网站排名SEO优化办法（2022最新）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO新人在刚接手网站优化项目的时候，<span style="color: black;">常常</span>无从下手，<span style="color: black;">由于</span><span style="color: black;">认识</span>的太少，经验<span style="color: black;">亦</span>不足，有时候会避重就轻，今天SEO小<span style="color: black;">亦</span>要来拉个<span style="color: black;">名单</span>，列出大部分在</span><span style="color: black;">SEO优化</span><span style="color: black;">过程中需要<span style="color: black;">重视</span>的点，在进行搜索引擎优化的时候有<span style="color: black;">方法</span><span style="color: black;">能够</span>参考，就像一张待完成<span style="color: black;">名单</span>，<span style="color: black;">能够</span>参考参考，<span style="color: black;">检测</span>下有什么项目做了，有什么项目没做。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">站内优化</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/034a9056c32c46cea2a71e70c041f625~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730071807&x-signature=OADcLw7PAc3Azv1a1aRMiuFL4mw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO站内优化</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">TDK标签</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">检测</span><span style="color: black;">每一个</span>页面<span style="color: black;">是不是</span>有独立的TDK标签，<span style="color: black;">每一个</span>页面的标题和描述<span style="color: black;">尽可能</span>不要重复，尤其是需要排名的界面，描述最好的手写，把关键词安排进去。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">关键词优化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首页核心关键词3-5个，其他长尾关键词安排到内容页，<span style="color: black;">尽可能</span>把长尾关键词库给做大，<span style="color: black;">这般</span>流量慢慢会成几何形式增长，关键词密度要<span style="color: black;">重视</span>，不要堆砌关键词。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">内容原创性</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站内容这是SEO优化的核心区域，<span style="color: black;">首要</span>要<span style="color: black;">保准</span><span style="color: black;">海量</span>内容的原创性，一篇<span style="color: black;">文案</span><span style="color: black;">最少</span>要500字以上，内容过少搜索引擎会直接认为是低质量<span style="color: black;">文案</span>，一个网站太多<span style="color: black;">这般</span>的内容，搜索引擎就不会给好排名，在</span><span style="color: black;">输出<span style="color: black;">优秀</span>原创<span style="color: black;">文案</span></span><span style="color: black;">的时候，<span style="color: black;">必定</span>要把关键词和长尾关键词<span style="color: black;">恰当</span>的布局和应用在其中。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">内链优化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站其实就像一张蜘蛛网，各个方向都能访问到，<span style="color: black;">这般</span>才有利于蜘蛛抓取，<span style="color: black;">仅有</span>把网站内链优化成一张精致的蜘蛛网，搜索引擎<span style="color: black;">才可</span>更好的收录网站和给予更好的排名，不要有孤立的页面存在，<span style="color: black;">倘若</span>不想要收录特定的页面<span style="color: black;">或</span>目录，<span style="color: black;">运用</span>robots.txt文件<span style="color: black;">或</span>nofollow屏蔽。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站结构深度</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正常网站结构不要超过3层，遵循3次点击原则，<span style="color: black;">便是</span>在网站首页<span style="color: black;">起始</span>，经过三次鼠标点击，能到达内容页，<span style="color: black;">倘若</span>页面过深，直接影响蜘蛛抓取效率，<span style="color: black;">有害</span>于搜索引擎收录网站内容，尤其是新站，<span style="color: black;">必定</span>要<span style="color: black;">掌控</span>好网站结构深度，等有稳定蜘蛛抓取，再加深是<span style="color: black;">能够</span>的。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站<span style="color: black;">拜访</span>速度</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站<span style="color: black;">拜访</span>速度是很重要的一项SEO指标，谷歌搜索引擎<span style="color: black;">知道</span>指出，网站的打开速度是<span style="color: black;">做为</span>SEO排名的参考依据，<span style="color: black;">保准</span>网站打开速度在3秒之内，<span style="color: black;">倘若</span>想<span style="color: black;">得到</span>更好的排名，要<span style="color: black;">保准</span>打开速度在一秒<span style="color: black;">上下</span>，尽可能<span style="color: black;">运用</span></span><strong style="color: blue;"><span style="color: black;">懒加载</span></strong><span style="color: black;">，服务器文本压缩，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>优化压缩</span></strong><span style="color: black;">等技术。