百度推广真的不行了吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>有<span style="color: black;">非常多</span>企业<span style="color: black;">针对</span>百度推广存在着<span style="color: black;">有些</span>认知误区，认为百度平台不行了，烧钱还没效果，投放百度推广的积极性不高。<span style="color: black;">那样</span>百度推广真的不行了吗？<span style="color: black;">倘若</span>不行<span style="color: black;">为何</span>百度每年的财报<span style="color: black;">表示</span><span style="color: black;">宣传</span>收入还<span style="color: black;">那样</span>高呢?<span style="color: black;">倘若</span>行<span style="color: black;">那样</span>又<span style="color: black;">为何</span>会有这么多的质疑呢？下面我就为<span style="color: black;">大众</span>分析整理有以下几个方面的<span style="color: black;">原由</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1bb026b822a745fc94b7973cb79fd9ee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103175&x-signature=2GiwBZ9BdGs5c3xjBv7lG9c%2BPcs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>一：<span style="color: black;">非常多</span>企业以前做过百度竞价，效果非常好，<span style="color: black;">此刻</span>效果下滑，有<span style="color: black;">必定</span>的心理落差。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>十<span style="color: black;">数年</span>前做百度竞价，我相信99%的老总都<span style="color: black;">因为</span>百度推广赚到钱了，<span style="color: black;">由于</span>那时候关键词便宜，例如你排名<span style="color: black;">第1</span>名<span style="color: black;">此刻</span>要10元一次点击，10年前可能只需要1元一次点击，成本远远大于<span style="color: black;">此刻</span>。还有<span style="color: black;">便是</span>以前<span style="color: black;">非常多</span>企业缺乏网络推广<span style="color: black;">认识</span>，<span style="color: black;">因此呢</span>百度上竞争对手非常少，客户可<span style="color: black;">选择</span>的企业非常少。</p>10年前做百度竞价的同行市场企业比<span style="color: black;">此刻</span>少的多，<span style="color: black;">况且</span>做网上推广的<span style="color: black;">亦</span><span style="color: black;">非常</span>少。企业在网上的竞争很低很低。成本低、竞争少，企业随便关键词投投，效果就爆炸。<span style="color: black;">因此</span>你会看到，<span style="color: black;">此刻</span>好多规模还<span style="color: black;">能够</span>的企业，<span style="color: black;">非常多</span>都是靠百度竞价投放<span style="color: black;">得到</span><span style="color: black;">长时间</span>客户起家的。<span style="color: black;">然则</span><span style="color: black;">此刻</span>2023年了，网络发展<span style="color: black;">已然</span>相当成熟，百度竞价的关键词点击成本高了，竞争对手多了，<span style="color: black;">因此</span>效果就差了n多倍。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>二：平台认知误区，百度流量减少</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>跟<span style="color: black;">有些</span>客户交流时客户说<span style="color: black;">此刻</span>用百度的人少了，<span style="color: black;">因此</span>百度<span style="color: black;">无</span>流量了。真实<span style="color: black;">状况</span>是<span style="color: black;">这般</span>的吗？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/214e16466cf44f8a97992d77bf8e2c11~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103175&x-signature=osLa1vUFk%2BJeApzNKk969Nn9Owk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这张图是2020年-2023年家居建材行业百度搜索流量趋势图。其实<span style="color: black;">咱们</span><span style="color: black;">晓得</span>，<span style="color: black;">此刻</span>网络分流<span style="color: black;">状况</span>很严重，<span style="color: black;">然则</span>中国的上网人数是在逐步增长的，<span style="color: black;">因此呢</span>涌入百度平台的流量这些年<span style="color: black;">亦</span>是逐步<span style="color: black;">增多</span>的，只是<span style="color: black;">增多</span>幅度<span style="color: black;">无</span>个别平台快<span style="color: black;">罢了</span>，还有<span style="color: black;">便是</span>随着移动互联网的兴起与成熟，百度PC端的流量确实是有所下滑的，<span style="color: black;">然则</span>百度移动端APP的流量却是快速<span style="color: black;">增多</span>，加上<span style="color: black;">非常多</span>手机自带浏览器<span style="color: black;">运用</span>的<span style="color: black;">亦</span>是百度搜索，<span style="color: black;">因此呢</span>整体<span style="color: black;">来讲</span>百度平台的流量不仅<span style="color: black;">无</span>下滑，而是在增长的。