SEO优化获取精细流量
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是卢松松，点点上面的头像，欢迎关注我哦！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好，我是你的<span style="color: black;">伴侣</span>长歌!一位90后创业者，<span style="color: black;">连续</span>分享闲鱼干货。互联网老网民，应该都听过这个词，SEO最早出<span style="color: black;">此刻</span>度娘等<span style="color: black;">关联</span>的大型搜索网站。随着智能手机的普及，搜索排名是<span style="color: black;">大众</span>经常用的功能。<span style="color: black;">例如</span>下边这一组<span style="color: black;">照片</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c485d358b88f4c34b78065c3c735861c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730050218&x-signature=EgX3qWq5nre%2FqDHrzFm8MIl2F3w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>购物类的app都有搜索框，<span style="color: black;">况且</span><span style="color: black;">此刻</span>都<span style="color: black;">爱好</span>拍照搜图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假如以前你不<span style="color: black;">晓得</span>SEO，<span style="color: black;">那样</span><span style="color: black;">此刻</span>看上边的<span style="color: black;">照片</span>，你应该懂了。<span style="color: black;">此刻</span>大<span style="color: black;">都数</span>的app都有一个搜索框。<span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span>闲鱼的搜索界面。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fe26068fa29f48798a17d2dbcf8d77e6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730050218&x-signature=vBSdvDjKwBgxcw7l7Fcb0LP%2FuyI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">右边图有些词后面带火的图标，这些词都是<span style="color: black;">近期</span>用户高频搜索的关键词。<span style="color: black;">咱们</span>运营闲鱼，有搜索框的<span style="color: black;">地区</span>就有SEO，就会有搜索排名。<span style="color: black;">那样</span>就会<span style="color: black;">显现</span>竞争，竞争的核心<span style="color: black;">便是</span>流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">营销</span>额=流量✖转化率✖客单价</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在搜索框输入关键词，就会展示出<span style="color: black;">区别</span>的店铺<span style="color: black;">制品</span>综合排序。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说，你的<span style="color: black;">制品</span>排名在越前，<span style="color: black;">制品</span>卖出的几率就会越高。闲鱼用搜索引擎是沿用的某宝，来对<span style="color: black;">制品</span>进行搜索和排序的。<span style="color: black;">倘若</span>买家有<span style="color: black;">需要</span>就会去搜索<span style="color: black;">关联</span>的关键词，系统<span style="color: black;">按照</span>宝贝属性进行相应的搜索展示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索关键词<span style="color: black;">便是</span>买家的<span style="color: black;">知道</span><span style="color: black;">需要</span>展示，定位的<span style="color: black;">精细</span>流量。在闲鱼运营的过程中，要<span style="color: black;">持续</span>的去做SEO搜索优化。这<span style="color: black;">亦</span>是个非常重要的环节，<span style="color: black;">由于</span><span style="color: black;">精细</span>流量一个超过一千个泛流量的价值。<span style="color: black;">非常多</span>闲鱼老鸟，后期矩阵化操作店铺，做霸屏，都是<span style="color: black;">创立</span>在搜索优化排名的<span style="color: black;">基本</span>上进行延伸。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">平常</span>运营中<span style="color: black;">经过</span>哪几个方面去优化<span style="color: black;">精细</span>流量呢?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.标题要足够准确</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">闲鱼的标题=主词+修饰词(热词)+长尾词</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>说原标题：拖鞋女夏季家居家用室内浴室洗澡防滑踩屎感情侣软底静音凉拖鞋。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>进行简化：拖鞋(主词) 男女夏季居家(修饰词)防滑软底静音(长尾词)。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span>，<span style="color: black;">经过</span>搜索标题关键词来进行排名。<span style="color: black;">这儿</span>有个技巧<span style="color: black;">便是</span>，把所有可能的关键词组合起来就能形成<span style="color: black;">制品</span>的标题。<span style="color: black;">这般</span>不论客户基于<span style="color: black;">怎么样</span>的搜索关键词都能搜到<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">无</span>办法找到自己的<span style="color: black;">制品</span>关键词，有下边的<span style="color: black;">办法</span><span style="color: black;">能够</span>借鉴。<span style="color: black;">能够</span>借助以下<span style="color: black;">办法</span>：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2e63edf07765487b934758c3270204fb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730050218&x-signature=USI0yn3%2FkwJrmt0eFdLRqthJ%2FJw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>会看到搜索框内的折叠桌，框的下边<span style="color: black;">显现</span>了<span style="color: black;">关联</span>的10个词，都<span style="color: black;">叫作</span>为长尾词。学会用<span style="color: black;">区别</span>的<span style="color: black;">区别</span>名<span style="color: black;">叫作</span>去找自己<span style="color: black;">制品</span>的长尾词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">敲黑板<span style="color: black;">重视</span>!!</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">平常</span>的错误表达方式有：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(1)卖手机壳的，把标题写得在卖手机</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(2)卖微波炉加热碗的，写成卖微波炉等等......</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.