百度投资厦门卖家，钉钉创始人“辞职”做跨境，速卖通搞独立站
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【蓝海亿观网第</span><span style="color: black;">1630 </span><span style="color: black;">期分享】</span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b8e435c0d6834168947f600bce563fb3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=kXa%2Faa8h%2Fbg9ktQ5p1tebVSaa9c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期<span style="color: black;">败兴</span>，巨头频频出手，百度和阿里巴巴都在</span><span style="color: black;">跨境电商方面有了新动作。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，百度<span style="color: black;">经过</span><span style="color: black;">相关</span><span style="color: black;">机构</span>投资了厦门一家跨境电商<span style="color: black;">机构</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">该<span style="color: black;">机构</span>名为厦门海湾趋势网络科技有限<span style="color: black;">机构</span>（下<span style="color: black;">叫作</span>：海湾趋势），</span><strong style="color: blue;"><span style="color: black;">是近年来眼镜等类目的“隐形冠军”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海湾趋势<span style="color: black;">重点</span>聚焦时尚类目，<span style="color: black;">包含</span>眼镜、鞋、饰品、手袋、美瞳等。不仅运营了自己DTC独立站，<span style="color: black;">同期</span><span style="color: black;">亦</span>在亚马逊上有不俗的表现。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7月27日，在海湾趋势股东名单中，新增了三亚百川致新私募股权投资基金合伙企业(有限合伙)。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">该<span style="color: black;">机构</span>是百度风投旗下企业，今年6月刚成立，而百度风投，是百度旗下非常重要的“投资马前卒”，由李彦宏亲自出任董事长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海湾趋势<span style="color: black;">为么</span>能入百度的“法眼”？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上，海湾趋势的主项目在百度投资之前，就<span style="color: black;">已然</span>受到资本的连番<span style="color: black;">喜爱</span>，共拿到了三轮融资。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">早在2016年，就拿到了坚果资本的A轮融资。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/81dc5f1728ac4fbfa3916074feb00965~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=IJcEjfMVoU3tFRQT9cEMXbNBxYM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">坚果资本的大本营<span style="color: black;">亦</span>在厦门，与海湾趋势<span style="color: black;">机构</span>所在地近在咫尺。或许，双方在很早之前就有密切的交集。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">坚果资本手头有一大笔钱，规模约10亿元人民币。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近年来，坚果资本紧盯跨境电商<span style="color: black;">行业</span>，</span><strong style="color: blue;"><span style="color: black;">投资了赛维网络、执御等亿级大卖家，</span></strong><span style="color: black;"><span style="color: black;">同期</span>还投资了易捷乐、洛德岛、Lilysilk Yeahmobi 等跨境电商新锐力量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有了坚果资本前期的铺垫，百度后续跟进投资海湾趋势，<span style="color: black;">亦</span>有了<span style="color: black;">必定</span>的依据。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7d4702f3744f451f829cb645180f19c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=OEnkyyvTJrLoi%2Ft9neqEmkx0XqQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（海湾趋势创始人）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">眼镜是海湾趋势主打<span style="color: black;">制品</span>，其独立站 tijneyewear.表现不俗，在时尚类排名为3311(Similar Web)。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4b4ae6c08bc34402bd114d07f6532f7d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=%2BHHfDaV%2B6L8D%2BNvl%2Bmol7hfHB68%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其<span style="color: black;">重点</span>访客集中在美国，大约占了一半<span style="color: black;">上下</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，其独立站的直接<span style="color: black;">拜访</span>的流量占了35.19%，说明其在用户中<span style="color: black;">已然</span><span style="color: black;">创立</span>了<span style="color: black;">必定</span>的品牌知名度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与此<span style="color: black;">同期</span>，搜索流量占了将近40%。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">《蓝海亿观网egainnews》<span style="color: black;">认识</span>到，</span><strong style="color: blue;"><span style="color: black;">在福建厦门、莆田一带，有非常多的眼镜类的独立站，它们的SEO都做得非常好。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中一部分独立站采用的站群策略，<span style="color: black;">运用</span>黑帽劫持手段去蹭流量，以打游击的方式来卖仿品。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与此<span style="color: black;">同期</span>，像海湾趋势（tijneyewear）<span style="color: black;">这般</span>的聚焦力量，用心做大站、精品站的，<span style="color: black;">亦</span>为数不少。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/d1e0421a07cd40e493340ea0e53270ce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=t%2B6x1g9411UeYjmqq7pZyOOlU6Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>海湾趋势在独立站运营方面的能力，无论是坚果资本，还是百度，应该对其进行了充分的尽调。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">尤其是百度，<span style="color: black;">做为</span>搜索引擎巨头，<span style="color: black;">针对</span>网站流量结构、SEO策略更为<span style="color: black;">认识</span>。</span></strong><span style="color: black;">如今，百度<span style="color: black;">作为</span>海湾趋势股东，基本<span style="color: black;">能够</span>看出其对该团队的独立站运营能力有较高的认可。