seo标题优化-标题优化的办法和技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>遇到<span style="color: black;">有些</span>新手<span style="color: black;">伴侣</span>问我SEO标题怎么写，于是我就整理了一下自己之前写过的<span style="color: black;">有些</span>标题优化<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你写SEO标题的时候，你<span style="color: black;">实质</span>上是在写该页面的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而关键词的<span style="color: black;">功效</span><span style="color: black;">已然</span>微乎其微，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">此刻</span>很少会问“页面关键词该怎么写”?<span style="color: black;">咱们</span>只关心“标题怎么<span style="color: black;">才可</span>符合SEO优化”?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.中文分词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在讲<span style="color: black;">怎样</span>写SEO标题之前，<span style="color: black;">咱们</span>先来<span style="color: black;">认识</span>一下“中文分词”的概念。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span>，百度展示的一个网页的title大概是36个字符<span style="color: black;">上下</span>（<span style="color: black;">详细</span>我<span style="color: black;">无</span>统计过）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>超过36个字符，将会被自动省略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/ddbd4545a24f4eb6a6310e0a1810d79f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730065234&x-signature=8tYwCI47lUTvHMK4c4W%2FU5aTwgw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>问题来了，<span style="color: black;">怎样</span>在有限的字数里塞入尽可能多的关键词？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>你想把下面的关键词放在首页上，应该怎么做？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“游乐设备，儿童游乐设备，游乐园设备，大型游乐设备，小型游乐设备，户外游乐设备，室内游乐设备，游乐设备厂家”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">不可</span>把它们<span style="color: black;">所有</span>按<span style="color: black;">次序</span><span style="color: black;">摆列</span>，<span style="color: black;">由于</span><span style="color: black;">这般</span>不足以完整<span style="color: black;">表示</span>它们，并且会<span style="color: black;">引起</span>关键字填充问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候<span style="color: black;">认识</span>“中文分词”<span style="color: black;">针对</span>SEO标题优化<span style="color: black;">来讲</span>至关重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：当<span style="color: black;">咱们</span>搜索一个词的时候，<span style="color: black;">例如</span>“游乐设备”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>会<span style="color: black;">发掘</span>，单独的“游乐设备”一词不<span style="color: black;">必定</span>会排在首页上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪些</span>“属性+游乐设备”形式的封面页，和刚才的<span style="color: black;">状况</span><span style="color: black;">同样</span>，还在首页上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8326da423c674a9681e1596735495bc4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730065234&x-signature=yvhPMPsBMYlbZcbfbVWb53j3BI8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">红色<span style="color: black;">暗示</span>搜索词和<span style="color: black;">表示</span>的结果词匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">咱们</span>在写标题的时候，<span style="color: black;">能够</span>把关键词进行拆分、重新组织，当用户搜索关键词的时候，搜索引擎会自动匹配和你的标题<span style="color: black;">关联</span>的词，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>收录多个<span style="color: black;">区别</span>的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：Google SEO<span style="color: black;">亦</span>用到英文分词，<span style="color: black;">然则</span>他们分词的时候<span style="color: black;">无</span><span style="color: black;">咱们</span>这么方便。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.倒排索引</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于倒排索引，之前有一篇<span style="color: black;">文案</span><span style="color: black;">仔细</span>介绍过，<span style="color: black;">这儿</span>就不赘述了，详情请阅读《倒排索引》。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面<span style="color: black;">说到</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>在标题中按<span style="color: black;">次序</span><span style="color: black;">摆列</span>关键词，就会<span style="color: black;">导致</span>关键词堆叠的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但这并不<span style="color: black;">寓意</span>着关键词在标题中<span style="color: black;">显现</span>的次数最好是一次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>想让“游乐设备”这个词<span style="color: black;">尽可能</span>排在首页，<span style="color: black;">那样</span>从title优化的<span style="color: black;">方向</span><span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>应该在避免关键词堆叠的<span style="color: black;">状况</span>下，<span style="color: black;">尽可能</span><span style="color: black;">加强</span>它的<span style="color: black;">显现</span>频率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，这个排名<span style="color: black;">第1</span>的网站，有一个写得很好的标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/21810820e9fa4a86a2f980325f4b6c3b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730065234&x-signature=NEhHa2dXznGRDSjoSXZ8pyRpn%2Fo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“游乐设备”一词<span style="color: black;">显现</span>3次，“游乐设备”一词单独匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了关注关键词<span style="color: black;">显现</span>的次数，正如倒排索引中<span style="color: black;">说到</span>的那样，还需要<span style="color: black;">思虑</span>关键词的位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的权重从左到右依次降低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.SEO标题优化方法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上两点理论讲清楚了，下面<span style="color: black;">咱们</span>来<span style="color: black;">详细</span>做一下标题优化。</p>
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