谷歌竞价与百度竞价的仔细区别是什么?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 这次跟<span style="color: black;">大众</span>分享下谷歌竞价和百度竞价的区别，综合查阅<span style="color: black;">实质</span>总结分享跟<span style="color: black;">大众</span><span style="color: black;">一块</span>学习学习：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 在竞价推广这一<span style="color: black;">行业</span>，谷歌叫做Google Adowords，百度叫做百度推广。比较起来在国内市场Google Adowords<span style="color: black;">无</span><span style="color: black;">那样</span>大的<span style="color: black;">优良</span>，但总体<span style="color: black;">来讲</span>，它在系统和服务等多个方面还是做得比较好的。<span style="color: black;">详细</span>的区别如下：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、竞价标识形式的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：只是把自然排名的“百度快照”字样改<span style="color: black;">成为了</span>“<span style="color: black;">宣传</span>”，<span style="color: black;">通常</span>排在前面几个位置，<span style="color: black;">按照</span><span style="color: black;">详细</span>的行业来定的，<span style="color: black;">通常</span>看下就能与自然排名区别开来</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> Google Adwords：竞价排名是做成赞助商的形式，有一个好处<span style="color: black;">便是</span>很<span style="color: black;">显著</span>的和自然排名区<span style="color: black;">掰开</span>来，<span style="color: black;">这般</span>不会让搜索者感到视觉混乱。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、语种及覆盖面的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：<span style="color: black;">日前</span>只<span style="color: black;">触及</span>中文版本的竞价。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> Google Adwords：112种界面语言，支持55个国家和35种语言的本地搜索结果，覆盖<span style="color: black;">全世界</span>250多个国家和地区。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 3、排名规则的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 谷歌和百度的竞价虽然都是<span style="color: black;">按照</span>出价和质量得分这些参数进行判断和计算点击价格，<span style="color: black;">然则</span><span style="color: black;">她们</span>的排名却截然相反。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度推广：初期的排名规则比较单一，谁的价格越高，谁的排名就越靠前，按客户价格高低<span style="color: black;">次序</span>优先排名。<span style="color: black;">况且</span>还有一个自动竞价系统，看似方便，其实<span style="color: black;">便是</span>让竞价者<span style="color: black;">持续</span>的往上调价罢了。<span style="color: black;">不外</span>，自从百度推出“凤巢计划”<span style="color: black;">败兴</span>，经过这2年的<span style="color: black;">持续</span><span style="color: black;">调节</span>，其排名规则<span style="color: black;">亦</span>和Google很<span style="color: black;">类似</span>，<span style="color: black;">亦</span>是<span style="color: black;">按照</span>价格和关键词质量度等多个<span style="color: black;">原因</span>决定的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Adwords：谷歌不仅要<span style="color: black;">思虑</span>你的出价，更大一方面要判断你的<span style="color: black;">宣传</span>质量和<span style="color: black;">关联</span>性，<span style="color: black;">宣传</span>的质量得分高，不仅<span style="color: black;">能够</span>降低点击价格，为你的账户节省下<span style="color: black;">有些</span>金钱，更重要的是，你优化了<span style="color: black;">宣传</span>，网民搜索的时候，有<span style="color: black;">需要</span>的时候，难道就不会为你的好<span style="color: black;">宣传</span>为之动容吗?<span style="color: black;">因此</span>，谷歌的排名由<span style="color: black;">许多</span><span style="color: black;">原因</span>决定，谁的质量得分越高(质量得分：google是<span style="color: black;">按照</span>关键词的价格、流量、关键词<span style="color: black;">关联</span>性等统计出来的质量得分来决定你的排名，<span style="color: black;">因此呢</span>，<span style="color: black;">无</span>人<span style="color: black;">能够</span>始终占据在<span style="color: black;">第1</span>的位置)，谁的排名就越靠前。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 4、<span style="color: black;">宣传</span>数量的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：自从<span style="color: black;">显现</span>魏则西事件和赌博网站事件之后，推广位大大压缩，最少行业是<span style="color: black;">无</span><span style="color: black;">宣传</span>位，有些行业最多<span style="color: black;">表示</span>5条</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> Google：首页的上边最多只<span style="color: black;">显现</span>三个<span style="color: black;">宣传</span>，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、一个后台所能提交的网站数量</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：一个后台里面只能提交一个网站的推广，<span style="color: black;">倘若</span>一个<span style="color: black;">机构</span>有多个网站需要<span style="color: black;">同期</span>推广，那就需要多开几个账户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> Google：一个后台里面<span style="color: black;">能够</span>提交25个网站推广，分<span