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了独立站，海湾趋势的品牌TIJN，在亚马逊上<span style="color: black;">亦</span>有不错的表现，有多款<span style="color: black;">制品</span>位列类目BestSeller榜单，并<span style="color: black;">得到</span>“Amazon’Chioce ”徽章。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d6c5b12c70404324959bb224c0a3375c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=8RjqynBnZ%2FOqbbR3LyH5x2%2BJ8Pk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">除了百度，阿里巴巴系<span style="color: black;">亦</span>在跨境电商方面<span style="color: black;">亦</span>有大动作。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在本月上旬，36氪从<span style="color: black;">信息</span>源获悉，原阿里钉钉CEO 陈航（花名：无招）将离职创业</span><strong style="color: blue;"><span style="color: black;">，创业方向是跨境出海。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4313b10ef7a741abb4fd4a9286ef0a1e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=XKLjawqfkV6upCfoZR8fuF%2FnuU0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（原阿里钉钉CEO陈航）</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新<span style="color: black;">机构</span>名为“两氢一氧（杭州）数字科技有限<span style="color: black;">机构</span>”，<span style="color: black;">同期</span>陈航还在跨境电商的大本营深圳，注册了一家同名<span style="color: black;">机构</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因为</span>陈航<span style="color: black;">自己</span>成功打造了国内最大的企业服务应用钉钉（用户数4亿人，1700万个组织），其能力备受业界认可。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，一听说陈航离职阿里并独立创业，</span><strong style="color: blue;"><span style="color: black;">许多资本一窝蜂涌过来“哄抢”股权。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fc6af067dd3f46d9b92717087d317dd0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=9OXrYsmrHo1Ih0RerfML7k7YRnE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">陈航的项目还<span style="color: black;">无</span><span style="color: black;">起步</span>，估值就达到了几十亿人民币。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即便如此，许多投资人依然舍得给钱。然而，给<span style="color: black;">非常多</span>钱<span style="color: black;">亦</span>投不进去。</span><strong style="color: blue;"><span style="color: black;">“能<span style="color: black;">不可</span>投进去，只认脸，不认钱”</span></strong><span style="color: black;">（36氪）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">明星效应可见一斑。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，“离职创业”的传闻，<span style="color: black;">火速</span>被阿里巴巴<span style="color: black;">关联</span>负责人否定。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据该负责人<span style="color: black;">叫作</span>，陈航依然在阿里巴巴，并未离职，但其确实带着钉钉团队的核心骨干<span style="color: black;">一块</span>做跨境出海项目。其中，<span style="color: black;">包含</span>原阿里钉钉首席架构师、CTO朱鸿（花名：一粟）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">然而，这一项目属于阿里巴巴“内部跑马项目”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">火速</span>，新项目的骨干，原阿里钉钉首席架构师、CTO朱鸿发了一个<span style="color: black;">伴侣</span>圈，证实了这一说法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">朱鸿发的<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;">地点是马云的发家之地杭州湖畔花园小区。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5d2014f0ad1d4c51861a88184e49039e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=djX7q3QLxjycXL5baXYALfdqs1Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">湖畔花园小区是阿里人的“圣地”，墙上赫然挂着当年马云与阿里元老们的<span style="color: black;">初期</span>照片。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1999年，马云等18个合伙人在<span style="color: black;">这儿</span>创办了阿里巴巴。接着，在这套普通的公寓里，孕育了淘宝、阿里妈妈、天猫、钉钉。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">毫无疑问，湖畔花园的这套公寓，是十足的“风水宝地”</span></strong><span style="color: black;">，<span style="color: black;">因此呢</span>，据阿里内部人士<span style="color: black;">叫作</span>，“<span style="color: black;">仅有</span>最重要的项目，才会被放在<span style="color: black;">这儿</span>培育”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由此可见，陈航带领钉钉团队做的跨境出海项目在阿里内部，有着举足轻重的<span style="color: black;">道理</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，这个跨境出海项目<span style="color: black;">详细</span>是什么呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>朱鸿透露的信息来看，这是一家数字科技<span style="color: black;">机构</span>，方向是“供应链、跨境和外贸”的<span style="color: black;">关联</span><span style="color: black;">行业</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由此可见，与百度投资卖家<span style="color: black;">区别</span>，钉钉团队要做的依然是自己<span style="color: black;">熟练</span>的企业服务方向，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不外</span>，这一方向转向了“跨境电商、外贸和供应链”方向。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴对外贸和跨境供应链是非常<span style="color: black;">熟练</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴集团首个项目，<span style="color: black;">便是</span>衔接中国供应商与国际采购商的Alibaba，是一家<span style="color: black;">日前</span>依然非常活跃的<span style="color: black;">全世界</span>批发贸易市场平台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同年，阿里巴巴又推出了国内的批发贸易平台1688。后来，阿里巴巴又推出了B2C电商平台速卖通，又并购了东南亚B2C电商平台Lazada。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此呢</span>，阿里巴巴对中国供应链和国外B2C市场，既有经验，又有资源。