</p><span style="color: black;">另一</span>百度本身从一开始就属于信息获取的平台，平台粘性不像头条抖音<span style="color: black;">那样</span>强，<span style="color: black;">此刻</span>百家号百度信息流流量<span style="color: black;">亦</span>在快速的<span style="color: black;">增多</span>，百度平台<span style="color: black;">亦</span>在逐步的转型为内容生产和分发平台，平台粘性相较越来越高。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4534b553951b42eebdc3e428b4c2bf78~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103175&x-signature=TBc8xNIFZDf9xRgBN5Y9cUvc8%2BA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>三：效果<span style="color: black;">欠好</span>是<span style="color: black;">欠好</span>，效果好<span style="color: black;">亦</span>是<span style="color: black;">欠好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这句话可能比较绕口，其实百度平台从一<span style="color: black;">起始</span>他的竞价模式就决定了难以<span style="color: black;">得到</span>好的口碑，<span style="color: black;">原由</span>在于<span style="color: black;">倘若</span>客户投放百度效果<span style="color: black;">欠好</span><span style="color: black;">必定</span>说百度不行，问题是投放百度效果好的客户会不会说百度效果好呢？<span style="color: black;">亦</span>不<span style="color: black;">必定</span>，<span style="color: black;">由于</span>人都是趋利避害的，自己效果好<span style="color: black;">然则</span><span style="color: black;">期盼</span>别人别来跟自己竞争，<span style="color: black;">这般</span>会损害到自己企业的利益。毕竟是有竞争关系的。</p>试问：<span style="color: black;">倘若</span>真的没效果，<span style="color: black;">为么</span><span style="color: black;">那样</span>多企业还挤破头的去推广，搜搜<span style="color: black;">各样</span><span style="color: black;">商场</span>词，哪个词语后面搜出来的不都是<span style="color: black;">宣传</span>一大堆？人民币投票最准确，说明百度推广还是<span style="color: black;">拥有</span>比较高的投入价值。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ae3d256294cd4a89af9d03a307b37104~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103175&x-signature=HJuBVFOFyRYpuGwVS72jhgNweTI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>企业实在不会操作，<span style="color: black;">能够</span>找乔宇网络来做百度百度竞价托管。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度竞价托管的理由很简单，<span style="color: black;">便是</span>为了<span style="color: black;">提高</span>推广的投资<span style="color: black;">报答</span>率，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">通常</span>所说的ROI。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>投放百度竞价<span style="color: black;">宣传</span>不像前几年，只要投钱，效果立竿见影！<span style="color: black;">此刻</span>企业网络营销观念越来越强，投钱<span style="color: black;">必定</span>要注重投资回报率，以及人均可控成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而，<span style="color: black;">日前</span>有<span style="color: black;">许多</span>客户，网络运营入<span style="color: black;">不足</span>出，看到同行效果<span style="color: black;">始终</span>很稳定，而自己投放了，却一点效果<span style="color: black;">无</span>，<span style="color: black;">而后</span>就打算放弃这个平台，这是什么<span style="color: black;">原由</span>呢？很大一部分<span style="color: black;">原由</span><span style="color: black;">便是</span>自己不会运维，花钱养团队又太昂贵，交给代理<span style="color: black;">机构</span>客服又不太上心。<span style="color: black;">因此呢</span>，懂行的都<span style="color: black;">晓得</span>，找一家专业做自己行业代运营的<span style="color: black;">机构</span>是投放百度的最佳<span style="color: black;">选取</span>。</p>
期待更新、坐等、迫不及待等。
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