定价要<span style="color: black;">恰当</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闲鱼平台对低价又质量好的<span style="color: black;">制品</span>，搜索排名会优先展示在前面。<span style="color: black;">例如</span>说，开了一家超市，<span style="color: black;">每一个</span>商品<span style="color: black;">皆想</span>要<span style="color: black;">挣钱</span>是不现实的。会有一个比例分配：大概20%用来低价免费推广，类似于引流;大概有30%的利润差不多在中间，不高<span style="color: black;">亦</span>不低;剩下的50%<span style="color: black;">能够</span>设置为高利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经常<span style="color: black;">咱们</span>会把这些<span style="color: black;">优良</span>来整合到一个<span style="color: black;">制品</span>里面。经营商道都是互通的，要灵活运用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.文案要<span style="color: black;">优秀</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人们<span style="color: black;">爱好</span>看干净清爽明了的文案，<span style="color: black;">由于</span>看上去舒服。<span style="color: black;">优秀</span>又完整的文案，<span style="color: black;">能够</span>让客户对<span style="color: black;">制品</span>有直接的<span style="color: black;">认识</span>，<span style="color: black;">况且</span>还能更好地吸引客户下单。文案不要写的一团糟，商品规格什么都<span style="color: black;">无</span>，就只<span style="color: black;">晓得</span><span style="color: black;">好似</span>是卖这个东西，模糊不清。客户自然不会下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不会写的，<span style="color: black;">能够</span>多参考同行的文案，先去复制模仿，再去创新属于自己的模板。有文案功底的小伙伴，<span style="color: black;">能够</span>自己原创。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">制品</span><span style="color: black;">照片</span>要<span style="color: black;">恰当</span>规划</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首图<span style="color: black;">必定</span>要整洁干净，不要有文字。就像上边这个图跟标题是<span style="color: black;">第1</span>张进入客户眼帘的，<span style="color: black;">必定</span>要足够吸睛，用户才会去点击浏览。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">附加图还有：<span style="color: black;">制品</span>款式、<span style="color: black;">制品</span>详情图、规格拼图、实物图等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键<span style="color: black;">便是</span>要把<span style="color: black;">制品</span>表达清楚。最多<span style="color: black;">能够</span>放9张图，最好位置<span style="color: black;">所有</span>放满，不要为了放满乱放<span style="color: black;">照片</span>。<span style="color: black;">亦</span><span style="color: black;">能够</span>8张<span style="color: black;">照片</span>+<span style="color: black;">制品</span>视频。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.优化链接<span style="color: black;">加强</span>转化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台在<span style="color: black;">持续</span>判断<span style="color: black;">制品</span><span style="color: black;">是不是</span>足够<span style="color: black;">优秀</span>，能否受到广大用户认可。<span style="color: black;">倘若</span>越好，将得到闲鱼<span style="color: black;">更加多</span>的流量扶持，<span style="color: black;">亦</span><span style="color: black;">便是</span>排序排名和<span style="color: black;">揭发</span>。“浏览、我想要、超赞”三个指标越好，越能吸引客户。卖家的沟通能力越强，<span style="color: black;">亦</span>能更好地把<span style="color: black;">制品</span>多次卖出去，<span style="color: black;">制品</span>的权重排名就会<span style="color: black;">持续</span><span style="color: black;">提升</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.退款纠纷率</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闲鱼平台打造的是C2C真实社区模式，<span style="color: black;">大众</span><span style="color: black;">不消</span>去花推广费就能出单。有所区别的是，店铺退款率会直接影响店铺权重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">由于</span>纠纷上小法庭，<span style="color: black;">或</span>被举报，短期内退单率比较高，这些都会影响店铺的权重的。还有<span style="color: black;">尤其</span><span style="color: black;">重视</span>，<span style="color: black;">平常</span>和买家交流过程中，要<span style="color: black;">重视</span>礼貌用语，<span style="color: black;">亦</span>有可能遇到<span style="color: black;">有些</span>不讲礼貌的，<span style="color: black;">此时</span>直接礼貌拒绝就<span style="color: black;">能够</span>了。<span style="color: black;">必定</span>要避免不必要的麻烦，<span style="color: black;">平常</span>违规降流<span style="color: black;">便是</span>这个<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7.高质量地上新</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闲鱼平台规则<span style="color: black;">便是</span>对新<span style="color: black;">制品</span>会有<span style="color: black;">必定</span>量的流量倾斜，<span style="color: black;">因此呢</span><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">持续</span>的上新去测试。<span style="color: black;">而后</span>下架<span style="color: black;">无</span>流量的<span style="color: black;">制品</span>，从而获取<span style="color: black;">更加多</span>的流量。<span style="color: black;">同期</span>，还<span style="color: black;">能够</span>围绕店铺出单较好的<span style="color: black;">制品</span>，做<span style="color: black;">类似</span>款<span style="color: black;">或</span>周边<span style="color: black;">制品</span>，更好把控哪个类目更适合店铺卖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你对闲鱼无货源感兴趣，<span style="color: black;">意见</span>把这两篇干货先看完。今天你学到了吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">源自</span>：卢松松博客，欢迎关注我的帐号哦！</span></p>
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