无线传感器、仪器仪表、工控机械行业网络营销推广策划指南
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/a9f0005e6fdd42473b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100639&x-signature=5TmCMKmjlShfyonxOsv9zSp43IM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络营销推广对任何行业<span style="color: black;">来讲</span>，<span style="color: black;">途径</span>的<span style="color: black;">选取</span>和内容的制作至关重要，缺一不可。尤其对无线传感器、仪器仪表、工控机械行业<span style="color: black;">来讲</span><span style="color: black;">更加是</span>如此。综合分析行业性质和竞争对手的<span style="color: black;">状况</span>，从营销<span style="color: black;">目的</span>、营销<span style="color: black;">途径</span>、辅助资料和人员配置等四个方面，总结出<span style="color: black;">有些</span>适合无线传感器，仪器仪表，工控机械行业网络营销推广的策划指南，仅供参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>营销<span style="color: black;">目的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、品牌<span style="color: black;">提高</span>，<span style="color: black;">揭发</span>度、认知度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">制品</span>销量，<span style="color: black;">认识</span>、认可、接受</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>营销<span style="color: black;">途径</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">资讯</span>营销，即付费软文推广。各<span style="color: black;">重点</span>大型门户网站；行业网站；<span style="color: black;">地区</span><span style="color: black;">新闻</span>网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、百度文库付费推广 ，按年收费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、百度<span style="color: black;">晓得</span>付费推广，即问答营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、搜索引擎竞价排名，按点击付费。如百度，360，搜狗等。<strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、电商平台付费推广，按年收费。如工控网，中国仪器仪表网，阿里巴巴，谷瀑网，易卖工控网等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、展会，高峰论坛，如工控类，传感器类，仪器仪表类等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、自<span style="color: black;">媒介</span>：<span style="color: black;">微X</span>公众号，<span style="color: black;">外链论坛： http://www.fok120.com</span>自<span style="color: black;">媒介</span>，今日头条，企鹅公众号，一点<span style="color: black;">新闻</span>，百度百家，网易自<span style="color: black;">媒介</span>等<strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、免费发布<span style="color: black;">资讯</span>平台：博客，如<span style="color: black;">外链</span>，网易，天涯，西祠胡同，企博客，阿里巴巴；B2B平台，如中国建材网，中国塑料机械网，KK商务网等，审核快，收录<span style="color: black;">亦</span>快。<strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、自营网站<strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>行业论坛，如工控类，传感器类等<strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11、付费合作投稿：行业<span style="color: black;">微X</span>大号，行业<span style="color: black;">新闻</span>网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12、免费软文推广，如免费博客、B2B平台，自<span style="color: black;">媒介</span>平台<strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13、其他的推广途径 <strong style="color: blue;">√</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>辅助材料（纸质和电子档）：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、海报，如<span style="color: black;">制品</span>，<span style="color: black;">方法</span>等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、画册，如<span style="color: black;">制品</span>，<span style="color: black;">方法</span>，<span style="color: black;">机构</span>介绍等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、名片，如<span style="color: black;">营销</span>，市场等<span style="color: black;">必须</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">制品</span>应用视频，如<span style="color: black;">制品</span>的<span style="color: black;">运用</span>操作流程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">机构</span>宣传视频，如<span style="color: black;">机构</span>的奋斗史，资质认证，<span style="color: black;">制品</span>，企业文化，发展规划等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">制品</span>说明书</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>所需人员：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、品牌推广/市场推广，属于经理/主管级别，负责推广方向的定位，推广<span style="color: black;">途径</span>的<span style="color: black;">研发</span>，推广计划的执行、达成</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、文案编辑/文案策划，负责<span style="color: black;">制品</span>，<span style="color: black;">机构</span>文宣编辑策划，以及商铺的运营<span style="color: black;">守护</span>管理，自<span style="color: black;">媒介</span><span style="color: black;">媒介</span><span style="color: black;">途径</span>的运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、平面设计/美工，负责<span style="color: black;">制品</span>海报，画册，名片，及宣传素材的设计，以及拍照、摄影等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、商务助理/<span style="color: black;">营销</span>助理，负责客户<span style="color: black;">tel</span>、网上在线咨询解答，合同拟写，订单跟进，客户回访等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、技术<span style="color: black;">营销</span>员/<span style="color: black;">营销</span>工程师，属于主管/经理级别，负责市场定位，客户<span style="color: black;">研发</span>，客户跟进拜访，客户技术解答等。</p>
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