网站优化前,SEO为么要先分析关键词?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说内部链接是网站的血液和经络,<span style="color: black;">那样</span>关键词<span style="color: black;">便是</span>网站的肌肉,SEO在进入某个<span style="color: black;">行业</span>时,<span style="color: black;">首要</span>要规划好网站的<span style="color: black;">目的</span>关键词,<span style="color: black;">目的</span>关键词<span style="color: black;">不可</span>随便确立,SEO必须要适当的分析关键词的<span style="color: black;">商场</span>价值。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b39d8d4640134f4fb37f5b530052d604~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730055098&x-signature=rtNPDRRAm38kWFoGNiUeHdbYhMM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">行业</span>都有领航者,这是<span style="color: black;">咱们</span>的直接竞争对手,<span style="color: black;">科研</span>分析行业中排名前十的竞争对手网站的关键词<span style="color: black;">运用</span>策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">便于<span style="color: black;">咱们</span>能更好地规划好网站的<span style="color: black;">制品</span><span style="color: black;">或</span>服务策略,这是与网站的<span style="color: black;">目的</span>关键词息息<span style="color: black;">关联</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">否则贸然地<span style="color: black;">选取</span>关键词可能会<span style="color: black;">引起</span>两种结果,一种是关键词排名上不去,另一种是关键词排名上去之后<span style="color: black;">无</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或</span>说难以完成转化,这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">为何</span>要<span style="color: black;">科研</span>关键词的<span style="color: black;">道理</span>所在。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">保证</span><span style="color: black;">目的</span>关键词有人搜索</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业网站做SEO优化的目的是带来<span style="color: black;">精细</span>流量,<span style="color: black;">而后</span>快速地<span style="color: black;">加强</span>网站的品牌知名度及完成流量转化形成利润,这是SEO的终极<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>SEO在<span style="color: black;">选取</span>网站的核心关键词时,<span style="color: black;">必定</span>确定<span style="color: black;">是不是</span>有人搜索这个关键词,有搜索量的关键词才有价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于用户<span style="color: black;">需要</span>和搜索习惯,<span style="color: black;">咱们</span>要快速地判断这个关键词本身的价值,<span style="color: black;">例如</span>关键词“SEO”和“SEO培训”这两个关键词,搜索“SEO”这个关键词的人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能在<span style="color: black;">认识</span>SEO的最新动态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而搜索“SEO培训”这个关键词的人,可能将会从事SEO职业,想要进行SEO培训,谁的价值大一目了然。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、降低优化难度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO找到有搜索量的关键词之后,要<span style="color: black;">尽可能</span>避免<span style="color: black;">选择</span>行业热门关键词<span style="color: black;">做为</span>网站的<span style="color: black;">目的</span>关键词<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>“律师”“旅游”“培训”等等这些关键词都是行业热门关键词,流量非常大,<span style="color: black;">然则</span>相应的优化排名的难度<span style="color: black;">亦</span>很大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>企业<span style="color: black;">或</span>个人站长而言,<span style="color: black;">选取</span>合适的关键词<span style="color: black;">才可</span>节约资源,降低优化难度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、寻找有效流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的排名和流量从来都不是目的,SEO的<span style="color: black;">最后</span><span style="color: black;">目的</span>是带来<span style="color: black;">精细</span>流量快速完成转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>“重庆律师”这个关键词完成转化的概率比“律师”这个关键词高得多,用户搜索“律师”这个关键词可能想要<span style="color: black;">认识</span>关于律师方面的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而搜索“重庆律师”这个关键词就不<span style="color: black;">同样</span>了,用户可能需要律师服务;前者流量大,<span style="color: black;">然则</span>流量<span style="color: black;">源自</span>不<span style="color: black;">精细</span>,难以完成转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后者带来的流量小,搜索量相对较低,<span style="color: black;">然则</span>流量<span style="color: black;">源自</span><span style="color: black;">精细</span>,<span style="color: black;">更易</span>完成转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、搜索多样性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着互联网的发展,用户的搜索经验越来越丰富,<span style="color: black;">晓得</span>搜索短词<span style="color: black;">已然</span><span style="color: black;">不可</span>找到相应的答案及问题的<span style="color: black;">处理</span><span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">起始</span>尝试搜索<span style="color: black;">平常</span>的关键词,这种关键词表现更<span style="color: black;">详细</span>,内容和问题表达更为清楚,<span style="color: black;">更易</span>找到问题的答案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>SEO要<span style="color: black;">按照</span>网站的市场<span style="color: black;">需要</span>来确立关键词的属性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在挖掘关键词后,<span style="color: black;">咱们</span>要对关键词进行<span style="color: black;">归类</span>处理,<span style="color: black;">按照</span>网站<span style="color: black;">需要</span>和用户搜索习惯,来确立关键词的<span style="color: black;">商场</span>价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、<span style="color: black;">发掘</span>新机会</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于人思维的局限性,<span style="color: black;">经过</span><span style="color: black;">自己</span>确定关键词是非常有限的,<span style="color: black;">因此</span>SEO要<span style="color: black;">经过</span>关键词工具来挖掘和拓展海量关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>在分析它的竞争程度以及<span style="color: black;">将来</span>这个行业的发展趋势,<span style="color: black;">而后</span>预测关键词的<span style="color: black;">商场</span>价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若是别人没做,而你做了就可能会在<span style="color: black;">将来</span>的某个时候达到意想不到的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">科研</span>关键词<span style="color: black;">发掘</span>新的<span style="color: black;">商场</span>机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:良家佐言</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>:</p>https://www.badpon.com/2288.html
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