百度推广均价高？一份帮忙你降低推广均价的优化办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在运营竞价账户时，<span style="color: black;">咱们</span>会碰上<span style="color: black;">各样</span>各样的问题，但最让人头疼的问题之一<span style="color: black;">便是</span>，在保持推广效果的<span style="color: black;">同期</span>，<span style="color: black;">怎样</span>降低账户的推广均价；其实很简单，关键就在于能找到<span style="color: black;">能够</span>降价的词，<span style="color: black;">而后</span>对其做优化<span style="color: black;">调节</span>就好了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">怎样</span>判断<span style="color: black;">那些</span>高均价词<span style="color: black;">能够</span>降低，<span style="color: black;">那些</span>要保持原样，更不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>针对性地进行优化；本篇就围绕这两个方面，教<span style="color: black;">大众</span><span style="color: black;">怎样</span>进行账户均价优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>百度竞价<span style="color: black;">那些</span>词均价高了需要降价</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>竞价员可能在调价的时候<span style="color: black;">爱好</span><span style="color: black;">所有</span><span style="color: black;">一块</span>升<span style="color: black;">或</span>降，可是<span style="color: black;">这般</span><span style="color: black;">引起</span>的<span style="color: black;">亦</span>是账户波动<span style="color: black;">很强</span>，影响推广效果，那<span style="color: black;">那些</span>词是<span style="color: black;">能够</span>降价的呢？<span style="color: black;">重点</span>有以下四种：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.价格极高的关键词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.很<span style="color: black;">长期</span><span style="color: black;">才可</span>有点击且均价极高的关键词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.点击<span style="color: black;">然则</span>抵达率很低的词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">长期</span><span style="color: black;">无</span>产生转化的词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>了这几种关键词后，<span style="color: black;">详细</span>的降价该怎么操作呢？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aedb5350b3334adea03c9dc32212498a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730102140&x-signature=yrsU2eifAFbWGQ%2FdfGJXzT%2FvGnY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">怎样</span>进行针对化降价操作</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.价格极高词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么才算价格高？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价账户平均点击价格假设是5块钱，点击价格是平均点击价格的3倍(15块钱)的关键词就属于价格高的词;低价的话<span style="color: black;">亦</span>是三倍<span style="color: black;">上下</span>，<span style="color: black;">例如</span>2块钱，就属于低价词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>百度竞价账户<span style="color: black;">来讲</span>，高价词不超过均价三倍都<span style="color: black;">能够</span>接受。<span style="color: black;">然则</span>，还是要尽可能的将均价高的关键词降低均价，<span style="color: black;">这般</span>才会带来<span style="color: black;">更加多</span>的低价格的词和流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅</span>只看这个词的转化，<span style="color: black;">能够</span>参考改单元的转化成本是多少，找到的<span style="color: black;">以上</span>说的高于均价的关键词，如分析单元转化成本，<span style="color: black;">倘若</span>转化成本过高直接降价操作；值得<span style="color: black;">重视</span>的是，降价不要批量降价，<span style="color: black;">必定</span>要找到没转化的单元再进行降价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.点击极少词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>以月为单位，进行筛选，<span style="color: black;">倘若</span>有<span style="color: black;">一月</span><span style="color: black;">仅有</span>一个或一个一下点击且均价高的关键词，找到它进行单独降价，<span style="color: black;">尽可能</span>不要数量<span style="color: black;">太多</span>，避免账户效果<span style="color: black;">亦</span>受到影响，随之下降</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.抵达极低词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抵达率低的词，转化效果<span style="color: black;">亦</span>不可能好，最有可能<span style="color: black;">便是</span>恶意点击带来的无效流量，<span style="color: black;">因此</span>在方面的词<span style="color: black;">能够</span><span style="color: black;">始终</span>降价<span style="color: black;">乃至</span>删除<span style="color: black;">亦</span>不是太大问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.无转化词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价账户均价高，针对<span style="color: black;">长期</span>无转化的关键词，<span style="color: black;">能够</span>从这4个维度优化：关键词、时段、地区、设备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）关键词维度：删除、暂停<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）设备维度：<span style="color: black;">掌控</span>好设备的投放比例，<span style="color: black;">例如</span>降低PC<span style="color: black;">增多</span>移动的消费比例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）地区维度：<span style="color: black;">是不是</span><span style="color: black;">思虑</span>扩展<span style="color: black;">周边</span>地区?推广多地区大的<span style="color: black;">是不是</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>集中几个?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）时段维度：<span style="color: black;">倘若</span>预算少，<span style="color: black;">是不是</span><span style="color: black;">能够</span>集中投放高优化是时段，集中投放效果更稳定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>百度竞价均价高，需要降均价的<span style="color: black;">有些</span>关键词，以及优化<span style="color: black;">办法</span>，看完之后相信<span style="color: black;">大众</span><span style="color: black;">针对</span>竞价推广<span style="color: black;">怎样</span>降低均价<span style="color: black;">已然</span>有所<span style="color: black;">把握</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">针对</span>竞价推广账户优化<span style="color: black;">来讲</span>，它是一个综合性的操作，需要你多方面<span style="color: black;">把握</span>。</span></p>
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