style="color: black;">机构</span>有网站或<span style="color: black;">区别</span>版本的网站需要<span style="color: black;">同期</span>推广，直接在一个后台里面就<span style="color: black;">能够</span>实现，<span style="color: black;">便是</span>说一个户<span style="color: black;">能够</span>开几个<span style="color: black;">区别</span>的网站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、后台管理功能的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> <span style="color: black;">这儿</span>最<span style="color: black;">显著</span>的<span style="color: black;">便是</span>地区<span style="color: black;">掌控</span>和预算的区别了：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> (1)、地区<span style="color: black;">掌控</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：用户<span style="color: black;">能够</span><span style="color: black;">按照</span>企业<span style="color: black;">制品</span>的<span style="color: black;">营销</span>范围进行分地域推广，<span style="color: black;">不可</span><span style="color: black;">详细</span>的定位到某一个关键词，所有<span style="color: black;">制品</span>要么就<span style="color: black;">所有</span>投放到某一个省份，要么就<span style="color: black;">所有</span>投放到全国。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Adwords：针对<span style="color: black;">区别</span>的<span style="color: black;">制品</span>在后台自己就<span style="color: black;">能够</span>设定<span style="color: black;">区别</span>的地区来投放<span style="color: black;">宣传</span>，地区定位<span style="color: black;">能够</span>做得更细，<span style="color: black;">能够</span><span style="color: black;">详细</span>到市，<span style="color: black;">例如</span>上海市，<span style="color: black;">按照</span>某一个<span style="color: black;">地区</span>划定<span style="color: black;">周边</span>几<span style="color: black;">千米</span>，定位准确，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span>ip<span style="color: black;">位置</span>限制这个城市的范围。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> (2)、每日预算</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：用户<span style="color: black;">能够</span><span style="color: black;">按照</span>关键字每日的流量进行消费额度的限定(针对的是所有<span style="color: black;">制品</span><span style="color: black;">一块</span>来设定一个消费额度，非单个<span style="color: black;">制品</span>)，最低只能设置50块钱。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Adwords：针对<span style="color: black;">区别</span>的关键词<span style="color: black;">能够</span>设定，预算<span style="color: black;">无</span>最低限制，最低<span style="color: black;">能够</span>设置10块钱都<span style="color: black;">能够</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 7、收费标准</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 收费标准Google 最低 ¥0.09元起</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> Baidu 最低 ¥0.30元起</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 8、防范恶意点击的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：完全的防范系统<span style="color: black;">不足</span>完善， 客户于24小时内连续<span style="color: black;">拜访</span>只<span style="color: black;">根据</span><span style="color: black;">第1</span>次的计费，<span style="color: black;">或</span>说不计费 </span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Adwords：客户<span style="color: black;">倘若</span><span style="color: black;">拜访</span>网站，会把这个客户<span style="color: black;">运用</span>的电脑的ip主板网卡都记下来，这个<span style="color: black;">拜访</span>者用的同一台电脑在24小时内不管<span style="color: black;">拜访</span>量多少次，都只会<span style="color: black;">根据</span>一次点击收费，这是任何一家搜索引擎都<span style="color: black;">没法</span>做到的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 12、技术支持分析的区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 百度推广：不<span style="color: black;">供给</span><span style="color: black;">仔细</span>的网络营销分析工具，<span style="color: black;">不外</span>有相应的关键词收集工具。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Adwords：<span style="color: black;">供给</span>功能超级强大的analytics流量分析服务，<span style="color: black;">能够</span>非常准确的检测各个关键词的效果转化率等信息，<span style="color: black;">包含</span>客户<span style="color: black;">拜访</span>网站的人数，停留到哪个页面，多停留多<span style="color: black;">长期</span>，鼠标移到了哪个位置，都有数据统计，有助于<span style="color: black;">帮忙</span>用户改善<span style="color: black;">宣传</span>效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 总结：两家<span style="color: black;">机构</span>各有各的<span style="color: black;">优良</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>有自己的不足的<span style="color: black;">地区</span></span></span></p>
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