一篇文案告诉你网站SEO该怎么优化?
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,SEO网站优化<span style="color: black;">办法</span>不是<span style="color: black;">最后</span>的,最重要的还是SEO思维<span style="color: black;">或</span>执行力。<span style="color: black;">办法</span>为辅,思维为主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO无非是站内优化和站外优化,<span style="color: black;">然则</span><span style="color: black;">此刻</span>主流是做好站内就足够了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/f76000863544e391549~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=2bd8rQeS1TUWAUyQOJ7EMvbSRGI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、导航栏优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 主导航栏:把优化的关键字放在导航,<span style="color: black;">同期</span>要<span style="color: black;">思虑</span>用户会不会<span style="color: black;">由于</span>这些导航更加方便找到需要的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 次导航样:<span style="color: black;">能够</span><span style="color: black;">运用</span>面包屑结构,利于蜘蛛的爬行和让用户清楚自已所在的位置,<span style="color: black;">加强</span>用户阅读的深度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/f7b00002957ba3f361f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=qxKXUPMzBQSl2onB1owxE6Dw%2BXA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 底部导航样:<span style="color: black;">经过</span>底部导航返回其他页面,有利用户体验,<span style="color: black;">同期</span><span style="color: black;">能够</span>做关键字优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、内容结构优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">增多</span>栏目:如 最新<span style="color: black;">文案</span>、<span style="color: black;">举荐</span><span style="color: black;">文案</span>、热门<span style="color: black;">文案</span>、<span style="color: black;">关联</span><span style="color: black;">文案</span>。<span style="color: black;">能够</span>方便自助<span style="color: black;">按照</span>链接抓取<span style="color: black;">更加多</span>内容,<span style="color: black;">同期</span><span style="color: black;">加强</span>搜索引擎的友好度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/f790005f46350b62eb7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=eGvElxhNv4vT2d4rbCFzjxiX2N8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、URL路径优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① URL规范化,一个网站<span style="color: black;">或</span>网页最好是统一域名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② URL格式最好<span style="color: black;">运用</span><span style="color: black;">体积</span>一致的拼音(切勿拼音、英文混用)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ URL 目录最好是:域名+目录+<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如:</p>www.vdpom.com/seo-youhua/seo.html(SEO优化分词为SEO和优化,<span style="color: black;">因此</span>中间用-连接)。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④ URL 静态化(<span style="color: black;">文案</span><span style="color: black;">或</span>内容页)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/f73000865bd21aa7f16~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=TAysVkU%2FKNfjHO%2FG9wIkqaIHGzk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>关键词的<span style="color: black;">安排</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、挑选关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、关键词优化的<span style="color: black;">次序</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后</span>页>专题>栏目>频道>首页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① <span style="color: black;">最后</span>页:长尾关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 专题页:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、热门关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、为热点关键词制作专题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、关键词<span style="color: black;">关联</span>信息的聚合</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、辅以<span style="color: black;">文案</span>内链导入链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 栏目页:固定关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④ 频道页:<span style="color: black;">目的</span>关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤ 首页:做行业一到两个顶级关键词,<span style="color: black;">或</span>网站名<span style="color: black;">叫作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>代码优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、页面标题、关键词的设置</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 网页标题要和网页的内容相符合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 页面标题最好只重点<span style="color: black;">明显</span>1-3个关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 标题设计不要太长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/efa00086c076d5fc24a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=cfL5mN4YOQa5%2BKOkjyWRU5PnTrg%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/f760008635347f4f626~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=xadylsvPQsFBlyZL%2FjnWDy3Xis8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、h1 h2 b标签在页面中的应用</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有利于网页的重点部分<span style="color: black;">明显</span>,利于搜索引擎排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① h1<span style="color: black;">通常</span>用于网页标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② h2用于网页含<span style="color: black;">相关</span>键词的模块标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>:不要过度<span style="color: black;">运用</span>,强调下关键字就<span style="color: black;">能够</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、<span style="color: black;">照片</span>alt的标注</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/efa00086c06376f480d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730062955&x-signature=5KuMob8EPbuYYXXYoSNw8nOboZI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、超链接的注释</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如:<a title=”<span style="color: black;">包括</span><span style="color: black;">相关</span>键词的链接描述”>链接文本</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、网站地图制作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方便百度蜘蛛,<span style="color: black;">亦</span>方便用户<span style="color: black;">查询</span>内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、404页面设置</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有利用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、301重定向</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保准</span>域名的<span style="color: black;">独一</span>性,<span style="color: black;">况且</span>还<span style="color: black;">能够</span>传递权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、robot.txt优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>方便百度蜘蛛<span style="color: black;">晓得</span><span style="color: black;">哪些</span>需要索引,<span style="color: black;">能够</span><span style="color: black;">加强</span>蜘蛛效率,抓取<span style="color: black;">咱们</span>网站<span style="color: black;">更加多</span>网页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>网站内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容为王的年代,影响百度蜘蛛<span style="color: black;">原因</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.内容更新度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.内容的质量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.内容的受众范围</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.内容的稀缺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>内部链接的优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、尊重用户的体验,<span style="color: black;">重视</span>链接的<span style="color: black;">关联</span>性,内部链接不要太过泛滥;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、给重要的网页及专题导入<span style="color: black;">更加多</span>内链;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、内部链接<span style="color: black;">必定</span>要<span style="color: black;">保准</span>URL的<span style="color: black;">独一</span>性(<span style="color: black;">运用</span>绝对路径);</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、内部链接要<span style="color: black;">重视</span><span style="color: black;">安置</span>死链和断链;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">每一个</span>页的内部链接数量要有<span style="color: black;">掌控</span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、内容关键词标签的运用</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>网站数据分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好网站数据统计分析,<span style="color: black;">能够</span>反应出关键词流量、<span style="color: black;">各样</span>营销效果、页面的客户体验度、转化率的变化<span style="color: black;">状况</span>,进一步做好网站优化,<span style="color: black;">加强</span>用户粘度,总结出效果好的营销效果等。</p>
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