深圳百度推广｜微商行业做竞价推广，微商竞价推广办法案例展示
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>竞价推广真的是<span style="color: black;">每一个</span>行业都在做，前两年火起来的微商<span style="color: black;">亦</span>加入了其中。企程SEM托管接的项目中不少都是微商品牌，为了让<span style="color: black;">大众</span>更清楚微商行业<span style="color: black;">怎样</span>做竞价，企程SEM托管的<span style="color: black;">博主</span>特地为<span style="color: black;">大众</span>带了了微商行业的竞价推广<span style="color: black;">方法</span>，让各位一看即懂，学<span style="color: black;">导致</span>用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">方法</span>目的</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析该行业的受众人群、<span style="color: black;">运用</span>平台、搜索时段、搜索地区等数据，并<span style="color: black;">按照</span>分析结果制定神马、360、搜狗等多账户推广策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>人群分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1性别</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从行业指数图的<span style="color: black;">表示</span>，男女比例在1：1<span style="color: black;">上下</span>，男性偏理性思维，容易关注数字、对比等数据方面的内容，女性偏感性思维，容易关注<span style="color: black;">照片</span>色彩，<span style="color: black;">能够</span>利用男女思维方式进行着陆页面的制作。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c4e464fa2f084c3d9b48a21a2ebd7ddb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730107375&x-signature=JPHpd9%2BaVcn8nE%2BxrxATKfNoz9c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2年龄</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>行业指数图的<span style="color: black;">表示</span>，年龄<span style="color: black;">重点</span>分布在20-49岁的人群。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0d5ca42f656d44a2b4fa838ba73f8a4b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730107375&x-signature=4oBuU7j%2Ft2dMZDVK4UBGqLlk1MM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3 职业</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>2.2的分析，在<span style="color: black;">以上</span>年龄段中，<span style="color: black;">重点</span>受众人群是大学生、全职妈妈和上班族。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4收入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>2.2-2.3的分析，受众人群的收入<span style="color: black;">重点</span>集中在2000-5000<span style="color: black;">上下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.5学历</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>2.2-2.4的分析，受众人群的学历<span style="color: black;">重点</span>集中专科及以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.6时段</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电脑端：上午9:00-12:00 下午14:00-18:59</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端：上午8:00-12:00 下午14:00-23:00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.7平台</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>行业指数，<span style="color: black;">能够</span><span style="color: black;">认识</span>移动占比大于>PC占比，在搭建账户时候，分电脑端和移动端双平台推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.8地区</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>行业指数<span style="color: black;">表示</span>，搜索量前三的地区<span style="color: black;">能够</span>在搭建账户的时候单独<span style="color: black;">创立</span>计划，其他的计划<span style="color: black;">能够</span><span style="color: black;">根据</span>大区划分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>多账户搭建策略</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">以上</span><span style="color: black;">能够</span><span style="color: black;">认识</span>受众人群的性别、年龄、收入、学历、职业、时段、地区、平台等信息，<span style="color: black;">帮忙</span>制定账户搭建策略，而策略<span style="color: black;">重点</span>从方向和细节两个方面出发。总预算为：1500元，各账户预算平均分配为500元。因前期缺乏推广数据，三个<span style="color: black;">途径</span>的预算总共为1500，各个<span style="color: black;">途径</span>的预算为500。神马(只推YD端)，搜狗采用推广策略与360一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1 360账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方向性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预算：500/天</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时段：主推8：00-0:00</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台：电脑端 30%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端 70%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">地区：推广全国，重点投放北上广地区，其他<span style="color: black;">根据</span>大区方式<span style="color: black;">创立</span>计划</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2 细节性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2.1 账户结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前期搭建简单明了的账户结构是为了方便后期的数据分析，全国推广单一<span style="color: black;">制品</span>，两个平台<span style="color: black;">同期</span>推广，<span style="color: black;">那样</span><span style="color: black;">能够</span><span style="color: black;">运用</span>地区+平台双维度进行划分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：广东流量计划(PC)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广东流量计划(YD)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">华东流量计划(PC)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">华东流量计划(YD)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2.2 关键词<span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>关键词<span style="color: black;">背面</span>都<span style="color: black;">表率</span>着一位访客的<span style="color: black;">需要</span>，有的关键词流量很大，<span style="color: black;">然则</span>意向很低，只是想收集信息，有的流量意向中等，正在对比哪个项目好，而有的流量意向较高，正在找寻我的<span style="color: black;">制品</span>。<span style="color: black;">那样</span>关键词的<span style="color: black;">选取</span>是账户搭建中非常重要的<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①流量词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>行业词(微商)进行拓词，<span style="color: black;">能够</span><span style="color: black;">认识</span>较多跟微商<span style="color: black;">相关</span>的关键词，例如：微商怎么做，微商，微商代理，微商怎么找客源等属于搜索量很高的关键词，意向较低，<span style="color: black;">能够</span>用来引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">能够</span><span style="color: black;">创立</span>一个流量计划，<span style="color: black;">包括</span>微商，微商怎么做，微商做什么项目好，加入微商团队，微商货源等流量大、意向低的关键词。