SEO内容类型是什么?分享6个实操案例助你加强网站优化
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RX1gYRw396DEkC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=sBCsbZk5S7N%2FV%2F%2BRI7LJA0z%2Fz4o%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现代搜索引擎优化<span style="color: black;">常常</span>依赖于<span style="color: black;">供给</span>有价值的内容,以改善网站的客户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容创建不只适用于<span style="color: black;">哪些</span>财力<span style="color: black;">浑厚</span>的大品牌。下文的6个网站会证明,电子商务网站<span style="color: black;">能够</span>创建有价值的内容,用于吸引购物者和优化搜索引擎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、博客</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RcD78HOEex2VRi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=kEnlXvaBqVYrBQWD0Hg7evfgMWc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">博客为搜索者<span style="color: black;">供给</span>了<span style="color: black;">经过</span>与<span style="color: black;">机构</span><span style="color: black;">制品</span><span style="color: black;">关联</span>的主题搜索、寻找品牌的一种方式,例如,珠宝商Birkat Elyon在博客中向购物者介绍了<span style="color: black;">能够</span>经受住时间考验的订婚戒指形状。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>推送生活方式类型的博客,并不是所有的帖子都要与<span style="color: black;">制品</span><span style="color: black;">关联</span>,但适度的品牌营销<span style="color: black;">能够</span>使品牌更人性化。你<span style="color: black;">能够</span><span style="color: black;">经过</span>博客向购物者介绍你的品牌,<span style="color: black;">她们</span>可能<span style="color: black;">此刻</span><span style="color: black;">无</span><span style="color: black;">思虑</span>购买珠宝,但会在将来的某个时候购买珠宝。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>,你还要<span style="color: black;">重视</span>博客内容要<span style="color: black;">处理</span>购物者所<span style="color: black;">注重</span>的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、教育资源</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RcD78LF78Hp6qA~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=uOl9JVQM7Mk4K6KYB6ATtIvI9XA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的博客需要付出<span style="color: black;">海量</span>精力去运用,则<span style="color: black;">能够</span><span style="color: black;">思虑</span>更为<span style="color: black;">实质</span>的教育指南。<span style="color: black;">例如</span>上面图例中的Flag and Banner的指南,这些资源<span style="color: black;">一般</span>不需要保持<span style="color: black;">连续</span>更新,只需要偶尔更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Flag and Banner的指南在有机搜索中排名很靠前,<span style="color: black;">由于</span>它很全面<span style="color: black;">况且</span><span style="color: black;">包括</span>了<span style="color: black;">能够</span><span style="color: black;">帮忙</span>购物者<span style="color: black;">认识</span>每种旗帜类型的插图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>学习和实践,你<span style="color: black;">能够</span>在这一过程中找到适合自己的主题。例如购物者的问题可能是一个主题,制造商的信息<span style="color: black;">亦</span>可能是一个主题。留意学习机会,你永远不会缺少<span style="color: black;">能够</span>写的主题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>资源部分中有多篇<span style="color: black;">文案</span>,你<span style="color: black;">能够</span>创建一个中心辐射模型,其中一个内容页面<span style="color: black;">能够</span><span style="color: black;">包括</span>链接到所有资源页面的类别级页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、操作指南</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RcD78LT3ql4Hd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=8UL6z8IZ%2FAH9BrQiRCvFn%2FncfEg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">指南<span style="color: black;">常常</span>分为<span style="color: black;">过程</span>或部分。<span style="color: black;">倘若</span>页面标题为“<span style="color: black;">怎样</span>……”、“通往……的10个<span style="color: black;">过程</span>”或“通往……的10个技巧”,<span style="color: black;">那样</span>你可能正在查看操作指南。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面的图例<span style="color: black;">表示</span>了清洁活塞钢笔的指南,该指南以传统的逐步格式<span style="color: black;">经过</span>视频和书面说明进行清洁<span style="color: black;">指点</span>。随着谷歌问答框的兴起,指南愈渐<span style="color: black;">作为</span><span style="color: black;">加强</span>品牌知名度的好方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">越来越多的消费者<span style="color: black;">爱好</span>视频内容,<span style="color: black;">意见</span>你可以将文本和视频内容都安排在操作指南中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、<span style="color: black;">平常</span>问题解答(FAQ)</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RcD78Lj1aDRrky~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=hPS%2BvpBrsmm72FIbzSfWR0XB%2BMg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多网站都有<span style="color: black;">这般</span>一个版块——<span style="color: black;">平常</span>问题解答。这个版块更倾向于回答纯粹的交易问题,<span style="color: black;">例如</span>运输速度和退货政策。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图的Battery Mart示例<span style="color: black;">表示</span>了与其<span style="color: black;">制品</span><span style="color: black;">关联</span>的<span style="color: black;">平常</span>问题解答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">每一个</span>问题都链接到单独的页面以获取答案时,<span style="color: black;">平常</span>问题解答是最强的SEO。这使得你<span style="color: black;">能够</span>对<span style="color: black;">每一个</span>问答进行单独优化,<span style="color: black;">由于</span>所有答案都在单个页面上时,很难实现排名优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、支持信息</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RcD78in7t9gZQC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=5PDasZxzXXKpYlGFLaogwJnsIgU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎还<span style="color: black;">能够</span>对搜索者<span style="color: black;">查找</span>的内容进行排名。<span style="color: black;">做为</span>一个利基电子商务企业,上面图例中的iPenstore就有<span style="color: black;">供给</span>丰富的支持信息。这些支持信息<span style="color: black;">准许</span>客户在不拿起<span style="color: black;">tel</span>的<span style="color: black;">状况</span>下找到与<span style="color: black;">制品</span><span style="color: black;">关联</span>问题的答案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>,大部分企业<span style="color: black;">一般</span>不<span style="color: black;">注重</span><span style="color: black;">她们</span>的支持信息内容。支持信息是一种<span style="color: black;">能够</span>吸引新顾客的方式,<span style="color: black;">倘若</span>客户体验积极还<span style="color: black;">能够</span>吸引流失的顾客进行回购。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、创意库</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RcD78j7Epng3av~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730048741&x-signature=SIQJog%2FjZ9lKvDHZKi7HpuI1KJo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业经常在无文本支持的页面上粘贴<span style="color: black;">海量</span><span style="color: black;">照片</span>,<span style="color: black;">引起</span>浪费了创意库的SEO<span style="color: black;">潜能</span>。<span style="color: black;">倘若</span><span style="color: black;">无</span>专业的评论背景和指示,<span style="color: black;">美丽</span>的<span style="color: black;">照片</span>并<span style="color: black;">不可</span><span style="color: black;">供给</span>价值——对购物者和SEO<span style="color: black;">来讲</span>都是如此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在上面的图例中,ShopWildThings是一家<span style="color: black;">供给</span>婚礼和活动装饰的电子商务<span style="color: black;">机构</span>,它成功地将创意与博客概念融合在<span style="color: black;">一块</span>。这些博客的<span style="color: black;">特殊</span><span style="color: black;">重点</span>是客户的<span style="color: black;">照片</span>,<span style="color: black;">一般</span>由专业摄影师拍摄,<span style="color: black;">照片</span><span style="color: black;">周边</span>的文字描述了<span style="color: black;">怎样</span><span style="color: black;">运用</span><span style="color: black;">制品</span>以实现照片中的景象。<span style="color: black;">由于</span>创意库<span style="color: black;">供给</span>的链接是有用的,<span style="color: black;">因此</span>这是<span style="color: black;">增多</span>内部链接的有效方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(编译/雨果网 吕晓琳)</p>
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