2 分钟教你看懂百度推广流程
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度推广是百度国内首创的一种按效果付费的网络推广方式，企业在百度注册与<span style="color: black;">制品</span><span style="color: black;">关联</span>的关键词后，就会被主动<span style="color: black;">查询</span>这些<span style="color: black;">制品</span>的潜在客户找到。其简单<span style="color: black;">方便</span>的网页操作<span style="color: black;">就可</span>给企业带来<span style="color: black;">海量</span>潜在客户，有效<span style="color: black;">提高</span>企业知名度及<span style="color: black;">营销</span>额，是<span style="color: black;">非常多</span>中小型企业<span style="color: black;">选取</span>推广的较有效方式。<span style="color: black;">这里</span>和<span style="color: black;">大众</span>分享下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/66bd0004a95e6693c782~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=AllsxJ0oh%2B7FTHOMGtSMS%2BdycpQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span> 百度推广的开户流程是<span style="color: black;">怎么样</span>的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66c2000208a19fb4ac8b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=uuGP6vbSz1sAPC%2BYHJ9ls44miAM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span> 百度推广的开户需要企业提交<span style="color: black;">那些</span>信息或资料？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66c10003360d306ab07e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=sbgS2mU%2Bt0X9IOFlSI45ivQzW3M%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>百度推广开户<span style="color: black;">是不是</span>收取<span style="color: black;">花费</span>，收取<span style="color: black;">那些</span><span style="color: black;">花费</span>，<span style="color: black;">花费</span>是<span style="color: black;">怎样</span>收取的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首次开户预付费制：6000元推广费+1000元专业服务费（地区<span style="color: black;">区别</span>、代理商<span style="color: black;">区别</span><span style="color: black;">花费</span>有浮动）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66bf000465dc911d6720~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=l2r3u9h7bCPfcnMSuPCUu7cfo50%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>百度推广开户后，企业进行推广是<span style="color: black;">怎样</span>收费的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、点击才收费，展现全免费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66c10003360e343a491c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=g3y8958mOofyR0FvsYXo0MV%2BeC4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、每次点击计费：每次点击价格=（下一名的价格*下一名的质量度）/本关键词质量度+0.01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66c2000208a319b77558~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=j1SRARVPn3XFK9NHP%2FLLMZT1dnE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注： <strong style="color: blue;"><span style="color: black;">按照</span>企业推广能力及<span style="color: black;">需要</span>灵活设定消费上限</strong>， <span style="color: black;">按照</span>自己的预算设定每周、每日预算上限，<strong style="color: blue;">让您的<span style="color: black;">花费</span>不会超出预算</strong>。 <span style="color: black;">经过</span><span style="color: black;">掌控</span>关键词的数量、投放地域、投放时间及每日消费限额等方式管理自己的投放预算，匹配业务发展节奏，达到最优的投放效果。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经过</span>给账户设预算</strong>客户<span style="color: black;">能够</span><span style="color: black;">掌控</span><span style="color: black;">每日</span>的消费<span style="color: black;">状况</span>，<span style="color: black;">不消</span>担心消费<span style="color: black;">太多</span>的问题 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经过</span>给<span style="color: black;">区别</span>计划设预算</strong>，客户<span style="color: black;">能够</span>做到重点业务重点推广、把钱花在刀刃上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span> 百度推广开户后，企业的<span style="color: black;">宣传</span><span style="color: black;">能够</span>投放在百度搜索页面的<span style="color: black;">那些</span>位置？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66bd0004a95d100cb6d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=CvmDObNhxLCgPH%2FBxYJEvn0NWjM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span> 百度推广开户后，企业操作百度推广账户进行推广的流程是<span style="color: black;">怎么样</span>的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/66c0000403fb10f52c97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730103309&x-signature=jsrfv%2F2xe9F%2BmpkB2bMnAVfk6HI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小贴士：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">制品</span>越专业，推广效果越好；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 可以<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">制品</span>的季节特点，<span style="color: black;">恰当</span><span style="color: black;">选取</span>投放时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、 可<span style="color: black;">按照</span>企业的<span style="color: black;">制品</span>和推广策略，为<span style="color: black;">区别</span><span style="color: black;">制品</span><span style="color: black;">或</span><span style="color: black;">区别</span>策略设置分地域投放。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、 一对一的本地化营销顾问服务 ，尤其是推广<span style="color: black;">方法</span>策划及<span style="color: black;">连续</span>优化方面；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、电子商务<span style="color: black;">亦</span>可百度推广，如：淘宝、京东、当当网等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、 网站<span style="color: black;">便是</span>企业与消费者实现沟通的窗口， 企业必须有自己的网站或网页；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、 一个独立的法人<span style="color: black;">公司</span>，仅<span style="color: black;">准许</span>申请一个百度推广账户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">名词解释：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">质量度</strong><span style="color: black;">重点</span>反映网民对参与百度推广的关键词以及关键词创意的认可程度。 <span style="color: black;">能够</span><span style="color: black;">经过</span>优化关键词的质量度，<span style="color: black;">尤其</span>是<span style="color: black;">加强</span>关键词与创意的<span style="color: black;">关联</span>性，来降低最低展现价格以及点击<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">质量度<span style="color: black;">是由于</span>多个<span style="color: black;">原因</span>决定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、点击率：即推广信息的点击次数/展现次数，越高越好。高点击率说明网民兴趣大、关注度高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">关联</span>性：含两方面——关键词与创意的<span style="color: black;">关联</span>程度、关键词/创意与<span style="color: black;">拜访</span>URL页面的<span style="color: black;">关联</span>程度。<span style="color: black;">关联</span>性越高越好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、创意撰写水平：创意围绕关键词撰写得越通顺、越有吸引力，则越好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、账户综合表现：账户内其他关键词的推广表现。客户不需支付无效点击的<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">质量度<span style="color: black;">表现</span>的是相对水平，是随时变化的：<span style="color: black;">倘若</span>竞争对手都在优化，而自己没优化，就有可能会退步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">排名</strong>指每条企业信息在搜索结果中展示时的排位。 排名<span style="color: black;">是由于</span>质量度和出价（质量度 × 出价）<span style="color: black;">一起</span>决定的，<span style="color: black;">是由于</span>系统实时<span style="color: black;">调节</span>的。在关键词质量度相同的<span style="color: black;">状况</span>下，出价越高，排名就越靠前；在出价相同的<span style="color: black;">状况</span>下，质量度越高，排名就越靠前。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广信息被点击一次，你最多愿意出多少钱？ ——这<span style="color: black;">便是</span><strong style="color: blue;">出价</strong>。 出价不是客户<span style="color: black;">最后</span>花的钱，只是客户的心理上限，<span style="color: black;">能够</span>理解为封顶价。出价是影响企业推广信息展现位置的一个<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重视</span></strong>：出价 ≠ <span style="color: black;">实质</span>每点一次花的钱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击价格</strong><span style="color: black;">指的是</span>您为网民的点击<span style="color: black;">拜访</span>所支付的<span style="color: black;">实质</span>推广<span style="color: black;">花费</span>。点击价格<span style="color: black;">是由于</span>您和其他客户的排名关系、出价和质量度等<span style="color: black;">原因</span>共同决定的，是动态变化的。 点击价格 =（下一名的出价 * 下一名的质量度）/ 本关键词质量度 + 0.01。</p>
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