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站地图</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查看网站<span style="color: black;">是不是</span>有自动生成的网站地图，<span style="color: black;">重视</span>这个地图要自动生成，手工更新的等于是<span style="color: black;">无</span>，<span style="color: black;">每一个</span>站长平台都有后台提交<span style="color: black;">位置</span>，这个<span style="color: black;">位置</span>只要提交一次就<span style="color: black;">能够</span>，搜索引擎爬虫都会经常去更新这个网站地图，<span style="color: black;">瞧瞧</span>网站上有什么信息<span style="color: black;">无</span>抓取到。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">照片</span>alt属性</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>的alt属性<span style="color: black;">重点</span>是为了在<span style="color: black;">照片</span><span style="color: black;">没法</span>加载，<span style="color: black;">表示</span>的一个占位提示文字，<span style="color: black;">重点</span>是给文本阅读器<span style="color: black;">运用</span>，<span style="color: black;">然则</span>各大搜索引擎都把这个属性<span style="color: black;">做为</span>一个高质量站点的判断依据，编写合适的</span><span style="color: black;">alt<span style="color: black;">照片</span>文字</span><span style="color: black;">是网站站长的必修课。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">面包屑导航</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的Search Console中还有专门的一项，用来统计网站面包屑导航页面，<span style="color: black;">因此</span></span><strong style="color: blue;"><span style="color: black;">面包屑导航</span></strong><span style="color: black;">不管是再用户体验，还是在网站排名优化中都是有比较重要的<span style="color: black;">功效</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">H标签</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在写<span style="color: black;">文案</span>的时候，要<span style="color: black;">恰当</span>的安排<span style="color: black;">文案</span>结构，不要一个标签用到底，<span style="color: black;">文案</span><span style="color: black;">必定</span>是有中心思想的，<span style="color: black;">而后</span>有各个小标题去支撑这个中心，在HTML上有<span style="color: black;">非常多</span>标签，<span style="color: black;">例如</span>说B标签，Strong标签，这些都是<span style="color: black;">能够</span>在创作的时候<span style="color: black;">运用</span>的，<span style="color: black;">恰当</span>的<span style="color: black;">运用</span>H标签能让<span style="color: black;">文案</span>各加容易读懂，<span style="color: black;">针对</span>搜索引擎<span style="color: black;">来讲</span>，<span style="color: black;">亦</span>更好理解<span style="color: black;">文案</span>内容。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">URL语义化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">URL<span style="color: black;">位置</span>的语义化<span style="color: black;">小于</span>用户<span style="color: black;">来讲</span>不是<span style="color: black;">尤其</span>重要，<span style="color: black;">然则</span><span style="color: black;">针对</span>搜索引擎<span style="color: black;">来讲</span>是有<span style="color: black;">功效</span>的，<span style="color: black;">倘若</span>一个网站每篇<span style="color: black;">文案</span>基本都能<span style="color: black;">运用</span>人类<span style="color: black;">能够</span>读懂的URL<span style="color: black;">位置</span>，说明这个网站不像是<span style="color: black;">设备</span>采集来的，内容应该<span style="color: black;">亦</span>是经过人工编写，<span style="color: black;">这般</span>间接的会给搜索引擎一个好的印象，使得搜索引擎给予<span style="color: black;">更加多</span>的权重。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">页面静态化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>大部分的网页都是动态生成的，很少只<span style="color: black;">运用</span>HTML静态页<span style="color: black;">做为</span>企业网站，<span style="color: black;">然则</span>在搜索引擎眼里，<span style="color: black;">仅有</span>静态的内容它才认识，<span style="color: black;">因此</span>让动态页面伪静态化对</span><strong style="color: blue;"><span style="color: black;">搜索引擎给予更高排名权重</span></strong><span style="color: black;">是有影响的，网站URL<span style="color: black;">位置</span>变成静态页结尾<span style="color: black;">位置</span>，如</span><span style="color: black;"><span style="color: black;">.html</span></span><span style="color: black;">。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">是不是</span>有404页面</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个网站在找不到要<span style="color: black;">拜访</span>的内容，返回的页面应该是人工处理过的404页面，<span style="color: black;">倘若</span>直接返回服务器的404界面，<span style="color: black;">这般</span>的用户体验是非常糟糕的，搜索引擎肯定<span style="color: black;">亦</span><span style="color: black;">思虑</span>到这点，<span style="color: black;">倘若</span>一个网站都<span style="color: black;">无</span>返回合适的404页面，那这个网站应该不会是一个高质量的站点。