说？假设企业是做房地产这一制造行业的，在对该<span style="color: black;">机构</span>网</span><strong style="color: blue;"><span style="color: black;">站进行搜索引擎优化时</span></strong><span style="color: black;">，潜<span style="color: black;">认识</span>中会把“房地产”<span style="color: black;">做为</span>关键词。<span style="color: black;">不外</span>，先不计做这个词的金钱成本、经济成本等要素，假如花了大笔的钱把这个关键词排出来，<span style="color: black;">那样</span>就<span style="color: black;">能够</span><span style="color: black;">知道</span>检索这个词的人<span style="color: black;">指的是</span>要买房子的人吗？</span><strong style="color: blue;"><span style="color: black;">因该关键词含义广，<span style="color: black;">显现</span>了检索目的不确定、转化率差等<span style="color: black;">状况</span>。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f1ed759d314c4edeb9eac923c1de103c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046573&x-signature=LQJOdTr%2Ff8Wrxg%2BV4wXkSutZx8E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span></span><strong style="color: blue;"><span style="color: black;">关键字的<span style="color: black;">选取</span>，准确、<span style="color: black;">拥有</span>目的性是基本要素</span></strong><span style="color: black;">，这方面要<span style="color: black;">尽可能</span><span style="color: black;">保准</span>！<span style="color: black;">意见</span>数<span style="color: black;">选取</span>最多5个关键字，<span style="color: black;">每一个</span>关键词少于10个，<span style="color: black;">办法</span>上<span style="color: black;">包含</span></span><strong style="color: blue;"><span style="color: black;">地名大全、企业业务流程比较理想</span></strong><span style="color: black;">。这种<span style="color: black;">状况</span>和项目投资做生意<span style="color: black;">同样</span>，<span style="color: black;">倘若</span>这个项目的投资眼光不准确，<span style="color: black;">况且</span><span style="color: black;">无</span>目的性，<span style="color: black;">那样</span>结果将<span style="color: black;">没法</span>挽回！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个全注重“人性化”的时期，还是会有<span style="color: black;">非常多</span>SEOer想要应用这些人性化关键字，<span style="color: black;">做为</span>自己网站的切入点。<span style="color: black;">不外</span>，除了<span style="color: black;">明显</span>网站人性化核心理念之外，千万别把“个性化”形式化。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>的关键字不必太独特，否则会得不偿失。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/87da5a34410b4854b76c50861b9c1062~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046573&x-signature=wwr9CXX%2B8oTuYJytTk0Cm%2F0xZ0o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，在为</span><strong style="color: blue;"><span style="color: black;">儿童服装市场<span style="color: black;">营销</span>的网站<span style="color: black;">选取</span>关键词时</span></strong><span style="color: black;">，会把“儿童服装市场<span style="color: black;">营销</span>”<span style="color: black;">做为</span>网站的关键关键词。然而，假如充分<span style="color: black;">思虑</span>目地的<span style="color: black;">详细</span>性，并将关键词改为“区域+年龄层+儿童服装市场<span style="color: black;">营销</span>”，如“珠海香洲1~3岁儿童服装市场<span style="color: black;">营销</span>”之类的关键词看起来过于狭小。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">要做搜索引擎优化，总的<span style="color: black;">目的</span>是能给网站、<span style="color: black;">机构</span>带来权益</span></strong><span style="color: black;">。要赢利，就必须从顾客的<span style="color: black;">方向</span>去看待，<span style="color: black;">而后</span>从顾客那里得到想要的权益，即网站检索、网站总体流量的<span style="color: black;">增多</span>。下面从关键字<span style="color: black;">方向</span>解析</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>立于顾客的<span style="color: black;">方向</span>思考。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键关键词是：“小说名+出版社出版”、“小说名+创作者名”等。<span style="color: black;">然则</span><span style="color: black;">能够</span><span style="color: black;">知道</span>的是，用“彩印厂名字”<span style="color: black;">做为</span>关键词来检索。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e80563fd9483498c889ebd37f5032a25~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046573&x-signature=6KCG9%2Bg%2B5ZPiF7SurY2v%2BIxR0YE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>做SEO的人都会<span style="color: black;">晓得</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>竞争度最小的关键字</span></strong><span style="color: black;">。<span style="color: black;">选取</span><span style="color: black;">拥有</span>竞争力的关键字并不太困难，<span style="color: black;">然则</span>要找到符合自己<span style="color: black;">需求</span>的竞争对手就很难了！<span style="color: black;">这儿</span>，和大伙儿简单分享一下<span style="color: black;">怎样</span>衡量</span><strong style="color: blue;"><span style="color: black;">关键字的竞争程度。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>公式中的关键词竞争度不<span style="color: black;">思虑</span>推广，则<span style="color: black;">能够</span>采用下面的图表来计算：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键字竞争力=关键词搜索指数×10000+关键词<span style="color: black;">关联</span>网页的总页面总数。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>公式计算的结果值越大，</span><strong style="color: blue;"><span style="color: black;">关键字词的竞争值越小，竞争值越大</span></strong><span style="color: black;">。<span style="color: black;">选择</span>价值<span style="color: black;">很强</span>的关键字，<span style="color: black;">做为</span>最具竞争力的关键字。<span style="color: black;">一般</span><span style="color: black;">状况</span>下，在主页中<span style="color: black;">运用</span>2~3个单词<span style="color: black;">做为</span>关键关键词，再加上其他关键词或长尾关键字，<span style="color: black;">而后</span>对关键关键词进行筛选。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c1ddb9225bbb42729b8e2af6d66b15b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046573&x-signature=8rPQ7hFL7ftsbyCUYsBAEmyB2wY%3D" style="width: 50%; margin-bottom: 20px;"></div>
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