关于SEO文案编辑，你很可能不晓得的秘诀技巧！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>SEO<span style="color: black;">文案</span>编辑人员，你<span style="color: black;">是不是</span>经常被<span style="color: black;">需求</span>撰写高质量的<span style="color: black;">文案</span>？“高质量<span style="color: black;">文案</span>”，何为高质量?SEO<span style="color: black;">文案</span>编辑与小说、报刊编辑有很大<span style="color: black;">区别</span>，SEO<span style="color: black;">文案</span>编辑需要融入<span style="color: black;">更加多</span>的网络技术知识和SEO技巧，更重要的是<span style="color: black;">咱们</span>要为所发布的<span style="color: black;">文案</span>点击量负责。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>一个优秀的<span style="color: black;">博主</span>，绝对不是只会ctrl+c、 ctrl+v，<span style="color: black;">需求</span><span style="color: black;">咱们</span>要具备<span style="color: black;">敏锐</span>嗅觉，对大事件来临察觉，并在发布<span style="color: black;">资讯</span>提前布局;还需要<span style="color: black;">咱们</span>经常去挖掘网络<span style="color: black;">资讯</span>传播规律以及深度<span style="color: black;">科研</span>SEO<span style="color: black;">文案</span>编辑技巧。<span style="color: black;">仅有</span><span style="color: black;">这般</span>，<span style="color: black;">才可</span>使<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>在竞争激烈的网络<span style="color: black;">资讯</span>传播中<span style="color: black;">得到</span>主动权，从百度、google获取更好的排名及赢得<span style="color: black;">更加多</span>的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是科技园<span style="color: black;">宣传</span>部总结的SEO<span style="color: black;">文案</span>编辑技巧，供<span style="color: black;">大众</span>参考，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/43910001bfcc2e51cc0c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730046820&x-signature=CI4lPtuupRW8SR7vjw97Nna83XE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一</strong><strong style="color: blue;">、</strong><strong style="color: blue;"><span style="color: black;">文案</span><span style="color: black;">需求</span>高度原创性</strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 <span style="color: black;">文案</span>标题要注重新颖性，符合用户搜索习惯；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 需在<span style="color: black;">文案</span>首段融入<span style="color: black;">文案</span>关键词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、 对<span style="color: black;">文案</span>中<span style="color: black;">照片</span>ALT属性的添加，ALT添加是告诉爬虫<span style="color: black;">照片</span>上的内容信息；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、 要对<span style="color: black;">文案</span>进行排版，<span style="color: black;">意见</span>每段文字的字数<span style="color: black;">掌控</span>在100字以内；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、 最后，在<span style="color: black;">文案</span>的结尾加上一小段含<span style="color: black;">相关</span>键词的总结；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二</strong><strong style="color: blue;">、</strong><strong style="color: blue;"><span style="color: black;">文案</span>标题（title）注重规范性</strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">针对</span>在网络摘抄的<span style="color: black;">文案</span>，先确定<span style="color: black;">文案</span>标题关键词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">文案</span>标题关键词最好放在标题的前半部分；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">文案</span>标题<span style="color: black;">掌控</span>在30个汉字以内，并且简洁明了；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、由两部分<span style="color: black;">构成</span>的标题，笔者<span style="color: black;">意见</span><span style="color: black;">运用</span>"|"隔开，"|"在搜索引擎和用户体验都是比较友好的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">文案</span>内容<span style="color: black;">包括</span><span style="color: black;">照片</span>的，居于爬虫检索的习惯性，<span style="color: black;">照片</span>最好放在<span style="color: black;">文案</span>首段以下<span style="color: black;">文案</span>中；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">文案</span>关键词（keywords）<span style="color: black;">选取</span>要点</strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、关键词<span style="color: black;">选取</span>要切合标题，主流的做法是<span style="color: black;">详细</span>关键词+主关键词的形式；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、页面<span style="color: black;">包括</span><span style="color: black;">区别</span>的关键词<span style="color: black;">必定</span>要用英文下的逗号“,”隔开，关键词以3-5个为宜；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">文案</span>关键词只需<span style="color: black;">触及</span>到当前页面的内容，而不去<span style="color: black;">触及</span><span style="color: black;">全部</span>网站、所在频道等内容；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、站在受众的<span style="color: black;">方向</span><span style="color: black;">思虑</span>，结合用户的搜索习惯，来填写适当的关键词(可参照百度下拉框或<span style="color: black;">关联</span>搜索)；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">文案</span>描述（description）规范</strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">文案</span>的描述里必须<span style="color: black;">包括</span>页面关键词，如一篇<span style="color: black;">文案</span>有多个页面的，关键词最好<span style="color: black;">所有</span>在描述中<span style="color: black;">显现</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、关键词在描述中最好多次<span style="color: black;">显现</span>，<span style="color: black;">通常</span>一个关键词<span style="color: black;">显现</span>三次为宜；重复关键词<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的技巧。