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">301重定向</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站<span style="color: black;">通常</span>有带www和不带www的域名，不带www的是主域名，<span style="color: black;">然则</span>大<span style="color: black;">都数</span>人输入的都是带www的网站<span style="color: black;">位置</span>，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要<span style="color: black;">思虑</span>是把带www<span style="color: black;">转</span>到不带www，还是不带3w<span style="color: black;">转</span>到带3w的<span style="color: black;">位置</span>，有点晕？<span style="color: black;">不碍事</span>，只要<span style="color: black;">晓得</span><span style="color: black;">为何</span>要做301<span style="color: black;">转</span>？其实选哪一个域名都<span style="color: black;">能够</span>，做301<span style="color: black;">转</span><span style="color: black;">重点</span>是把权重传递到同一个域名上就行。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">JS代码<span style="color: black;">转</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站导航链接<span style="color: black;">倘若</span><span style="color: black;">运用</span>JS代码<span style="color: black;">转</span>，将会严重影响各大搜索引擎收录，SEO小<span style="color: black;">亦</span>前段时间有个客户，网站就<span style="color: black;">运用</span>JS<span style="color: black;">转</span>，5年的老网站，收录就个位数，这个在</span><span style="color: black;">网站建设</span><span style="color: black;">的时候就要<span style="color: black;">留意</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">排查robots.txt文件</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有正常的搜索引擎，进网站<span style="color: black;">第1</span>件事<span style="color: black;">便是</span><span style="color: black;">拜访</span>根目录下的robots.txt文件，之后参考</span><span style="color: black;">robots.txt文件规则</span><span style="color: black;"><span style="color: black;">拜访</span>网站，<span style="color: black;">倘若</span>robots.txt文件规则设置错误，那直接影响网站收录，<span style="color: black;">乃至</span>可能不收录的<span style="color: black;">状况</span>，排查robots.txt文件规则<span style="color: black;">是不是</span>设置正确很重要。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">站外优化</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/52c8a984746d442c877d8bb7c8f61ccc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730071807&x-signature=6PBad4tLhuaW%2FQrzCnXYLcMGuJg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO站外优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外优化需要<span style="color: black;">重视</span>的<span style="color: black;">重点</span>是外链的质量和推广<span style="color: black;">途径</span>，下面列出<span style="color: black;">有些</span><span style="color: black;">重点</span>的推广<span style="color: black;">途径</span>：</span></p><span style="color: black;"><span style="color: black;">微X</span>公众号</span><span style="color: black;">QQ群</span><span style="color: black;">QQ空间</span><span style="color: black;">今日头条</span><span style="color: black;">知乎</span><span style="color: black;">豆瓣</span><span style="color: black;">小红书</span><span style="color: black;">百度贴吧</span><span style="color: black;">百度<span style="color: black;">晓得</span></span><span style="color: black;">百度文库</span><span style="color: black;">百度百科</span><span style="color: black;"><span style="color: black;">外链</span><span style="color: black;">博客</span></span><span style="color: black;">B站</span><span style="color: black;">优酷</span><span style="color: black;"><span style="color: black;">资讯</span>源类网站</span><span style="color: black;">同城类网站</span><span style="color: black;">网址目录类网站</span><span style="color: black;">Youtube</span><span style="color: black;">Instagram</span><span style="color: black;">Pinterest</span><span style="color: black;">Facebook</span><span style="color: black;">Twitter</span><span style="color: black;">Quora</span><span style="color: black;">Reddit</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外优化是站内优化锦上添花，不是雪中送炭，<span style="color: black;">仅有</span>把站内优化做好，<span style="color: black;">协同</span>站外优化<span style="color: black;">才可</span>起到效果，<span style="color: black;">否则</span>可能还会有副<span style="color: black;">功效</span>，今天的这篇SEO<span style="color: black;">文案</span>就分享到这，有什么不懂得给SEO小<span style="color: black;">亦</span>留言评论。</span></p>
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