SEO工具：7款优化网站不可或缺的A/B测试工具
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RYSJadbHeQgTby~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730063227&x-signature=srf1VDCCM5K3l03G4JgbogOts1g%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>网站所有者<span style="color: black;">来讲</span>，手上<span style="color: black;">持有</span>数据越多越好，<span style="color: black;">因此呢</span><span style="color: black;">无</span>比<span style="color: black;">运用</span>A / B测试更好的<span style="color: black;">办法</span>来为你的网站<span style="color: black;">得到</span>即时的、可操作的见解了。</p><strong style="color: blue;">什么是A / B测试？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A / B测试（<span style="color: black;">亦</span><span style="color: black;">叫作</span>为拆分测试）会为网站访客随机<span style="color: black;">供给</span>两个<span style="color: black;">区别</span>版本页面的其中给一个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A / B测试的好处</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">同期</span>投放两个版本的页面，你<span style="color: black;">能够</span>快速确定哪个版本最有效，<span style="color: black;">然则</span>你<span style="color: black;">能够</span>从中<span style="color: black;">得到</span><span style="color: black;">更加多</span>好处。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">降低跳出率。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>人<span style="color: black;">期盼</span>投入<span style="color: black;">海量</span>时间和精力创建的页面跳出率很高。但要是跳出率很高，优化页面是降低跳失率的最佳<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A / B测试<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你过程页面的哪个版本能带来<span style="color: black;">更加多</span>的参与度，从而减少访客跳失率的可能性，从而为你<span style="color: black;">供给</span><span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">加强</span>转化率。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，<span style="color: black;">倘若</span>跳出率降低，<span style="color: black;">一般</span>你会看到转化次数<span style="color: black;">增多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>访客想要什么东西的最好<span style="color: black;">办法</span>是<span style="color: black;">经过</span>实验和分析。A / B测试能够凸显受众<span style="color: black;">爱好</span>的内容。进行必要的更改后，转化次数就能够激增，<span style="color: black;">由于</span>你<span style="color: black;">供给</span>的价值正是受众所寻找的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">找出需要优化的<span style="color: black;">地区</span><span style="color: black;">更易</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你利用热图等其他工具进行A / B测试时，你将能够清楚地<span style="color: black;">认识</span><span style="color: black;">那些</span>内容在起<span style="color: black;">功效</span>，<span style="color: black;">那些</span>没在起<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">针对</span>你<span style="color: black;">来讲</span>至关重要。市场和消费者的兴趣<span style="color: black;">处在</span><span style="color: black;">持续</span>发展的状态，<span style="color: black;">因此呢</span>你需要紧跟趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A / B测试是一种<span style="color: black;">认识</span>客户时下<span style="color: black;">爱好</span>什么东西的好<span style="color: black;">办法</span>，并且<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你找到<span style="color: black;">能够</span>改进的<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">危害</span>更低。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进行大规模的重新设计和其他重大<span style="color: black;">调节</span>会花费时间和资源，<span style="color: black;">因此呢</span><span style="color: black;">一般</span>明智的做法是<span style="color: black;">小心</span><span style="color: black;">选取</span>策略并进行<span style="color: black;">海量</span>规划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助A / B测试，你<span style="color: black;">能够</span><span style="color: black;">经过</span>关注访客的<span style="color: black;">行径</span>和参与度指标，最大程度地减少注定要失败的大修项目的投资<span style="color: black;">危害</span>。你将能够定位正确的元素以进行更新以发挥最大的影响。</p>你应该在你的网站上进行A / B测试吗？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从技术上讲，你<span style="color: black;">能够</span><span style="color: black;">经过</span>A / B测试几乎所有内容。例如字体、色彩搭配、图像<span style="color: black;">体积</span>、视频长度等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你正在寻找可为你的业务带来良好业绩，那么肯定要对特定元素进行A / B测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论你是要延长用户<span style="color: black;">拜访</span>时间还是要<span style="color: black;">加强</span>参与度，以下是会直接影响到投资<span style="color: black;">报答</span>率的网站元素：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结构；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CTA按钮；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总体网站设计/概念；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>信息和<span style="color: black;">照片</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">弹出窗口；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件营销模板；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有这些<span style="color: black;">原因</span>都会影响你的<span style="color: black;">营销</span>和收入，<span style="color: black;">因此呢</span>，进行A / B测试以<span style="color: black;">保证</span>它们将为你的业务带来积极的结果总是一个好主意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保证</span>一次只测试一个变量。一次测试多个变量可能会<span style="color: black;">引起</span>数据混淆、出错并减慢网页的优化速度。</p>7种A / B测试工具<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、Google Analytics</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Analytics是很好的分析工具，其优点有两个：<span style="color: black;">首要</span>是该工具Google为其<span style="color: black;">供给</span>支持。其次，它是免费的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多人不<span style="color: black;">晓得</span>Google Analytics<span style="color: black;">能够</span>处理A / B测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在“Content Experiments”菜单下找到Google Analytics的A / B测试工具。