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今，由钉钉团队对跨境电商及外贸供应链进行数字化赋能，可能将给<span style="color: black;">咱们</span>带来一个意想不到的<span style="color: black;">制品</span>，为广大跨境电商卖家<span style="color: black;">供给</span>便利，继而推动<span style="color: black;">全部</span>行业的发展。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴对跨境电商的雄心<span style="color: black;">始终</span>未减，其旗下速卖通<span style="color: black;">亦</span>做出了新动作。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在6月初，业内<span style="color: black;">信息</span><span style="color: black;">叫作</span>，阿里旗下B2C跨境电商平台速卖通有意布局自营独立站业务，其对标的方向是Shein（希音）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">业内盛传的一则阿里巴巴招聘</span><strong style="color: blue;"><span style="color: black;">公告透露了不少信息：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">负责 TP 代运营的 Shopify 独立站管理；<span style="color: black;">帮助</span>代运营 TP， 进行 Facebook、Google、Youtube、Instagram 等平台的<span style="color: black;">宣传</span>投放优化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中有一条很关键，有 2 年以上 Shopify 独立站<span style="color: black;">或</span>自建站运营推广经验，<span style="color: black;">熟练</span> Shopify 规则及建站流程。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7fa2855ed8244513ab4f2ead73e6b90b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730059171&x-signature=b49BDUzVxpOXn49Pqg%2F6NV8nLw8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据业内人士<span style="color: black;">叫作</span>，速卖通这一项目对标的是Shein，团队<span style="color: black;">已然</span><span style="color: black;">起始</span>在寻找Shein的供应商合作了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通<span style="color: black;">为么</span>瞄准了自营业务，且又要对标Shein？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一位分析人士<span style="color: black;">叫作</span>，速卖通运营将近10年了，<span style="color: black;">已然</span>取得了<span style="color: black;">必定</span>成绩，但总是被亚马逊、eBay以及欧美本土电商平台压过一头，<span style="color: black;">已然</span>进入了<span style="color: black;">很强</span>的瓶颈期。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“速卖通团队和业务在<span style="color: black;">必定</span>程度上<span style="color: black;">已然</span>被边缘化了，必须做出<span style="color: black;">有些</span>突破，而近年来Shein的风生水起，<span style="color: black;">必定</span>程度上刺激了包括速卖通在内的众多玩家，”该人士<span style="color: black;">叫作</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通又<span style="color: black;">为么</span>瞄准服装来做自营独立站呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这是<span style="color: black;">由于</span>，服装<span style="color: black;">始终</span><span style="color: black;">亦</span>是速卖通的大类目，其在这一方面<span style="color: black;">持有</span>足够的供应链和运营经验。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，相比3C等以标品为主的类目，服装款式、颜色、<span style="color: black;">选取</span><span style="color: black;">非常多</span>，有足够的SKU支撑，非常适合做独立站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“3C<span style="color: black;">制品</span>大部分是耐用品，<span style="color: black;">例如</span>蓝牙音箱，你卖出一个之后，顾客要多久才来复购一次？<span style="color: black;">另外</span>，这类<span style="color: black;">制品</span>是标品，在独立站上能列出几个来呢？SKU<span style="color: black;">不足</span>多，<span style="color: black;">选取</span>少，复购低，是很难支撑起一个独立站。相比之下， 服装是一个典型的消费品，<span style="color: black;">选取</span>多，有庞大的SKU支撑，顾客<span style="color: black;">亦</span><span style="color: black;">爱好</span>复购，<span style="color: black;">因此呢</span><span style="color: black;">能够</span>支撑起一个独立站的流量小生态。<span style="color: black;">因此呢</span>，速卖通押注服装，是一个正常的<span style="color: black;">选取</span>，”深圳资深跨境电商观察人士林先生认为。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有一个问题是，阿里巴巴有强大的技术团队，自己搭建一个独立商城不是非常容易吗？</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为么</span>要招聘Shopify运营人员呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对此，业内人士分析，在技术构建一个独立商城，速卖通团队是毫无问题的，但在<span style="color: black;">初期</span><span style="color: black;">周期</span>，依然采用Shopify来建站，</span><strong style="color: blue;"><span style="color: black;">很可能是一种“跑马练兵”的方式。</span></strong><span style="color: black;">即<span style="color: black;">经过</span>在Shopify上开店，亲自运营，去<span style="color: black;">认识</span>Shopify 的规则、特点，学习其模式，以供<span style="color: black;">将来</span>自己搭建商城<span style="color: black;">供给</span>参考。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">乃至</span>有观察人士<span style="color: black;">叫作</span>，阿里巴巴<span style="color: black;">针对</span>独立站建站SaaS平台可能有浓厚的兴趣，<span style="color: black;">将来</span>或许有可能会推出类似Shopify的<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">结语：</span></strong><span style="color: black;">从百度、阿里巴巴等巨头<span style="color: black;">持续</span>“加码”跨境电商，侧面说明了跨境电商依然有很大的机会。虽然这两年<span style="color: black;">非常多</span>人唱衰跨境电商，<span style="color: black;">叫作</span>其最好的红利期<span style="color: black;">已然</span>过去。然而，客观上讲，跨境电商<span style="color: black;">最少</span>还有10年的增<span style="color: black;">长时间</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">将来</span>几年，跨境电商还会涌现出新模式，将让这个行业变得更有活力。（文/蓝海亿观网egainnews）</span></span></p>
页:
[1]