前期<span style="color: black;">能够</span>先出0.3元跑广泛测试流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②业务词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在360指数中搜索业务词，<span style="color: black;">按照</span>业务拓货源，代理，团队，<span style="color: black;">挣钱</span>，怎么样等之类的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小结：关键词<span style="color: black;">表率</span>着人群<span style="color: black;">背面</span>的<span style="color: black;">需要</span>，咱们账户的推广<span style="color: black;">重点</span>是引导访客扫一扫<span style="color: black;">微X</span>，后期再在<span style="color: black;">伴侣</span>圈里进行转化，<span style="color: black;">那样</span>引导大流量词进入网站，引导业务词进行对比，<span style="color: black;">提高</span>加<span style="color: black;">微X</span>的人群。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/b54e53dc-39d6-475a-8f19-d20f72c7490d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730107375&x-signature=NKnV3OvSDtIIl6hX2bzOVwkAX7g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2.3关键词出价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主推流量词以及业务词，在预算<span style="color: black;">掌控</span>下，用低成本跑流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量词出价：低价，广泛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">业务词出价：低价，广泛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2.4关键词匹配</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主推流量词以及业务词，在预算<span style="color: black;">掌控</span>下，用低成本跑流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量词出价：低价，广泛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">业务词出价：低价，广泛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2.5创意撰写</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">微商针对的受众人群来自大学生、上班族以及全职妈妈，该人群收入不太高，<span style="color: black;">然则</span>时间比较充裕，<span style="color: black;">那样</span><span style="color: black;">她们</span>的顾虑来自以下几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①做微商能<span style="color: black;">不可</span><span style="color: black;">挣钱</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意：揭秘微商<span style="color: black;">挣钱</span>窍门，教<span style="color: black;">容易</span>你月入万元!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②怎么做微商?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意：手把手教你<span style="color: black;">怎样</span>用一部手机<span style="color: black;">容易</span><span style="color: black;">挣钱</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③做微商卖什么<span style="color: black;">制品</span>好?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意：热门!宝妈<span style="color: black;">微X</span>XXXXXXXX月入10万!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④做微商怎么发展代理?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意：微商大神教你<span style="color: black;">怎样</span>发展代理，<span style="color: black;">容易</span><span style="color: black;">挣钱</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤<span style="color: black;">无</span>客源怎么办?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意：微商秘籍，教你<span style="color: black;">怎样</span>扩大<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户策略总结：从人群分析中找到<span style="color: black;">咱们</span>的受众人群，<span style="color: black;">认识</span><span style="color: black;">她们</span>的性别、年龄、收入、职业、学历、时段、地区、设备偏好等信息，从这些中找到账户搭建的方向和操作的细节，制定地区+平台维度计划，添加流量词与业务词，再根据访客的顾虑点写创意，引导访客产生点击，<span style="color: black;">提高</span>加<span style="color: black;">微X</span>的人数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>数据统计与反馈</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在账户搭建完成之后，每日的数据统计是<span style="color: black;">必须</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.1营销流程表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">统计<span style="color: black;">每日</span>的消费<span style="color: black;">状况</span>以及转化<span style="color: black;">状况</span>，<span style="color: black;">做为</span>后期数据分析的依据，<span style="color: black;">亦</span>是<span style="color: black;">将来</span>的优化方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.2多维度数据表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由甲方客服进行填写，统计加<span style="color: black;">微X</span>的人群来自什么<span style="color: black;">地区</span>，什么时间加的以及日期，<span style="color: black;">能够</span><span style="color: black;">做为</span>后期数据的分析的依据，为之后的优化方向做准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本着为效果负责的态度，新帐户搭建初期需做7天流量测试，此<span style="color: black;">时期</span>加粉人数会有些许波动。流量测试后<span style="color: black;">按照</span>流量重新划分帐户结构，制定各<span style="color: black;">途径</span>帐户策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个完整的竞价推广<span style="color: black;">方法</span>流程看下来，相信各位对微商行业的竞价推广<span style="color: black;">已然</span>有了初步的<span style="color: black;">认识</span>。<span style="color: black;">怎样</span>你是微商大咖，是一个微商品牌的创始人，<span style="color: black;">那样</span>你<span style="color: black;">能够</span><span style="color: black;">选取</span>竞价推广来<span style="color: black;">得到</span><span style="color: black;">更加多</span>的代理。企程SEM托管竞价团队手里的几个微商项目，几乎是<span style="color: black;">始终</span>在做，<span style="color: black;">无</span>客户<span style="color: black;">由于</span>效果<span style="color: black;">欠好</span>而终止合作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>您不懂推广<span style="color: black;">或</span>的竞价账户效果<span style="color: black;">始终</span>不是很好，不如试试企程竞价托管，相当于您招聘了一个竞价员的钱，聘请了一个专业的竞价团队来帮您服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">源自</span>：企程网络</strong></p>
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