尽管它的功能强大、报告功能深入，<span style="color: black;">然则</span>它缺少可视化界面。<span style="color: black;">因此呢</span>你可能需要一段时间<span style="color: black;">才可</span>学会<span style="color: black;">运用</span>Google Analytics。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Optimizely</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">发掘</span>GA的界面很难懂，<span style="color: black;">然则</span>你想<span style="color: black;">起始</span><span style="color: black;">运用</span>并看到拆分测试<span style="color: black;">能够</span>带来的<span style="color: black;">区别</span>，Optimizely是一个不错的替代工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了常规的A / B测试之外，Optimizely还<span style="color: black;">供给</span>了多变量和移动端测试。这使它比现有的简单选项更具吸引力，尤其是在你追求<span style="color: black;">优秀</span>移动体验的<span style="color: black;">状况</span>下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、Visual Website Optimizer（VWO）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚<span style="color: black;">起始</span>，VWO可能感觉与Optimizely<span style="color: black;">无</span>什么<span style="color: black;">区别</span>。<span style="color: black;">然则</span>，其实两者之间仍然存在<span style="color: black;">有些</span>重大差异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与Optimizely<span style="color: black;">同样</span>，它的界面直观、高度视觉化，它<span style="color: black;">亦</span><span style="color: black;">能够</span>进行许多其他测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">VWO的内置热图使你<span style="color: black;">能够</span>更清楚地<span style="color: black;">认识</span>页面上<span style="color: black;">实质</span><span style="color: black;">出现</span>的<span style="color: black;">状况</span>，<span style="color: black;">由于</span>你<span style="color: black;">能够</span>跟踪用户的<span style="color: black;">重视</span>力和鼠标的移动。还<span style="color: black;">拥有</span>针对可用<span style="color: black;">情况</span>和转化跟踪的内置测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、Unbounce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Unbounce专注于着陆页的测试，你的A / B测试工作<span style="color: black;">亦</span>应该集中在最重要的着陆页上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你需要<span style="color: black;">有些</span>灵感来创建着陆页，则Unbounce是一个不错的<span style="color: black;">选取</span>。<span style="color: black;">每一个</span>帐户都带有<span style="color: black;">海量</span>页面模板，并且<span style="color: black;">能够</span>集成流行的营销套件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、KISSmetrics</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">KISSmetrics的价格比较昂贵，但它<span style="color: black;">能够</span>基于<span style="color: black;">区别</span>的用户<span style="color: black;">拜访</span>时长进行的测试和跟踪，从而使你<span style="color: black;">能够</span><span style="color: black;">监测</span>与网站交互的个人。这使你<span style="color: black;">能够</span>深入<span style="color: black;">认识</span>转化<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你正在寻找可<span style="color: black;">帮忙</span>你优化<span style="color: black;">全部</span><span style="color: black;">途径</span>的工具，<span style="color: black;">那样</span>KISSmetrics值得一试。与许多其他<span style="color: black;">选取</span>相比，它<span style="color: black;">拥有</span><span style="color: black;">更加多</span>的报告选项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、Crazy Egg</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Crazy Egg工具高度视觉化，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你一目了然地准确<span style="color: black;">认识</span>所看到的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它<span style="color: black;">拥有</span>六种<span style="color: black;">区别</span>的报告样式，<span style="color: black;">针对</span>非专业人士而言很友好，无需<span style="color: black;">认识</span>数据分析的来龙去脉<span style="color: black;">就可</span><span style="color: black;">把握</span>最新<span style="color: black;">状况</span>。这<span style="color: black;">亦</span>是一种符合大<span style="color: black;">都数</span>预算的经济<span style="color: black;">有效</span>的<span style="color: black;">选取</span>。但它<span style="color: black;">无</span>更强大的选项的深度或多功能性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、Five Second Test</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Five Second Test是比较少见的A / B测试工具之一，进行拆分测试时，并非页面的所有元素都可能产生<span style="color: black;">显著</span>的结果，<span style="color: black;">因此呢</span>此工具会放大可改变用户<span style="color: black;">第1</span>印象的元素。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了Five Second Test，你<span style="color: black;">能够</span><span style="color: black;">选取</span>三种测试<span style="color: black;">办法</span>，并从报告中<span style="color: black;">认识</span>，Five Second Test为你<span style="color: black;">供给</span>重要的信息。你会<span style="color: black;">发掘</span>诸如页面上用户最可能记住的内容以及易于浏览的元素之类的内容。</p>A / B测试后该怎么办？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在经过适当时间的测试后，你将需要收集的数据并<span style="color: black;">按照</span><span style="color: black;">重点</span><span style="color: black;">目的</span>衡量结果的重要性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">计算针对你的<span style="color: black;">目的</span>的<span style="color: black;">每一个</span>变体的测试次数，<span style="color: black;">一般</span>以某种转化类型<span style="color: black;">暗示</span>。识别统计显着性将有助于你确定<span style="color: black;">那些</span>有效，<span style="color: black;">那些</span>无效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">淘汰无用的变体，将精力集中在改进能带来良好结果的版本上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：SEO<span style="color: black;">容易</span>学）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。</p>
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