百度竞价推广否定关键词7大技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">否定关键词屏蔽的是一类词，<span style="color: black;">例如</span>说<span style="color: black;">倘若</span>你把网络营销培训视频设置为否定，以后客户搜索“网络营销培训视频”的<span style="color: black;">关联</span>词就不会<span style="color: black;">显现</span>你的<span style="color: black;">宣传</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;">选择</span>核心词，设置为短词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>做百度SEM竞价的新手，会把长的关键词设置为否定关键词，其实这个是不对的。否定关键词要<span style="color: black;">选取</span>核心及关键的部分设置为否定关键词才有<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>相近词否词法：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">有些</span>关键词，<span style="color: black;">例如</span>说你<span style="color: black;">选取</span>的匹配方式是广泛，系统会<span style="color: black;">同期</span>搜索关键词的变体，近义词，但这些变体与你的推广<span style="color: black;">制品</span>毫不相干。<span style="color: black;">例如</span>“数码打印机”系统可能自动延伸出来“数码喷绘机”，“数码印花机”；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的词需要主动去否一下，<span style="color: black;">以避免</span>在用户搜索时<span style="color: black;">导致</span>损失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>若<span style="color: black;">包括</span>主次，设精确否定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">咱们</span><span style="color: black;">尽可能</span>不要<span style="color: black;">选取</span>精确否定关键词，<span style="color: black;">选取</span>否定关键词就<span style="color: black;">能够</span>了。那什么时候<span style="color: black;">选取</span>精确否定关键词呢，例如说，关键词是，网络营销培训，关键词是 “网络营销培训”，<span style="color: black;">然则</span><span style="color: black;">倘若</span>客户搜索“培训<span style="color: black;">机构</span>”，很<span style="color: black;">显著</span>不是<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>客户啊，那这个时候就要设置“培训<span style="color: black;">机构</span>”为精确否定关键词了，<span style="color: black;">这般</span>客户在搜索“培训<span style="color: black;">机构</span>”时就看不到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>了，<span style="color: black;">然则</span>又不会影响到搜索“网络营销培训<span style="color: black;">公司</span>”的客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>把词整理出来在计划添加</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把你所整理的关键词整理出来，整理成一套否定关键词模板，每一个计划都要去添加，<span style="color: black;">不可</span>偷懒只添加一两个计划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;">制品</span>不可否，不可过度加</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">机构</span>是做包装盒的，<span style="color: black;">那样</span>包装盒就<span style="color: black;">不可</span>设为否定关键词了。<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">不可</span>过度去加否定关键词，<span style="color: black;">倘若</span>添加过度，<span style="color: black;">那样</span>你的广告就很难得到展现，<span style="color: black;">这般</span>就<span style="color: black;">无</span>效果了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span>地区否词法：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你果你的<span style="color: black;">制品</span>面向全国<span style="color: black;">营销</span>当然<span style="color: black;">能够</span>除外，<span style="color: black;">倘若</span><span style="color: black;">仅在</span>某几个城市（省份）推广的话。其他城市（省份）存在的同行名<span style="color: black;">叫作</span>、<span style="color: black;">机构</span>品牌词需要填否。这个要看你们<span style="color: black;">机构</span>的市场定位，<span style="color: black;">营销</span>的<span style="color: black;">制品</span>，随<span style="color: black;">实质</span><span style="color: black;">状况</span>而定！</p>「网络营销培训」之百度竞价推广否词设置7大技巧，<span style="color: black;">博主</span><span style="color: black;">亦</span>提醒<span style="color: black;">大众</span>，该<span style="color: black;">不应</span>否词，其实<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>投入产出比进行<span style="color: black;">调节</span>哦。
#百度竞价推广技巧#百度竞价sem
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