竞价账户创意怎么写?网络推广企业分享几种技巧帮你写出优秀创意!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在百度竞价推广中，创意是吸引用户点击的关键。然而，<span style="color: black;">非常多</span>账户在撰写创意时<span style="color: black;">常常</span>不得要领，<span style="color: black;">引起</span>点击率低下。<span style="color: black;">那样</span>，<span style="color: black;">怎样</span>写出高点击的创意呢？本文网络推广代运营<span style="color: black;">机构</span>米可将为你<span style="color: black;">供给</span>几种实用的创意撰写技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>创意</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意分为标题、描述、落地页网址，写创意时要<span style="color: black;">重视</span><span style="color: black;">关联</span>性、语句通顺、要有通配符飘红、双端的落地页网址、字数、多用感叹号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>性：创意要与单元内的关键词<span style="color: black;">关联</span>联，<span style="color: black;">例如</span>描述油耗监控，就要写上油耗监控后的效果、<span style="color: black;">也</span><span style="color: black;">或</span>本身企业的实力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">语句通顺：方便在客户脑海中留下映像，经典例子：今年过节不收礼，收礼只收脑白金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通配符飘红：要<span style="color: black;">尽可能</span>用长的词（长尾词），飘红<span style="color: black;">才可</span>吸引<span style="color: black;">更加多</span><span style="color: black;">重视</span>力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">双端落地页网址：落地页<span style="color: black;">针对</span>转化很关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">字数：百度推广有字数限制，<span style="color: black;">因此</span>要<span style="color: black;">重视</span>字数，创意描述<span style="color: black;">倘若</span>写不完<span style="color: black;">亦</span><span style="color: black;">能够</span>强行结束。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/73764a73045c403c86fa25b33b10e9a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730109544&x-signature=MTgUC4Cf4L6q7zZ2Q1s1mpfmhGc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>吸引<span style="color: black;">重视</span>的样式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>>数字>文字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大多时候用图文样式，<span style="color: black;">由于</span>大图<span style="color: black;">协同</span>飘红吸引<span style="color: black;">重视</span>力比较合适。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">橱窗样式<span style="color: black;">亦</span>很不错，四个 <span style="color: black;">照片</span><span style="color: black;">能够</span>将<span style="color: black;">有些</span><span style="color: black;">不可</span>用的词展示，<span style="color: black;">亦</span><span style="color: black;">能够</span>占据<span style="color: black;">更加多</span>的页面空间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">列表系列<span style="color: black;">能够</span>展示<span style="color: black;">制品</span>和描述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">宣传</span>识别</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>将别的厂商好的创<span style="color: black;">认识</span>别，<span style="color: black;">能够</span>得到他的样式信息和文本创意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独特卖点定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖点定位<span style="color: black;">处理</span><span style="color: black;">为何</span>找我买的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目的是在客户脑力里进行差异化处理，加强品牌的潜在<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：农夫山泉——矿泉水——<span style="color: black;">咱们</span>不生产水、<span style="color: black;">咱们</span>只是大自然的搬运工。（天然矿泉水）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">流程：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析<span style="color: black;">外边</span>环境——竞争者、客户、市场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">避开竞争者强势<span style="color: black;">优良</span>的点、利用<span style="color: black;">她们</span>定位的弱点，确定自己的品牌<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为定位寻找<span style="color: black;">靠谱</span>的证明（支撑点）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四步</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把定位<span style="color: black;">经过</span><span style="color: black;">各样</span>传播<span style="color: black;">途径</span>大力宣传，将定位<span style="color: black;">移植</span>消费者的心智。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">实质</span>操作中，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的账户<span style="color: black;">状况</span>和<span style="color: black;">目的</span>用户群体，<span style="color: black;">选取</span>合适的<span style="color: black;">办法</span>进行撰写创意。<span style="color: black;">同期</span>，需要<span style="color: black;">持续</span>地优化和<span style="color: black;">调节</span>创意策略，以适应市场的变化和用户<span style="color: black;">需要</span>的变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，值得一提的是，<span style="color: black;">选取</span>一家专业的百度竞价推广服务商<span style="color: black;">亦</span>非常重要。<span style="color: black;">例如</span>米可网络<span style="color: black;">这般</span><span style="color: black;">持有</span>16年竞价推广经验、东莞本地<span style="color: black;">机构</span>、60人服务团队和50人技术运营团队的<span style="color: black;">机构</span>，<span style="color: black;">能够</span><span style="color: black;">供给</span>一站式代运营服务、精细化账户运营、<span style="color: black;">保证</span>推广询盘量、推广效果不达标可退款等全方位服务，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更好地实现营销<span style="color: black;">目的</span>。</p>
页:
[1]