<span style="color: black;">例如</span>“文军营销”，不<span style="color: black;">必定</span>每次都要把“文军”和“营销”紧紧挨在<span style="color: black;">一块</span>，<span style="color: black;">能够</span>间隔；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">文案</span>的描述<span style="color: black;">无</span>严格的字数<span style="color: black;">需求</span>，<span style="color: black;">通常</span>是两三行，以80-100个汉字为宜；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">文案</span>的描述并不是关键词的堆砌或<span style="color: black;">陈列</span>，而是概括<span style="color: black;">文案</span>所写的内容，引导用户点击，继续浏览下去；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span><span style="color: black;">文案</span>内容布局<span style="color: black;">需求</span></strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、首段需<span style="color: black;">显现</span><span style="color: black;">文案</span>关键词，<span style="color: black;">意见</span>给部分关键词做加粗处理；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">文案</span>末段<span style="color: black;">部署</span>关键词，对<span style="color: black;">文案</span>进行简单的总结；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、页面正文中关键字密度，<span style="color: black;">通常</span><span style="color: black;">需求</span>在2-8%，在不影响阅读的前提下，<span style="color: black;">能够</span>在<span style="color: black;">文案</span>中<span style="color: black;">插进</span><span style="color: black;">有些</span>关键词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、关键词在一篇<span style="color: black;">文案</span>中表达要统一，<span style="color: black;">例如</span>一篇关于“文军SEO”的<span style="color: black;">文案</span>，全文中都用统一的“文军SEO”，而不要再<span style="color: black;">运用</span>“文军搜索引擎优化”的字样；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、一篇<span style="color: black;">文案</span>要太长，<span style="color: black;">倘若</span><span style="color: black;">文案</span>很长，<span style="color: black;">意见</span>采取分页的形式，并添加如“下一页”的阅读指引；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span><span style="color: black;">文案</span>写作<span style="color: black;">重视</span>点</strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">处理</span>用户<span style="color: black;">需要</span>。这是写<span style="color: black;">文案</span>的初衷，<span style="color: black;">认识</span>用户<span style="color: black;">需要</span>，对应<span style="color: black;">关联</span><span style="color: black;">需要</span>写<span style="color: black;">文案</span>，<span style="color: black;">处理</span>用户<span style="color: black;">日前</span>存在的问题，<span style="color: black;">亦</span><span style="color: black;">能够</span>拓展<span style="color: black;">处理</span>用户可能还存在的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、内容匹配度。能围绕主题展开讲述，环环相扣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">文案</span><span style="color: black;">是不是</span>完整。<span style="color: black;">文案</span>要做到条理清晰、观点<span style="color: black;">知道</span>、文采平实，让用户更好理解，能举例说明更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">文案</span><span style="color: black;">拥有</span>吸引性。写<span style="color: black;">文案</span>初衷是<span style="color: black;">处理</span>用户<span style="color: black;">需要</span>，<span style="color: black;">最后</span>目的是为了转化，留住用户来浏览，吸引<span style="color: black;">更加多</span>用户来浏览，<span style="color: black;">增多</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">是不是</span><span style="color: black;">拥有</span>稀缺性。 内容要原创，<span style="color: black;">拥有</span>竞争对手差异性，做到人无我有，人有我优!<span style="color: black;">意见</span>新站前期都用原创<span style="color: black;">文案</span>，比较好收录，<span style="color: black;">加强</span>网站排名稳定性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、排版美观度。写<span style="color: black;">文案</span>段落清晰、版面整洁。细节方面需要<span style="color: black;">重视</span>字体和颜色不要超过两种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、<span style="color: black;">照片</span>优化。<span style="color: black;">插进</span>跟正文<span style="color: black;">关联</span>的<span style="color: black;">照片</span>、<span style="color: black;">调节</span>适当<span style="color: black;">体积</span>尺寸、加上ALT描述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、善用标签。适当运用H标签，强调<span style="color: black;">文案</span><span style="color: black;">那些</span>是重点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、<span style="color: black;">即时</span>提交百度。写完<span style="color: black;">文案</span><span style="color: black;">第1</span>时间提交百度，<span style="color: black;">才可</span>让搜索引擎更快收录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10、细心完善。<span style="color: black;">文案</span>写好后需要<span style="color: black;">检测</span>下<span style="color: black;">无</span>错别字、段落<span style="color: black;">是不是</span>清晰、版面<span style="color: black;">是不是</span>整洁等问题，<span style="color: black;">检测</span>没问题再发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">文案</span>编辑，做好以上的工作，并不<span style="color: black;">寓意</span>就有很好的收录和排名，还需要<span style="color: black;">咱们</span>针对<span style="color: black;">文案</span>关键词，做好内链建设；<span style="color: black;">这般</span><span style="color: black;">不仅</span>利于百度和google收录，<span style="color: black;">亦</span>能<span style="color: black;">帮忙</span>每篇<span style="color: black;">资讯</span><span style="color: black;">得到</span>更好的排名。<span style="color: black;">倘若</span><span style="color: black;">要求</span><span style="color: black;">准许</span>，<span style="color: black;">能够</span>单独给每篇文章做<span style="color: black;">有些</span><span style="color: black;">外边</span>链接是<span style="color: black;">特别有</span>必要的，质量好的外链，会更有效的<span style="color: black;">帮忙</span><span style="color: black;">文案</span>快速的收录。</p>
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